scholarly journals The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty

2011 ◽  
Vol 2 (2) ◽  
pp. 1109 ◽  
Author(s):  
Retno Dewanti ◽  
Tjia Fie Chu ◽  
Steven Wibisono
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Research Method ◽  
Sampling Technique ◽  
Brand Strategy ◽  
Brand Trust ◽  
Competitive Situation ◽  
Experiential Marketing ◽  
Contribution Level

The restaurant business in jakarta showed rapidly increased. Marketing today as the compete of brand strategy and experiental marketing on the competitive situation. The Jun Jan Kitchen is a new restaurant specialized on Chinnese Food, urgent to know the brand loyalty. The Aim research is to measured the influence of Experiental marketing, emotional branding and brand trust towards brand loyalty. Research method used descriptif, data collecting technique with questioner and observation. Statistic tools using path analysis to looking for contribution level on each variabel towards other. Population this research is customer Jun Jan Kitchen. Sampling technique using accidental sampling. Amount of sample is 100 customers. Result of this research is experiental marketing giving the significant influence towards brand trust whereas Emotional branding giving the significant influence towards brand loyalty. 

scholarly journals Smart kinesthetic measurement model in dance composision

2017 ◽  
Vol 17 (1) ◽  
pp. 58
Author(s):  
Dinny Devi Triana
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Research Method ◽  
Qualitative Method ◽  
Sampling Technique ◽  
Measurement Model ◽  
Assessment Model ◽  
Related Variable ◽  
Purposive Sampling ◽  
Supporting Element

<p>This research aimed to discover a model of assessment that could measure kinesthetic intelligence in arranging a dance from several related variable, both direct variable and indirect variable. The research method used was a qualitative method using path analysis to determine the direct and indirect variable; therefore, the dominant variable that supported the measurement model of kinesthetic intelligence in arranging dance could be discovered. The population used was the students of the art of dance department and were chosen by using purposive sampling technique so that the kinesthetic intelligence could be well measured. The result of this research was that the correlation between the ability in perceiving movement and the ability in conveying movement was 3.8048. The correlation between the ability in perceiving movement and kinesthetic intelligence was 0.3137. The correlation between the ability in perceiving movement and arranging a dance was -0.3751. The correlation between conveying movement and kinesthetic intelligence was 0.1333. The correlation between conveying movement and arranging a dance was -0.2399. The correlation between kinesthetic intelligence and arranging a dance was 0.8529. These result proved that kinesthetic intelligence has significant influence to the ability in arranging a dance. It could be concluded that a smart assessment model of kinesthetic intelligence in arranging a dance that was needed should measure the kinesthetic intelligence first while the ability to perceive and convey movement became the supporting element to strengthen the kinesthetic intelligence in arranging a dance.</p>

scholarly journals PENGARUH KOMPENSASI, STRES KERJA, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT BANK RAKYAT INDONESIA CABANG PUWOKERTO

Media Ekonomi ◽  
2016 ◽  
Vol 16 (2) ◽  
pp. 220
Author(s):  
Lynawati Lynawati
Keyword(s):  
Path Analysis ◽  
Work Stress ◽  
Significant Influence ◽  
Research Method ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
F Test ◽  
Communication Performance ◽  
Level Of Significance

This research aimed to know the influence of compensation, work stress, and communication towards employees performance and which variable among compensation, work stress, and communication have biggest influence towards employees performance. The hypothesis proposed is : 1) Compensation, work stress, and communication have significant influence towards employees performance of BRI Purwokerto Branch. 2) Compensation has biggest influence towards employees performance of BRI Purwokerto Branch compared by work stress and communication. This research was conducted at BRI Purwokerto Branch with the target is employees at its bank. Research method used survey. Data collecting method used questionnare, observation and documentation. Sampling technique used total sampling. Data analyzed method used path analysis. The first hypothesis test used F-test and t-test, while second hypothesis test used proportionate influence. Results of research showed that compensation, work stress, and communication both of partially and simultantly, have significant influence towards employees performance. It was proved by value of F-test and t-test bigger than F-table and t-table in level of significance 95%. Based from the result, so the first hypothesis was accepted. Compensation have biggest influence towards employees performance compared by work stress and communication. It was proved by value of proportionate influence is on variable of compensation. Based from that result, so the second hypothesis was accepted. Keywords: Compensation, Work stress, Communication, Performance

