scholarly journals ANALISIS KEPUASAN KONSUMEN DAN BAURAN PEMASARAN PADA AGROINDUSTRI KOPI BUBUK CAP JEMPOL DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (1) ◽  
pp. 132
Author(s):  
Vita Dwi Putri ◽  
Muhammad Irfan Affandi ◽  
Dewangga Nikmatullah
Keyword(s):  
Consumer Satisfaction ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Case Study Research ◽  
Marketing Mix ◽  
Snowball Sampling ◽  
Satisfaction Index ◽  
Coffee Powder ◽  
Data Analysis Methods

This study aims to analyze the level of consumer satisfaction of coffee powder and the marketing mix of coffee powder agroindustry in Bandar Lampung City. The research method used was a case study. Research location was determined purposively. The number of interviewed samples was 60 respondents chosen using snowball sampling method. Respondents of this study consisted of consumers of coffee powder, owners, industry and trade in Bandar Lampung City, and experts of University Lampung chosen using snowball sampling. The study was conducted in February-April 2018. The data analysis methods used are the analysis of the Customer Satisfaction Index (CSI) and descriptive analysis. The results showed that: consumers of Jempol brand coffee powder in Bandar Lampung City were in satisfied criteria. The marketing mix for agroindustry has implemented marketing strategy (marketing mix).Key words: agroindustry, consumer satisfaction, coffee powder, marketing   mix

scholarly journals PENYELENGGARAAN MAKANAN DAN TINGKAT KEPUASAN KONSUMEN DI KANTIN ZEA MAYS INSTITUT PERTANIAN BOGOR

2014 ◽  
Vol 8 (2) ◽  
pp. 151
Author(s):  
Arnati Wulansari ◽  
Budi Setiawan ◽  
Tiurma Sinaga
Keyword(s):  
Zea Mays ◽  
Customer Satisfaction ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Food Service ◽  
Nutrient Content ◽  
Satisfaction Index ◽  
Dining Room

<p>This research aimed was to know food service and level of customer satisfaction in the Zea Mays cafetaria at Bogor Agricultural University. Case study and descriptive analysis were applied in this study. Sampling method of purposive sampling was carried out and number of subjects used was 95 people. The food service in the Zea Mays cafetaria consists of planning, purchasing, receiving, storing, processing, and distributing. The result of analysis based on Importance Performance Analysis showed that the most important attribute was the security and hygiene product and the highest performance levels was the cleanliness of dining room. More than fifty percent subjects was concerned against nutrient content of the menu (50.5%). Based on the Customer Satisfaction Index the satisfaction value was 69.3 (satisfied). There was a correlation between job and education level with quality of the product and between income with nutrient content (p&lt;0.05).</p>

scholarly journals GENDER ROLES IN OPTIMISATION OF HOUSE-YARD LAND TO IMPROVE HOUSEHOLD INCOME (Case Study of Kampung Kucai in Kranggan Hamlet, Pojok Village, Blitar Regency)

2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Lintar Brillian Pintakami
Keyword(s):  
Gender Roles ◽  
Household Income ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Women Farmers ◽  
Snowball Sampling ◽  
Women's Participation ◽  
Role Activity ◽  
Productive Role

This research aims to describe women farmer’s participation in the establishment of Kampung Kucai (Chives Hamlet) through Women Farmers Group, to identify existing gender roles, and to review to what extent do women contribute to household income by means of house-yard land optimisation for farming practice. Study area was determined purposively in Kampung Kucai, Kranggan Hamlet, Pojok Village, Blitar Regency. This research was conducted between March and April 2018. Snowball sampling was used as sampling method. There were 20 respondents interviewed, both husbands and wives actively involved in Women Farmers Group, and 5 key informants. Data were analysed using descriptive analysis with qualitative and quantitative approaches. It was found that women’s participation in the Kampung Kucai’s establishment made up from chives cultivation, promotional activities, and managing sustainably. Gender roles in the house-yard land chives farming management were identified according to role/activity, control, access, and benefit disparities between men and women. Men were found to have allocated more time on productive role compared to their women counterparts. Men allocated 10 hours per day or 66,7 % worth productive role where women allocated 5 hours per day or 33,3 %. Therefore, each contributions to household income per month were Rp. 460.230,- and Rp. 229.770,- respectively, whereas women allocated more reproductive role than their men counterparts at 50 % rate compared to 14,5 %. Keywords: Gender Roles, Women Farmer, Workloads, Income Contribution. Received: 26 February, 2017; Accepter: 15 March, 2017 

scholarly journals ANALISIS TINGKAT KEUNTUNGAN DAN KENDALA USAHA INDUSTRI RUMAH TANGGA (Home Industry) KOPI BUBUK DI KELURAHAN KELUMPANG JAYA KECAMATAN TEBING TINGGI KABUPATEN EMPAT LAWANG

