ANALYSIS OF RELATIONSHIP INCOME OF RICE FARMERS (Oryza Sativa) IN AGRICULTURAL AND NON-AGRICULTURAL SECTORS IN VARIOUS LAND AREA IN SUB-DISTRICT AIKMEL KABUPATEN LOMBOK TIMUR

Rice commodity in Aikmel sub-district is one of the main commodities with an area of ​​9,392 Ha of lowland rice farming and geographically. Non-agricultural activities in rural areas began to develop in response to insufficient income from the agricultural sector. Many rural residents engage in non-agricultural activities when the agricultural sector is free. This is what causes a large number of residents to work from the non-agricultural sector, related to employment and income opportunities. Seeing this condition, it is felt that research needs to be done. This study aims to look at the income of paddy rice farming, non-farming and the relationship between lowland rice farming income and non-farming income on various land areas. The method in this study, namely descriptive, data collection by survey technique, determining the number of samples were 30 people was carried out by quota sampling and taking farmers in each village was carried out by proportional random sampling and determination of villages as samples was carried out by purposive sampling. The Results of the study explain: 1) the average total income of lowland rice farming farmers is Rp. 1.207.412/LLG or equivalent to Rp. 5.219.359/Ha. 2) In this study, farmers receive an average non-farming income of rice farmers of Rp. 8,000,000.- planting season 3). Relationship analysis relationship obtained correlation coefficient value of 0,3786 Because it has a positive result with a correlation coefficient value of 0,3786, the larger the land area, the greater the contribution of agricultural sector income to total non-agricultural income.

FEASIBILITY ANALYSIS OF CAPITAL CHILLIES IN SURALAGA DISTRICT EAST LOMBOK REGENCY

Cayenne pepper is one of the horticultural commodities that can be relied upon to increase farmers' income and state revenue. At first, cayenne pepper was cultivated to meet household consumption needs, namely as vegetables and cooking spices. In addition, cayenne pepper is also consumed by food industry companies that require raw materials for cayenne pepper, for example chili sauce or just a complement to cooking spices. This research was conducted in Suralaga Subdistrict, East Lombok Regency in 2021, from 15 villages 3 villages were taken using a purposive sampling method including Anjani Village, Tebaban Village, Bagek Payung Village, the number of farmers was determined by Quota Sampling as many as 30 people. Proportional Random Sampling and in this study used descriptive methods while data collection was carried out using survey techniques. The objectives of this study are: (1) To determine the costs and income of cayenne pepper farming in Suralaga District, East Lombok Regency. (2) To determine the feasibility of cayenne pepper farming in Suralaga District, East Lombok Regency. (3) To find out the constraints faced by farmers in cayenne pepper farming in Suralaga District, East Lombok Regency. Based on the results of the research, it can be concluded that: (1) Financially, the production cost of Rawit Chili in Suralaga District, East Lombok Regency is Rp. 12,524,018/LLG and Rp. 25,787,271/Ha. And the production value is Rp.18.691.000/LLG and Rp38.485.244/Ha. (2) Farmer's income obtained is Rp.6.166.982/LLG and Rp.12.697.973 /Ha. From the results of the calculation of the R/C Ratio, a value of Rp. 1.4 is obtained, which is greater than 1. This indicates that the Chili Rawit farming in Suralaga District, East Lombok Regency is feasible.

INCOME ANALYSIS OF VEGETABLE TRADERS IN AIKMEL TRADITIONAL MARKET AIKMEL SUB DISTRICT EAST LOMBOK REGENCY

Market is a place for public facilities to complete the needs of the community and is a center for community commerce. Not only that, the market continues to play a role for price stability, where market value is one of the benchmarks for assessing inflation. The purpose of this study was to determine the income of vegetable traders in Aikmel Traditional Market, Aikmel District, East Lombok Regency and to find out the obstacles faced by vegetable traders in running their business at Aikmel Traditional Market, Aikmel District. The determination of the research area was carried out by purposive sampling, namely based on certain considerations in accordance with the research objectives. Considerations for choosing the Aikmel Traditional Market where the research was conducted, because the Aikmel Market is classified as the type of vegetables that are sold, it is very complete and the traders there pick them up quite close to the source of the farmers, besides that the Aikmel market provides comfort and peace when transacting. The sampling method is by using the census method.

INCOME DISTRIBUTION OF RED CHILLI FARMER, AT MEREMBU VILLAGE, LABUAPI DISTRICT, WEST LOMBOK REGENCY 2021

Red chili is an agricultural commodity planted by farmers on the sidelines of rice planting as the main agricultural commodity, especially in Merembu Village, Labuapi District, West Lombok Regency. This study aims to determine the level of income distribution of chili farmers in Merembu Village, Labuapi District, West Lombok Regency. The sample respondent as many as 35 red chili farmers in the research area. The analysis technique uses income distribution analysis with three approaches, namely Gini Coefficient approach, Lorenz Curve and World Bank Criteria Approach. The results of the Gini Ratio calculation for the 35 respondents studied, obtained a Gini Index or Gini Coefficient of 0.143, this shows the income inequality of red chili farmers in Merembu Village, Labuapi District in the mild or low category. This statement is reinforced by the Lorenz Curve approach and the World Bank Criteria Approach, namely the results of calculations based on the World Bank approach obtained that 40% of the population with low incomes receive an income of 29.6% or greater than 17% (Low Category) of the total existing income. This indicates that the category of the level of income distribution of chili farmers in Merembu Village, Labuapi District is relatively low

Kelayakan Usahatani Jagung Pada Lahan Kering Di Kecamatan Pringgabaya Kabupaten Lombok Timur

