scholarly journals Studi Pengendalian Mutu Sushi Tei di Yogyakarta

2018 ◽  
Author(s):  
Cahyaningtyas Harley Lianita ◽  
shilvy cahyani putri
Keyword(s):  
Decision Process ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
Main Menu ◽  
Satisfaction Index ◽  
Post Purchase

Sushi Tei Restaurant is one of the restaurants that offers a Japanese menu with sushi main menu at relatively affordable prices by students and students. The purpose of this research is to analyze consumer purchasing decision process, consumer satisfaction level, and consumer loyalty that will give implication to marketing mix from Sushi Tei Restaurant. The method used in this research is descriptive analysis method, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and pyramid of loyalty. Location Sushi Tei Restaurant located on Jalan Gejayan No 9, Caturtunggal, Depok, Sleman, Yogyakarta. Consumer characteristics of Sushi Tei Restaurant with majority of female originated or domiciled in Yogyakarta with age 17-30 years old and work as student, freshly educated senior high school, and have income / monthly allowance of Rp 1,000,000 up to Rp 2,000,000. At the stage of purchase decision (planned purchase, influencing source is a friend, day visit on weekdays, and time of visit is at night), and post purchase decision (consumers feel satisfied and it affects consumers to visit again). The value of the Costumer Satisfaction Index (CSI) is 72 percent. Consumers are satisfied with restaurant products.

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP PEMBELIAN MAKANAN PRODUK AYAM BAKAR ABMJ MELALUI E-COMMERCE GOJEK DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 9 (3) ◽  
pp. 500
Author(s):  
Destia Rahmasanti ◽  
Yaktiworo Indriani ◽  
Wuryaningsih Dwi Sayekti
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Descriptive Analysis ◽  
Single Women ◽  
Analysis Method ◽  
Alternative Evaluation ◽  
Satisfaction Index ◽  
Decision Satisfaction ◽  
Post Purchase ◽  
Made In

This research aims to determine the consumers’ characteristics, the stages of decision making, and consumers satisfaction on buying ABMJ grilled chicken through Gojek e-commerce in Bandar Lampung.  The location was determined purposively, in which samples were 65 people.  The data were analyzed using descriptive analysis method, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA).  The research showed that the consumers who bought ABMJ through Gofood were mainly single women around 19-24 years old, had bachelor degree, and had monthly income around IDR2,600,000.00-IDR3,500,000.00.  The consumer's decision making process was conducted through the introduction of needs, information search, alternative evaluation, purchase decision, and post-purchase evaluation.  Ease of purchase encouraged consumers to make transaction through Gofood and consumed ABMJ grilled chicken for their meals.  Consumers acquired the resources and information by their friends who had consumed ABMJ grilled chicken.  Price and advertisement in Gofood feature was highly considered by consumers.  The consumers made purchases depending on the circumstances, so there was no planning before and more than three purchases made in the last three months. Consumers were satisfied and would still buy even if the price of the ABMJ grilled chicken increases.  The value of CSI was 79.22 percent; it showed that the customers had been completely satisfied.  Based on the IPA analysis, customers valued that information clarity, photographic clarity, delivery time, and the safety of maintaining confidentiality of consumer’s identity should be improved.Key words: CSI, IPA, purchasing decision, satisfaction

scholarly journals ANALISIS KEPUASAN KONSUMEN DAN BAURAN PEMASARAN PADA AGROINDUSTRI KOPI BUBUK CAP JEMPOL DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (1) ◽  
pp. 132
Author(s):  
Vita Dwi Putri ◽  
Muhammad Irfan Affandi ◽  
Dewangga Nikmatullah
Keyword(s):  
Consumer Satisfaction ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Case Study Research ◽  
Marketing Mix ◽  
Snowball Sampling ◽  
Satisfaction Index ◽  
Coffee Powder ◽  
Data Analysis Methods

