scholarly journals Factors that influence the marketing of professional services

2016 ◽  
Vol 13 (3) ◽  
pp. 118-130 ◽  
Author(s):  
Meg Enerson ◽  
Roger B. Mason ◽  
Karen M. Corbishley
Keyword(s):  
Services Marketing ◽  
Professional Services ◽  
Service Organizations ◽  
Professional Service ◽  
Physical Evidence ◽  
Product Service ◽  
Marketing Resources ◽  
Place Promotion ◽  
Insight Into

This study explores the marketing in a multinational professional services organization and attempts to identify marketing factors relevant to the organization. The main objective is to identify critical factors that influence the successful marketing of professional services. To accomplish this objective, research is undertaken as a case study with a quantitative survey of employees from the professional services organization. The main finding was that the 7P framework (product/service, price, place, promotion, physical evidence, people, process) was applicable and that place, physical evidence and product components were seen as most critical, with promotion and price appearing to be least critical, maybe because conservative attitudes to marketing still exist within professional service organizations. The study added to the literature on professional services marketing, giving insight into the marketing of professional services in today’s dynamic and changing economic environment. Our findings will, therefore, assist professional service organizations to utilize their marketing resources more effectively and efficiently

scholarly journals BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN BERKUNJUNG PADA OBJEK WISATA PANTAI TANJUNG KARANG

2020 ◽  
Vol 5 (2) ◽  
pp. 110-124
Author(s):  
Djesika Djesika ◽  
Suardi Suardi ◽  
Nirwan Nirwan
Keyword(s):  
Linear Regression Analysis ◽  
Service Marketing ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coastal Tourism ◽  
Consumer Decisions ◽  
Physical Evidence ◽  
Product Service ◽  
Place Promotion

This study aims to determine the effect of the service marketing mix on consumer decisions to visit the Tanjung Karang coastal tourism object in Donggala Regency. The independent variables used in this study are product / service, price, place, promotion, person, process, and physical evidence. While the dependent variable is the decision to visit (Y). This type of research is quantitative. The research method is descriptive causal. The sample used in this study were 80 respondents with the sampling form using accidental sampling technique. Multiple linear regression analysis method. The results of this study indicate that the service marketing mix simultaneously consisting of products, prices, places, promotions, people, processes, and physical evidence has a significant effect on the decision to visit the Tanjung Karang coastal tourism object in Donggala Regency. And partially there is no relationship between product variables, prices, places, promotions, people, processes, and physical evidence. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa terhadap keputusan konsumen berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Variabel independen yang digunakan dalam penelitian ini adalah produk/jasa, harga, tempat, promosi, orang, proses, dan bukti fisik. Sedangkan variabel dependen adalah keputusan berkunjung (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini sebanyak 80 responden dengan bentuk pengambilan sampel menggunakan teknik accidental sampling. Metode analisis regeresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, proses, dan bukti fisik berpengaruh signifikan terhadap keputusan berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Dan secara parsial tidak ada hubungan antara variabel produk, harga, tempat, promosi, orang, proses, dan bukti fisik.

The four spheres of value co-creation in humanitarian professional services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francesco Pillitteri ◽  
Erica Mazzola ◽  
Manfredi Bruccoleri
Keyword(s):  
Service Design ◽  
Life Cycle Management ◽  
Professional Services ◽  
Professional Service ◽  
Enabling Factors ◽  
Content Type ◽  
Humanitarian Operations ◽  
Theory Of Value

PurposeThe study focuses on the value co-creation processes in humanitarian professional services provision, analysing the key enabling factors of beneficiaries' participation, involved in long-term integration programmes (L-TIPs).Design/methodology/approachThrough an in-depth case study, the research looks at the practices of value co-creation in humanitarian professional services, considering both the perspectives of the professional service provider and beneficiary.FindingsIn professional services beneficiary's participation affects the success of the L-TIPs outcomes. Participation's enablers can be classified into four different spheres, each belonging to different elements of professional service: the beneficiary, the professionals, the service design and the external environment.Research limitations/implicationsThis paper contributes to the literature on humanitarian operations & supply chain management. By focussing on an understudied phase of the disaster life-cycle management, it contributes to the theory of value co-creation by exploring new issues and drivers of beneficiary's participation.Practical implicationsThis research has interesting implications for policymakers and humanitarian practitioners. First, guidelines for professionals' behaviours and interventions should be designed as well as new practices and strategies should be adopted. Second, governments should avoid concentrating L-TIPs in few big humanitarian centres.Originality/valueThe study focuses on an understudied stage of humanitarian operations, namely the L-TIPs, and uses this setting to build on the theory of value co-creation in professional services by identifying its enabling factors, clustered into four spheres, namely beneficiary, professional, service design and environmental.

scholarly journals Ecopreneurial Education and Support: Developing the Innovators of Today and Tomorrow

