scholarly journals Analisis Saluran Pemasaran Belimbing Dewa di Kecamatan Pancoran Mas Kota Depok

2021 ◽  
Vol 9 (1) ◽  
pp. 13-22
Author(s):  
Fatimah Az Zahra ◽  
Dahlia Nauly
Keyword(s):  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing Function ◽  
Star Fruit ◽  
Significant Difference ◽  
Marketing Efficiency ◽  
Self Service ◽  
Marketing Margins ◽  
Marketing Agency

Starfruit is one type of fruit that is widely cultivated in Indonesia, with Depok City occupying the first position in producing star fruit in West Java Province. However, there is a significant difference in price at the farm level and the consumer level which raises the question of how star fruit is marketed in Depok City. The purpose of this study was to determine the pattern of the marketing flow, the marketing function of each marketing agency, the cost of marketing, the farmer's share, and the marketing margin as well as to determine the marketing efficiency of each institution involved in the marketing of star fruit in Pancoran Mas District, Depok City. The method used in this research includes qualitative methods in the form of descriptive analysis for analysis of marketing flow patterns and functions of marketing, and quantitative is useful as an analysis of costs, marketing margins, and marketing efficiency of each marketing channel. Determination of the sample was done purposively with 30 farmers as respondents who were scattered in Rangkap Jaya and Rangkap Jaya Baru Villages, Pancoran Mas District, Depok City. The results of this study indicate; there are five marketing channels. channel I: Farmers - Consumers, channel II: Farmers - Retailers (fruit shops) - Consumers, channel III: Farmers - Brokers - Wholesalers - Retailers (traditional markets) - Consumers, channel IV: Farmers - Brokers - Wholesalers - Supplier - Retailer (self-service) - Consumers, and line V: Farmers - Suppliers - Retailers (self-service) - Consumers. Each marketing agency performs a different marketing function. The marketing costs and marketing margins that have the highest prices are carried out by channel IV with prices of Rp 1,811 and Rp 17,400. Marketing flow I am considered the most efficient when viewed from the farmer's share and marketing margin. The recommended marketing channels for this research are channels II and III if you have a farmer's share of 84% and 51%. It is recommended that farmers implement a mixed marketing strategy by combining the marketing channels used to increase farmer's share and reduce marketing margins.

scholarly journals ANALISIS PENDAPATAN USAHATANI DAN EFISIENSI PEMASARAN KUNYIT (Curcuma domestica Val)

2020 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Sidik Kusnadi ◽  
Ita Novita ◽  
Himmatul Miftah
Keyword(s):  
Medicinal Plants ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Farm Income ◽  
Total Cost ◽  
Marketing Function ◽  
Marketing Efficiency ◽  
Herbal Medicinal

Medicinal plants or biopharmaca plants are horticultural plants which are currently being developed to meet the needs of herbal medicinal raw materials that are experiencing high demand. One type of biopharmaca plant is turmeric (Curcuma domestica Val). Turmeric has many benefits as medicine and cooking spices. One of the turmeric producing regions is Sukabumi Regency, which is produced by Gapoktan Jaya Bakti farmers in Ciemas District. The objectives of this study are: (1) the income of Turmeric farming in Gapoktan Jaya Bakti, (2) the marketing channels (3) Analyzing the marketing efficiency of Turmeric. The research location is the area of Turmeric farmers who are members of Gapoktan Jaya Bakti in Sukabumi Regency, with the number of samples taken is 30 Turmeric farmers from 100 population of farmers in Gapoktan .The analysis used in this research is descriptive analysis and quantitative. The results showed that the income of Turmeric farmers on cash costs with an average land area of 4,269 m2 amounted to Rp1,477,511.11 and a total cost of Rp 1,373,877.78 with R / C of 1.20 and 1.18 for the total cost, this value shows the Turmeric farming in Gapoktan Jaya Bakti profitable. Tetrdapat 4 Turmeric marketing channels consisting of farmers, collector traders, village collector traders, wholesalers, retailers. The marketing function performed by each marketing institution is the exchange, physical and facility functions. Marketing efficiency can be seen in terms of farmers and traders, in terms of farmers marketing channel 4 is the most efficient channel and in terms of traders the most efficient marketing channel 1.Keywords : Medicinal Plants, Farm Income, Marketing Efficiency.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals Analisis Pemasaran Sapi di Kabupaten Batubara

