scholarly journals Book PR: do readers influence on the communication of publishing company?

2019 ◽  
Vol 15 (4) ◽  
pp. 66-77
Author(s):  
Tetiana Yezhyzhanska ◽  
Tetiana Krainikova ◽  
Larysa Masimova
Keyword(s):  
Book Publishing ◽  
Communication Process ◽  
User Generated Content ◽  
Book Market ◽  
Lack Of Information ◽  
Book Fairs ◽  
Publishing Houses ◽  
The Impact ◽  
Source Of Information

The impact of readers as target audiences of publishing houses in Ukraine on PR communication is not clearly understood. The goal of this research is to examine the role of readers in the communication process between publishing houses and customers. The readers become an important source of information about the events of the book publishing market and book novelties. The article shows the results of the poll of visitors of the largest book festivals in Ukraine – Book Arsenal Festival in Kyiv and Book Forum in Lviv for 2017–2019. These respondents (200 interviews per event) are not only the main consumers of book products publishing houses, but also they are the source of information about new books and activities of Ukrainian publishing houses themselves. According to the results of the poll, visitors of book fairs pay attention to the advice of their colleagues and friends, which are an important source of information about the events of the book publishing market and book novelties. Almost 50% of respondents create and distribute user-generated content about the events of the book publishing market. This activity is explained by the lack of information about the book market news of more than half of visitors. The results of the research confirm that readers are important publishing communications subjects, consumers are active advocates of the publisher’s brand, friends and colleagues actively create the content about the events of the book publishing market in Ukraine.

The Role of Threat and Economic Uncertainty in Support for Scottish Independence

2014 ◽  
Vol 23 (1) ◽  
pp. 103-124 ◽  
Author(s):  
Daniel Kopasker
Keyword(s):  
Economic Consequences ◽  
Perceived Threat ◽  
Constitutional Change ◽  
Lack Of Information ◽  
Economic Expectations ◽  
Scottish Independence ◽  
The Individual ◽  
The Impact ◽  
Levels Of Support

Existing research has consistently shown that perceptions of the potential economic consequences of Scottish independence are vital to levels of support for constitutional change. This paper attempts to investigate the mechanism by which expectations of the economic consequences of independence are formed. A hypothesised causal micro-level mechanism is tested that relates constitutional preferences to the existing skill investments of the individual. Evidence is presented that larger skill investments are associated with a greater likelihood of perceiving economic threats from independence. Additionally, greater perceived threat results in lower support for independence. The impact of uncertainty on both positive and negative economic expectations is also examined. While uncertainty has little effect on negative expectations, it significantly reduces the likelihood of those with positive expectations supporting independence. Overall, it appears that a general economy-wide threat is most significant, and it is conjectured that this stems a lack of information on macroeconomic governance credentials.

POCHAYIV'S PUBLISHING CENTER AS FACTOR OF CONSOLIDATION OF UKRAINIAN PEOPLE OF THE XVIII - BEGINNING OF THE XIX CENTURY

2017 ◽  
pp. 77-82
Author(s):  
Valentina Bochkovskaya
Keyword(s):  
Publishing House ◽  
Book Publishing ◽  
Printing Industry ◽  
Cultural Centers ◽  
Publishing Houses ◽  
Xix Century ◽  
The 19Th Century ◽  
Close Contacts ◽  
Printing House

