scholarly journals Quantitative study of selected Facebook marketing communication engagement factors in the optics of different post types

2019 ◽  
Vol 15 (3) ◽  
pp. 16-25 ◽  
Author(s):  
Ľudovit Nastišin ◽  
Richard Fedorko ◽  
Vladimir Vavřečka ◽  
Radovan Bačik ◽  
Martin Rigelsky
Keyword(s):  
Quantitative Research ◽  
Future Research ◽  
Content Sharing ◽  
Significant Difference ◽  
Different Types ◽  
Global Companies ◽  
Future Research Directions ◽  
Engagement Factors ◽  
Post Hoc ◽  
The Relationship

The objective of the research was to identify statistically significant differences in selected engagement indicators on Facebook – likes and shares in relation to the different types of content that brands on this platform add to. The analysis was performed on a sample of three global companies from the top 25 most valuable brands in the world and their posts. Using quantitative statistical methods – MANOVA (Multivariate analysis of variance) and Gammes-Howell post hoc test, a total of 1,280 brand posts were analyzed in order to differentiate the liking and sharing of content types. Data collection was carried out in the first half of 2018. The findings pointed to two statistically significant differences that were also interpreted in the discussion of the research. The findings have shown that in case of liking, in two cases out of three, there is a statistically significant difference in terms of the type of content added, when photos came out as those with the greatest potential to get like from Facebook users and fans. At the same time, the same finding appeared in the case of sharing, which is an even stronger form of engagement. Likewise, photos were shown to be the most promising in terms of potential content sharing by Facebook users and fans. The study provided some clues as to where this research should go further and explore the relationship more deeply in view of the more extensive quantitative research, and also the potential qualitative approach. The future research directions include analyzing companies of different types and sizes and also taking into account the contribution from other social networks with the same or similar engagement indicators.

Online Behaviour as Predictive of Professional Online Work Readiness Among Mass Communication Students

2020 ◽  
Vol 12 (2) ◽  
pp. 48-61
Author(s):  
Joseph Njuguna ◽  
Margaret Jjuuko
Keyword(s):  
Mass Communication ◽  
Three Dimensions ◽  
Future Research ◽  
Audience Engagement ◽  
Research Directions ◽  
Significant Difference ◽  
Online Behaviour ◽  
Future Research Directions ◽  
Online Skills ◽  
The Relationship

This study explores the relationship between students' online behaviour and their perceived readiness for professional online work. A sample of mass communication students (n=143) from five Rwandan universities completed a questionnaire. Analysis showed that the three dimensions of online behaviour correlated positively with the students' perceived readiness for professional online work. While the respondents' audience engagement levels had the highest correlation with online skills readiness, the frequency of online accounts usage had the weakest correlation. The multiple regression results revealed that levels of engagement and ownership of online accounts were significant predictors of the students' perceived professional online skills readiness. Furthermore, there was a statistically significant difference in perceived professional online skills readiness between students who rated themselves as highly prepared and those who expressed low levels of preparedness for professional online skills. Implications and future research directions are discussed based on the findings.

scholarly journals Social networking’s peril: Cognitive absorption, social networking usage, and depression

2015 ◽  
Vol 9 (4) ◽  
Author(s):  
Stoney Brooks ◽  
Phil Longstreet
Keyword(s):  
Social Networking ◽  
Well Being ◽  
Future Research ◽  
Negative Effects ◽  
Research Directions ◽  
Cognitive Absorption ◽  
Significant Difference ◽  
Future Research Directions ◽  
Gender Based ◽  
The Relationship

Social networking has become commonplace in today’s always-connected world. Due to this ubiquity, researchers have sought to explore the positive and negative effects that can result from usage of social networking. This research has shown many effects on an individual's psychological well-being, with one of the most concerning being mixed results of how usage relates to depression. In this study, we further examine the relationship between usage and depression for social networking users. In addition, we posit that aspects of cognitive absorption, namely temporal dissonance, focused immersion, and heightened enjoyment, have a direct effect on the amount of usage. A survey of 251 social networking users reveals that temporal dissociation and heightened enjoyment are associated with increased usage, and usage was found to be associated with greater levels of depression. Further, prior research has shown a significant difference between genders in Internet usage and social networking. Therefore, we report our findings as an overall analysis and as a gender-based between-groups analysis. This analysis shows that more variance is explained for females than males in most relationships. Implications for research and society are discussed along with future research directions.