This study aims to examine the feasibility of corn farming on dry land in Pringgabaya District. Improvements in technology and corn cultivation systems through increasing farmer knowledge are expected to increase productivity which in turn increases farmers' income in corn cultivation in dry land. Research activities are carried out in several stages, including: (i) site survey, identifying problems, and preparing proposals; (ii) data collection, data tabulation, and data analysis; (iii) draw conclusions and recommend the results of the study. The recommendations generated from this research are in the form of information on components and types of corn farming according to location specifications on dry land in Pringgabaya. District. Based on the results of the study, it can be seen that the income earned in corn farming is Rp. 6,137,729 /LLG or Rp. 6.134,871/Ha. And based on the calculation of the R/C ratio of corn farming on dry land in Pringgabaya District, the R/C ratio was 1.9. This shows that corn farming in Pringgabaya District, East Lombok Regency is feasible.

ANALISI DAMPAK BENDUNGAN PANDANDURI TERHADAP USAHATANI PADI SAWAH DI KECAMATAN SAKRA BARAT KABUPATEN LOMBOK TIMUR

This study aims to determine the impact of the Pandan Duri dam on changes in the Crop Index (IP) and changes in the productivity level of rice paddy farming in West Sakra District, East Lombok Regency. The method in this research is descriptive, data collection is done by survey technique. Determination of the number of samples as many as 30 people is done by sampling quota and taking farmers in each village is done by proportional random sampling and determining the village as a sample is done by purposive sampling. The results showed that: 1) The total planting index (IP) of lowland rice before the Pandan Duri dam in West Sakra District was 1.39 and after 2.12. This means that the existence of the Pandan Duri dam can have an impact on the difference in the Crop Index (IP) of lowland rice farming in Sakra District and, 2) The average productivity of rice before the Pandan Duri dam in West Sakra District was 49,682 Kw/Ha while after the Pandan Duri dam was 57,267 Kw/Ha and there was a significant difference at the alpha 5% (0,05) level.or in the other word, that the existence of Pandan Duri development has real/significant impact on the productivity of lowland rice farming in West Sakra District, East Lombok Regency

ANALYSIS OF CONSUMER SATISFACTION LEVEL OF INDOMIE BRAND INSTANT NOODLE PRODUCTS IN EAST LOMBOK REGENCY

The purpose of the study was to determine the level of community satisfaction with the attributes of the Indomie brand instant food products in East Lombok Regency and the attributes of the Indomie brand instant food which have consumer satisfaction and collective interests. Determination of the location of the study deliberately in East Lombok Regency. The research objective estimation method uses the Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and Conjoint analysis. The results of the analysis show that the attributes of the Indomie brand of instant food with a high level of consumer satisfaction include halal labels, taste, clarity of expiration, information on nutritional values, and ease of access (marketing). Overall, the instant food attributes of the Indomie brand provide consumer satisfaction with a value of 76.64% which is included in the satisfied criteria. While the conjoint method estimates the most important factor and has a high usability value, namely quality with a coefficient of importance value of 47% at the product packaging level, product texture, and product color, the price attribute has a value of 22.6% at the selling price level and the price is appropriate. quality, while the service quality attribute with a value of 11.5% at the level of customer service numbers

IDENTIFICATION OF CHILLI PLANTS PLANTING ORGANISMS IN TEKO VILLAGE, LOMBOK TIMUR

The main objective of this research is to identify and introduce various types of pests to farmers in Teko Village, Pringgebaya District. The method used is a survey method with a data collection approach in the form of direct observation on the expanse of chili plants and questionnaires as a guide for interviews with respondent farmers. Identification of pests on chili plants in Teko Village, namely: yellow virus, anthracnose fruit rot, fruit and leaf rot, whitefly, weeds (puzzle grass, spinach, and grass weeds).

ANALYSIS OF TOMATO MARKETING EFFICIENCY IN LOMBOK TIMUR DISTRICT

The tomato plant has a short life cycle, it can grow to one to three in hight. This study aims to determine the marketing channels of tomatoes in East Lombok Regency and to determine the efficiency of tomato marketing on farmers’ income in East Lombok Regency. For that, we can know how many marketing channels are in East Lombok Regency and whether the marketing channels are efficient. The study uses descriptive methods. The techniques used are survey and interview techniques. The study is conducted in Lombok east district, by taking three subdistricts as sample locations impressively sampling are Suralaga, Aikmel and Wanasaba district with consideration of the subdistrict have the largert harvest and highest production. The number of respondents was conducted quota sampling as is established by as many as 30 farmers. Whereas the approval of the responders was done by the method of snow ball. Data analysis using order line analysis and marketing efficiency analysis. Research shows that the marketing margin on channel I is Rp 3000 and the second marketing channel is 5000 in efficiency on channel I is 12.57and channel II is 44.31. Farmers share to channel I is 80% and channel II is 66.67%. So every marketing channel is efficient

STRATEGY DEVELOPMENT OF TOFU HOME INDUSTRY IN MASBAGIK DISTRICT IN EAST LOMBOK

The purpose of this study was to determine the strategy for developing a tofu home industry in Masbagik District, East Lombok Regency. The method used is descriptive, data collection techniques using survey techniques with direct interviews and questionnaires. The location of the research was determined by purposive sampling in three villages, namely South Masbagik Village, Danger Village, and East Masbagik Village. The data obtained were analyzed using SWOT. The results of the research are focusing on the S-O strategy to maintain the number of human resources by utilizing the nature of openness between the owner and employees and improving the experience in order to get satisfaction from the community for tofu products, maintaining affordable prices and expanding market share by taking advantage of limited competitors and high public awareness of consuming tofu.