This study aims to analyze the level of consumer satisfaction of coffee powder and the marketing mix of coffee powder agroindustry in Bandar Lampung City. The research method used was a case study. Research location was determined purposively. The number of interviewed samples was 60 respondents chosen using snowball sampling method. Respondents of this study consisted of consumers of coffee powder, owners, industry and trade in Bandar Lampung City, and experts of University Lampung chosen using snowball sampling. The study was conducted in February-April 2018. The data analysis methods used are the analysis of the Customer Satisfaction Index (CSI) and descriptive analysis. The results showed that: consumers of Jempol brand coffee powder in Bandar Lampung City were in satisfied criteria. The marketing mix for agroindustry has implemented marketing strategy (marketing mix).Key words: agroindustry, consumer satisfaction, coffee powder, marketing   mix

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PARFUM DI AZZWARS PARFUM LUBEG PADANG

2018 ◽  
Author(s):  
Alfanda Andika ◽  
Febsri Susanti
Keyword(s):  
Qualitative Research ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Analysis Method

Influence of Marketing Mix Buying Decision Against Perfume at Perfume Azzwars Lubeg Padang". Research was conducted on Azzwars Perfume Lubeg Padang. The purpose of this study were: 1) to analyze the influence of the effect of variable products, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 2) to analyze the influence of variables influence the price, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 3) to analyze the influence of variables influence the place, Decision to purchase perfume at Azzwars perfume Lubeg Padang, 4) to analyze the influence of variables sale, the purchase decision perfume fragrances Azzwars Lubeg Padang. This type of research is qualitative research. The object of this study is Azzwars Perfume Lubeg Padang. Data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results obtained the following conclusions: 1) The product does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang. 2) The price does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 3) place significant effect on the purchase decision of consumers Azzwars Perfume Lubeg Padang, 4) Promotion does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 5) Marketing Mix effect positive and significant impact on consumer purchase decision Azzwars Perfume Lubeg Padang.

scholarly journals Analisis Kepuasan dan Loyalitas Konsumen Midori Japanaese Restaurant Cabang K.H. Wahid Hasyim Jakarta Pusat

1970 ◽  
Vol 1 (1) ◽  
pp. 54-65
Author(s):  
Tintin Sarianti ◽  
Rr. Prita E Putriana
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
The Times

Citizen consumption for the times towards food is more increase. This matter will be influenced by the increasing need of citizen on nutrition and nutrient. This phenomenon is followed by the existence of many restaurants as business caterers. Jakarta is one of the cities in Indonesia with a variety of diversity, including in terms of food. There are various kinds of foods sold in restaurants in Jakarta, both from within and outside the country. One of them is a unique Japanese food. Currently, there are more and more Japanese food restaurants in Jakarta. One of the restaurants that still survive until this day is Midori Japanese Restaurant. In maintaining its business, Midori Japanese Restaurant needed to explore its consumer characteristics, consumer satisfaction, and consumer loyalty. The restaurant can implement marketing strategies to maintain its business. This research was commenced from March to May 2010 and conducted at Midori Japanese Restaurant branch K.H. Wahid Hasyim Central Jakarta. This research used descriptive analysis for consumer characteristics, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA) to know the attributes improvements, and loyalty pyramid to determine the level of consumer loyalty. This research also provided recommendations that can be done as marketing strategy.Keywords: Japanese food, consumer characteristics, consumer satisfaction, consumer loyalty, descriptive analysis, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), loyalty pyramid.

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP RESTORAN HAPPY COW STEAK BOGOR JAWA BARAT

2017 ◽  
Vol 5 (2) ◽  
pp. 139-158
Author(s):  
Ayumi Fitriani Gunawan ◽  
Wahyu Budi Priatna
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Information Search ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Purchase Behavior ◽  
Alternative Evaluation ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Post Purchase

Happy Cow Steak is a restaurant in Bogor which offers western menu with steak as its main product. The aim of this research was to find out the characteristic of Happy Cow Steak’s consumers, buying decision process, and consumer satisfaction. There were 90 respondents participating in this reserach. The methods used in this study were descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The research showed that the majority of consumers who visited Happy Cow Steak Restaurant were women, 21-30 years old, income between Rp 500.000 to Rp 1.499.999 per month, bachelors and senior high school, graduate students, not married, and lived in Bogor. There were five stages which the happy cow steak consumers had in their buying decision making process, i.e. need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Importance Performance Analysis (IPA) showed that the steak cutlery availability, restaurant cleanness, and restaurant comfort were the priority to be improved to meet customer satisfaction. Based on Customer Satisfaction Index (CSI) test, consumer satisfaction level of Happy Cow Steak Restaurant was 71, 94 percent implying that the customers were satisfied.

