scholarly journals The Effect of Price, Relationship Marketing and Word Of Mouth Towards Purchasing Decision

2021 ◽  
Vol 10 ◽  
Author(s):  
Abbas Moh Afghoni ◽  
Mudji Astuti
Keyword(s):  
Relationship Marketing ◽  
Word Of Mouth ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Correlation Coefficient ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Purchasing Decision ◽  
Price Relationship

This research intended to understand the effect of price, relationship marketing and word of mouth towards purchasing decision on CV. Wonokoyo Gasindo in Beji Pasuruan. This research includes quantitative research with hypothesis test. Sampling in this study was carried out by probability sampling method with the type of simple random sampling with a total of 100 respondents of CV. Wonokoyo Gasindo consumers. Analysis tool used multiple linear regression analysis, classic assumption test, t-test, F test, multiple correlation coefficient and multiple coefficient of determination (R2) by using the SPSS 25.0. version application program. Primary data obtained trough questionnaire whose meassurement uses likert scale. Finally, the data declared valid and reliable. The research results establish that price has an effect to purchasing decision. Relationship marketing has an effect to purchasing decision. Word of mouth has an effect to purchasing decision. Price, relationship marketing and word of mouth have a simultaneously effect to purchasing decision on CV. Wonokoyo Gasindo in Beji Pasuruan.

scholarly journals The Effect Of The Implementation Of Standard Operating Procedure, Reward System, Training And The Work Environment On Work Productivity In PT. BPR WILIS Jember

2020 ◽  
Vol 2 (1) ◽  
pp. 69-76
Author(s):  
Ellene Pricillia Budiarso ◽  
Suwignyo Widagdo
Keyword(s):  
Work Environment ◽  
Linear Regression Analysis ◽  
Work Productivity ◽  
Standard Operating Procedure ◽  
Reward System ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Training Environment

This study aims to determine the effect of the application of SOP, reward system, training and work environment on employee work productivity at PT. BPR Willis Jember. The data used in this study are primary data obtained from respondents' responses  to  the  questionnaire.  Samples  taken  as many  as  40  respondents  with sampling techniques using probability sampling, namely by purposive sampling method. The data obtained is then processed using the SPSS analysis tool, this analysis includes validity test, reliability test, multiple linear regression analysis, classic assumption test, and statistical test through t test, F test and coefficient of determination (R2). The results of the study show that the factors of the application of SOP, reward systems, training and work environment simultaneously affect work productivity, whereas if partially the factors for the application of SOP and training have no significant effect on work productivity, but for reward system factors and work environments have a significant towards work productivity. Keywords: Reward System, Training, Environment, Work Productivity

scholarly journals PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN GO-FOOD DI BANDAR LAMPUNG

2021 ◽  
Author(s):  
Intan Ayu Santikha ◽  
Dhiona Ayu Nani
Keyword(s):  
Service Quality ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Consumer Loyalty ◽  
Food Services ◽  
Simultaneous Test

The purpose of the study was to determine and analyze the influence of service quality and trust on Go-Food consumer loyalty in Bandar Lampung. This research uses quantitative method with purposive sampling technique. The population in this study are consumers who use Go-Food services in Bandar Lampung. The number of samples used amounted to 100 respondents. Sources of data in this study using primary data obtained from the distribution of several statements to respondents online. The analysis technique used in this research is multiple linear regression analysis, partial test, simultaneous test, and the coefficient of determination. with the help of the SPSS version 23 program. The results showed that based on the hypothesis test (t test and f test), all three hypotheses were accepted. This means that Service Quality and Trust partially have a positive and significant effect on consumer loyalty and simultaneously Service Quality and Trust have a positive and significant effect on Go-Food Consumer Loyalty in Bandar Lampung. Keywords: Service Quality, Trust, Loyalty

The Influence of Discipline and Work Environment on Employees’ Performance

2020 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Septa Putra ◽  
Edy Liswani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Work Environment ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Large Contribution ◽  
Test Result

This study aimed to determine whether or not there was an influence of work discipline and work environment on the employees’ performance in regional division III Palembang PT. Kereta Api Indonesia (Persero). The samples taken were 53 respondents. The data used was was primary data. The method of collecting data was through questionnaires. The data anaysis used was qualitative and quantitative analysis. The analysis technique used multiple linear regression. The result of multiple linear regression analysis showed the regression equation: Y = 1.348 + 0.262 X1 + 0.378 X2. The result of simultaneous hypothesis test result proved that there was an influence of work discipline and work environment on employee performance.The results of hypothesis testing partially proved that there was an influence of work discipline and work environment on employee performance. The coefficient of determination test result showed that the variables of work discipline and work environment were able to contribute to the fluctuation of changes that occurred in employees’ performance, with a large contribution caused was 36.8%

scholarly journals The Effect of Training and Motivation on Employee Performance

2020 ◽  
Vol 2 (1) ◽  
pp. 25
Author(s):  
Rima Handayani
Keyword(s):  
Correlation Coefficient ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Statistical Tests ◽  
Multiple Correlation Coefficient ◽  
Regression Equation ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Multiple Regression Equation ◽  
Validity And Reliability

