scholarly journals Implementation of Marketing Mix Strategies in Dealing with Business Competition in The Islamic Economy’s Perspective 

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Septya Rifki Ayunda Paramesta ◽  
Masruchin
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Business Owners ◽  
Marketing Mix ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Place Promotion

An important marketing strategy is carried out by a business so that it does not lag behind its competitors, of course it must be carried out in accordance with marketing in Islamic sharia. In the face of competition, Martabak Terangbulan Bogasari Bandung implements a marketing mix strategy. This research uses case study qualitative research method. Data collection techniques used through interviews, observation, documentation and questionnaires. The informants of this research are business owners, supervisors, outlet employees and consumers of Martabak Terangbulan Bogasari Bandung. The results of this study, the marketing mix strategy applied by Martabak Terangbulan Bogasari Bandung in the face of competition includes product strategy, price, place, promotion, people (employees), process and physical evidence. These strategies include making quality products, providing menu variants, setting affordable prices, strategic outlet locations, opening branch outlets, promoting on social media and offering purchases through Gofood. The marketing mix strategy used by Martabak Terangbulan Bogasari Bandung is not in accordance with Islamic sharia. The discrepancy can be seen from the behavior of employees who smoke while serving purchases.

scholarly journals Strategi Marketing Mix dalam Menghadapi Persaingan Pasar : Studi Kasus Pada PT. Zamzam Sumbula Thoyyiba Tangerang Selatan

2021 ◽  
Vol 1 (2) ◽  
pp. 148-162
Author(s):  
M Zein Ramadhan Rifa’I ◽  
Muhamad Zen
Keyword(s):  
Research Method ◽  
Market Competition ◽  
Marketing Mix ◽  
Muslim Community ◽  
Product Price ◽  
Descriptive Data ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Using Data

Currently, the number of PIHKs in Indonesia in 2021 is 348 and the number of PPIUs to date is 1313, the large number has opened up increasingly fierce market competition. As time goes by, the interest of the Indonesian Muslim community who wants to perform the Hajj and Umrah is increasing. The purpose of this study was to the formulation and then the implementation and evaluation of the marketing mix strategy carried out by PT. Zamzam Sumbula Thoyyiba in the face of market competition, which consists of seven marketing mix variables developed, namely product, price, promotion, place, people, process and physical evidence. The research method used in this study is a qualitative research method that produces descriptive data expressed in the form of sentences and descriptions using data collection techniques, namely interviews, observations, documentation and other supporting data. The results of this study, the authors conclude that PT. Zamzam Sumbula Thoyyiba has formulated, implemented and evaluated the 7P marketing mix strategy in accordance with the company's goals and does not consider other companies to be competitors or enemies but friends of an association that can be invited to cooperate.

scholarly journals The Effectiveness of Marketing Mix Strategies on Competitiveness: A Case of Food Micro and Small Enterprises in Masvingo, Zimbabwe.

2007 ◽  
Vol 2 (1) ◽  
pp. 78-85
Author(s):  
Munyaradzi Mutsikiwa ◽  
Clay Hutama Basera ◽  
Kossam Dhliwayo ◽  
Jonatan Muzangwa
Keyword(s):  
Survey Research ◽  
Marketing Mix ◽  
Small Enterprises ◽  
Product Price ◽  
Physical Evidence ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Micro And Small Enterprises ◽  
Descriptive Survey ◽  
Major Emphasis

The study seeks to investigate how Food Micro and Small Enterprises (FMSEs) (particularly restaurants) employ the 7Ps marketing mix strategy framework to enhance competitiveness measured in terms of patronage. The major emphasis is centred on the synergistic contribution of product, price, place, promotion, physical evidence, people, and process to enhancing competitive advantage to the enterprise. The researchers adopt a descriptive survey research design which enables them to establish consumers  propensity to frequent the FMSE outlets. The sample size includes 95 regular customers and 20 people from management. The major findings of this research indicates that, the application of the 7ps framework plays an insignificant role in enhancing competitiveness serve for product and place variables

STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Nikon Andalas Putra Nuryadin ◽  
Sri Andayani ◽  
Ute Chairus Nasution
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Communication Strategies ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Business World ◽  
Place Promotion ◽  
Depth Interviews

This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer

scholarly journals Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District

2020 ◽  
Vol 9 (2) ◽  
pp. 132
Author(s):  
Rita Rita ◽  
Muhammad Arifin
Keyword(s):  
Raw Materials ◽  
Product Price ◽  
Strategy Analysis ◽  
Physical Evidence ◽  
Regional Tourism ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Descriptive Approach ◽  
Quantitative Descriptive

