scholarly journals THE IMPLEMENTATION OF MARKETING STRATEGY ON DISTRIBUTOR COMPANY (CASE STUDY AT PT HANNA INSTRUMENTS INDOTAMA)

2021 ◽  
Vol 4 (2) ◽  
pp. 61-73
Author(s):  
Azhar Azzura Bachtiar ◽  
Purwanto -
Keyword(s):  
Social Sciences ◽  
Marketing Strategy ◽  
Purchase Decision ◽  
Product Price ◽  
Physical Evidence ◽  
The Social ◽  
Place Promotion ◽  
Descriptive Approach ◽  
Research Show

This research purposes to describe the implementation of 7P’s marketing strategy at PT Hanna Instruments Indotama towards purchase decision. In this research using some indicators which one is like product, price, place, promotion, people, process, and physical evidence. To collecting the data there are 97 respondents who are using Hanna Instruments product through questionnaire at several industries located in Bandung. The research method applied a quantitative method with descriptive approach using Statistical Package for the Social Sciences (SPSS) analysis. The consequences of this research show that price, promotion and place has no influence to purchase decision. It can conclude 4 out of 7 hypotheses show a significant influence on purchase decision. The influence of product, people, process, physical evidence. The implementation of 7P’s as marketing strategy toward purchase decision accounts for 61.9% and the other 38.1% is account for another factor that does not discussed.

scholarly journals Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District

2020 ◽  
Vol 9 (2) ◽  
pp. 132
Author(s):  
Rita Rita ◽  
Muhammad Arifin
Keyword(s):  
Raw Materials ◽  
Product Price ◽  
Strategy Analysis ◽  
Physical Evidence ◽  
Regional Tourism ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Descriptive Approach ◽  
Quantitative Descriptive

This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the Barru district restaurant to increase guest visits, this proved effective in attracting guests to visit the restaurant. product, price, place, promotion, have shown conformity with the segmentation, targeting and positioning expected by the restaurant. For example, the products offered are varied and use quality raw materials in accordance with the positioning that the company wants to achieve as the only restaurant that uses healthy raw chicken and seafood. Apart from that the price, physical evidence and promotion are also in accordance with the targeting of young people and families, because the prices offered are still quite affordable, the place is also unique and is promoted through online media.

‘BAKULAN’ MARKETING STRATEGY AND MARKETING MIX IN COMMUNITY SOMODARAN YOGYAKARTA

2020 ◽  
Vol 2 (2) ◽  
pp. 100-104
Author(s):  
Sri Nitta atmaja Crissiana Wirya Atmaja ◽  
Listya Sugiyarti, Nur Asmilia, Siti Hanah
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Promotion Process

‘Bakulan’ (pedagang) Dusun Somodaran Yogyakarta memanfaatkan keahlian mereka seperti membuat kue donat dan lain-lain belum mengaplikasikan strategi pemasaran dengan sempurna, yang dikarenakan kekurangan pengetahuan di bidang tersebut. Dusun Somodaran adalah salah satu wilayah yang berada di kelurahan Banyuraden Kecamatan Gamping Kabupaten Sleman Propinsi Yogyakarta, dimana masyarakatnya yang kebanyakan adalah petani dan ‘bakulan’ kecil-kecilan. Metode yang digunakan berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry, pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait keilmuan strategi pemasaran. Kegiatan Pengabdian Masyarakat menghasilkan bertambahnya keilmuan strategi pemasaran bagi para pedagang ‘bakulan’, Bagaimana cara mengimplementasikan 7P (Product, Price, Place, Promotion, Process, People, physical evidence) dalam mengembangkan ‘bakulan’ kecil-kecilan tersebut. Kegiatan Pengabdian Kepada Masyarakat diharapkan dapat memberikan inspirasi dan motivasi bagi para dosen/peneliti selanjutnya yang akan melakukan kegiatan yang sama dan berkelanjutan, ilmu yang diberikan dapat bermanfaat bagi masyarakat, akademisi dan penulis selanjutnya.  Kata Kunci: strategi pemasaran, Bauran Pemasaran