2019 ◽  
Vol 7 (2) ◽  
pp. 142
Author(s):  
Sutarmo Iskandar ◽  
Sisvaberti Afriyatna ◽  
Evin Hastuti
Keyword(s):  
Sampling Method ◽  
Descriptive Analysis ◽  
Processing Method ◽  
Ratio Analysis ◽  
Profit Rate ◽  
Purposive Sampling ◽  
Data Processing Method ◽  
Coffee Powder ◽  
Collection Methods

 ABSTRACT This study aims to find out the home industry of Pak Kasmin coffee powder In Sub District Of Kelumpang Jaya in Tebing Tinggi District Of Empat Lawang Regency is profitable or not by using the R/C ratio analysis and constraints home industry of Pak Kasmin coffee powder In Sub District Of Kelumpang Jaya in Tebing Tinggi District Of Empat Lawang Regency.  The research was conducted in In Sub District Of Kelumpang Jaya in Tebing Tinggi District Of Empat Lawang Regency from April to June 2018. The method used is case study.  The sampling method used by purposive sampling, which in this study this is Home Industry Coffee powder Pak Kasmin. Data collection methods used observation and direct interview using aids, a list of question that have been prepared in advance.  Data processing method used descriptive analysis with a quantitative and qualitative approach.  The result showed that the profit rate (R/C) obtained from the coffe powder home industry business in April 2018 amounted to 1.76 or R/C > 1 means that coffee powder home industry business is advantage and the constraint of  coffee powder home industry are (1) Constraints on production, (2) Constraints on sales, (3) The Labor.ABSTRAK Penelitian ini bertujuan untuk mengetahui industri rumahan kopi bubuk Pak Kasmin Di Kecamatan Kelumpang Jaya di Kecamatan Tebing Tinggi Kabupaten Empat Lawang menguntungkan atau tidak dengan menggunakan analisis rasio R / C dan kendala industri rumahan kopi bubuk Pak Kasmin Kecamatan Kelumpang Jaya di Kecamatan Tebing Tinggi, Kabupaten Empat Lawang. Penelitian ini dilakukan di Kecamatan Kelumpang Jaya di Kecamatan Tebing Tinggi, Kabupaten Empat Lawang dari bulan April hingga Juni 2018. Metode yang digunakan adalah studi kasus. Metode pengambilan sampel yang digunakan adalah purposive sampling, yang dalam penelitian ini adalah Home Coffee Coffee Powder Pak Kasmin. Metode pengumpulan data menggunakan observasi dan wawancara langsung menggunakan alat bantu, daftar pertanyaan yang telah disiapkan sebelumnya. Metode pengolahan data menggunakan analisis deskriptif dengan pendekatan kuantitatif dan kualitatif. Hasil penelitian menunjukkan bahwa tingkat keuntungan (R / C) yang diperoleh dari bisnis industri rumahan kopi bubuk pada bulan April 2018 sebesar 1,76 atau R / C> 1 berarti bahwa bisnis industri rumahan kopi bubuk adalah keuntungan dan kendala industri rumahan kopi bubuk adalah (1) Kendala pada produksi, (2) Kendala pada penjualan, (3) Tenaga Kerja.

scholarly journals Studi Pengendalian Mutu Sushi Tei di Yogyakarta

2018 ◽  
Author(s):  
Cahyaningtyas Harley Lianita ◽  
shilvy cahyani putri
Keyword(s):  
Decision Process ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
Main Menu ◽  
Satisfaction Index ◽  
Post Purchase