2020 ◽  
Vol 12 (21) ◽  
pp. 9228
Author(s):  
Louise Manning ◽  
Robert Smith ◽  
Gillian Conley ◽  
Luke Halsey
Keyword(s):  
Academic Disciplines ◽  
Sustainable Change ◽  
Policy Makers ◽  
Food Supply Chains ◽  
Product Service ◽  
Conceptual Paper ◽  
University Setting ◽  
Valley Of Death ◽  
Insight Into

Entrepreneurship and more, particularly ecopreneurship, are essential to drive the sustainable transitions needed in food supply chains. Existing pedagogic frameworks should address these academic disciplines and they should be embedded in the educational curricula. Even when ideas are formed that can drive sustainable change, the process from ideation to commercialization can be difficult: the so-called “valley of death.” This aim of this conceptual paper is to consider pedagogic and program design and the mechanisms required to enaction of a body of practice around entrepreneurship and, more specifically, ecopreneurship, within academic curricula and associated business incubators. This makes this paper of particular interest for academia, policy makers and industry support sectors alike. An existing university that has both a student enterprise and ecopreneurship program and an established agri-technology business incubator and accelerator is used as a case study to provide insight into how progress from ideation to commercialization can be more readily supported in a university setting. From a pedagogical perspective, it is incumbent to develop new conceptual, methodological and theoretically underpinned spiral pedagogies to teach and support future generations of learners at agricultural and land-based colleges and universities as to how to exploit and take advantage of entrepreneurial and ecopreneurial business opportunities. Productization, too, needs to be embedded into the ecopreneurial pedagogy and also consideration of how businesses and their associated ecopreneurs navigate from ideation to successful product/service commercialization.

scholarly journals THE IMPLEMENTATION OF MARKETING STRATEGY ON DISTRIBUTOR COMPANY (CASE STUDY AT PT HANNA INSTRUMENTS INDOTAMA)

2021 ◽  
Vol 4 (2) ◽  
pp. 61-73
Author(s):  
Azhar Azzura Bachtiar ◽  
Purwanto -
Keyword(s):  
Social Sciences ◽  
Marketing Strategy ◽  
Purchase Decision ◽  
Product Price ◽  
Physical Evidence ◽  
The Social ◽  
Place Promotion ◽  
Descriptive Approach ◽  
Research Show

This research purposes to describe the implementation of 7P’s marketing strategy at PT Hanna Instruments Indotama towards purchase decision. In this research using some indicators which one is like product, price, place, promotion, people, process, and physical evidence. To collecting the data there are 97 respondents who are using Hanna Instruments product through questionnaire at several industries located in Bandung. The research method applied a quantitative method with descriptive approach using Statistical Package for the Social Sciences (SPSS) analysis. The consequences of this research show that price, promotion and place has no influence to purchase decision. It can conclude 4 out of 7 hypotheses show a significant influence on purchase decision. The influence of product, people, process, physical evidence. The implementation of 7P’s as marketing strategy toward purchase decision accounts for 61.9% and the other 38.1% is account for another factor that does not discussed.

Design Thinking Mindset

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Leanne SOBEL ◽  
Jochen SCHWEITZER ◽  
Bridget MALCOLM ◽  
Lars GROEGER
Keyword(s):  
Design Thinking ◽  
Building Design ◽  
Professional Services ◽  
Professional Service ◽  
Capability Development ◽  
Structured Interviews ◽  
Measurement Tools ◽  
Challenges And Opportunities

This case study reflects on the role of design thinking mindsets in building design thinking capability within professional services consultancies. The nine design thinking mindset attributes developed by Schweitzer et. al (2016) formed the basis of five engagements with consultancies including workshops and semi-structured interviews. Data collection and observation by the authors identified key themes relating to the role of design thinking mindsets at an individual, team and organisational level, as well as the challenges and opportunities of embedding design thinking mindsets to build capability. The authors believe that capability development through the use of design thinking mindsets has the potential to support professional service consultancies to make more significant progress in embedding design thinking beyond the current focus on methods. Potential experiential learning frameworks and measurement tools are also identified.

The Usefulness of Offering 24/7 Online Support Within a Wider Mix of Professional Services for People With Intellectual and Developmental Disabilities Living Independently: A Qualitative, Multiple Case Study

Inclusion ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 138-154
Author(s):  
Miriam Zaagsma ◽  
Karin M. Volkers ◽  
Mark H. M. Koning ◽  
Geert van Hove ◽  
Alice P. Schippers
Keyword(s):  
Developmental Disabilities ◽  
Multiple Case Study ◽  
Support Service ◽  
Professional Services ◽  
Service Organizations ◽  
Online Support ◽  
Intellectual And Developmental Disabilities ◽  
Multiple Case ◽  
Qualitative Multiple Case Study

Abstract Service organizations for people with intellectual and developmental disabilities (IDD) increasingly use telecare applications to improve their services. This study explored the usefulness of offering the 24/7 online support service DigiContact within a broader mix of professional services for people with IDD living independently. We employed a qualitative multiple case study, in which the cases of nine online support users were reconstructed through semistructured interviews with both support users and their case workers. Thematic analysis showed that online support was used as an addition to regular onsite support to enable a more tailor-made delivery of professional supports. Online support can be valuable for its users by increasing the accessibility of professional support and creating opportunities for more self-direction in support.