The biggest real threat to economic stability is a workforce that is not ready to face the challenges or changes around it. The purpose of this study was to determine the effect of training and motivation on the performance of employees of PT. Sentra Jaya Distribution Tangerang. The research method uses quantitative with a population of 120, determining the sample using the Slovin formula with an error rate of 10% obtained 54 respondents. Data collection methods using primary data and secondary data. Test the instrument using the validity and reliability test, the prerequisite data test uses the normality test, the autocorrelation test, the multi-collinearity test, and the heteroscedasticity test, while the statistical tests use the multiple regression equation, the correlation coefficient test, the coefficient of determination test and the significance test. The Effect of Training and Motivation on Employee Performance at PT. Distribution of Sentra Jaya Tangerang, the analysis of the data that the researchers concluded that the regression equation Y = a + b1X1 + b2X2 which was found was Y = 15.454 + 0.387 X1 + 0.265 X2, with the multiple correlation coefficient R was 0.563, this showed a positive effect. Then get the equation Tcount> T table (2.478> 2.008) in the hypothesis test at α = 0.05 or 5% (significance 0.003 <0.05) then, thereby indicating the hypothesis proposed is accepted, or in other words, Ho is rejected and Ha is accepted. Thus there is a positive and significant effect between the provision of training and motivation on the performance of employees of PT. Sentra Jaya Distribution Tangerang

scholarly journals ANALYSIS PLANNING AND CONTROL OF NON CREDIT DISTRIBUTION IN LOAN PERFORMING PT.BPR-LPN KOTO DALAM

2021 ◽  
Author(s):  
Patria Nagara
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Validity And Reliability ◽  
Planning And Control ◽  
Normality Test ◽  
And Control ◽  
Test Operations

Singer study conducted to determine the effect a review of Planning and Control lending Against soundness ratio of non-performing loans at PT. BPR-LPN Koto Dalam. Purpose Of Research Singer is to review Test Operations And Operating simultaneous partial influence of Planning and Control lending Against soundness ratio of non-performing loans in PT.BPR-LPN Koto Dalam, used multiple linear regression analysis. The research instruments used test is the test of validity and reliability test. The Classical assumption test used is normality test, test multicollinearity, and heteroscedasticity test. As for the review hypothesis test, F test and t test. The analysis tool used to review the planning and Control Testing the effect of lending against soundness ratio of non-performing loans is a regression WITH 17:00 help SPSS version for windows. Research shows that the planning lending On The Level NOT affect the health of non-performing loans. It indicated WITH Singer t Namely -0176 and 0642 sig&gt; 0.05 And The significant influences of the loan portfolio BETWEEN Control Against Health Level of non performing loan ratio indicated WITH HAL singer t_hitung That 0012 And 0793 sig &lt;0.05. There is a significant influence BETWEEN The Planning and Control lending Against soundness ratio of non-performing loans is shown WITH HAL singer F_hitung 3,448 and sig (0.023 &lt;0.05) and the coefficient of determination R square shows the figure 0327 OR 32.7%. So it can be said that the 32.7% rate of non-performing loans ratio of health is affected by Planning and Control of credit. While the remaining 67.3% is influenced by variables studied hearts lie Yang NOT Singer Research.

scholarly journals Peran Sistem Samsat Drive Thru Terhadap Kepatuhan Wajib Pajak

2020 ◽  
Vol 16 (2) ◽  
pp. 76-87
Author(s):  
Yenni Khristiana ◽  
Enggar Galuh Pramesthi
Keyword(s):  
Data Collection ◽  
Motor Vehicle ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Questionnaire Method ◽  
Descriptive Statistical Analysis

The purpose of this study is to provide empirical evidence about the effects of tax socialization, motor vehicle tax sanctions, and Samsat Drive-Thru systems on motor vehicle Taxpayers compliance in Bantul Samsat offices in Daerah Istimewa Yogyakarta in 2019. The population in this study were all motor vehicle taxpayers in Samsat Bantul as many as 449,610. Sampling with Slovin formula obtained as many as 100 respondents and the method of data collection using accidental sampling. The data used in this study are primary data, data collection using the questionnaire method. Data analysis methods used in this research are validity test, reliability test, descriptive statistical analysis, classic assumption test, and hypothesis test is multiple linear regression analysis, t-test, and coefficient of determination. The results of this study indicate that motor vehicle tax sanctions and Samsat Drive-Thru systems have a positive and significant effect on motor vehicle taxpayer compliance, while tax socialization has a positive and insignificant effect on motor vehicle taxpayer compliance.

