scholarly journals GRAFFITI AS ALTERNATIVE COMMUNICATION TOOLS: DISCUSSIONS OF VANDALISM AND THE EFFECTS OF NEW MEDIA

2021 ◽  
Vol 9 (06) ◽  
pp. 564-575
Author(s):  
Eser Kececi ◽  

Since their appearanceon the streets as alternative communication tools in 1980s, graffiti have led to controversies over their conceptualization as vandalism of the public property. Despite this negative understanding, however, graffiti are tools through which minorities and marginalized groups are able to represent themselves and express their voices in public spheres. Thus, graffiti are turning into alternative and protest tools of communication. Today, through the possibilities that new media and especially social media offer, the lost voices are disseminated faster through graffiti and therefore, graffiti are transformed into more effective communication channels.While acknowledging the yet ongoing vandalistic approach to graffiti, this study contributes theoretically, through a qualitative method of analysis, to the theories on graffiti by offering a discussion on how new media affects the dissemination and conceptualization of graffiti. The analysis and conclusive discussions suggest that despite the negative conceptualization of graffiti as a vandalistic act, they have been utilized as alternative communication tools and are reached by a huge number of audiences through their dissemination by new media even after their actual disappearance from the street walls.

2016 ◽  
Vol 10 (1) ◽  
pp. 87-98 ◽  
Author(s):  
Victoria Uren ◽  
Daniel Wright ◽  
James Scott ◽  
Yulan He ◽  
Hassan Saif

Purpose – This paper aims to address the following challenge: the push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organizations towards energy development projects. Design/methodology/approach – This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised and illustrated using a sample of tweets containing the term “bioenergy”. Findings – Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable methodology, which bioenergy companies should be using to measure public opinion in the consultation process. Preliminary analysis shows promising results. Research limitations/implications – Analysis is preliminary and based on a small dataset. It is intended only to illustrate the potential of sentiment analysis and not to draw general conclusions about the bioenergy sector. Social implications – Social media have the potential to open access to the consultation process and help bioenergy companies to make use of waste for energy developments. Originality/value – Opinion mining, though established in marketing and political analysis, is not yet systematically applied as a planning consultation tool. This is a missed opportunity.


2019 ◽  
Vol 20 (1) ◽  
pp. 273-291
Author(s):  
Krystian Dudek

The functioning of politicians in the public space is connected with the necessity of building and managing the image, presenting opinions, views, reporting activities and building relations with the electorate in order to mobilise it to electoral activity. The key to success is to reach voters effectively. Among many communication tools available, the importance of the Internet and social media in particular is constantly growing. It takes over other communication channels’ functions and enables direct contact with the voter. However, in order to use the potential of the most popular social media in Poland – Facebook – and effectively manage the image, one needs to know its character and rules governing this environment. Unfortunately, politicians’ knowledge on this subject proves to be rather poor, which translates into the quality of their communication with voters. Research has proved that politicians who know how to use this tool achieve much greater reaches (regardless of the number of those entitled to vote) and build stronger relationships with voters, which translates into the electorate’s behavior during the elections.


Author(s):  
هيثم عبد الرحمن أحمد السامرائي

The study attempted to reveal the role of the media in forming awareness and knowledge among members of society about the crisis 0f virus COVID-19. It aimed to get acquainted with the role of traditional and new media in dealing with this pandemic and assess its credibility in the Arab countries to deliver the correct news and information about this crisis to the public. In this study, the researcher used the descriptive analytical method through the method of surveying the media and electronic platforms used by the public in the Arab world to communicate with state agencies to obtain various information related to the crisis 0f virus COVID-19. The researcher designed a questionnaire to collect data for this study consisting of 7 axes and includes 50 questions. The study sample reached 1060 community members, male and female, from the age of 20 to 60 years, representing 19 Arab countries. The study concluded a number of results, the most important of which are: the success of media briefings and press conferences held by Arab governments during the Corona crisis, as well as the emergence of a spokesperson in this crisis in a convincing and logical manner In addition to the success of the media in educating society about preventive and preventive measures through TV and radio programs and social media sites, The study also found that 60% of the respondents were concerned during the crisis, following up on news related to the country's efforts to combat the virus Finally, it was noted that the doctors seized the media as the first line of defines, unlike celebrities of social media who lost their credibility and pulled the rug from under their legs due to the lack of confidence among members of the public in their information and that some were a source of spreading remorse.


2021 ◽  
pp. 016344372110483
Author(s):  
Tracy Adams ◽  
Sara Kopelman

Worldwide, pubic memory initiatives are attempting to memorialize the current COVID-19 crisis whilst it is still ongoing. The Picturing Lockdown collection is one such initiative, led by Historic England (HE), the UK’s statutory adviser on historic environment. Calling out to the public to submit photographed experiences of lockdown to both its website and via social media, HE recruited the public to partake in a national memory-making endeavor. To examine memorialization practices of the present, this research asks: in an era of social media, how is an archive of an ongoing crisis represented? Using a qualitative method for visual and textual analysis, this research compares the official HE Picturing Lockdown archive collection and #PicturingLockdown on Instagram. Analysis reveals tensions in three spheres: the institutional, the temporal, and the spatial. Demonstrating the dynamism and “presentism” introduced by social media, this research illustrates how traditional practices of commemoration are shifting.