scholarly journals TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA

2021 ◽  
Vol 30 (30 (1)) ◽  
pp. 140-150
Author(s):  
Andreia Schneider ◽  
Silvia Anghel-Vlad ◽  
Lucia Negruț ◽  
Gheorghe Goje ◽  
Iulia Para
Keyword(s):  
Quantitative Research ◽  
Learning Experience ◽  
Theory And Practice ◽  
Future Research ◽  
Dark Tourism ◽  
Probabilistic Technique ◽  
Niche Concept ◽  
Future Research Directions ◽  
The Government ◽  
The Relationship

Nowadays, tourism plays an essential role in economic growth and development in many countries. Tourists have different travelling motivations and behavioural manifestations, helping tour operators decide suitable for them. Developing a dark tourism niche concept is a necessary step for correct use of it in theory and practice. Dark tourism is an important concept studied in the past twenty years in worldwide literature. This empirical paper aimed to determine the tourists’ motivations for travelling to Romania’s dark tourism destinations and establishing them. A quantitative research method was applied based on a survey using a non-probabilistic technique based on convenience sampling. Secondary, it was studied the relationship between motivational determinants and tourists’ attitude-behaviour in visiting dark tourism sites (Theory of Planned Behaviour, TPB). The survey conducted online was primarily made of 40 items evaluated on the Likert scale. It has been used a sample based on 475 Romanian respondents: 72.3% who had already visited a dark tourism destination in Romania, and 27.8% who stated they planned to visit one. The theoretical framework has analysed five constructs as motivational determinants in the relationships with behavioural construct attitude (TPB). The results show support for two of five research hypotheses (H1 and H4). Dark experience (H1) and Unique learning experience (H4) have a significant and positive effect on Attitude. We did not find any significant effect of Engaging entertainment, Casual interest, and Emotional recreation on Attitude. Hence, H2, H3 and H5 are not supported. Based on these results, the government can develop tourism economic and marketing policy to develop dark tourism as important post-communist niche tourism. The practitioners can develop and promote tourism packages and products by applying the correct use of dark tourism sense. The present scientific paper’s originality is given by the lack of literature review studies based on empirical research on this topic. Limits of the research and future research directions are also pointed out in the conclusion part.

The Entrepreneurship Educator: Understanding Role Identity

2020 ◽  
pp. 251512742097966
Author(s):  
Birgitte Wraae ◽  
Candida Brush ◽  
Shahrokh Nikou
Keyword(s):  
Role Identity ◽  
Future Research ◽  
Analysis Tool ◽  
Perceptions Of Students ◽  
Significant Research ◽  
Future Research Directions ◽  
The Relationship ◽  
Role Identity Theory ◽  
Depth Interviews

Significant research explores effectiveness of entrepreneurial curriculum, teaching innovations and programs, but less often studied is the role of entrepreneurship educators. The way that the educator sees his or her role relative to the students is of critical importance because this directly influences pedagogy choices, expectations for students and learning outcomes, as well as job satisfaction. While recent studies propose typologies characterizing pedagogical approaches of educators, few of these are based on the data from entrepreneurship educators. Framed within role identity theory, we conducted 13 in–depth interviews to examine how entrepreneurship educators perceive their role. Using the qualitative data analysis tool (NVivo), we analyzed how the relationship between their perceptions of their role and core value orientation is connected to teaching approaches. Results show that these educators view their roles as teacher-focused, network-focused, or student-focused and that these perspectives are associated with different perceptions of students’ role and learning objectives. Further, we find different levels of emphasis on roles and that personal core values are differentially linked to these roles. Implications and future research directions are discussed.

Could Be % MMEF and sGaw Determinant Diagnostic Parameters Between Partial Reversibility and Reversibility in Evaluating Short-Acting Bronchodilator Response?

2021 ◽  
Author(s):  
Gökhan Erdoğan ◽  
Elif Altuğ ◽  
Sacide Rana Işık ◽  
Levent Tabak
Keyword(s):  
Independent Predictor ◽  
Binary Logistic Regression ◽  
Threshold Value ◽  
Test Results ◽  
Binary Logistic Regression Model ◽  
Bronchodilator Response ◽  
Significant Difference ◽  
Post Hoc ◽  
The Relationship ◽  
Airway Conductance

