scholarly journals The influence of excessive use of social media

2021 ◽  
Vol 13 (1) ◽  
pp. 11
Author(s):  
Ariella Christ Maharani
Keyword(s):  
Social Media ◽  
Research Method ◽  
Mood Changes ◽  
Technological Advances ◽  
Use Of Social Media ◽  
The Impact

Technology that is overgrowing makes the audience increasingly spoiled with the existing features, including social media, which is a part of today's technological advances. Many platforms offer features that make users even more interested in sharing their excellent routines on these platforms. However, excessive use of social media and poor use harms users. One of the problems that result from overuse and poor use is the increasing incidence of depression. Individuals who experience depression tend to feel insufficient, and a feeling of wanting to end their life arises. Hence, it is necessary to know the causes and solutions to reduce the impact of excessive use of social media. This research method is quantitative. Researchers shared questionnaires to 101 respondents who were social media users aged at least 15 years. The results of this study indicate that most respondents tend to experience mood changes when using social media. That can occur because of jealousy when seeing content on their social media. Therefore, social media users must control their use of social media, for example, by being optimistic, doing fun activities, and increasing their religiosity.

scholarly journals PENGARUH Penggunaan Media Sosial DAN DIVERSIFIKASI PRODUK TERHADAP PENINGKATAN PENJUALAN UMKM MAKANAN DAN MINUMAN DI SIDOARJO

PERFORMA ◽  
2021 ◽  
Vol 5 (6) ◽  
pp. 466-472
Author(s):  
Daniel Hans Indrata
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Business Owners ◽  
Product Diversification ◽  
Statistical Software ◽  
Technological Advances ◽  
Banner Ads ◽  
Food And Beverage ◽  
Use Of Social Media ◽  
The Impact

The development of communication technology has developed rapidly  because of this many business owners have to adapt in the current technological advances, with the majority of people are accustomed to using social media which has caused a massive shift in introducing products to people who previously focused on using offline media such as newspaper advertisements, banner ads, and others can now be replaced with the use of social media such as Instagram, Whatsapp, and others. Coupled with a new problem, namely the Covid-19 Pandemic which greatly affects offline stores. The author believes that through this problem there is an opportunity to get used to and turn to the use of social media as a means of introducing products and selling. The purpose of this study was to determine whether the use of social media and product diversification had an impact on increasing MSME sales in the Sidoarjo area. The data were obtained by conducting a survey of 100 respondents where the population was businessmen of MSME food and beverage in Sidoarjo by using purposive sampling and distributing questionnaires to people who have characteristics that match the criteria sought. The statistical software used in this study is SPSS version 23 of the results of the study. This states that the use of social media and product diversification has a significant effect on increasing the sales of MSME food and beverages in Sidoarjo. Keywords: The Impact of Social Media, Product Diversification, Increased sales, MSME, Adapting to technologies

Peran Instagram sebagai Media Dakwah pada Masa Pandemi

2021 ◽  
Vol 2 (2) ◽  
pp. 81-97
Author(s):  
Farhan Ar’Rayyan ◽  
Kamalludin Kamalludin ◽  
Suhendra Suhendra
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Research Method ◽  
Planning Stage ◽  
Storage Media ◽  
Use Of Social Media ◽  
The Impact ◽  
And Storage ◽  
Implementation Stage

  The Covid-19 pandemic is an abnormal condition that has an impact on various aspects of life ranging from social, educational, economic, including the impact on da'wah activities. Barriers to social interaction in the practice of syi'ar Islam are indirectly a problem that must be resolved. The use of social media is a possible alternative tool in the midst of current policies. One community that is able to adapt by utilizing social media as a medium of da'wah is the Penuntut Ilmu Bogor community. Therefore, in this study the researcher wanted to find out how the role of social media Instagram as a medium of da'wah during the pandemic and how the da'wah strategy was carried out by the community. The research method used is qualitative, with data collection techniques of observation, interviews and documentation. The results obtained in this study, Instagram social media as a medium of da’wah during the pandemic has various roles by utilizing the features contained in it, besides that Instagram acts as a communication medium, sharing media, charity media, promotional media and storage media. The da'wah strategy is divided into 3 stages, namely the planning stage, the implementation stage, and the assessment stage. there is a da’wah strategy used is da’wah bil hal, da’wah bil qolam and da’wah bil hal.

