scholarly journals The Effects of In-Store‘s Visual Design Elements on Image and Purchase Intention by Mediating of Emotion in Department Stores

2017 ◽  
Vol null (55) ◽  
pp. 107-118
Author(s):  
Chul Jae Choi
Keyword(s):  
Purchase Intention ◽  
Visual Design ◽  
Department Stores ◽  
Design Elements

scholarly journals Impact of Visual Design Elements and Principles in Human Electroencephalogram Brain Activity Assessed with Spectral Methods and Convolutional Neural Networks

Sensors ◽  
2021 ◽  
Vol 21 (14) ◽  
pp. 4695
Author(s):  
Francisco E. Cabrera ◽  
Pablo Sánchez-Núñez ◽  
Gustavo Vaccaro ◽  
José Ignacio Peláez ◽  
Javier Escudero
Keyword(s):  
Brain Activity ◽  
Music Videos ◽  
Visual Design ◽  
Music Video ◽  
Eeg Signal ◽  
Design Elements ◽  
The Public ◽  
Learning Classifier ◽  
The Mean ◽  
Human Electroencephalogram

The visual design elements and principles (VDEPs) can trigger behavioural changes and emotions in the viewer, but their effects on brain activity are not clearly understood. In this paper, we explore the relationships between brain activity and colour (cold/warm), light (dark/bright), movement (fast/slow), and balance (symmetrical/asymmetrical) VDEPs. We used the public DEAP dataset with the electroencephalogram signals of 32 participants recorded while watching music videos. The characteristic VDEPs for each second of the videos were manually tagged for by a team of two visual communication experts. Results show that variations in the light/value, rhythm/movement, and balance in the music video sequences produce a statistically significant effect over the mean absolute power of the Delta, Theta, Alpha, Beta, and Gamma EEG bands (p < 0.05). Furthermore, we trained a Convolutional Neural Network that successfully predicts the VDEP of a video fragment solely by the EEG signal of the viewer with an accuracy ranging from 0.7447 for Colour VDEP to 0.9685 for Movement VDEP. Our work shows evidence that VDEPs affect brain activity in a variety of distinguishable ways and that a deep learning classifier can infer visual VDEP properties of the videos from EEG activity.

scholarly journals Channel Depth or Consistency? A Study on Establishing a Sustainable Omnichannel Strategy for Fashion Department Store Retailers

2021 ◽  
Vol 13 (13) ◽  
pp. 6993
Author(s):  
Caroline Kopot ◽  
Brenda J. Cude
Keyword(s):  
Business Strategy ◽  
Purchase Intention ◽  
Structural Equation ◽  
Department Store ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Technological Advancement ◽  
Department Stores ◽  
Channel Depth ◽  
Confirmatory Factor

In recent years, fashion department stores have struggled to sustain their foothold in the competitive market due to changing consumer behavior as well as technological advancement. This study aimed to examine customers’ perspectives on the shopping channels of omnichannel fashion department stores. The analysis was based on data from 552 customers who shopped at U.S. omnichannel fashion department stores. Confirmatory factor analysis and structural equation modeling were utilized to analyze the hypothesized relationship. The results showed that brand attitude mediated the influence of perceived fluency of customers’ purchase intentions in the omnichannel fashion department store setting. Content consistency and process consistency also positively affected customers’ perceived fluency of the channels of those fashion department stores. Customers are more likely to purchase from a fashion department store that provides consistent content and processes across the multiple shopping channels from which they can purchase merchandise. Further, customers value consistency of the content and processes across all fashion department store channels. The results are insightful especially for industry practitioners, as it enables them to develop a sustainable omnichannel business strategy by focusing on the depth of the channels and channel consistencies (content and process) while improving customers’ purchase intention from their stores.

scholarly journals Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

2018 ◽  
Vol 11 (4) ◽  
pp. 17
Author(s):  
Yesim Can ◽  
Oya Erdil
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Perceived Value ◽  
Ease Of Use ◽  
Strategic Marketing ◽  
Visual Design ◽  
Design And Technology ◽  
Repurchase Intention ◽  
System Quality ◽  
Perceived Ease Of Use