This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the Barru district restaurant to increase guest visits, this proved effective in attracting guests to visit the restaurant. product, price, place, promotion, have shown conformity with the segmentation, targeting and positioning expected by the restaurant. For example, the products offered are varied and use quality raw materials in accordance with the positioning that the company wants to achieve as the only restaurant that uses healthy raw chicken and seafood. Apart from that the price, physical evidence and promotion are also in accordance with the targeting of young people and families, because the prices offered are still quite affordable, the place is also unique and is promoted through online media.

scholarly journals Social Media Facebook in Rural Communities (Case Study of Bandar Klippa Village Community against Changes in Communication Psychology)

2022 ◽  
Vol 8 (4) ◽  
pp. 401-412
Author(s):  
Akbar Aldi Kautsar ◽  
Mailin ◽  
Ade Soraya ◽  
Mas Khairani
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Rural Communities ◽  
Rural Community ◽  
Research Method ◽  
Psychological Effect ◽  
Qualitative Research Method ◽  
Village Community ◽  
Research Criteria

This research is entitled "Facebook Social Media in Rural Communities (case study of Bandar Klippa Village Community against Changes in Communication Psychology)". This study aims to determine the psychological effect of rural community communication on social media Facebook and to find out what are the research criteria for rural communities in choosing social media. The time of the research was carried out from December 2, 2021 – December 10, 2021. The theories that support this research include: Media, Social Media, Facebook, and Village Community. This study uses a qualitative research method (Case Study). The population in this study is the Bandar Klippa Village Community.

scholarly journals IMPLEMENTASI MARKETING MIX DALAM TABUNGAN BARATA iB BANK BTN SYARIAH KCPS PAREPARE

2019 ◽  
Vol 1 (1) ◽  
pp. 93-115
Author(s):  
Anugrah Perdana ◽  
Abdul Hamid ◽  
Arqam Arqam
Keyword(s):  
Qualitative Research ◽  
Public Service ◽  
Research Result ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
The Public ◽  
Physical Evidence ◽  
Innovative Products ◽  
Place Promotion

Syariah bank BTN KCPS parepare is a bank that supply batara savings ib which make them customers to save , this product is very attractive to the community .To quantity bank in indonesia has up and each bank had to be able to having the power of its own , both the public service , innovative products to stay in business and stable .This study aims to to know the implementation of marketing mix in batara ib on kcps parepare syariah bank btn .The research was conducted in syariah bank btn kcps parepare with a kind of qualitative research was conducted by adopting both fenomenology and in collect the primary data used method of interviews and observation .As for tekhnik analyzing of inductive around. This research result indicates that , the implementation of the program and the implementation of the marketing mix in syariah bank btn kcps parepare applied to all elements videlicet; product , price , place , promotion , people , physical evidence , processe.

scholarly journals Strategi Redaksi Media Online Okezone.com dalam Menarik Minat Generasi Milenial

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 37
Author(s):  
Natasha Oktalia ◽  
Farid Rusdi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Millennial Generation ◽  
Research Method ◽  
The Internet ◽  
Online Media ◽  
Case Study Approach ◽  
Study Approach ◽  
Use Of Social Media

Online media currently has a target audience among millennials. This is because online media uses a number of platforms or portals like social media which are widely used by millennials, such as Instagram, Youtube, Facebook, and others. Online media upload a number of content and articles every day. This research is to determine the online.com media editorial strategy in attracting the interest of the millennial generation. The research method used in this research is a qualitative research method with a case study approach and interviews. The results of this study indicate that the strategy of Okezone.com online media to attract the millennial generation's greatest interest is the use of social media and using a number of features that have been provided from social media. The use of social media is very interesting and gets a lot of attention from the millennial generation and is considered effective. The Okezone.com method is considered effective and appropriate in the use of social media as a forum or a way to attract this interest. In addition, one of the very interesting advantages of online media is the speed with which information circulates on the internet, so that readers or audiences can quickly find out what phenomena or information is currently viral or taking place and only use the help of an internet connection.Media online saat ini memiliki target pembaca di kalangan milenial. Hal ini karena media online menggunakan sejumlah wadah atau portal layaknya media sosial yang banyak digunakan oleh milenial, seperti Instagram, Youtube, Facebook, dan lain-lain. Media online menggunggah sejumlah konten dan artikel setiap harinya. Penelitian ini guna mengetahui strategi redaksi media online.com dalam menarik minat generasi milenial. Metode penelitian yang digunakan dalam penelitian ini merupakan penelitian dengan metode kualitatif dengan pendekatan studi kasus dan wawancara. Hasil penelitian ini menunjukkan bahwa strategi dari media online Okezone.com untuk menarik minat generasi milenial salah satu yang terbesarnya adalah dengan penggunaan media sosial dan menggunakan sejumlah fitur yang sudah disediakan dari media sosial tersebut. Pengguanaan media sosial sangat menarik dan mendapatkan banyak perhatian dari generasi milenial dan dianggap efektif. Cara Okezone.com dinilai efektif dan tepat dalam penggunaan media sosial sebagai wadah atau cara menarik minat tersebut. Selain itu, salah satu keunggulan yang sangat menarik pada media online adalah cepatnya informasi yang beredar di jejaring internet, sehingga para pembaca atau audience dengan cepat dapat mengetahui fenomena atau apa kejadian dan informasi yang sedang viral atau berlangsung dan hanya menggunakan bantuan dari koneksi internet.