Pochaivska Lavra was one of the largest cultural centers in the XVIII - the first third of the XIX century. Pochaivs’ka Lavra Printing house, after the printing house of the Kyiv-Pechers’k Monastery, was one of most powerful publishing center in the Ukrainian lands. Until the end of the XVIII century it published about 250 editions in Cyrillic and about 200 editions in Latin and others languages. At present, relevant is unbiased and objective coverage of all aspects of the activity of the Pochayivs’ka Lavra at the period of the Basilians as the least studied and on the other hand as the most productive period, especially in the book publishing process. The purpose of this article is an attempt to determine the role of the Pochayiv monastery as the center of the unification of Ukrainians, analyzing the repertoire of the Pochayiv publishing house at the 18th and the beginning of the 19th century, the language of publications, their design and contacts with other publishing houses. It is concluded that the most productive activity of the Pochayiv printing house was Uniate period - XVIII - beginning of the XIX century. The typical features of the printing industry of this time were: a diverse repertoire of books that included the spiritual and secular literature of various Christian confessions, original and translated works of religious moralistic content, multilingual editions, and their high artistic level. The activity of the Pochayiv Assumption printing house extending beyond narrow confessional boundaries. Like the Kyiv editions were used not only by the Orthodox, but also by the Catholics of the Byzantine rite, the Pochaiv books and engravings spread among the Orthodox population of Ukraine. The undoubted merit of this cultural and spiritual center was that it continued the tradition of printing Ukrainian-language publications in conditions where the Kyiv- Pechers’ka printing house was deprived of such a possibility under the pressure of decrees of Russian secular and church authorities. The Pochayiv printing house maintained close contacts with other publishing centers - both Uniate and Orthodox. This is evidenced by the active using and reprint of their publications in Pochaiv. Despite the different denominations, there were close contacts between the Pochayiv Uniate and Kyiv-Pechers’k Orthodox printing houses. This testified to the spiritual unity of Ukrainian lands besides state borders, religious and administrative barriers of secular and church authorities.

scholarly journals Production and Circulation of Vernacular Italian Books Related to the Jesuit Mission in Japan in the Sixteenth Century

2018 ◽  
Author(s):  
Sonia Favi
Keyword(s):  
Sixteenth Century ◽  
Society Of Jesus ◽  
Book Market ◽  
Editorial Policies ◽  
Political Reality ◽  
Publishing Houses ◽  
Jesuit Mission ◽  
The Impact ◽  
Religion And Art

The reports and histories compiled by the members of the Society of Jesus in the second half of the sixteenth century were among the earliest European sources to treat ‘Japan’ as a geographical and political reality. The peculiarity of the Jesuit approach, focused on research and adaptation, is reflected in the variety of their contents, encompassing descriptions of geography, politics, society, language, religion and art. The reports were also the earliest sources on Japan to reach a wider public in Europe. They were not only delivered to Coimbra, Rome and to the different Jesuit houses, but also distributed commercially, in the form of letter-books,  throughout Europe. It can be presumed that the impact of the letter-books on European readership was enhanced by the growing popularity of periodical publications and by the expansion of the publishing market. This paper will use the reports published in vernacular Italian as a case study, and investigate the nature of such readership and how the reports fit into the Italian book market of the sixteenth century. It will analyse them in light of the cultural and economical processes that led to their production and circulation, focusing on publishing houses, editions and formats, in order to evaluate the editorial policies that led to their circulation.

scholarly journals Readers as the Subjects of Ukrainian Book Publishers’ Communication in the Modern Media Space

2018 ◽  
pp. 35-46 ◽  
Author(s):  
Tetiana Yezhyzhanska
Keyword(s):  
Book Publishing ◽  
Media Content ◽  
Communication Policy ◽  
Modern Media ◽  
Media Space ◽  
The Media ◽  
Publishing Houses ◽  
Book Publishers ◽  
Effective Source

The influence of readers on the communication of the publishing organization in the modern media space was analysed in this study. The main objective was to find out the role of readers in the communication of book publishers in Ukraine. To achieve the objective of the study, the author used the method of analysis of scientific sources and the method of scientific generalization. The author also applied the method of observation through polling the visitors of the Book Arsenal in Kyiv and the Book Forum in Lviv during 2016-2018. It was explored that among the visitors of the largest Ukrainian book publishing forums, one-third of the active media consumers were interested in the events of the book publishing market, they created and distributed media content by themselves. It was proved that active consumers became prosumers and effectively influenced the communication policy of the publishing houses. It was recommended to the publishers’ PR-managers to properly consider modern changes in the media space which influence the readership activity, to adopt a culture of interaction with the readers, to use them as an effective source of dissemination of information about book novelties, and to try turn them into promoters of the publishing houses’ brands.