PEMANFAATAN INSTAGRAM SEBAGAI MEDIA BISNIS ONLINE AKUN @GWETNIC.ID MELALUI BAURAN PEMASARAN MENINGKATKAN PENJUALAN (DESEMBER 2018 – JANUARI 2019)

2021 ◽  
Vol 1 (1) ◽  
pp. 54
Author(s):  
Yanus Purwansyah Sriyanto ◽  
Desi Nur Fatimah
Keyword(s):  
Marketing Mix ◽  
Planning Theory ◽  
Product Price ◽  
Physical Evidence ◽  
The Social ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Online Business ◽  
Place Promotion ◽  
Business Media

ABSTRACT This study examines the Utilization of Instagram as an Online Business Media (Qualitative Descriptive Study of the Use of Instagram as an Online Business Media on the @Gwetnic.Id Account Through the Marketing Mix in Increasing Sales for the December 2018-January 2019 Period). Instagram is one of the social media that is widely used by business people to do marketing. Instagram was chosen by Gwetnic because it is segmented by young people, and the features provided are very diverse and up-to-date. The purpose of this study is to find out and describe the use of Instagram as an online business medium on the Instagram @gwetnic.id account through the marketing mix in increasing sales for the period December 2018 to January 2019. In this study, researchers used the Message Compilation Model with the theory used was planning theory. The method used is descriptive qualitative analysis, where the method used is observation and interviews, involving the owner of the Instagram account @gwetnic.id as key informants and Gwetnic customers as informants. The results of the research that researchers can describe are that in carrying out marketing activities as an effort to increase sales, Gwetnic uses Instagram features, namely Instagram Ads, Profile, Highlights, Posting, Instagram Story, Hashtag, Caption, Direct Massage and Like. Gwetnic also applies the 7P concept, namely: product, price, place, promotion, people, physical evidence and process.Keywords : Bussines Media, Instagram, Mix Marketingf, Promotion,   ABSTRAK  Penelitian ini mengkaji mengenai Pemanfaatan Instagram Sebagai Media Bisnis Online (Studi Deskriptif Kualitatif Pemanfaatan Instagram Sebagai Media Bisnis Online Pada Akun @Gwetnic.Id Melalui Bauran Pemasaran Dalam Meningkatkan Penjualan Periode Desember 2018-Januari 2019). Instagram merupakan salah satu media sosial yang banyak digunakan oleh pelaku bisnis untuk melakukan pemasaran. Instagram dipilih Gwetnic karena segmentasinya anak muda, serta fitur yang disediakan sangat beragam dan kekinian. Tujuan penelitian ini untuk mengetahui dan mendeskripsikan pemanfaatan Instagram sebagai media bisnis online pada akun Instagram @gwetnic.id melalui bauran pemasaran dalam meningkatkan penjualan periode Desember 2018 hingga Januari 2019. Dalam penelitian ini, peneliti menggunakan Model Penyusunan Pesan dengan teori yang digunakan adalah teori perencanaan. Metode yang digunakan adalah analisis deskriptif kualitatif, dimana metode yang digunakan adalah observasi dan wawancara, dengan melibatkan pemilik akun Instagram @gwetnic.id sebagai key informan serta pelanggan Gwetnic sebagai informan. Hasil penelitian yang dapat peneliti uraikan adalah bahwa dalam melakukan kegiatan pemasaran sebagai upaya untuk meningkatkan penjualan, Gwetnic menggunakan fitur-fitur Instagram, yaitu Instagram Ads, Profile, Highlight, Posting, Instagram Story, Hashtag, Caption, Direct Massage dan Like. Gwetnic juga menerapkan konsep 7P, yaitu: product, price, place, promotion, people, physical evidence dan process.  Kata Kunci  : Media Bisnis, Instagram, Bauran Pemasaran, Promosi  

scholarly journals STRATEGI PEMASARAN UPT MUSEUM BALANGA SEBAGAI WISATA EDUKASI DI KOTA PALANGKARAYA

2020 ◽  
Vol 3 (2) ◽  
pp. 126
Author(s):  
Inten Larasaty
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
Maximum Increase ◽  
Historical Collections ◽  
Physical Evidence ◽  
Place Promotion ◽  
The Right ◽  
Promotion Process

