The Role of Public Relations and Mass Media in Influencing Public Attitudes to Genetically Modified (GM) and Organic Foods

2017 ◽  
Vol 16 (1) ◽  
pp. 67-125
Author(s):  
Nuha Almohammadi
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Genetically Modified ◽  
Public Attitudes ◽  
Organic Foods

scholarly journals Manajemen Humas IAIN Madura Dalam Menarik Minat Masyarakat

2020 ◽  
Vol 5 (1) ◽  
pp. 74-82
Author(s):  
Imam Basofi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Mass Media ◽  
Public Relations ◽  
Public Interest ◽  
Qualitative Approach ◽  
Community Leaders ◽  
Student Responses ◽  
Management Function

Indonesia Manajemen hubungan masyarakat adalah sebuah fungsi manajemen yang didalamnya meliputi perencanaan, pelaksanaan, pengorganisasian dan evaluasi terhadap hubungan masyarakat. Hubungan masyarakat sangat penting keberadaannya didalam suatu organisasi. Dengan adanya manajemen yang baik maka humas di perguruan tinggi akan terlaksana secara efektif dan efisien. Adapun tujuan penelitian ini menfokuskan pada dua hal yaitu; 1) Bagaimana fungsi manajemen humas dalam menarik minat masyarakat di IAIN Madura, 2) Bagaimana pola komunikasi humas di IAIN Madura, 3) Bagaimana respon stakeholders terhadap humas di IAIN Madura. Penelitian ini menggunakan pendekatan kualitatif yang dilakukan di Institut Agama Islam Negeri Madura. Teknik pengumpulan data menggunakan teknik wawancara, observasi, dokumentasi. Tahapan analisis data dilakukan dengan penyajian data, redusi data, dan menarik kesimpulan. Pengecekan keabsahan data melalui meningkatkan ketekunan dan Member check. Hasil penelitian ini; 1. Fungsi manajemen hubungan masyarakat dalam menarik minat masyarakat. (a) perencanaan meliputi, perencanaan fisik, perencanaan fungsional, perencanaan secara luas, dan perencanaan dikombinasikan, (b) pengorganisasian humas dibagi sesuai dengan tupoksi, (c) pelaksanaan hubungan masyarakat, melakukan kerjasama dengan pihak internal dan eksternal kampus, malakukan promosi melalui media massa dan menggunakan peran alumni, (d) evaluasi hubungan masyarakat dilakukan disetiap akhir kegiatan. 2. Pola komunikasi humas, a) internal, melakukan rapat dan musyawarah, b) eksternal, melalui kerjasama, media massa (cetak dan online). 3. Respon stakeholders terhadap humas IAIN Madura, a) respon dosen, b) respon mahasiswa, c) respon tokoh masyarakat. Kata kunci: Manajemen Humas, Minat Masyarakat.   Inggris Public relations management is a management function which includes planning, implementing, organizing and evaluating public relations.  Public relations is very important presence in an organization.  With good management, public relations at universities will be carried out effectively and efficiently. The purpose of this study focuses on two things namely;  1) How is the function of public relations management in attracting public interest in IAIN Madura, 2) How is the pattern of public relations communicationIAIN Madura, 3) How is the response of stakeholders to public relations IAIN Madura. This study uses a qualitative approach conducted at the Madura State Islamic Institute.  Data collection techniques using interview, observation, documentation.  Stages of data analysis are performed by presenting data, data reduction, and drawing conclusions.  Checking the validity of the data through increasing perseverance and member checking. The results of this study;  1. The function of public relations management in attracting public interest.  (a) planning includes, physical planning, functional planning, broad planning, and combined planning, (b) organizing public relations is divided according to the main tasks and functions, (c) implementing public relations, collaborating with internal and external campus, conducting promotion through media  mass and using the role of alumni, (d) evaluation of public relations is done at the end of each activity.  2. Public relations communication patterns, a) internal, conducting meetings and deliberations, b) external, through cooperation, mass media (print and online).  3. Stakeholder responses to the PR IAIN Madura, a) lecturer responses, b) student responses, c) community leaders' responses. Keywords: Public Relations Management, Society Proclivity

scholarly journals The first private newspaper of the Taurida Governorate– "Crimean Leaflet"