Sushi Tei Restaurant is one of the restaurants that offers a Japanese menu with sushi main menu at relatively affordable prices by students and students. The purpose of this research is to analyze consumer purchasing decision process, consumer satisfaction level, and consumer loyalty that will give implication to marketing mix from Sushi Tei Restaurant. The method used in this research is descriptive analysis method, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and pyramid of loyalty. Location Sushi Tei Restaurant located on Jalan Gejayan No 9, Caturtunggal, Depok, Sleman, Yogyakarta. Consumer characteristics of Sushi Tei Restaurant with majority of female originated or domiciled in Yogyakarta with age 17-30 years old and work as student, freshly educated senior high school, and have income / monthly allowance of Rp 1,000,000 up to Rp 2,000,000. At the stage of purchase decision (planned purchase, influencing source is a friend, day visit on weekdays, and time of visit is at night), and post purchase decision (consumers feel satisfied and it affects consumers to visit again). The value of the Costumer Satisfaction Index (CSI) is 72 percent. Consumers are satisfied with restaurant products.

scholarly journals GENDER ROLES IN OPTIMISATION OF HOUSE-YARD LAND TO IMPROVE HOUSEHOLD INCOME (Case Study of Kampung Kucai in Kranggan Hamlet, Pojok Village, Blitar Regency)

2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Lintar Brillian Pintakami
Keyword(s):  
Gender Roles ◽  
Household Income ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Women Farmers ◽  
Snowball Sampling ◽  
Qualitative And Quantitative ◽  
Role Activity ◽  
Productive Role

This research aims to describe women farmer ’s participation in the establishment of Kampung Kucai (Chives Hamlet) through Women Farmers Group, to identify existing gender roles, and to review to what extent do women contribute to household income by means of house-yard land optimisation for farming practice. Study area was determined purposively in Kampung Kucai, Kranggan Hamlet, Pojok Village, Blitar Regency. This research was conducted between March and April 2018. Snowball sampling was used as sampling method. There were 20 respondents interviewed, both husbands and wives actively involved in Women Farmers Group, and 5 key informants. Data were analysed using descriptive analysis with qualitative and quantitative approaches. It was found that women ’s participation in the Kampung Kucai ’s establishment made up from chives cultivation, promotional activities, and managing sustainably. Gender roles in the house-yard land chives farming management were identified according to role/activity, control, access, and benefit disparities between men and women. Men were found to have allocated more time on productive role compared to their women counterparts. Men allocated 10 hours per day or 66,7 % worth productive role where women allocated 5 hours per day or 33,3 %. Therefore, each contributions to household income per month were Rp. 460.230,- and Rp. 229.770,- respectively, whereas women allocated more reproductive role than their men counterparts at 50 % rate compared to 14,5 %. Keywords: Gender Roles, Women Farmer, Workloads, Income Contribution. Received: 26 February, 2017; Accepter: 15 March, 2017

scholarly journals Analysis of Decision Process to Buy Free-Range Eggs and the Implication on Marketing Mix (A Case Study to Wholesalers and Retailers Consumers in Traditional Markets in Purworejo District)

2020 ◽  
Vol 22 (1) ◽  
pp. 37-43
Author(s):  
Zulfanita Zulfanita ◽  
Roisu Eny Mudawaroch ◽  
Jeki Mediantari Wahyu Wibawanti
Keyword(s):  
Decision Process ◽  
Consumer Satisfaction ◽  
Market Price ◽  
Marketing Mix ◽  
Selling Price ◽  
Market Area ◽  
Satisfaction Level ◽  
Snowball Sampling ◽  
Free Range ◽  
Satisfaction Index

This research aimed to compare the characteristics of free-range eggs consumers, to analyse their buying decision process and consumer satisfaction level, and to formulate the implication on free-range marketing mix across wholesalers and retailers in Purworejo districts. The research sample was 32 respondents, consisted of 16 wholesalers and 16 retailers selected with purposive sampling because of the limited number of respondents in each sub-district. The consumers were selected through snowball sampling from one respondent to another. The parameters included the general characteristics, the decision to buy free-range eggs, consumers’ satisfaction level, and marketing mix implications. The Data were analysed descriptively using Chi-Square, Mann-Whitney Customer Satisfaction Index (CSI), and Importance and Performance Analysis (IPA). The result found different characteristics across consumers of free-range eggs in both wholesalers and retailers regarding age group, marital status, education background, gender, occupation, and geographic locations. The different process of buying decision making was due to need identification. Regarding gathering information, the wholesaler consumers relied on electronic media and their neighbours, whereas the retailer consumers only from their neighbours. The main consideration to purchase free-range eggs among wholesaler consumers was the cleanliness of eggs, whereas the retailer consumers were the cleanliness and price of eggs. The consumer satisfaction index on consumers in wholesalers and retailers was 65.16 and 68.82, respectively, indicative of the satisfied category. The marketing mix implication on both sellers was improving the cleanliness of free-range eggs and the market area, matching selling price with the market price, controlling the quality of free-range eggs from the suppliers, and revisiting the supply system to ensure the real-time availability of free-range eggs.