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Margins

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

scholarly journals Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin
Keyword(s):  
Beef Cattle ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

scholarly journals Analisis Marjin dan Efisiensi Saluran Pemasaran Produksi Bawang Merah (Allium ascolanicum L.) Di Desa Banti Kecamatan Baraka Kabupaten Enrekang

2021 ◽  
Vol 21 (2) ◽  
pp. 338-347
Author(s):  
Irmayani Irmayani ◽  
Hasnawati Hasnawati ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
A Value ◽  
Marketing Efficiency ◽  
Marketing Agency

Penelitian ini bertujuan menganalisis marjin dan efisiensi pemasaran produksi bawang merah desa Banti Kecamatan Baraka Kabupaten Enrekang.Penelitian ini dilakukan selama tiga bulan yaitu bulan September sampai November 2020.  Hasil penelitian menunjukkan bahwa terdapat dua saluran pemasaran bawang merah didesa Banti Kecamatan Baraka Kabupaten Enrekang yaitu: Saluran I : Petani ke Pedagang pengumpul kemudian ke Pedagang pengecer lalu Konsumen akhir Saluran II : Petani ke Pedagang pengecer kemudian ke Konsumen akhir, Marjin pemasaran tiap lembaga pemasaran yaitu saluran I Petani memperoleh keuntungn sebesar Rp 2.997 /Kg, pedagang pengumpul sebesar Rp 1.562 /Kg, pedagang pengecer sebesar Rp 1.572 /Kg dan saluran II Petani memperoleh keuntungan sebesar Rp 2.942 /Kg pedagang pengecer Rp 2000 /Kg. Tingkat efisiensi saluran pemasaran bawang merah desa Banti menunjukkan bahwa saluran II lebih efisiensi debanding saluran I dengan nilai 3,85% dan saluran II 4.59%. This study aims to analyze the margin and marketing efficiency of shallot production in Banti Village, Baraka District, Enrekang Regency. This research was conducted for three months, from September to November 2020. The results showed that there were two marketing channels for shallots in Banti Village, Baraka District, Enrekang Regency, namely: Channel I : Farmers to collecting traders then to retailers and then final consumersChannel II : Farmers to retailers then to final consumers The marketing margin of each marketing agency, namely channel I Farmers get a profit of IDR 2,997 / Kg, collectors IDR 1,562 / Kg, retailers IDR 1,572 / Kg and channel II Farmers get a profit of Rp. 2,942 / kg retailers Rp. 2000 / kg. The efficiency level of the Banti village's shallot marketing channel shows that channel II is more efficient with channel I debanding with a value of 3.85% and channel II is 4.59%

scholarly journals PENDAPATAN, NILAI TAMBAH, DAN PEMASARAN AGROINDUSTRI TAHU HOUSE OF TOFU DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 9 (3) ◽  
pp. 394
Author(s):  
Anis Hasna Syafitri ◽  
Wan Abbas Zakaria ◽  
Yaktiworo Indriani
Keyword(s):  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Added Value ◽  
Case Study Method ◽  
Quantitative Descriptive Analysis ◽  
Marketing Process ◽  
Quantitative Descriptive ◽  
Marketing Margins