IMPACT OF AIS AND STRESSED OUT AN EMPLOYEES TO THEIR PERFORMANCE AT PT EFRATA RETAILINDO

2019 ◽  
Vol 5 (1) ◽  
pp. 22-30
Author(s):  
Wiwit Ayu Retno Sari ◽  
Suhendro Suhendro ◽  
R. Riana Dewi
Keyword(s):  
Information Systems ◽  
Work Stress ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Accounting Information ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Accounting Information System ◽  
Accounting Information Systems

This research aims to test the influence of accounting information system and work stress on performance of employees of PT Efrata Retailindo. The type of research used in this research is quantitative research. The source of the data in the research is primary data. The population in this study are all employees of PT Efrata Retailindo totalling 47 people. Sampling techniques in the study using a purposive sample. While the data collection method used is to use the questionnaire to all employees of PT Efrata Retailindo. Data analysis techniques using multiple linear regression analysis. Based on the results of the study it can be concluded that work stress had no effect on performance of employees of PT Efrata Retailindo, while information systems accounting effect on the performance of the employees of PT Efrata Retailindo. The value of the coefficient of determination (R2) amounting to 0.106. This indicates that variansi on a variable performance practice undertaken by the company PT Efrata Retailindo of 10.6% can be explained by work stress variables and accounting information systems, while the remaining 89.4% explained by other factors outside the researched.

PENGARUH KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI KAFE POTRET MEDAN

2019 ◽  
Vol 13 (2) ◽  
pp. 199
Author(s):  
Asrye Tutur Sinaga ◽  
Nurul Wardani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Word Of Mouth ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Quality Data ◽  
Purchasing Decisions ◽  
Study Hypothesis

AbstrakPenelitian ini bertujuan untuk mengetahui dan dapat menjelaskan pengaruh Kualitas Pelayanan dan Word Of Mouth terhadap Keputusan pembelian di Kafe Potret Medan. Populasi dalam penelitian ini adalah 700 orang ditentukan dari jumlah pengunjung Kafe Potret Medan dalam kurun waktu satu minggu, dan sampel yang digunakan berjumlah 88 pengunjung. Sedangkan tehnik pengumpulan data menggunakan angket (kuesioner) dan pengujiannya yaitu uji kualitas data dan uji asumsi klasik.Pengujian hipotesis menggunakan analisis regresi linier berganda, uji F, uji t, dan uji R2. Hipotesis penelitian dimensi Kualitas Pelayanan dan Word Of Mouth secara parsial terhadap Keputusan Pembelian diterima jika t hitung > t tabel dengan tingkat signifikan 0.05.Nilai t tabel dalam penelitian ini 1,662. Nilai t hitung variabel X1 sebesar 1,990 t hitung  > t tabel maka hipotesis diterima, nilai t hitung variabel X2 sebesar 2,628 t hitung > t tabel maka hipotesis diterima. Dari 2 variabel, variabel Word Of Mouth yang paling dominan mempengaruhi Keputusan Pembelian  sebesar 2,628. Kata Kunci : Kualitas Pelayanan, Word Of Mouth, Keputusan Pembelian AbstractThe purpose of this study is to identify and able to explain the influence of Service Quality and Word Of Mouth to Purchasing Decisions of Kafe Potret Medan. The population in this study were 700 people from visitors Kafe Potret Medan in one week, and the samples used were 88 visitors. While the techniques of data collection using the questionnaire and use the test of quality data and classical assumption. The hypothesis test uses multiple linear regression analysis, F test, R square and t test. The study hypothesis was partially of Service Quality and Word Of Mouth dimension to  Purchasing Decisions is acceptable if t hitung > t tabel with a significant level 0.05. The t tabel value in this study 1.662. The t hitung X1 is 1.990 that mean t hitung > t tabel then the hypothesis is accepted, t hitung X2 is 2.628 that mean t hitung > t tabel then the hypothesis is accepted. From 2 variables fascination that the most dominant variable for Purchasing Decisions is Word Of Mouth of 2.628. Keywords : Service Quality, Word Of Mouth, Purchasing Decisions

FRAUD CONFIRMATION, CLIENT SATISFACTION AND CLIENT LOYALTY

2019 ◽  
Vol 1 (1) ◽  
pp. 39
Author(s):  
Ngurah Pandji Mertha Agung Durya
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Client Satisfaction ◽  
Audit Quality ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Quality Attributes ◽  
Path Model ◽  
Coefficient Of Determination ◽  
The Government

<p>This study aims to find evidence, the influence of Audit Quality Attributes, Client Satisfaction and Client Loyalty, which are moderated by Fraud Confirmation. The research was conducted at the BKM, a community-based organization, formed by the Government, through the <em>Kotaku</em> Program. The research used Regression statistical analysis and conducted a hypothesis test. Regression analysis used includes Simple Linear Regression Analysis, Multiple Regression Analysis, and MRA Regression Analysis, and Path Model Linear Regression Analysis. This study also pays attention to the calculation of the coefficient of determination to give an idea of the ability of the model in explaining the phenomenon of Client Satisfaction and Client Loyalty. The result that both partially and simultaneously, Audit Quality Attributes, Fraud Confirmation affected Client Satisfaction and Loyalty. The research also succeeded in proving that Client Satisfaction mediates the effect of Audit Quality Attributes on Client Loyalty, but failed to provide empirical evidence, that the Fraud Confirmation moderated the effect of Audit Quality Attributes on Client Satisfaction and Loyalty. Contribution to audit practices, where it is important to realize Client Satisfaction through Audit Quality Attributes and Fraud Confirmation, especially in situations where Fraud acts are suspected.</p>

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

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