2021 ◽  
pp. 55-66
Author(s):  
Arzy Dilyaverovna Khas'yanova
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Subject Matter ◽  
Scientific Discourse ◽  
Periodical Press ◽  
The Third ◽  
The Subject ◽  
Xix Century

This article examines the establishment of private periodical press of the Taurida Governorate in the late XIX century. The object of this research is the first private newspaper – “Crimean Leaflet”. The author explores the socioeconomic processes and censorship conditions, which affected the emergence of the Crimean private periodicals. An overview is given to the historiography and sources used in this work. The first part of the article studies the sociopolitical and cultural-historical prerequisites for the emergence of mass media in the governorate. The second part examines the process of opening and operation of the newspaper, its outline, biography of the publisher, as well as composition of the editorial board. The third part reveals the subject matter of the published materials and the peculiarities of interaction of the newspaper with the provincial administration and censorship authorities. The author also analyzes the reasons why the newspaper was shut down. In conclusion, the author reviews the role of the newspaper in formation of private provincial press, and its impact upon public relations in the Taurida Governorate. The scientific novelty consists in introduction into the scientific discourse of previously unstudied archival materials, as the historiography virtually had no records on the newspaper and the personality of the publisher. This work contributes to studying the development of private press in the Taurida Governorate, as well as reveals certain details of state policy with regards to provincial press in the late XIX century.

scholarly journals STRATEGIC MILITARY NEWS MANAGEMENT POLICY – PERSONAL EXPERIENCES FROM DIFFERENT WARS

2013 ◽  
pp. 99-116
Author(s):  
VALENTIN AREH
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Management Policy ◽  
Military Operations ◽  
The Public ◽  
Military Commanders ◽  
Personal Experiences ◽  
The Media ◽  
The Military

The role of mass media in Western democracies is crucial for public opinion, which is used in the elections to support or reject military actions proposed by the govern- ment. Because of the public and political nature of military operations, it has become essential for military commanders to make effective operational use of the mass media in order to achieve their objectives. The operational commander and his staff must have a sufficient focused guidance to permit them to integrate media manage- ment into operational plans. Author as a war correspondent presents his experiences from different wars, mistakes and best practices from different armies. According to his personal experience, the most elaborate and developed public relations concept is the U.S. “Embedded Media Program” which proved successful from the perspective of the military as well as the media. Vloga množičnih medijev v zahodnih demokracijah je ključnega pomena za obliko- vanje javnega mnenja, ki se uporablja na volitvah za podporo ali zavrnitev vojaških ukrepov, ki jih predlaga vlada. Zaradi javne in politične narave vojaških operacij je postalo nujno, da vojaški poveljniki množične medije učinkovito vključijo v opera- tivno delovanje in tako dosežejo svoje cilje. Operativni poveljnik in njegovo osebje morajo imeti dovolj natančne smernice za vključitev upravljanja medijev v opera- tivne načrte. Avtor kot vojni dopisnik predstavlja svoje izkušnje iz različnih vojn ter napake in primere dobre prakse iz različnih vojsk. Glede na njegove osebne izkušnje je najbolje razvit in izpiljen koncept odnosov z javnostmi program gostujočih medijev iz ZDA, ki se je izkazal kot uspešen tako z vidika vojske kot medijev.

scholarly journals Peran Public Relations dalam Film Hancock

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 145
Author(s):  
Muhammad Reyzha Noorsyam Arkian ◽  
M Subur Drajat ◽  
Dadi Ahmadi
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Effective Means ◽  
Point Of View ◽  
Persuasive Communication ◽  
Media Relations ◽  
Literature Study ◽  
The Public ◽  
Representation Level