scholarly journals Еffective channels of communication of Ukrainian publishing houses with readers

2021 ◽  
Vol IX(254) (46) ◽  
pp. 75-78
Author(s):  
T. Yezhyzhanska
Keyword(s):  
Book Publishing ◽  
Communication Channels ◽  
Book Market ◽  
Publishing Houses

The article presents the results of a survey devoted to identifying problems of communication of book publishing houses of Ukraine with readers and buyers of their products. Priority communication channels have been identified, from which readers will learn about publishers' news and book market events

scholarly journals The Negative Role of Social Media During the COVID-19 Outbreak

2021 ◽  
Vol 16 (2) ◽  
pp. 219-228
Author(s):  
Harith Yas ◽  
Ahmad Jusoha ◽  
Dalia Streimikieneb ◽  
Abbas Mardania ◽  
Khalil Md Nora ◽  
...  
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Descriptive Statistics ◽  
Study Results ◽  
The World ◽  
Negative Role ◽  
Health Institutions ◽  
The Impact ◽  
Source Of Information

The outbreak of the COVID-19 pandemic has exposed the power of social media in the dissemination of information. The current pandemic has hurt not only social media users but also on state's sustainable development. As a result, the present study seeks to understand the reasons for using social media during the COVID 19 pandemic by screening various topics and assessing the impact of misinformation on social media, primarily psychological and mental effects. The study utilized a quantitative research design. Participants were individuals between the age of twenty and fifty. Data was collected using a questionnaire shared online to the 360 participants. The studies' responses were analyzed using descriptive statistics and the arithmetic percentage method using graphs and figures. The study results revealed that many respondents use social media as a source of information, news, and psychological nourishment. Besides, the results indicated that participants below 50 years of age used social media frequently. Whatsapp, Twitter, and Youtube were the most used social media sites among the participants. The findings indicated that most participants used social media as a source of vital information during the COVID-19 pandemic. The current study recommends that governments and health institutions focus on developing abilities to respond simultaneously to misinformation cases. This study has facilitated more knowledge into the uses of social media in times of health crises. The study acts as a blueprint to prepare the world for managing social media information sharing in the future.

scholarly journals Numbers that tell a story: Measuring the impact of open access books

2018 ◽  
Author(s):  
Christina Emery ◽  
Mithu Lucraft ◽  
Agata Morka ◽  
Matteo Prandi ◽  
Ros Pyne
Keyword(s):  
Open Access ◽  
Book Publishing ◽  
Research Impact ◽  
White Paper ◽  
Career Progression ◽  
Book Publisher ◽  
Central Theme ◽  
Lack Of Information ◽  
Scholarly Communications ◽  
The Impact

Open access book publishing is gaining momentum, with more than 10,000 titles published worldwide. But compared to the overall number of academic books that are produced, this is still a small percentage. With much research on the benefits to society from open access publication, what can we do to encourage more book authors to choose open access?Springer Nature is a leading academic book publisher – to date, we have published more than 550 open access books since launching OA book options in 2012. Feedback from our OA book authors has shown that metrics are important to them, as the data helps demonstrate the impact of their research to funders, and also supports conversations with their institutions for career progression. However, as highlighted in our white paper ‘The OA effect: How does open access affect the usage of scholarly books?’, some authors feel that there is a lack of information around metrics and book performance. This information may be critically important in helping authors consider the benefits of choosing to publish their book open access.Authors also state that one of the main obstacles to publishing more OA books through the gold route is funding; access to which varies globally and by discipline – a central theme that emerged at our researcher event during Academic Book Week 2018.Meanwhile, funders interviewed for ‘The OA Effect’ told us that they were keen to understand the impact of the OA books they had supported, but few had actually done so; many commented on the difficulties of measuring the impact of research.  In light of these findings, in 2018 we piloted a new “impact report”, based on metrics for an individual funder of OA books. The outcomes of this pilot impact report project will help the scholarly communications community to better understand how publishers can inform funders, authors and their institutions about the impact of their research, and on a wider scale. What are the challenges of sharing the benefits of OA book publishing with researchers across different disciplines, and how can we overcome these challenges?Our poster shows excerpts from the pilot impact report, quotes from authors and funders about research impact, and considers next steps.