Keberadaan museum selama ini sering dianggap hanya sebagai tempat memamerkan koleksi budaya maupun sejarah saja, padahal sebenarnya dapat menjadi alternatif yang menarik untuk dikunjungi wisatawan. Kesan membosankan yang menjadi polemik di berbagai museum di Indonesia harus ditepis dengan melakukan strategi pemasaran yang tepat. Salah satunya yaitu UPT Museum Balanga yang merupakan museum budaya di Kota Palangkaraya. Museum Balanga selain memiliki tempat yang strategis juga memiliki keunikan dari berbagai koleksi yang menunjukkan siklus hidup suku Dayak. Kenyataannya dari data pengunjung yang dihasilkan pada setiap tahun ternyata masih belum mencapai peningkatan yang maksimal. Penelitian ini dilakukan dengan pendekatan kualitatif bersifat deskriptif dengan menggunakan analisis SWOT. Tahap penelitian dilakukan dengan mengumpulkan data, kemudian tahap analisis dengan membandingkan antara faktor eksternal peluang dan ancaman dengan faktor internal kekuatan dan kelemahan, dan yang terakhir yaitu tahap penetapan strategi berdasarkan marketing mix 7p yaitu product, price, place, promotion, process, people, dan physical evidence. Tujuan penelitian ini yaitu menganalisis kelebihan dan kekurangan pada UPT Museum Balanga serta memformulasikan strategi pemasaran yang tepat untuk meningkatkan daya tarik dan jumlah pengunjung lokal maupun mancanegara. Pada hasil penelitian ini menunjukkan bahwa UPT museum balanga perlu meningkatkan servis excellence dengan melakukan training dan menetapkan standar operasional pegawai, pembenahan terhadap interior dan eksterior desaign, melengkapi berbagai fasilitas penunjang seperti ruang multimedia, cafe dan lainnya, serta meningkatkan promosi dengan memanfaatkan berbagai media sosial dan bekerjasama dengan pihak-pihak terkait.The existence of museums has often been considered only as a place to display cultural and historical collections, when in fact it can be an interesting alternative place for tourists to visit. The boring impression that became polemic in various museums in Indonesia must be erased by carrying out the right marketing strategy. One of them is UPT Museum Balanga which is a cultural museum in Palangkaraya City. Besides having a strategic place, Balanga Museum also has uniqueness on various collections that shows the life cycle of Dayak tribe. But the fact is that the visitor data generated each year has not yet reached the maximum increase. This research was conducted with a descriptive qualitative approach using SWOT analysis. The research stage is carried out by collecting data, then the analysis phase by comparing the external factors of opportunity and threat with the internal factors of strengths and weaknesses. In the last step to support the SWOT analysis, the writer uses marketing mix 7p, which are product, price, place, promotion, process, people, and physical evidence. The purpose of this study is to analyze the strengths and weaknesses of the UPT Museum Balanga and formulate an appropriate marketing strategy to increase the attractiveness and the amount of local and foreign visitors. The results of this study indicate that the UPT Museum Balanga needs to improve service excellence by conducting training and establishing operational standards for employees, improving the interior and eksterior design, equipping various supporting facilities such as multimedia rooms, cafes and others, and increasing promotion by utilizing various social media and collaborating with related parties.

scholarly journals The Effect of Operating Costs on Environmental Degradation under International Environmental Standards: Case study - Khartoum State: أثر تكاليف التشغيل على التدهور البيئي في ظل المعايير الدولية للبيئة: دراسة حالة ولاية الخرطوم

