scholarly journals MARKETING STRATEGY THROUGH COVID-19 PREVENTION MESSAGES IN GOJEK ADVERTISING “J3K”

2021 ◽  
Vol 2 (2) ◽  
pp. 181-197
Author(s):  
Debby Nur Hanifah ◽  
Dimas Suarli ◽  
Yuvelia Cahya Indrawan
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Research Methods ◽  
Qualitative Research Methods ◽  
Marketing Strategies ◽  
The Public ◽  
Ferdinand De Saussure ◽  
Fundamental Part ◽  
Prevention Messages

Advertising is a fundamental part of one of the functions of marketing strategy with the aim of not only informing the public but also aimed at influencing someone about the image of a product. The Covid-19 prevention content that is being discussed is an opportunity for the Gojek company to do marketing. Through YouTube media, the Gojek company aired the ad "J3K" Take care of health, maintain cleanliness and maintain security as an effort to prevent the spread of Covid-19. This study will reveal marketing strategies through the message of preventing Covid-19 in the Gojek "J3K" advertisement. This research uses qualitative research methods through analytical descriptive exposure. The implicit marketing strategy in the Gojek "J3K" advertisement is analyzed using semiotics from Ferdinand De Saussure. In the analysis, produced a sign (signifier), a marker (signified) and a sign (sign). The signifier in the Gojek "J3K" advertisement is recorded visually and audio in the advertisement so that there are similarities in the meaning of the sign. After knowing the signifier, an agreement will be obtained on the concept of sign meaning in the form of a signified. Keywords: Advertising, Marketing Strategy, Covid-19, Semiotics

scholarly journals ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Research Methods ◽  
Research Method ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.

scholarly journals STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN VOLUME PENJUALAN PADA AMANDA CAFE DI ERA REVOLUSI INDUSTRI 4.0

2021 ◽  
Vol 2 (1) ◽  
pp. 32-37
Author(s):  
Miftahol Arifin ◽  
Moh Kurdi ◽  
Syaiful Anwar
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Industrial Revolution ◽  
Qualitative Research Methods ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Sales Volume

This researchis motivated by the instability of sales in recent monts at Amanda cafe. So it is necessary to implement a strategy where the strategy is in accordance with the current era of digital strategies. This study aims to find out what are the obstacles in increasing sales volume at Amanda cafe and what strategies are applied in the café. This study uses qualitative research methods that describe Digital Marketing Strategies in Increasing Sales Volume at the Amanda cafe in the Industrial Revolution Era 4.0. and data in the field with interviews with informants, observation guidelines and dokumentation in the field that has been predetermined. The results of this study, are described throught various information and data findings in the field during the study, regarding Digital Marketing Strategies in Incresing Sales Volume at Amanda cafe in the Industrial Revolution Era 4.0.

scholarly journals MONUMENT STATUE STUDY OF NANI WARTABONE STRUGGLE THROUGH BACKGROUND AND ITS VISUALIZATION

ARTic ◽  
2019 ◽  
Vol 4 ◽  
pp. 193-201
Author(s):  
Muhammad Isla
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Qualitative Research Methods ◽  
Historical Background ◽  
Research Results ◽  
Left Hand ◽  
The Public ◽  
The People ◽  
The Right ◽  
Descriptive Qualitative

This study aims to find out how to study the Nani Wartabone statue in terms of visuals, to provide knowledge to the people of Gorontalo the meaning of the Nani Wartabone statue and to describe the background study and visualization of the Tilongolo Nani Wartabone monument statue. This research was written using descriptive qualitative research methods, the authors observed in detail the background and visualization of the Tilongolo Nani Wartabone monument, the results of this study allow the writer to know the historical background of the Tilongolo Nani Wartabone monument statue and the writer can also know the visual meaning of the Tilongolo Monument statue Nani Wartabone. The research results obtained by the author are quite good because there are two sources who are quite helpful in the process of writing this research, the conclusion or the final result of this study is that the writer and the public can find out the background of the Nani Wartabone statue made to commemorate his services in fighting the invaders and the meaning of the visualization of the statue of the struggle of Nani Wartabone, namely: (1) The pointing hand has a meaning, namely his birthplace, Bube Village, Suwawa District, Bone Bolango Regency, Gorontalo Province; (2) Bayonet in the left pocket is made by Suwawa which has the mystical power to protect Nani Wartabone in certain situations; (3) The pistol in the right pocket is used as a helper for the main weapon in the left hand of Nani Wartabone; (4) The weapon in the left hand of Nani Wartabone is a long rifle (hunting rifle) that can be used on the battlefield; (5) The Safari uniform used by Nani Wartabone has patriotic meaning and strength; and (6) Base of 2 and the curve of base of 3 represents the number 23 celebrated as patriotic day by the people of Gorontalo.