scholarly journals Pengaruh Kecerdasan Intrapersonal Dan Kemandirian Belajar Terhadap Kemampuan Berpikir Kreatif Pada Pelajaran Matematika

2021 ◽  
Vol 20 (2) ◽  
pp. 235-248
Author(s):  
Maratusyolihat Maratusyolihat ◽  
Nida Adillah ◽  
Miftahul Ulfah
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Research Method ◽  
Sampling Technique ◽  
Learning System ◽  
Survey Method ◽  
Multi Stage ◽  
Intrapersonal Intelligence ◽  
Essay Tests ◽  
Mathematics Research

This study aims to determine the effect of intrapersonal intelligence and learning independence on the ability to think creatively in mathematics. Research place at MTs Serang district. This research method uses a survey method, with a sample of 83 people. The sampling technique uses multi-stage sampling. Collecting data using essay tests and questionnaires. Hypothesis testing using path analysis (path analysis). The results of the study concluded that there was a significant influence of intrapersonal intelligence and learning independence on the ability to think creatively in mathematics. More effectively improve the ability to think creatively is done by awakening the independence of learning first in mathematics. So that students easily grasp the material being taught and students will be more motivated and happy in learning because they are already familiar with the learning system

scholarly journals PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Image Variables ◽  
Positive Effect ◽  
Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

scholarly journals Keputusan Pembelian Dipengaruhi oleh Kesadaran, Kualitas, Asosiasi dan Loyalitas Merek Melalui Kepercayaan Merek Kamera Sony Pada Komunitas Fotografi di Malang

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 131-146
Author(s):  
Tri Sugiarti Ramadhan ◽  
Eka Farida
Keyword(s):  
Path Analysis ◽  
Causal Relationship ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Awareness ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Single Lens

The purpose of this study was to determine and analyze purchasing decisions that are influenced by brand awareness, quality, association, and loyalty through brand trust. This type of research is a causal relationship with an explanatory character. The population in this research is the photography community DSLR (Digital Single Lens Reflex) camera users in Malang, East Java, totaling 190 respondents. The sampling technique used in this study was purposive sampling technique with a total sample of 66 respondents. The analysis used is path analysis, and the results show that purchasing decisions are influenced by brand awareness, quality, association, and loyalty through brand trust. The results showed that purchasing decisions are influenced by awareness, quality, association, and brand loyalty through brand trust.

scholarly journals PENGARUH KEPERCAYAAN MEREK, PERIKLANAN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN ISOTONIK MIZONE DI KOTA PALU

2015 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Muh Rizky Fauzan ◽  
Maskuri Sutomo ◽  
Rahmat Mubaraq
Keyword(s):  
Sample Size ◽  
Product Quality ◽  
Significant Influence ◽  
Research Method ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Brand Trust ◽  
Purposive Sampling