2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296


2020 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Revi Marta

One of the PR activities is promotion, in this case public relations must promote tourism potential spread throughout the province of West Sumatra. West Sumatra area is very rich in tourist destinations, it is unfortunate if the promotion is carried out by certain parties who have high awareness of the tourism potential of West Sumatra. But today, new media is not only used in the fields of journalism, politics, marketing, but has also penetrated the world of public relations. Therefore, in this study the results of the study found that the role of public relations in managing social media as a medium for promoting tourism in Sumatra is in accordance with the role of public relations stated by Dozier and Broom, which plays a role as Communication Facilitator, Communication Technician, Problem Solving Process Facilitator, with Constraints faced by West Sumatra Province Public Relations in using social media in the promotion of tourism is in terms of the effectiveness of social media management, it is seen that the potential and condition of the HR officers of the Public Relations Bureau that are available, compared to the workload of the Public Relations Bureau, is felt to be inadequate.


2018 ◽  
Vol 4 (Supplement 2) ◽  
pp. 139s-139s
Author(s):  
W. Abd Elmeguid ◽  
A. Kassem ◽  
R. Abdalla ◽  
O. Moustafa

Background and context: Tobacco use is a devastating problem all over the world and in the Middle East. In Egypt 20% of the adult populations are using any type of tobacco and the problem is increasing among youth especially waterpipe. Tobacco industry is targeting the youth through many ways and using indirect ways in drama and points of sale. Raising the awareness of the public about smoking hazards and benefits of quitting is one important strategy to control the epidemic. Providing support and help material is very important. Behavioral support and promoting change is very important using coaching strategies and using new tools is very helpful to reach youth. Aim: Motivating current smokers to quit through the effect of role model using new tools for behavioral support. Strategy/Tactics: Providing the message and support through new tools as WhatsApp, Instagram and Facebook where smokers who is able to quit provide information about their smoking experience and how they overcome it. Program/Policy process: Tobacco treatment specialist worked in collaboration with few young medical students to develop a Facebook page on the World No Tobacco Day 2016 and developed different posts about smoking problem and inviting viewers to add their inputs. During the early days of the campaign the team used the Facebook ads tool to promote for the page and this was sponsored by few supporters. The team who is in charge of managing the Facebook page then thought about new ideas to increase the reach and impact of the page where inviting smokers who was able to quit or take a selfie with a piece of paper writing how many days they were able to abide from smoking. The page during few months made a trend on social media. Outcomes: The reach of the page was 3 million and the reactions were 500 thousand engagement with 52 thousand members. About three thousand smokers were able to quit with following the stories sent on the page. What was learned: Using social media tools is very good way to reach out and mobilize the public to change the behavior.


2020 ◽  
Vol 10 (1) ◽  
pp. 1-24
Author(s):  
Wahyudi Akmaliah

The landscape of the Indonesian public sphere amidst the rise of new media has opened both opportunities and threats dealing with Islamic teaching. This condition shapes a danger for the two largest of moderate Muslim Organisations (Muhammadiyah and Nahdatul Ulama/NU), in which they do not engage a lot of this development of the digital platform. Consequently, dealing with religious issues, their voices become voiceless. By employing desk research through some relevant references and collecting information from social media, specifically Instagram and Youtube, this article examines the role of the Islamic organization of moderate Islam in the rapid of the digital platform as the new of the public sphere. The article finds that they have difference respond to dealing with the presence of the new religious authorities. In comparison, while Muhammadiyah is more accepting of them calmly, NU is more reactively in responding.Lanskap ruang publik Indonesia di tengah muncunya media sosial membuka kesempatan sekaligus ancaman terkait dengan dakwah Islam. Hal itu merupakan ancaman bagi dua organisasi besar Moderat Islam di Indonesia (Muhammadiyah dan NU), di mana mereka menjadi kelompok minoritas dalam aktivitas dakwah online. Akibatnya, berkaitan dengan issu-isu keagamaan, suara mereka menjadi tidak terdengar/didengarkan. Dengan melakukan riset studi literatur yang relevan dan informasi yang didapatkan dari akun media sosial, khususnya Instagram dan Youtube, artikel ini menjelaskan peranan organisasi Islam moderat di tengah cepatnya platform digital di ruang publik. Artikel ini menemukan bahwa Muhammadiyah dan NU memiliki respon yang berbeda terkait dengan kehadiran otoritas keagamaan baru. Sebagai perbandingan, penerimaan Muhammadiyah terhadap kehadiran mereka terlebih lebih biasa ketimbang dengan NU yang reactif.


Komunikator ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 100-111
Author(s):  
Dhyah Ayu Retno Widyastuti

New media and social media have changed the frame of communication that appears quickly, is interactive, and has no geographical boundaries. The media plays an essential role in disseminating accurate and responsible information in a disaster situation. The strategy of using communication media will reduce the impacts arising from disasters in the mitigation, preparedness, response, and recovery phases. Through a literature review, the author presents disaster communication, strategies, and using media in disasters. The research use case studies are the natural disaster of Mount Merapi and the Covid-19 pandemic to represent non-natural disasters. The results of the analysis show that sensitivity to the situation is an adequate response in a disaster. Furthermore, new media and social media tend to be sufficient as the primary source of information for the public, coordination, and fundraising. The effectiveness of media use in the Merapi disaster is the beginning of new media and social media in disaster communication in Indonesia. This media is also used in disaster management during the COVID-19 pandemic. The use of media in both case studies is considered adequate to reduce the negative impacts arising from the disaster. It is hoped this idea will contribute to disaster communication studies. 


Author(s):  
Firdhausy Amelia ◽  
Kamalludin Kamalludin ◽  
Maya May Syarah

<p class="15bIsiAbstractBInggris"><em>The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors</em><em>.</em></p><p class="15bIsiAbstractBInggris"><em></em><strong>Abs</strong><strong>trak</strong></p><p>Lahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari <em>stand </em>pameran kepada pengunjungnya.</p>


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