2020 ◽  
Vol 4 (9) ◽  
Author(s):  
Abdelmotalab Osman Mahmoud, Asim Ibrahim Mohamed
Keyword(s):  
Social Sciences ◽  
Environmental Degradation ◽  
Environmental Awareness ◽  
Research Community ◽  
The Other ◽  
Operating Costs ◽  
Environmental Standards ◽  
The Social ◽  
Descriptive Approach

This research aimed to determine the extent to which operating costs affect the environmental degradation in the Khartoum State, under the international environmental standards. In order to reach such objective, (45) questionnaire forms have been distributed to the research community respondents, who represent a random sample of the employees working at the Higher Council for Environment at the Khartoum State in 2019. To effect the data analysis, the Statistical Package for the Social Sciences program has been used. The research, on the other hand, used the analytical descriptive approach to effect the field study. Based on said account, the research has reached a number of findings, the most significant of which, are the following: the purchase of old machinery causes the state to incur enormous losses. Lack of sufficient environmental awareness from the part of the native has increased the depreciation of the machinery. Poor finance has led to halt the machinery. The research concluded with a set of recommendations, including the following: the research recommended raising the environmental awareness of the native, in order to reduce the depreciation of the machinery. The research recommended providing necessary finance to continuously operate the machinery.

scholarly journals IMPLEMENTASI BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA PULAU PASUMPAHAN

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 205
Author(s):  
Henryanto Abaharis ◽  
Elsa Meirina
Keyword(s):  
Positive Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Product Price ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Place Promotion ◽  
Convenience Sampling ◽  
New Jobs

ABSTRACT The development of tourism business can have a positive impact in the effort to contribute to the country's foreign exchange earnings, increasing business opportunities and new jobs, increasing government and community revenue. The purpose this study is to determine whether the influence of the implementation of service marketing mix (product, price, place, promotion, people, process and physical evidence) affect the decision of tourists visiting the tourist object of Pasumpahan island. In this study this population refers to tourists who have visited the tourist object Pasumpahan Island, samples taken as many as 100 respondents using convenience sampling techniques. Data analysis techniques used are observations, questionnaires and documentation. Method used in this study is multiple linear regression analysis , the results obtained show that the product, price, place, process has no significant effect on the purchase decision, while promotion, people and physical evidence significantly influence the purchase decision. Keywords : Product, Price, Promotion, Place, People and Physical Evidence influence the purchase decision.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA 212 MART BANJARMASIN

2020 ◽  
Vol 4 (4) ◽  
pp. 550-565
Author(s):  
Rahmat Hilmi
Keyword(s):  
Social Sciences ◽  
Sample Selection ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Product Price ◽  
Independent Variables ◽  
The Social ◽  
Influential Variable ◽  
Processing Techniques

The purpose of this study was to determine the effect of independent variables consisting of Product, Price, Place and Promotion both simultaneously and partially on the dependent variable of purchasing decisions at 212 Mart Banjarmasin. As well as wanting to find out the dominant variables affecting purchasing decisions at 212 Mart Banjarmasin. The data used is the result of distributing questionnaires to respondents who shop at 212 Mart Banjarmasin. The sample selection technique is Accindental Sampling with a total of 70 consumers. Data processing techniques using SPSS (Statistical Package for the Social Sciences). The results showed that simultaneously the Product, Price, Place and Promotion variables significantly influenced the purchase decision variable at 212 Mart Banjarmasin at 14,671. Partially only the place variable influences the purchase decision at 212 Mart Banjarmasin, which is 3.255 with a significance value of 0.002. While the Product variable (0.856), Price (1,627) and Promotion (1,624) have no significant effect on purchasing decisions at 212 Mart Banjarmasin. The dominant influential variable is the Place with Beta Value on Standardized Coefficients (0.382), meaning that according to consumers' perception the place factor becomes something that is considered important in an effort to create a purchasing decision at 212 Mart. Referring to the termination coefficient (R Square) of 0.456, the purchase decision at 212 Mart 45.6% is influenced by product variables, price, place and promotion. While the remaining 45.4% of consumer purchasing decisions are influenced by other variables not included in this study.