Bringing a Client Focus to International Marketing: A Change Management Case Study

2000 ◽  
Vol 6 (2) ◽  
pp. 44-55
Author(s):  
Paul Patterson
Keyword(s):  
Service Quality ◽  
Change Management ◽  
Information Transfer ◽  
Management Program ◽  
Professional Services ◽  
Service Industries ◽  
Professional Service ◽  
Service Firms ◽  
Wide Range

AbstractConsumers the world over are becoming more homogeneous thanks to the unifying forces of travel, media, technology, information transfer and the like. Furthermore, today customers have higher expectations than ever before regarding the quality of service they should receive from a wide range of service organisations (professional as well as non-professional). As customers are increasingly exposed to world best practice in a wide range of service industries, expectations spiral upwards. Slow, discourteous, unresponsive and unprofessional service will no longer be tolerated - but especially when the service is highly customised, complex, costly and high involvement, professional service.Few, if any, studies have examined service quality issues for professional services in an international context. Hence, this case study documents the problems experienced by the Australian Trade Commission's (Austrade) Bangkok, Thailand Post in providing a level of service consistent with clients' (and senior managements') expectations, the steps taken to overcome these long standing service quality shortcomings, as well as the key lessons to be learnt from the process. Today Austrade provides a professional consulting service and thus possesses similar characteristics to many professional service firms (project management, engineering consulting, general management consulting, etc.) and thus the lessons from this successful change management program may be generalisable to other professional services. Furthermore, the lessons should prove invaluable for Australian firms operating in South-East Asia staffed by expatriates and local nationals.

The bottom-up mission process in professional service organizations: a case study

1996 ◽  
Vol 5 (2) ◽  
pp. 63-73
Author(s):  
Sharon L. Magill ◽  
Scott D. Johnson ◽  
Robert M. Barker ◽  
Jeffrey S. Bracker
Keyword(s):  
Service Organizations ◽  
Professional Service ◽  
Bottom Up

scholarly journals Implementation of Marketing Mix Strategies in Dealing with Business Competition in The Islamic Economy’s Perspective 

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Septya Rifki Ayunda Paramesta ◽  
Masruchin
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Business Owners ◽  
Marketing Mix ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Place Promotion

An important marketing strategy is carried out by a business so that it does not lag behind its competitors, of course it must be carried out in accordance with marketing in Islamic sharia. In the face of competition, Martabak Terangbulan Bogasari Bandung implements a marketing mix strategy. This research uses case study qualitative research method. Data collection techniques used through interviews, observation, documentation and questionnaires. The informants of this research are business owners, supervisors, outlet employees and consumers of Martabak Terangbulan Bogasari Bandung. The results of this study, the marketing mix strategy applied by Martabak Terangbulan Bogasari Bandung in the face of competition includes product strategy, price, place, promotion, people (employees), process and physical evidence. These strategies include making quality products, providing menu variants, setting affordable prices, strategic outlet locations, opening branch outlets, promoting on social media and offering purchases through Gofood. The marketing mix strategy used by Martabak Terangbulan Bogasari Bandung is not in accordance with Islamic sharia. The discrepancy can be seen from the behavior of employees who smoke while serving purchases.

scholarly journals Open Badges: Exploring the value, potential and practicalities of a new way of recognising skills in Higher Education

2014 ◽  
Author(s):  
Anne Hole
Keyword(s):  
Higher Education ◽  
Staff Development ◽  
Professional Services ◽  
Professional Service ◽  
Limiting Factors ◽  
Teaching Staff ◽  
Technology Enhanced Learning ◽  
The University ◽  
Enhanced Learning

This case study reports an ongoing project at the University of Sussex seeking to introduce the idea of Open Badges to the institution while exploring some of the practical issues and limiting factors associated with this method of recognising learning. The focus is on piloting Open Badges in workshops and events for staff in order to develop understanding of the advantages and challenges of this form of micro-credentialing. It is hoped that the knowledge gained from this project can be used to identify and support appropriate future staff and student-facing badging initiatives. The project aims to: (i) Develop understanding of Open Badges and their potential in higher education amongst professional service colleagues and academics. (ii) Evaluate tools and processes. (iii) Build capacity to support future projects.The project has begun to meet its aims, there is now an operational badging scheme for Technology Enhanced Learning (TEL) staff development workshops; colleagues in student-facing professional services have developed their knowledge and understanding of Open Badges and been supported in the development of plans for badging learner skills and there is increased awareness of Open Badges amongst teaching staff who have attended ‘badged’ workshops. 

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