scholarly journals Pemanfaatan Media Sosial dalam Pemasaran Produk UMKM di Kelurahan Sidokumpul, Kabupaten Gresik

2020 ◽  
Vol 10 (1) ◽  
pp. 17-31
Author(s):  
Zainal Abidin Achmad ◽  
Thareq Zendo Azhari ◽  
Wildan Naufal Esfandiar ◽  
Nafila Nuryaningrum ◽  
Anisah Farah Dhilah Syifana ◽  
...  
Keyword(s):  
Social Media ◽  
Research Method ◽  
Research Result ◽  
Phenomenological Approach ◽  
Market Potential ◽  
Digital Marketing ◽  
Marketing System ◽  
Use Of Social Media ◽  
The Impact ◽  
Online Buying

This research discusses how  the use of social media in marketing UMKM products in Sidokumpul Village, Gresik District, Gresik Regency. The research objective is to introduce UMKM products to the wider community in order to get a bigger market potential. This research method is qualitative by using phenomenological approach. The research result is, the use of social media provides good prospects for increasing the sales of UMKM products in Sidokumpul Village, Gresik District, Gresik Regency which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that buyers can interact with UMKM owners to make transactions directly

scholarly journals Social Media Use During Social Gathering Among Youth: A Study on Moghbazar Area of Dhaka City

2021 ◽  
Vol 8 (1) ◽  
pp. 205-219
Author(s):  
Md. Tahsinul Haque ◽  
Easrat Jahan Eyemoon ◽  
Arifur Rahaman
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Online Survey ◽  
Primary Objective ◽  
Face To Face ◽  
Technological Advances ◽  
Social Gathering ◽  
Use Of Social Media ◽  
The Impact

The rise of social media and continuous technological advances have had a significant impact on how people communicate. Social media sites include social networking sites like Facebook, Instagram, and WhatsApp, and any website that allows social interaction. Many studies have been conducted on the impact of social media, but this study is specifically based on the impact of social media on social gatherings in Dhaka. The primary objective of this study is to examine how the virtual world reshapes the way of social gathering. In this study, an online survey was administered to find out the level of engagement of social media during a social gathering. The researcher collected a total of 120 respondents using the purposive sampling method. Findings suggest that social media intensely affects social gatherings. Despite respondents' awareness of the decrease of face-to-face communication as a result of social media, more than 74 percent of respondents continue to use social media during a social gathering. Use of social media sites found to be harnessing the quality of conversation. While technology facilitates instant communication, it also harms regular interaction.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Disclosure of Communication in the Facebook and Impact Social Media on Worship Activities in Dakwah Faculty Students and Science of Communication Media of North Sumatera State University (UINSU)

2020 ◽  
Vol 3 (3) ◽  
pp. 2142-2148
Author(s):  
Moh. Hatta ◽  
Swardi Lubis Lubis ◽  
Marlina Marlina
Keyword(s):  
Social Media ◽  
Research Method ◽  
Descriptive Analysis ◽  
Communication Media ◽  
State University ◽  
Analysis Method ◽  
The Impact

This study aims to reveal the extent of openness of communication carried out among students of the Da'wah Faculty and UINSU communication and its impact on worship activities carried out by these students. Observations and interviews are techniques used to collect data in this study. Triangulation analysis method is also used to analyze the data obtained from respondents, descriptive analysis research method applied in this study. From 30 respondents taken with a percentage of 20 female respondents and 10 male respondents it was found that social media activities through Facebook had a special attraction and increased their confidence in communication. The impact felt by the respondents was more to the shift in the discipline of worship that they did when cool communicating with their virtual friends, recitations of the Koran that are usually done before prayer time arrives multiplied by the fun they are chatting, status updates or just looking at their Facebook wall.