INTRODUCTION: By examining the relationship between changes in maximum mild-expiratory flow( MMEF) and specific airway conductance(sGaw), parameters with the change in FEV1 when evaluating the spirometer test and the bronchodilator response, we investigated their diagnostic contribution to the bronchodilator response in those with partial responses to FEV1. METHODS: The retrospective study sample consists of data from 112 patients between Jun 1, 2019, and Feb 1, 2020 who applied to the pulmonary function laboratory with a pre-diagnosis of bronchial hyperreactivity as well as body plethysmography test performed together with the reversibility test. RESULTS: MMEF% and ▲sGaw were linearly correlated with ▲FEV1 (respectively r = 0.752; p <0.001, r = 0.611; p <0.001). While there was a significant difference between ▲MMEF% and ▲sGaw between reversible, partially reversible, and irreversible groups (P <0.001), there was no significant difference in ▲sGaw between partial reversible and reversible groups in post-hoc comparisons (P> 0.05). In the binary logistic regression model created between the partially reversible and reversible groups, demographic characteristics, MMEF% and ▲sGaw variables, ▲MMEF was an independent predictor [OR: 1.132; 95% CI (1.036-1.238), p = 0.006]. The 24% threshold for absolute reversibility or partial reversibility calculated with MMEF% was significant, indicating significance at 86.2% sensitivity and 80.8% specificity (AUC: 0.811, 95% CI: 0.686-0.936; p <0.001). This value we found defined 81% of the partially reversible group as reversible. DISCUSSION AND CONCLUSION: We observed that ▲sGaw alone didn' have a determinant contribution for determining reversibility in bronchodilator response, which showed partial reversibility with respect to FEV1 change. We believe that ▲MMEF% can be an independent predictor between these two groups and the calculated threshold value of 24% can be used as a criterion for determining the reversibility in cases where FEV1 is not determinant.

scholarly journals Employer branding and employee engagement of furniture retailer in Klang Valley

2018 ◽  
Vol 56 ◽  
pp. 02003
Author(s):  
Raemah Abdullah Hashim ◽  
Mohamad Azlan Mohamad Nor
Keyword(s):  
Employee Engagement ◽  
Important Variable ◽  
Retail Trade ◽  
Future Research ◽  
Employer Branding ◽  
High Turnover ◽  
Significant Difference ◽  
Klang Valley ◽  
And Gender ◽  
The Relationship

The paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees’ engagement and gender differences in their engagement towards their organization. Furniture retailing falls under the retail trade industry that contributed about RM35.7 billion to Malaysia GDP in 2017 with expected growth of 8.7 percent. However, the industry suffers an average yearly employee turnover rate of 13 percent. Amid this high turnover, the raising question is can popularity of employers’ branding can result in employee engagement leading to their retention in the organisation. 350 respondents were chosen randomly and 120 (30%) respondents had given feedback on the personally administered questionnaires. The result revealed that there is significant relationship between employer branding and employee engagement. The study also indicated that work challenging is the most important variable which led to drive the employee engagement. Consequently, there is significant difference between male and female in terms of engagement. Organisation, hence may consider leveraging employee engagement which may lead to retaining their employees. Future research may consider researchers to pursue a longitudinal method of research design across a variety of firm-sizes and industries that would be more significant in making generalizations.

scholarly journals The relationship between the expression of PLIN3 and PLIN5 protein flowing endurance training in streptozotocin rats

2019 ◽  
Vol 21 (4) ◽  
pp. 194-199
Author(s):  
Mahdi Ghafari ◽  
Ebrahim Banitalebi ◽  
Mohamad Faramarzi
Keyword(s):  
Insulin Resistance ◽  
Endurance Training ◽  
High Intensity ◽  
Training Group ◽  
Control Group ◽  
High Intensity Training ◽  
Significant Difference ◽  
Post Hoc ◽  
The Relationship ◽  
Intensity Training

Background and aims: Intermuscular lipolysis disorder plays an important role in insulin resistance and diabetes mellitus and perilipin PLIN5 and PLIN3 are the key proteins in regulating muscle cellular lipolysis. Therefore, the purpose of this study was to examine the relationship between the expression of PLIN3 and PLIN5 protein following endurance training in streptozotocin (STZ) rats. Methods: A number of 24 male Wistar rats were randomly divided into low endurance training group (n = 8), high-intensity training group (n = 8), and control group (n = 8). Diabetes was induced in every rat by STZ injection. Three days after injection, the blood samples were taken from the cut tip of the tails of the mice and animals with blood glucose greater than 300 mg/dL were considered diabetic. The training program included eight weeks of aerobic training at different intensities. Training in high- and low-intensity groups included 22-25 and 5-8 m/min of training. Finally, one-way analysis of variance (ANOVA) and correlation was used to determine the significance of the differences between variables, followed by utilizing Tukey’s post-hoc test for significance. Results: The comparison between the groups by ANOVA showed significant differences in PLIN3 (P=0.0006) and PLIN5 (P=0.012). The results of Tukey post hoc test also demonstrated a statistical difference between the mean values of diabetic control group and high-intensity endurance group regarding PLIN3 (P=0.01) and PLIN5 (P=0.009), but no significant increase was observed in the lowintensity exercise group as compared to the control group (PLIN3, P=0.067 & PLIN5, P=0.44). As regards insulin resistance, there was a significant difference among the three groups (P=0.0001). Eventually, the result of the correlation between PLIN3 and PLIN5 showed similar enhancement by increasing the intensity (P=0.0026). Conclusion: According to research results, high-intensity endurance training increased the expression of PLIN3 and PLIN5 in diabetic specimens and PLIN3 and PLIN5 followed a similar increase pattern in high-intensity training