scholarly journals The role of background music in the experience of watching YouTube videos about death and dying

2020 ◽  
Vol 6 (2) ◽  
pp. 305-319
Author(s):  
Panagiotis Pentaris ◽  
Maria Yerosimou
Keyword(s):  
Death And Dying ◽  
User Generated Content ◽  
Background Music ◽  
Future Research ◽  
Video Sharing ◽  
Youtube Videos ◽  
Preliminary Study ◽  
The Moment ◽  
The Impact

YouTube is the largest video sharing site live at the moment. It has been used to communicate a vast array of information, while it allows for user-generated content. This paper will focus on YouTube videos that communicate death, and in particular will present findings from a preliminary study undertaken by the authors considering the role that background music plays in these videos. Specifically, this study explores the experiences of the viewers of death-related YouTube videos with and without background music while it makes comparisons in relation to the impact that music has on the viewers’ emotional experiences. We conclude that background music elicits emotions and enhances feelings of sadness and sympathy in relation to the visual content of videos while recommendations for future research are made.

scholarly journals Evaluation of social marketing objectives: A case study of the effectiveness of operation gcin’amanzi in soweto, South Africa

2015 ◽  
Vol 12 (4) ◽  
pp. 517-528
Author(s):  
Maxwell Agabu Phiri ◽  
Degracia Khumalo
Keyword(s):  
South Africa ◽  
Social Marketing ◽  
Research Approach ◽  
The Public ◽  
Lack Of Information ◽  
The Social ◽  
Basic Services ◽  
The Impact

This study was aimed at investigating the effectiveness of the social marketing goal in the implementation of Operation Gcin’amanzi (OGM) in Mofolo North, Soweto, South Africa. The paper is based on a quantitative in nature, although qualitative data was collected to confirm and clarify issues identified in the survey questionnaire. A process-based research approach was pursued in order to measure the impact of social marketing as a phenomenon that has been explored in changing consumer behaviour for the public good. Due to unsuccessful telephone calls to the Johannesburg Water’s communication centre (JW) there is a lack of information from them on specific studies or surveys conducted specifically on OGM since its inception. It is anticipated that the findings from this study will add value to the knowledge in the public sector by elevating the significant role of social marketing in the delivery of basic services projects. These projects are complex in nature as issues of equity, access and the impact on development have to be considered, unlike in traditional marketing approaches where it is the benefit and satisfaction of an individual consumer that is key.

scholarly journals Interrelation of Communication Subjects: the degree of trust to the source of information

Communicology ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 181-190
Author(s):  
P. Yu. Simonov
Keyword(s):  
Point Of View ◽  
Communication Process ◽  
Survey Method ◽  
Present Stage ◽  
Media Communication ◽  
The Subject ◽  
Communicative Act ◽  
The Relationship ◽  
Source Of Information

The paper is devoted to the issues of interrelations between subjects of communication. The aim of the study is to analyze the role of trust in the source of information as a factor in effective communication. The objectives of the research are to differentiate the environmental and subjective approaches to the study of communication, to identify models of the communicative act at the present stage, to determine the principles of the relationship between the subjects of communication, to describe the factors that affect the degree of trust in the source of information, to develop criteria for studying the subject and his behavior in the communication process at the present stage. The research methodology includes a descriptive and survey method in the study of the theory of the issue, analysis and comparison of concepts from the point of view of philosophy, sociology, communication, psychology. The author examines the criteria for determining the “subject”, “subjectivity”, the psychological phenomenon of “trust” in the process of implementing media communication. The article describes various aspects of communicative relations related to the degree of subjects’ trust in the source of information and gives practical examples of the behavior of subjects of communication.

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