scholarly journals Pelanggaran Kode Etik Jurnalistik dalam Pemberitaan Anak di GTV

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 318
Author(s):  
Natasya Feline Desvianny ◽  
Eko Harry Susanto
Keyword(s):  
Qualitative Research ◽  
Mass Media ◽  
Research Methods ◽  
Code Of Ethics ◽  
Television News ◽  
Qualitative Research Methods ◽  
The Public ◽  
Mainstream Media ◽  
The Press ◽  
Basic Reference

The press is an organization for disseminating information through mass media, the more information received, the greater the responsibility required. In carrying out its functions, rights, obligations and role, the press is demanded to be open to the public about a news that is raised. To carry out good journalistic activities requires a journalistic code of ethics. The code of ethics established by the Press Council is a basic guideline / reference in carrying out journalistic activities. This regulation makes the direction for the press to continue in accordance with the rules, even though accessing news now is not only through the mass media such as television. Television is part of the mainstream media, despite the convergence of media, the audience still believes that journalistic news on television can be trusted with the truth and credibility of the news content. This study uses descriptive qualitative research methods to analyze in detail the problems that are formulated. The purpose of this research is to find out how the application of the code of ethics in the production of television news on GTV. Because the code of ethics is a basic reference in carrying out journalism activities, the purpose of journalism is the correctness of the information that will be received by the public.Pers merupakan alat penyebar informasi melalui media massa, semakin banyak informasi yang diterima maka semakin besar tanggung jawab yang dibutuhkan. Dalam melaksanakan fungsi, hak, kewajiban, dan peranannya pers dituntut harus terbuka kepada masyarakat terhadap sebuah berita yang diangkat. Untuk menjalankan kegiatan jurnalistik yang baik dibutuhkan adanya kode etik jurnalistik. Kode etik yang telah ditetapkan oleh Dewan Pers merupakan pedoman/acuan dasar dalam menjalani kegiatan jurnalistik.  Peraturan inilah yang menjadikan arah agar pers tetap berjalan sesuai dengan aturan, meskipun mengakses berita kini tidak hanya melalui media massa seperti televisi. Televisi merupakan bagian dari media mainstream, meskipun adanya konvergensi media namun khalayak tetap memandang bahwa berita jurnalistik di televisi dapat dipercaya kebenaran serta kredibilitas isi berita tersebut. Penelitian ini menggunakan metode penelitian kualitatif yang bersifat deskriptif untuk menganalisis dengan rinci masalah-masalah yang dirumuskan. Tujuan dari adanya penelitian ini ialah untuk mengetahui bagaimana penerapan kode etik dalam produksi berita televisi di GTV. Karena kode etik merupakan acuan dasar dalam melaksanakan kegiatan jurnalisme, tujuan dari adanya jurnalisme adalah kebenaran dari sebuah informasi yang akan diterima oleh masyarakat.

Kwalitatief framingonderzoek als middel voor vergroting van de overtuigingskracht in publieksvoorlichting en reclame

KWALON ◽  
2015 ◽  
Vol 20 (1) ◽  
Author(s):  
Sarah Gagestein
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Methods ◽  
General Public ◽  
Public Domain ◽  
Qualitative Research Methods ◽  
The Public ◽  
Specific Interpretation ◽  
Varied Range ◽  
Collection Methods

Qualitative framing research as a means for enhancing persuasive powers in advertising and information for the general public Qualitative framing research as a means for enhancing persuasive powers in advertising and information for the general public Identifying and listing frames in the public domain often leads to qualitative research methods. The challenge for this qualitative inductive framing research is to picture reality as realistically as possible. A more varied range of data collection methods, specific interpretation schemes and reliability tests are effective instruments to achieve broader and more accurate results.