scholarly journals Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities

2020 ◽  
Vol V (II) ◽  
pp. 20-33
Author(s):  
Muhammad Ayub Wali ◽  
Salman Amin ◽  
Muhammad Rehman
Keyword(s):  
Social Media ◽  
Visual Arts ◽  
Art Teachers ◽  
Twin Cities ◽  
Visual Artists ◽  
Significant Relation ◽  
Art Educators ◽  
Innovation Model ◽  
Use Of Social Media ◽  
The Impact

This study has investigated the problem of finding the impact of social media in adoption of new trends of visual arts on established visual artists of twin cities and also how social media facilitates in disseminating new techniques of visual arts among the art practitioners. The aims of the research were to investigate the impact of social media in adoption of new trends of visual arts among established visual artists, and also to evaluate the existing techniques of visual arts through diffusion innovation model among the established visual artists. The researcher has conducted interviews of established visual artists, questionnaires were also furnished. The stakeholders were practicing field visual artists (studio based) and visual art educators (art teachers). The result concluded from the present study was that adoption of social media has a positive significant relation with adoption of new trends of arts and impact on the skills of artists whereas adoption of social media has a negative but significant relation with use of social media.

scholarly journals Peran Pendidikan Etika Kristen dalam Media Sosial di Era Disrupsi

2020 ◽  
Vol 1 (1) ◽  
pp. 38-46
Author(s):  
Mesirawati Waruwu ◽  
Yonatan Alex Arifianto ◽  
Aji Suseno
Keyword(s):  
Social Media ◽  
Ethics Education ◽  
Christian Ethics ◽  
Christian Faith ◽  
Ethical Challenges ◽  
Use Of Social Media ◽  
And Function ◽  
Meaning And Function ◽  
The Impact

The limitless development of social media, its meaning and function have begun to shift, no longer as a means of establishing relationships, communication, but at the stage of losing the role of ethics and morals, even disputes have occurred triggered by debates from communicating in social media. The purpose of this study is to describe the role of Christian ethics education in relation to the impact of social media development in the era of disruption. Using descriptive qualitative methods with literature literature can find solutions for believers in facing moral decadence due to social media abuse by knowing the era of disruption and ethical challenges from the wrong use of social media can affect moral decadence so that Christian ethics education on a biblical basis can bring modern humans. Believers in particular have become bright in social media and their use in accordance with Christian faith in this era of disruption.

scholarly journals EMBRACING SOCIAL MEDIA TO IMPROVE EFL LEARNERS' ENGLISH SKILL

2021 ◽  
Vol 4 (4) ◽  
pp. 704
Author(s):  
Dwi Iswahyuni
Keyword(s):  
Social Media ◽  
Research Method ◽  
Qualitative Method ◽  
Reading Skill ◽  
Efl Learners ◽  
Listening Skill ◽  
Writing Skill ◽  
Speaking Skill ◽  
Use Of Social Media ◽  
Almost All

Regarding the importance of exploring the use of social media to enhance English skill, this study investigated the use of social media to improve English skill of EFL learners especially non-English college students. The objective of this study was to find out in what ways social media can contribute to the improvement of EFL learners’ English skill. The research method employed in this study was descriptive qualitative method. In gaining data, this study used questionnaire and observation. The results showed that almost all respondents took advantage of social media to learn English. Some social media used were YouTube, WhatsApp, Instagram, Facebook, Twitter, TikTok, etc. The respondents revealed that by the use of social media, their reading skill (97.3% of the respondents), their writing skill (94.6% of the respondents), their vocabulary mastery (91.9% of the respondents), their listening skill (89.2% of the respondents), their speaking skill (86.5% of the respondents), their grammar mastery (83.8% of the respondents) could be improved. Based on the findings of the study, it can be inferred that social media can contribute to the improvement of EFL learners’ English skill in many ways including reading skill, writing skill, vocabulary mastery, listening skill, speaking skill, and grammar mastery. Keywords:  EFL Learners, English Skill, Social Media

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