scholarly journals ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP PISANG RAJA SEREH DAN PISANG CAVENDISH DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (1) ◽  
pp. 124
Author(s):  
M Hutama Pandu Negara AT ◽  
Suriaty Situmorang ◽  
Dame Trully Gultom
Keyword(s):  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Cavendish Banana ◽  
A Value ◽  
Index Analysis ◽  
Traditional Market

The aims of this research are to determine the satisfaction, and loyalty of consumers to Raja Sereh Bananaand Cavendish Banana products in Bandar Lampung City. The research is conducted in June to July 2018.The samples are consumers of Raja Sereh Banana and Cavendish Banana that are recruited byaccidentalsampling. The number of consumer respondents are 80 people, divided by 40 respondent of Raja SerehBanana and 40 respondent of Cavendish Banana. This research is conducted in two different locations,namely traditional market (Pasir Gintung Market) and modern market (Gelael Supermarket). The researchdata is analyzed by descriptive analysis, namely Consumer Satisfaction Index Analysis (CSI) and LoyaltyPyramid. The results of this research showed that Raja Sereh Banana and Cavendish Banana consumerswere “satisfied” and “loyal”. Consumer satisfaction of Raja Sereh Banana was 74.66 percent and theconsumer satisfaction of Cavendish Banana consumer was 71.09 percent. The level of consumer loyalty wasclassified as a buyer who was committed with a value of 85.00 percent for Raja Sereh Banana and 90.00percent for Cavendish Banana.Key words:bananas, consumer, loyalty, satisfaction

scholarly journals Analysis of Decision Process to Buy Free-Range Eggs and the Implication on Marketing Mix (A Case Study to Wholesalers and Retailers Consumers in Traditional Markets in Purworejo District)

2020 ◽  
Vol 22 (1) ◽  
pp. 37-43
Author(s):  
Zulfanita Zulfanita ◽  
Roisu Eny Mudawaroch ◽  
Jeki Mediantari Wahyu Wibawanti
Keyword(s):  
Decision Process ◽  
Consumer Satisfaction ◽  
Market Price ◽  
Marketing Mix ◽  
Selling Price ◽  
Market Area ◽  
Satisfaction Level ◽  
Snowball Sampling ◽  
Free Range ◽  
Satisfaction Index

This research aimed to compare the characteristics of free-range eggs consumers, to analyse their buying decision process and consumer satisfaction level, and to formulate the implication on free-range marketing mix across wholesalers and retailers in Purworejo districts. The research sample was 32 respondents, consisted of 16 wholesalers and 16 retailers selected with purposive sampling because of the limited number of respondents in each sub-district. The consumers were selected through snowball sampling from one respondent to another. The parameters included the general characteristics, the decision to buy free-range eggs, consumers’ satisfaction level, and marketing mix implications. The Data were analysed descriptively using Chi-Square, Mann-Whitney Customer Satisfaction Index (CSI), and Importance and Performance Analysis (IPA). The result found different characteristics across consumers of free-range eggs in both wholesalers and retailers regarding age group, marital status, education background, gender, occupation, and geographic locations. The different process of buying decision making was due to need identification. Regarding gathering information, the wholesaler consumers relied on electronic media and their neighbours, whereas the retailer consumers only from their neighbours. The main consideration to purchase free-range eggs among wholesaler consumers was the cleanliness of eggs, whereas the retailer consumers were the cleanliness and price of eggs. The consumer satisfaction index on consumers in wholesalers and retailers was 65.16 and 68.82, respectively, indicative of the satisfied category. The marketing mix implication on both sellers was improving the cleanliness of free-range eggs and the market area, matching selling price with the market price, controlling the quality of free-range eggs from the suppliers, and revisiting the supply system to ensure the real-time availability of free-range eggs.