scholarly journals Analisis Kepuasan Pelanggan dalam Membeli Buah-buahan Segar di Moena Fresh Bali

2018 ◽  
pp. 81
Author(s):  
PUTU OKA WARDIKA ◽  
RATNA KOMALA DEWI ◽  
NI WAYAN PUTU ARTINI
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Qualitative Data ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Satisfaction Index ◽  
The Matrix ◽  
Competitive Prices ◽  
Data Analysis Methods

Analysis Customer Satisfaction in Buying Fresh Fruits in Moena Fresh Bali Increased consumption of fruits in the country have an impact on the growth of fruitsales in Indonesia. This increase causes the appearance of stiff competition in thebusiness of fruits. Moena Fresh Bali as one of the companies that sell fresh fruitsmust innovate or improve the shortage so that the consumers do not turn to otherproducts. Consumer behavior may help explain how consumers obtain satisfaction.The purpose of this research is to determine satisfaction of Moena Fresh Baliconsumers and to find out actions to increase customer satisfaction of Moena Fresh.The location of the research was conducted at four Moena Fresh outlets as it wasconsidered to represent consumers in every sub-district in Denpasar City. Thenumber of respondents was as many as 50 respondents and the sampling wasconducted by using accidental sampling. Types of data collected include quantitativeand qualitative data which were sourced from primary and secondary data. Methodsof data collection were by using interview techniques, observation, anddocumentation. Data analysis methods used were descriptive analysis, ImportancePerformance Analysis and Customer Satisfaction Index. Based on the results ofresearch, the calculation of CSI to the attributes of Moena Fresh Bali was 77.6% i.e.it meets the criteria of satisfaction. Based on the Matrix of Importance Performance,product attributes are classified into four quadrants and actions to improve customersatisfaction are through the improvement of attributes that become the main priority,namely the attributes of advertising / promotion, price, and discounts. The studysuggests that Moena Fresh Bali should perform printed and electronic publicationsand set competitive prices to maintain its customers.

scholarly journals ANALISIS PENDAPATAN DAN PERSEPSI PETANI TERHADAP KEMITRAAN USAHA KAMPUNG KUCAI DI KABUPATEN BLITAR

2021 ◽  
Vol 15 (2) ◽  
pp. 58-67
Author(s):  
Lintar Brillian Pintakami ◽  
Eko Wahyu Budiman
Keyword(s):  
Sampling Method ◽  
Financial Institution ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Women Farmers ◽  
Structured Interviews ◽  
Partnership Agreement ◽  
Depth Interviews

This study aims to describe the agribusiness partnership process that takes place in Kampung Kucai, analyze the income of chives farming, and the perception of chives farmers on the partnership process in Garum District, Blitar Regency. This research uses a qualitative approach in the form of a case study. Informants in this study were partner chives farmers in Kampung Kucai. Determination of the sample of plasma partner farmers was carried out by purposive sampling method. Informants were selected based on secondary data from the core and information from farmers. So the sample used for Kucai Mitra farmers is 20 people. In addition, there are also 5 key informants. The methods of data collection carried out in this study are of several types, namely structured interviews, in-depth interviews, participatory observations, and documentation. The data analysis method used in this researchis descriptive analysis,  income analysis, and Likert analysis. The results showed that the type of partnership between the Financial Institution "Bank BRI" and the partner chives farmers was classified as a nucleus-plasma partnership pattern. In the mechanism of the partnership pattern of the Financial Institution "BRI Bank" with the Kucai Farmer Group, it is carried out based on a partnership agreement. The agreement letter contains the identities of the two partnering parties and the rules given by "Bank BRI" as well as the location or planting area. The total income from chives farming is Rp. 242,000, -. The income of chives farming can be taken by women farmers once a month at the monthly member meeting in the Women Farmers Group or can be saved in advance. If they are saved, usually the women farmers in the research location will take the income before the Eid al-Fitr. The perception of partner chives farmers on the planning of partnership implementation is 80% or very good, the perception of partner chives farmers on the partnership process is 78% or quite good, and the perception of the evaluation of the partnership is very good with 85% results. So that the results of the Likert analysis on the average perception of partner chives farmers on the partnership process with financial institutions "Bank BRI" have a very good category with a percentage of 80% where the total score is 483.