scholarly journals The Next Generation

2011 ◽  
pp. 57-78 ◽  
Author(s):  
Agnes Kukulska-Hulme ◽  
Chris Jones
Keyword(s):  
Future Research ◽  
Net Generation ◽  
Educational Systems ◽  
Recent Experience ◽  
Place And Space ◽  
Pedagogical Design ◽  
Design For Learning ◽  
Future Research Directions ◽  
The Relationship

Focusing on intermediate and institutional levels of design for learning, this chapter explores how institutional decisions relate to design, using recent experience at The Open University as a case study. To illuminate the relationship between institutional decisions and learner-focused design, we review and bring together some of the research on learner practices in mobile and networked learning. We take a critical stance in relation to the concept of generation, which has been applied to understanding learners of different ages using terms such as net generation and digital natives. Following on from this, we propose an integrated pedagogical design approach that takes account of learner practices, spaces for learning, and technologies. The chapter also proposes future research directions focused on the changing context for learning, a distinction between place and space and an understanding of how the different levels of educational systems interact with mobile and networked technologies.

Symptom Responses to a Continuum of Sexual Trauma

2013 ◽  
Vol 28 (2) ◽  
pp. 248-258 ◽  
Author(s):  
Carrie M. Carretta ◽  
Ann W. Burgess
Keyword(s):  
Sexual Trauma ◽  
The United States ◽  
Symptom Presentation ◽  
Cross Sectional ◽  
Convenience Sample ◽  
Web Based ◽  
Significant Difference ◽  
Different Types ◽  
Cross Sectional Design ◽  
Post Hoc

This study reports the findings of an anonymous web-based survey to test differences in symptom presentation (depression, anxiety, posttraumatic stress disorder [PTSD]) among women who experienced different types of sexual trauma (forcible, pressured, sex stress). The study used a descriptive cross-sectional design with an online convenience sample of 243 adult females living primarily in the United States. The findings revealed that there was a statistically significant difference among type of sexual trauma groups for depression (p = .013) and PTSD (p = .044) but not for anxiety (p = .183). Post hoc analysis of the overall difference in depression revealed that the multiple rape type group (p = .010) and the forcible sex group (p = .016) had higher levels of depression.

The relationship between sports manager behaviour and locus of control: An application on students of faculties of sport sciences

2021 ◽  
Vol 9 (2) ◽  
pp. 395-404
Author(s):  
İlker Günel ◽  
Keyword(s):  
Locus Of Control ◽  
Quantitative Research ◽  
Survey Method ◽  
Sports Management ◽  
External Locus ◽  
Significant Difference ◽  
Manager Behavior ◽  
External Locus Of Control ◽  
Manager Behaviors ◽  
The Relationship

The aim of this study is to determine the relationship between the locus of control and the sports manager behavior levels of the students studying in the department of sports management of the faculty of sport sciences. The study was conducted by the correlational survey method, one of the quantitative research designs. Population of the study consists of students studying in the 1st, 2nd, 3rd, and 4th grades in the departments of sports management of the faculties of sport sciences from various state and private universities. The sample of the study conducted using the nonprobability sampling method consists of 718 sports management students (male = 452, female = 266). In the study, data were collected with the sports manager behavior scale and the internal-external locus of control scale. Data were analyzed by means of analysis of normality, t-test, one-way Anova test and multiple regression tests. The study found a significant difference between students' gender, grade levels, university type and sports manager behaviors. There was no significant effect of internal-external locus of control levels on sports manager behaviors. In conclusion, it was found that the students' sport manager behavior and internal-external locus of control levels were quite high, and female students have higher sports manager behavior levels compared to male students, and the higher the level of grade, the higher the levels of sports manager behavior.

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