This study aims to analyze income, added value of tofu soybeans, tofu product marketing channels, and marketing margins. The research method used is the case study method in the Agroindustrial House of Tofu, Way Halim Permai Village, Way Halim District, Bandar Lampung City. The location of the research was determined deliberately with the consideration that Way Halim District is the center of tofu agroindustry in Bandar Lampung City and House of Tofu Agroindustry with the highest production in Way Halim Regency. This research was conducted in January - March 2020. The data analysis method used in this research was qualitative and quantitative descriptive analysis. The results showed that the income of producing each tofu product was profitable because R/C > 1 and the agroindustry had positive added value. The marketing channel consists of three channels. The market share for all types of tofu in the marketing process of the House of Tofu Agroindustry is more than 50%.Key words : agroindustry, income, marketing, production, tofu.

scholarly journals Analysis of Distribution and Marketing Margin of Topo Local Shallots in North Tidore District, Tidore Islands City

2020 ◽  
Vol 13 (2) ◽  
pp. 334
Author(s):  
Munawir Muhammad ◽  
Fatmawati Fatmawati ◽  
Abdul Haris Din
Keyword(s):  
Data Analysis ◽  
Quantitative Analysis ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Final Consumer

The purpose of this research was to analyze the form of topo local shallot marketing distribution channels and marketing margins of topo local shallots in North Tidore District, Tidore Islands City. Respondents which will be researched include producers, collectors, retailers and consumers who are directly involved in the distribution of topo local shallots. The data collection techniques used in this research included farmers, collector traders, retailers involved in developing topo local shallot commodities in North Tidore District, Tidore Islands City, by filling out a questionnaire followed by interviews. The data analysis used consisted of descriptive analysis and quantitative analysis (marketing margin analysis). Through the research results that the marketing channels carried out by local shallot farmers Topo in North Tidore District have 3 marketing distribution channels (1) Farmer-Trader, Collector-Trader, Retailer and consumer. (2) Farmers, Retailers and Consumers. (3) Farmers directly to the final consumer. The marketing margin in channel I is Rp. 17,500 and channel II is Rp. 10,000. The highest margin is obtained in the marketing channel I, they are farmer-trader-gatherer-retailer-consumer, so that causes part received by farmers is less than the traders. Channel III has no margin because the farmers sell their products directly to consumers. So that the most profitable channel for producers is the marketing channel III.

scholarly journals ANALISIS MARJIN PEMASARAN PENGECER AYAM POTONG DI PD PASAR JAYA PASAR MINGGU

2021 ◽  
Vol 3 (2) ◽  
pp. 643-657
Author(s):  
Oki Oktavia Putri ◽  
◽  
Yodfiatfinda Yodfiatfinda ◽  
Keyword(s):  
Broiler Chickens ◽  
Broiler Chicken ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Effective Management ◽  
Analysis Method ◽  
Marketing Efficiency ◽  
Consumer Marketing ◽  
Marketing Margins ◽  
Share Value

This research was about broiler chicken business in PD Pasar Jaya, Pasar Minggu, Jakarta Selatan by focussed on its market margin. The research objective was to identify marketing channels for broiler chicken, analyze the marketing margins of broiler retailers, and providing recommendation for broiler marketing channel management. The analysis method used was descriptive, marketing marjin, and marketing efficiency. There were four patterns of marketing channels and five marketing agencies. The most efficient marketing channel for broiler chickens was Channel 1 in the domestic chickens. Farmers distribute it directly to the retailers. Channel 1 had the lowest marketing marjin of IDR 16,000. The highest farmer's share value was 78%, meaning that the farmers received 78% of the price paid by the consumer. Marketing cost in the channel 1 was the smallest amounting to Rp 943. Marketing channel was efficient if the value was less than 5%, therefore channel 1 was the most efficient due to the value is the lowest at 1%. Chicken price fluctuations influenced by supply-demand which was subject to particular moments. An effective management recommendation define an effective and efficient marketing channel to set margins on the raw product so that the fair distribution of the margins between marketing channels. The fluctuation of chicken prices in breeders can be overcome by determining the period of raising chickens according to the demand data during particular moment.

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

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