scholarly journals THE STRATEGY OF PESANTREN LEADER IN MANAGING THE MARKETING OF EXECELLENT EDUCATION

2020 ◽  
Vol 5 (2) ◽  
pp. 168-180
Author(s):  
Ali Nurhadi ◽  
Atiqullah
Keyword(s):  
Public Schools ◽  
Boarding School ◽  
Product Price ◽  
Physical Evidence ◽  
Leadership Strategy ◽  
Marketing Planning ◽  
Education Marketing ◽  
Place Promotion ◽  
Data Validity

Pendidikan berkeunggulan tidak hanya lahir dari sekolah umum tetapi juga dapat lahir dari pesantren yang memiliki konsep pendidikan berkeunggulan seperti di Pondok Pesantren Darussalam Puncak, yaitu IICP (International Islamic Class Program). Tujuan penelitian ini, pertama, mendeskripsikan strategi pemimpin dalam promosi pendidikan berkeunggulan di Pondok Pesantren Darusalam Puncak Pamekasan. Kedua, mendeskripsikan implementasi perencanaan pemasaran pendidikan berkeunggulan. Ketiga, mendeskripsikan pemenuhan kebutuhan logistik untuk pendidikan berkeunggulan. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus. Metode pengumpulan data dilakukan melaluiwawancara, observasi, dan dokumentasi. Analisis data menggunakan model interaktif. Keabsahan data dilakukan dengan uji kredibilitas, transferabilitas, dependabilitas dan konfirmabilitas. Hasil penelitian menunjukkan, pertama, strategi promosi pendidikan berkeunggulan dilakukan dengan sosialisasi pada wali santri. Promosi juga dilakukan melalui media sosial, website resmi pondok pesantren, brosur, dan presentasi kepada berbagai lembaga. Kedua, implementasi perencanaan pemasaran pendidikan berkeunggulan dilakukan melalui analisis SWOT serta melibatkan tokoh-tokoh berpengaruh dan berpengalaman di bidangnya. Ketiga, pemenuhan logistik serta sarana dan prasarana menjadi prioritas utama untuk pendidikan berkeunggulan di Darussalam Puncak. Kesimpulan, strategi pemimpin dalam pemasaran pendidikan berkeunggulan di lingkungan pesantren Darrusalam Puncak Pamekasan dilakukan dengan konsep bauran pemasaran terdiri dari 7P, yaitu: product, price, place, promotion, people, physical evidence, dan process dengan mengedepankan pada promosi, harga, hasil. Excellence education is not only born from public schools but can also be born from pesantren (Islamic boarding school) with excellent education concept such as at the Darussalam Puncak Islamic Boarding School, namely IICP (International Islamic Class Program). This study aims, first, to describe the strategy of the leader in the promotion of excellent education at Pondok Pesantren Darusalam Puncak Pamekasan. Second, to describe the implementation of excellent education marketing planning. Third, describing the fulfilment of logistical needs for excellent education. This research used a qualitative approach with a type of case study. The data collection method was done through interviews, observation, and documentation. Data were analysed by using an interactive model and the data validity was carried out by testing the credibility, transferability, dependability and confirmability. The results showed, first, the strategy of promotion is carried out by socializing the IICP to students’ parent. In addition, it is also carried out through social media, the pesantren official website, brochures, and presentations to various institutions. Second, the implementation of marketing planning is analysed through SWOT and involved influentialand experienced figures in their fields. Third, the fulfilment of logistics, facilities, and infrastructure are top priority for IICP. In conclusion, the leadership strategy in marketing excellent education at Pondok Pesantren Darrusalam Puncak Pamekasan is implemented with the concept of a marketing mix consisting of 7Ps, namely: product, price, place, promotion, people, physical evidence,  and process by prioritizing promotions, prices, and results.

scholarly journals PENGARUH IMPLEMENTASI BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA PULAU PASUMPAHAN

2019 ◽  
Author(s):  
Fandi Pranata Hidayat ◽  
Aminar Sutra Dewi
Keyword(s):  
Positive Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Product Price ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Place Promotion ◽  
Convenience Sampling ◽  
New Jobs