scholarly journals IMPLEMENTASI STRATEGI MARKETING MIX DALAM UPAYA MENINGKATKAN JUMLAH PESERTA DIDIK DI TK AL HUDA KOTA MALANG

2021 ◽  
Vol 5 (1) ◽  
pp. 94
Author(s):  
Azizah Nurul Fadlilah ◽  
Saidah Masfiah
Keyword(s):  
Group Learning ◽  
Marketing Mix ◽  
Research Data ◽  
Product Price ◽  
Data Presentation ◽  
Physical Evidence ◽  
Field Quality ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
The Cost

This research aims to explain the implementation of marketing mix strategy in an effort to increase the number of students in Al Huda Kindergarten malang. This type of research belongs to qualitative research. Data is collected using observation, interview, and documentation techniques. The data analysis step consists of data presentation, data reduction, and then drawing conclusions. The results showed that Al Huda Kindergarten successfully used a marketing mix strategy in an effort to increase the number of students. In this effort, the marketing mix strategy used in the form of 7P method, which consists of: product, price, place, promotion, people, physical evidence, and process. The products offered by Al Huda Kindergarten are Islamic religious-based schools and care about the environment with a superior program of junk blessings. The cost stipulated adjusts the economic level of the surrounding residents. The location of the school is strategic. Promotional activities are conducted with print media, online, and into the field. Quality human resources and continuous efforts to develop. The physical evidence of Al Huda Kindergarten has good infrastructure and is constantly updated. While the learning process is carried out using a group learning model based on the angles of the activity.

Pengaruh Modal Sosial Terhadap Perkembangan Pariwisata di Kepulauan Riau

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Nurul Nadjmi
Keyword(s):  
Social Capital ◽  
Qualitative Research ◽  
System Approach ◽  
Research Method ◽  
Analytic Approach ◽  
Community Groups ◽  
Study Strategy ◽  
Direct Observations ◽  
Descriptive Qualitative

Kepulauan Riau merupakan provinsi yang terdiri dari beberapa pulau diantaranya Pulau Batam, Pulau Bintan dan Pulau Karimun. Modal sosial merupakan serangkaian nilai dan norma informal yang dimiliki oleh kelompok masyarat dalam membagun kerjasamanya. Lingkup penelitian pada pembahasan ini adalah terfokus pada pengaruh modal sosial terhadap perkembangan pariwisata di Kepulauan Riau dalam hal ini Pulau Batam, Pulau Bintan, dan Pulau Karimun. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif. Penelitian ini dikondisikan sebagai penelitian kualitatif melalui strategi studi kasus. Sistem pendekatan yang digunakan juga merupakan pendekatan deskriptif analitik. Melakukan pengamatan langsung, mengumpulkan data-data kemudian menghubungkannya dengan kajian teori yang digunakan. Lokus penelitian ini terdapat di Kepulauan Riau dengan melihat pengaruh modal sosial pada perkembangan pariwisata di ketiga pulau yaitu Pulau Batam, Pulau Bintan dan Pulau Karimun. Berdasarkan hasil survey yang saya lakukan di Kepulauan Riau, terutama pada ketiga pulau yaitu Pulau Batam, Pulau Bintan, dan Pulau Karimun, dari ketiga pulau tersebut ternyata pada Pulau Karimun perkembangan pariwisatanya tidak terlalu berkembang karena masyarakat yang tidak menerima adanya wisatawan terutama wisatawan mancanegara. Riau Islands is a province consisting of several islands including Batam Island, Bintan Island and Karimun Island. Social capital is a set of informal values ​​and norms that are owned by community groups in building cooperation. The scope of research in this discussion is focused on the influence of social capital on the development of tourism in the Riau Islands, in this case Batam Island, Bintan Island, and Karimun Island. The research method used in this research is descriptive qualitative research. This research is conditioned as qualitative research through a case study strategy. The system approach used is also a descriptive analytic approach. Make direct observations, collect data and then relate it to the study of the theories used. The locus of this research is in the Riau Islands by looking at the influence of social capital on the development of tourism in the three islands, namely Batam Island, Bintan Island and Karimun Island. Based on the results of a survey I conducted in the Riau Islands, especially on the three islands, namely Batam Island, Bintan Island, and Karimun Island, of the three islands, it turns out that on Karimun Island the development of tourism is not very developed because people do not accept tourists, especially foreign tourists.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

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