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals SIKAP DAN KEPUASAN KONSUMEN TERHADAP PAKET MENU LELE TERBANG, KAITANNYA DENGAN BAURAN PEMASARAN DI RUMAH MAKAN SAMBAL LALAP BANDAR LAMPUNG

2018 ◽  
Vol 6 (1) ◽  
pp. 72
Author(s):  
Wayan Nila Sulfiana ◽  
Ktut Murniati ◽  
Yaktiworo Indriani
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Key Words ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Satisfaction Index ◽  
The Third ◽  
Customer Satisfaction Index ◽  
Strategy Marketing

This study aims to determine the consumers’ characteristics of attitude and satisfaction; in adition to its correlation with marketing mix of lele terbang package in Sambal Lalap Restaurant Bandar Lampung.  Research location was determined purposively.  The number of interviewed sample was 59 respondents that were chosen by convennion sampling.  The first and fourth objectives were solved by descriptive analysis.  The first and fourth purposes were analyzed descriptively, the second purpose was analyzed by using Fishbein’s multiattribute, and the third purpose was analyzed by using Customer Satisfaction Index (CSI) and Importance performance  Analysis (IPA).  The result showed  that consumers were dominated by 19 to 24 years old women, and was bachelor students who had income last than < Rp1,500,000.00 per month and frequency of purchase the package was 1 to 3 times per week.  The score of consummer attitude had been positive, some attributes with the highest score were taste, price, halal, cleanness, and the comfortable of the place.  In overall, the score of CSI was feeling satisfied in consuming the menu packages of lele terbang.  Based on the analysis of IPA, the attribute at the Kuadran I (main priority) was hygiene attribute.  Moreover, the attribute in Kuadran II (hold the prestation) were taste, price, halal, cleanness, and the comfortable of the place.  Attribute in Kuadran II (low priority) were aroma, size, benefit, location, and facility.  While, attribute in Kuadran IV (excessive) were the attribute of menu and parking area.  The marketing of menu package lele terbang at Sambal Lalap Restaurant had implemented marketing strategy (marketing mix).Key words: Attitude, CSI, IPA, marketing, package menu of lele terbang

scholarly journals Determiners in the Consumer’s Purchase Decision Process in Ecotourism Contexts: A Portuguese Case Study

Geosciences ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. 224 ◽  
Author(s):  
Paulo Roseta ◽  
Bruno Barbosa Sousa ◽  
Lara Roseta
Keyword(s):  
Decision Process ◽  
Marketing Strategies ◽  
Destination Image ◽  
Purchase Decision ◽  
Operational Environment ◽  
Tourism Sector ◽  
Local Traditions ◽  
Post Purchase ◽  
The Relationship

Purpose: This paper entails a reflection on sustainability and specific tourism contexts (i.e., ecotourism). It focusses mainly on local communities’ determiners in the consumer’s purchase decision process in ecotourism. This research aimed at understanding the determiners in the process of consumer decisions in ecotourism contexts, as well as verifying the growing importance of ecotourism. Methodology: A questionnaire was conducted (with ecotourism specific contexts), in Portugal. Portugal is a tourist destination that has gained notoriety and recognition in recent years. In total, 197 questionnaires were collected, aiming for a deeper understanding of the real social, economic, cultural and environmental impacts resulting from the uncontrolled development of tourism. This study aimed at testing the proposed conceptual model empirically (i.e., the relationship between destination image and post-purchase behaviour). Findings: Sustainability must be looked at as a vital need for society in general, as well as for the tourism sector. Ecotourism is the natural evolution of tourism employing care for the environment, culture and local traditions, while promoting environmental education. Research Limitations: The results obtained are limited, considering the availability of most accommodation units in the ecotourism segment in Portugal (e.g., hotels). As next steps, it is advisable that hotel units come to realise the pertinence of such research as they are the main beneficiaries of these initiatives, being then recommended that they collaborate with the process of completing surveys. Originality/Value: Managers and ecotourists can use the outcomes of this study to gain an in-depth understanding of customer experiences (i.e., sustainability experiences), to develop effective marketing strategies, and to create an operational environment that can maximise customers’ perceived experiential values. Destination image plays a fundamental part in terms of experience and the tourist’s own satisfaction, with a need to improve the degree of affectivity towards the hotel unit.

Sign in / Sign up

Export Citation Format

Share Document