scholarly journals SIKAP DAN KEPUASAN KONSUMEN TERHADAP PAKET MENU LELE TERBANG, KAITANNYA DENGAN BAURAN PEMASARAN DI RUMAH MAKAN SAMBAL LALAP BANDAR LAMPUNG

2018 ◽  
Vol 6 (1) ◽  
pp. 72
Author(s):  
Wayan Nila Sulfiana ◽  
Ktut Murniati ◽  
Yaktiworo Indriani
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Key Words ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Satisfaction Index ◽  
The Third ◽  
Customer Satisfaction Index ◽  
Strategy Marketing

This study aims to determine the consumers’ characteristics of attitude and satisfaction; in adition to its correlation with marketing mix of lele terbang package in Sambal Lalap Restaurant Bandar Lampung.  Research location was determined purposively.  The number of interviewed sample was 59 respondents that were chosen by convennion sampling.  The first and fourth objectives were solved by descriptive analysis.  The first and fourth purposes were analyzed descriptively, the second purpose was analyzed by using Fishbein’s multiattribute, and the third purpose was analyzed by using Customer Satisfaction Index (CSI) and Importance performance  Analysis (IPA).  The result showed  that consumers were dominated by 19 to 24 years old women, and was bachelor students who had income last than < Rp1,500,000.00 per month and frequency of purchase the package was 1 to 3 times per week.  The score of consummer attitude had been positive, some attributes with the highest score were taste, price, halal, cleanness, and the comfortable of the place.  In overall, the score of CSI was feeling satisfied in consuming the menu packages of lele terbang.  Based on the analysis of IPA, the attribute at the Kuadran I (main priority) was hygiene attribute.  Moreover, the attribute in Kuadran II (hold the prestation) were taste, price, halal, cleanness, and the comfortable of the place.  Attribute in Kuadran II (low priority) were aroma, size, benefit, location, and facility.  While, attribute in Kuadran IV (excessive) were the attribute of menu and parking area.  The marketing of menu package lele terbang at Sambal Lalap Restaurant had implemented marketing strategy (marketing mix).Key words: Attitude, CSI, IPA, marketing, package menu of lele terbang

Analisis Efisiensi Pemasaran Tempe (Studi Kasus di Sentra Produksi Tempe Sanan, Kelurahan Purwantoro, Kecamatan Blimbing, Kota Malang)

2019 ◽  
Vol 6 (01) ◽  
pp. 57-67
Author(s):  
Maria Christina Sarkol ◽  
Lisa Kurniawati ◽  
Sari Perwita
Keyword(s):  
Sampling Method ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Dominant Factor ◽  
Selling Price ◽  
Snowball Sampling ◽  
The Third ◽  
Marketing Process ◽  
Marketing Efficiency

Tempeh industry is a typical household business that requires little investment and has few workers. Efficient marketing could optimize the income of tempeh’s producers. This research aims to understand the marketing efficiency and factors that affect the purchasing margin of tempeh in selected areas. This research will study the value of farmer’s share and the marketing margin of tempeh to evaluate the commerce efficiency. The sampels are the producers and sellers. 58 tempeh’s producers are selected by the simple random sampling method. The sellers, on the other hand, are chosen using the snowball sampling, a technique that tracks down the marketing process. The variable studied in the  research are as follows: 1) producer’s tempeh’s selling cost, 2) tempeh’s selling price on commercial institution, 3) marketing cost, 4) total amount of sold products, 5) numbers of  marketing  institution  where the  product  passes,  6)  the  marketing margin, 7) the farmer’s share, and 8) marketing efficiency. The research finds three marketing channels on the case study areas. The first channel is from the producers to tempeh. The second channel is form producers to retailers to consumers. The third channel is from producers to peddlers to consumers. By using the farmer’s share, the calculation of commerce efficiency. The leading cause is the lack of middlemen. Moreover, the double regression analysis show the retailers tempeh selling cost (X4) to be the dominant factor in the marketing margin of tempeh.

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