The  aim  of  the  research  is  to  analyze  the  influence  of  brand  trust (X1),  advertising  (X2),  and product quality (X3) on purchase decision (Y) both simultaneously and partially. Research method is descriptive causal with a sample size of 115 respondents who are selected using purposive sampling technique.  The  results  of  the  study  show  that:  1)  brand  trust, advertising,  and  product  quality simultaneously  have  positive  and significant  influence  on  purchase  decision  of  customer  of  Mizone isotonic  drink in  Palu; 2)  brand trust  has  positive and  significant influence  on purchase  decision of customer  of  Mizone  isotonic  drink  in Palu;  3)  advertising  has  positive  and  significant  influence  on purchase decision of customer of Mizone isotonic drink in Palu; 4) product quality has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu. Tujuan  penelitian  ini  adalah untuk  menganalisis  pengaruh Kepercayaan  Merek  (X1),  Periklanan (X2),  dan  Kualitas  Produk  (X3) terhadap  Keputusan  Pembelian  (Y).  Metode  penelitian  yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 115 orang dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa: 1). Variabel kepercayaan merek, variable periklanan, dan variable  kualitas  produk  secara  simultan  berpengaruh  positif  dan  signifikan terhadap  variable keputusan  pembelian  produk  minuman  Isotonik Mizone  pada  masyarakat di  Kota  Palu;  2).  Variabel kepercayaan merek  secara  parsial  berpengaruh  positif  dan  signifikan  terhadap variable  keputusan pembelian produk  minuman  Isotonik  Mizone pada masyarakat  di Kota  Palu;  3).  Variabel  periklanan secara  parsial berpengaruh  positif  dan signifikan  terhadap  variabel  keputusan pembelian  produk minuman  Isotonik  pada  masyarakat  di  Kota  Palu; dan  4).  Variabel  kualitas  produk  secara  parsial berpengaruh  positif dan  signifikan  terhadap  variabel keputusan  pembelian  produk minuman  Isotonik pada masyarakat di Kota Palu

The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty

2016 ◽  
Vol 17 (4) ◽  
pp. 320-332 ◽  
Author(s):  
Ho-Jin Lee ◽  
Yongseok Jee
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Brand Image ◽  
Perceived Quality ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Brand Strategy ◽  
Brand Trust ◽  
Content Type ◽  
Brand Marketing

Purpose The purpose of this paper was to provide Korean screen golf systems suppliers experiencing severe competition in an oversaturated market with effective brand marketing strategies by examining the interrelationships among brand assets, brand trust, and brand loyalty. Design/methodology/approach This study used the convenient sampling method of non-probability and distributed questionnaires to 1,200 subjects over 20 years of age from ten screen golf playing facilities in Korea. Findings The following results were obtained: first, the subfactors of brand assets were identified to have significant influence upon brand trust in the following order: perceived quality, brand image, and brand awareness. Second, brand trust was identified to have a significant influence on brand loyalty. Lastly, the subfactors of brand assets were identified to have significant influence on brand loyalty in the following order: brand image, brand awareness, and perceived quality. Originality/value This paper provides useful information for developing an effective brand strategy in an oversaturated situation.

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals The Influence of Work Discipline, Coordination, and Communication on Employee Performance at the Curug Flight Facility Calibration Center In Tangerang Indonesia

2019 ◽  
Vol 1 (1) ◽  
pp. 35-42
Author(s):  
Ary Priyambodo ◽  
Agus Nugraha
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Research Method ◽  
Quantitative Method ◽  
Employee Performance ◽  
Joint Coordination

The purpose of this study was to determine the effect of work discipline, coordination, and communication on employee performance. The theory used in this study refers to the opinions of Hasibuan, Wexley and Yulk and difficult. There is an influence of work discipline, coordination, and communication on employee performance. The research method used is a quantitative method through questionnaires, with a population of 188 and the sample is 65 respondents, based on the Slovin formula. Based on the results of research using path analysis with the help of SPSS version 24 shows that there is no significant influence there is a significant influence on work discipline, the joint coordination and communication on employee performance at Curug Flight Facility Calibration Center of Tangerang Indonesia at 71.6% and the remaining 28.4% which affect the performance of employees but not examined.

scholarly journals CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Nurul Laela Sakinah ◽  
Dadang Suhardi
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
Measurement Scale ◽  
Research Use ◽  
Brand Trust ◽  
Analysis Method ◽  
Validity And Reliability ◽  
The Social

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The��� purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards� brand loyalty ; brand trust has positive influence and significant towards� brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty.�Keywords: Brand Image, Brand Trust, Brand Loyalty

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