MONUMENT STATUE STUDY OF NANI WARTABONE STRUGGLE THROUGH BACKGROUND AND ITS VISUALIZATION

ARTic ◽  
2019 ◽  
Vol 4 ◽  
pp. 193-201
Author(s):  
Muhammad Isla
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Qualitative Research Methods ◽  
Historical Background ◽  
Research Results ◽  
Left Hand ◽  
The Public ◽  
The People ◽  
The Right ◽  
Descriptive Qualitative

This study aims to find out how to study the Nani Wartabone statue in terms of visuals, to provide knowledge to the people of Gorontalo the meaning of the Nani Wartabone statue and to describe the background study and visualization of the Tilongolo Nani Wartabone monument statue. This research was written using descriptive qualitative research methods, the authors observed in detail the background and visualization of the Tilongolo Nani Wartabone monument, the results of this study allow the writer to know the historical background of the Tilongolo Nani Wartabone monument statue and the writer can also know the visual meaning of the Tilongolo Monument statue Nani Wartabone. The research results obtained by the author are quite good because there are two sources who are quite helpful in the process of writing this research, the conclusion or the final result of this study is that the writer and the public can find out the background of the Nani Wartabone statue made to commemorate his services in fighting the invaders and the meaning of the visualization of the statue of the struggle of Nani Wartabone, namely: (1) The pointing hand has a meaning, namely his birthplace, Bube Village, Suwawa District, Bone Bolango Regency, Gorontalo Province; (2) Bayonet in the left pocket is made by Suwawa which has the mystical power to protect Nani Wartabone in certain situations; (3) The pistol in the right pocket is used as a helper for the main weapon in the left hand of Nani Wartabone; (4) The weapon in the left hand of Nani Wartabone is a long rifle (hunting rifle) that can be used on the battlefield; (5) The Safari uniform used by Nani Wartabone has patriotic meaning and strength; and (6) Base of 2 and the curve of base of 3 represents the number 23 celebrated as patriotic day by the people of Gorontalo.

scholarly journals Analisis resepsi khalayak terhadap pemberitaan Covid-19 di klikdokter.com

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Krisna Octavianus Dwiputra
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Research Methods ◽  
Public Perception ◽  
Qualitative Research Methods ◽  
Dominant Position ◽  
Purposive Sampling ◽  
The Public ◽  
The Media

One of the health problems that will catch people's attention in 2020 is COVID-19. Various media also highlighted the problem because it was considered a dangerous thing. One of the media that participated in the news was a health media called Klikdokter.com. Klikdokter.com has been intensively reporting about COVID-19 since January 2020. The aim of the research is to see how the public perception about COVID-19 on Klikdokter.com. This research uses descriptive qualitative research. Methods of data collection using observation, interviews, and documentation. Meanwhile, informants were selected based on purposive sampling. The data analysis used Stuart Hall's Encoding-Decoding theory, which describes the three positions of the audience in constructing messages, namely dominant position, negotiation, and opposition. The results showed that the position of the audience in constructing messages from the news of COVID-19 on Klikdokter.com, the majority were in a negotiating position. This position means that the audience may misinterpret some parts of the message and quite understand what is conveyed by Klikdokter.com.Keywords: Covid-19; Reception; Reporting.