The development of tourism business can have a positive impact in the effort to contribute to the country's foreign exchange earnings, increasing business opportunities and new jobs, increasing government and community revenue. The purpose of this study is to determine whether the influence of the implementation of service marketing mix (product, price, place, promotion, people, process and physical evidence) affect the decision of tourists visiting the tourist object of Pasumpahan island. In this study this population refers to tourists who have visited the tourist object Pasumpahan Island, samples taken as many as 100 respondents using convenience sampling techniques. Data analysis techniques used are observations, questionnaires and documentation. Method used in this study is multiple linear regression analysis , the results obtained show that the product, price, place, process has no significant effect on the purchase decision, while promotion, people and physical evidence significantly influence the purchase decision.

scholarly journals Analisis Strategi Pemasaran Perusahaan Sekuritas (Studi Komparatif PT. Phintraco Sekuritas Mataram dan PT. Indo Primer Sekuritas Mataram)

2020 ◽  
Vol 9 (1) ◽  
pp. 103-124
Author(s):  
Sasha Ambarphati
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Word Of Mouth ◽  
Product Placement ◽  
Inductive Method ◽  
Strategic Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Data Collection Technique

Marketing strategy is a management that is arranged to accelerate the solution of marketing problems and make strategic decisions. Each management function makes a certain contribution when developing strategies at different levels. This study aims to analyze the Marketing Strategy of Securities Companies in NTB (Comparative Study of PT. Phintraco Sekuritas, Mataram Branch and PT. Indo Primer Sekuritas, Mataram Branch). This type of research is a descriptive study with a qualitative approach. The data collection technique is the interview method. Data analysis by inductive method is a way of thinking by drawing conclusions from specific data. The results of this study that Based on data analysis and discussion that has been done in the previous chapters, it can be concluded that PT. Phintraco Sekuritas, Mataram Branch and PT. Indo Primer Sekuritas, Mataram Branch, the two PTs conducted product placement by taking into account aspects of the marketing mix consisting of 7P, namely product, price, place, promotion, people, physical evidence, and process. The most appropriate marketing strategy that can be carried out by PT. Phintraco Sekuritas, Mataram Branch and PT. Indo Primary Sekuritas Mataram Branch is through a marketing strategy of a combination of products and promotions, namely the excellence of Esmart software and maximizing referral, online and word of mouth promotions. Strategi pemasaran merupakan suatu manajemen yang disusun untuk mempercepat pemecahan persolalan pemasaran dan membuat keputusan-keputusan yang bersifat strategis. Setiap fungsi manajemen memberikan kontribusi tertentu pada saat penyusunan strategi pada level yang berbeda. Penelitian ini bertujua nuntuk menganalisis Strategi Pemasaran Perusahaan Sekuritas Di NTB (Studi Komparatif Pada PT. Phintraco Sekuritas Cabang Mataram Dan PT. Indo Primer Sekuritas Cabang Mataram). Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Adapun teknik pengumpulan data dengan metode wawancara. Analisis data dengan metode induktif adalah jalan berpikir dengan mengambil kesimpulan dari data-dari yang bersifat khusus. Adapun hasil dari penelitian ini bahwa Berdasarkan analisis data dan pembahasan yang telah dilakukan pada bab-bab sebelumnya, maka dapat ditarik kesimpulan bahwa PT. Phintraco Sekuritas Cabang Mataram dan PT. Indo Primer Sekuritas Cabang Mataram kedua PT ini sama-sama melakukan penempatan produk dengan memperhatikan aspek dari bauran pemasaran yang terdiri dari 7P yakni product, price, place, promotion, people, physical evidence, dan process. Strategi pemasaran paling tepat yang dapat dilakukan oleh PT. Phintraco Sekuritas Cabang Mataramdan PT. Indo Primer Sekuritas Cabang Mataram adalah melalui strategi pemasaran kombinasi atas produk dan promosiyaitu dengan keunggulan software esmart serta memaksimalkan promosi referral, online dan word of mouth

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