With the widespread use of smartphones, strategic marketing of smartphones has become the focus of related brands. Although creating brand loyalty is an important factor of global strategic marketing and re-purchase intention, little research investigated the antecedent of smartphone's brand loyalty and repurchase intention. The purposes of this study are to investigate what are the antecedent brand loyalty and re-purchase intention in smartphone marketing. In the light of the literature and for this purpose; the effects of perceived value factor (perceived ease of use, perceived irreplaceability), utilitarian factor (system quality), hedonic factor (visual design), and consumer’s interest factor (technology consciousness) on brand loyalty and repurchase intention were investigated in an integrated model. The results of the analysis show that smartphone's re-purchase intention is largely determined by brand loyalty, perceived ease of use, perceived irreplaceability, system quality, visual design, and technology consciousness. Moreover, analysis results demonstrate that perceived irreplaceability, system quality, and visual design affect brand loyalty.

scholarly journals Kearifan lokal Bali untuk pelestarian alam: Kajian wacana kartun-kartun majalah “Bog-Bog”

2017 ◽  
Vol 7 (2) ◽  
pp. 229
Author(s):  
I Wayan Swandi
Keyword(s):  
Nature Conservation ◽  
General Analysis ◽  
Visual Design ◽  
Human Relationship ◽  
Design Elements ◽  
Hindu Religion ◽  
Important Message ◽  
Trust System ◽  
Chronic Problem

An aggressive logging becomes a chronic problem in Indonesia. There is an inappropriate paradigm in the understanding and treating of the environment, especially trees and forests. This article examines the discourse of nature conservation based on Balinese local wisdom as presented in visual cartoons of Bog-Bog magazine (No 10, Vol 10, 2012) which theme is tree. Information data taken from cartoon Bog-Bog magazine No. 10, analyzed by the theory of semiotics and supported by the theory of visual design elements. The pictures from the Bog-Bog cartoon show the artistic, critical and humorous efforts of the Bog-Bog cartoonists in constructing Balinese local discourse based on customs, belief, and Hindu religion in an important message of preserving the forest in particular and nature in general. Analysis shown that Bali has a number of local wisdom such as the sacred trust system of tree as one of the ecological messages for forest preservation. An example is the concept of palemahan in the Hindu philosophy of Tri Hita Karana which is important for the harmony of human relationship with nature as a source of prosperity. Bog-Bog cartoon successfully convey the nature conservation discourse based on Balinese local wisdom with the construction of humor, critical, and parody discourse.

Brand imitation strategy, package design and consumer response: what does it take to make a difference?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fei Qiao ◽  
William Glenn Griffin
Keyword(s):  
Purchase Intention ◽  
Content Type ◽  
Package Design ◽  
Design Elements ◽  
Main Effect ◽  
Gender Neutral ◽  
And Gender ◽  
Imitation Strategy ◽  
Visual Shape ◽  
Main Effects

Purpose This study aims to investigate the effectiveness of a brand imitation strategy for the package design of male-targeted, female-targeted and gender-neutral products. Design/methodology/approach Three (2 × 2 × 2) between-subjects factorial experiments were conducted with three independent variables, namely, visual shape, color and logo, each classified as relevant/divergent. The dependent variables were participants’ attitudes toward the brand, attitudes toward the product and purchase intention. Findings There were no significant main effects or interactions for the male-targeted product. The results for the female-targeted product revealed no significant main effect of visual shape, a significant main effect of color and significant two-way interactions between visual shape and color and between visual shape and logo. Significant main effects were found for visual shape and color for the gender-neutral product. Practical implications A color scheme similar to that of a leading brand in the same product category more powerfully influenced participants’ attitudes and purchase intention, while a more holistically similar design had greater impact than a less holistic design. Some “divergence” or distinctive design elements of the female-targeted product positively influenced participants’ attitudes and behavior. These findings suggest that a brand imitation strategy offers a means for competing in the marketplace, but should be used with caution. Originality/value A conceptual continuum of brand imitation is proposed, incorporating visual semiotics, creativity theory and gender differences in cognitive styles to provide a more systematic method for delineating brand imitation levels.