Researching Clergy Attitudes towards Science: A Reflective Account of Key Methodological Challenges

2019 ◽  
pp. 79-100
Author(s):  
Lydia Reid
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Quantitative Research ◽  
Public Domain ◽  
Qualitative Research Methods ◽  
Church Leaders ◽  
Methodological Issues ◽  
The Public ◽  
Quantitative And Qualitative Research ◽  
Attitudes Towards Science

“If I had realised you were interviewing me about science, I probably wouldn’t have agreed to do it” – this quote from an interviewee raises one of the key methodological issues facing researchers in the field of religion and science. The perception that one ought to be an ‘expert’ in science before one can be interviewed on the topic makes the recruitment of participants in qualitative and quantitative research particularly problematic. However, it does tell us something important about the way people understand ‘science’ and the increasing pressure on church leaders to be held accountable for anything they say in the public domain. In this chapter, Raid reflect on her experiences as a sociologist carrying out research on clergy attitudes towards science using both quantitative and qualitative research methods. She discusses the implications of having self-selecting interviewees as well as the challenges in creating a survey that accurately reflects the respondents’ views. Moreover, she outlines some of the key findings from the research and how some of these are intertwined with the aforementioned methodological issues.

Questions, design, and analysis in qualitative research

2020 ◽  
pp. 100-111
Author(s):  
Sara Mallinson ◽  
Jennie Popay ◽  
Gareth Williams
Keyword(s):  
Public Health ◽  
Qualitative Research ◽  
Research Methods ◽  
Public Health Practice ◽  
Evidence Base ◽  
Qualitative Research Methods ◽  
Qualitative Approach ◽  
Health Practice ◽  
The Public ◽  
Study Designs

Our chapter provides a concise introduction to qualitative research methods and explains how a qualitative approach contributes to the public health evidence base and public health practice. After reading it, you will be able to; understand the key principles and features of qualitative research; decide when a qualitative approach is most appropriate; identify different study designs and methods and their strengths and weaknesses; understand the main steps in analysis and how to report findings from qualitative research.

scholarly journals Mitigasi Kegagalan Guna Mewujudkan Keberlanjutan E-Government

2021 ◽  
Vol 4 (1) ◽  
pp. 104
Author(s):  
Dian Ayu Puspitasari ◽  
Teguh Kurniawan
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Qualitative Research Methods ◽  
The Public ◽  
Risk Of Failure ◽  
The Government

This study will discuss the government's effort to mitigate the failure in realizing e-government sustainability. E-government sustainability is essential to be reviewed to ensure the system's long-term provision of benefits to the public. This study used qualitative research methods through literature studies. The result of this study showed that the e-government sustainability discusses the length of implementation and the outcomes of e-government to stakeholders. The failure of e-government is still a challenge in realizing e-government sustainability by the government. For this reason, the government needs to mitigate the risk of failure. Some actions that can be taken by the government to realize e-government sustainability include: 1. Ensure that e-government is future-oriented; 2. Analyze the factors that will support the success and sustainability of e-government from the beginning and incorporate them into planning; 3. Ensure the availability of resources and support from stakeholders; 4. Evaluate by looking at the reality that is currently happening; and 5. Develop e-government according to public needs.Studi ini akan menguraikan upaya pemerintah dalam memitigasi kegagalan guna mewujudkan keberlanjutan e-government. Keberlanjutan e-government merupakan suatu hal yang penting untuk dikaji guna memastikan pemberian manfaat oleh sistem dalam jangka waktu yang panjang kepada publik. Pendekatan yang digunakan dalam studi adalah kualitatif dengan metode pengumpulan data melalui kajian pustaka. Hasil studi menunjukkan bahwa keberlanjutan e-government tidak hanya membahas mengenai waktu implementasi saja, tetapi juga dampak dari e-government kepada stakeholder. Kegagalan e-government masih menjadi tantangan dalam mewujudkan keberlanjutan e-government oleh pemerintah. Untuk itu, pemerintah perlu untuk melakukan mitigasi munculnya risiko kegagalan. Beberapa upaya yang dapat dilakukan oleh pemerintah guna mewujudkan keberlanjutan e-government, antara lain: 1. Memastikan bahwa e-government berorientasi kedepan; 2. Menganalisis faktor-faktor yang akan mendukung kesuksesan dan keberlanjutan e-government sedari awal dan memasukkan hal-hal tersebut dalam perencanaan; 3. Memastikan adanya ketersediaan sumber daya dan dukungan dari stakeholder; 4. Melakukan evaluasi dengan melihat realitas yang saat ini sedang terjadi; serta 5. Mengembangkan e-government sesuai dengan kebutuhan publik.

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