Analysis of Poster Designs of Turkish TV Series on Ottoman History

2021 ◽  
pp. 888-903
Author(s):  
Bahar Soğukkuyu
Keyword(s):  
Cultural Memory ◽  
Leisure Activities ◽  
Visual Design ◽  
Consumer Society ◽  
Wide Audience ◽  
Design Elements ◽  
Ottoman History ◽  
Historical Series ◽  
The World ◽  
The Individual

TV series are significant media products when considered as part of audience's leisure activities at home. Marketing of leisure activities to the audience in front of the screen as an indicator of individuality is one of the basic conditions of media consumption. With the watched product, the person feels that he belongs to a community, or, on the contrary, he is unique. It is possible for the individual who watches the historical series to adopt/reflect the national and social spirit. Again, as a part of the consumer society, the displays of the spectacular elements that emphasize the individual's need to express himself/herself with commodities are quite high. In the study, the poster designs of two series that are shown in Turkey (and in various countries of the world) and reach a wide audience have been examined with both visual design elements and principles and semiotics to reveal clues about cultural memory and orientalism in terms of reflecting the Ottoman history.

Contribution of visual design elements to the perceived product family look

2012 ◽  
Vol 10 (3) ◽  
pp. 189 ◽  
Author(s):  
Arjun Ranawat ◽  
Sumit Tuteja ◽  
Katja Hölttä Otto
Keyword(s):  
Product Family ◽  
Visual Design ◽  
Design Elements

scholarly journals Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

2019 ◽  
Vol 11 (12) ◽  
pp. 3267 ◽  
Author(s):  
Jui-Che Tu ◽  
Hsing-Tzu Chang ◽  
Shu-Bei Chen
Keyword(s):  
Food Packaging ◽  
Organic Food ◽  
Differential Method ◽  
Visual Design ◽  
Survey Method ◽  
Visual Images ◽  
Middle Aged ◽  
Environment Friendly ◽  
Design Elements ◽  
Packaging Design

This study explored the visual images that affect middle-aged and elderly consumer groups in organic food packaging design, and summarized the happiness of visual design elements for organic food as a reference for design. This study used expert interviews, the KJ method to collect image vocabulary and select representative samples, and the Semantic Differential method (SD method) to evaluate the happiness image of organic food. Then, the questionnaire survey method was used to investigate the subjects’ attention regarding happiness in the visual design elements of organic food. This study adopted one-way ANOVA to understand the differences of consumers’ visual images for different organic food packages. The results show that the living patterns of the consumer groups in organic food packaging design can be classified into four groups. The “Self-actualization Group” thinks that happiness organic food packaging is healthy, reassuring, environment-friendly, healing, comfortable, and novel. The “Caring for Health Group” believes that happiness organic food packaging is healthy, reassuring, and environmentally friendly. The “Lohas Food Safety Group” believes that happiness organic food is packaged in a healthy, simple, and environment-friendly way. The “Extroverted Loyalty Group” believes that happiness organic food packaging is healthy, comfortable, professional, simple, environment-friendly, and novel.

Identifying Most Preferential Skyline Product Combinations

2017 ◽  
Vol 31 (11) ◽  
pp. 1759022 ◽  
Author(s):  
Zhibang Yang ◽  
Xu Zhou ◽  
Jin Mei ◽  
Yifu Zeng ◽  
Guoqing Xiao ◽  
...  
Keyword(s):  
Discount Rate ◽  
Purchase Intention ◽  
Exact Algorithm ◽  
Approximate Algorithm ◽  
Department Stores ◽  
Skyline Query ◽  
Efficiency And Effectiveness ◽  
Promotion Strategies ◽  
First Time ◽  
High Dimensional Datasets

Nowadays, department stores and online merchants usually develop some price promotion strategies to attract customers and increase their purchase intention. Therefore, it is significant for customers to pick out attractive products and obtain the maximum discount rate. Admittedly, the skyline query is a most useful tool to find out attractive products. However, it does little to help select the product combinations with the maximum discount rate. Motivated by this, we identify an interesting problem, a most preferential skyline product (MPSP) combination discovering problem, which is NP-hard, for the first time in the literature. This problem aims to report all skyline product combinations having the maximum discount rate. Since the exact algorithm for the MPSP is not scalable to large or high-dimensional datasets, we design an approximate algorithm that guarantees the accuracy of the results. The experiment results demonstrate the efficiency and effectiveness of our proposed algorithms.

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