Abstract. Film is a mass media that has a function as entertainment, besides that the film also contains an informative, educative, and persuasive function. Film is also known as a medium of communication, film is an effective means to shape the perspective of society at large. A movie titled “Hancock” is a movie about a public relations practitioner who tries to restore the image of a superhero. This movie also tells a story about the troublesome life of a superhero who has bad image in the eyes of public and media.  The purpose of this research is to understand the Reality Level, Representation Level and Ideology Level of public relations role in the movie “Hancock”.  The research method is using the qualitative methods with semiotics approach, which is a science about signs. The theory used is John Fiske’s theory of Television Codes which focuses on the Reality Level, Representation level and Ideology Level.  In this research the data collection techniques used are observation, documentation, literature study, and interviews.  The results of this study conclude that at the reality level it is seen in the form of behavior and appearance which includes expert advisors who provide input, problem solvers in crisis, media relations, providers as well as media relations, communication technicians, public tranquilizers, and case development informants. showed that the role of public relations and Ray Embrey's Appearance tended to be stable when meeting with the public and Hancock as management, namely by using formal equipment in the form of shirts, suits, ties, material trousers and loafers. At the level of representation in the form of a camera code and dialogue code which includes, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, and, Point of View Shot and dialog used by Ray Embrey in this film too very shows the role of public realtions that show that it is an expert communicator and expert advisor by persuasive communication. At the ideological level, there was an ideology that appeared in the Hancock film with discrimination between white and black race and based on the eighth point of the Public Relations International code of ethics. The suggestion for further research is to look for references to books related to semiotics and the role of public relations. This is needed to be able to better understand the forms of the role of public relations in a film.Keywords: Mass Media, Reality, Semiotic, Television Codes, John FiskeAbstrak. Film merupakan media massa yang memiliki fungsi sebagai hiburan, disamping itu juga film mengandung fungsi informatif, edukatif, dan persuasif.  Film juga dikenal sebagai media komunikasi, film merupakan salah satu sarana yang efektif untuk membentuk perspektif masyarakat secara luas.  Film “Hancock” merupakan sebuah film yang mengangkat kisah tentang perbaikan citra dari seorang pahlawan oleh seorang praktisi public relations. Film ini juga mengangkat persoalan kehidupan seorang pahlawan yang memiliki citra buruk di mata publik dan media.  Tujuan dari penelitian ini adalah untuk mengetahui bagaimana level realitas, level representasi, dan level ideology peran public relations dalam film “Hancock”. Metode penelitian yang digunakan oleh peneliti adalah  metode kualitatif dengan pendekatan semiotika, yaitu suatu ilmu yang mengkaji tentang tanda-tanda. Teori yang digunakan adalah kode-kode televisi John Fiske dimana memfokuskan pada level Realitas, level Representasi, dan level Ideologi.  Pada penelitian ini teknik pengumpulan data yang digunakan berupa observasi, dokumentasi, studi pustaka, dan wawancara.  Hasil dalam penelitian ini menyimpulkan bahwa pada level realitas terlihat dalam bentuk perilaku dan penampilan yang meliputi penasihat ahli yang memberikan masukan, pemecah permasalahan ketika dalam krisis, media relations, penyedia juga penyalur hubungan dengan media, teknisi komunikasi, penenang publik, dan informan perkembangan kasus yang menunjukan bahwa adanya peran public relations dan Penampilan Ray Embrey, cenderung stabil ketika bertemu dengan publik dan Hancock sebagai manajemen, yaitu dengan menggunakan stelena formal berupa kemeja, jas, dasi, celana panjang bahan, dan sepatu pantofel.  Pada level representasi dalam bentuk kode kamera dan kode dialog yang meliputi, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, dan, Point of View Shot dan  dialog yang di gunakan oleh Ray Embrey dalam film ini juga sangat menunjukan peran public realtions yang menunjukan bahwa ia merupakan seorang expert communicator dan penasihat ahli dengan melakukan komunikasi persuasif. Pada level ideologi terlihat adanya Ideologi yang muncul dalam film Hancock terdapat diskriminasi Ras antara kulit putih dengan Ras kulit hitam dan berdasarkan kode etik Public Relations Internasional point ke delapan.  Adapun saran untuk penelitian selanjutnya adalah lebih mencari referensi buku terkait dengan semiotika dan peran public relations.  Hal ini diperlukan untuk dapat lebih memahami bentuk-bentuk peran public relations dalam sebuah film.Kata kunci: Media Massa, Realitas, Semiotika, Kode-kode Televisi, John Fiske

scholarly journals Public Relations dalam Membina Hubungan dengan Media

InterKomunika ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 45
Author(s):  
Diajeng Herika ◽  
Poppy Ruliana
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Online Media ◽  
Media Relations ◽  
Traditional Media ◽  
Printed Media ◽  
The People ◽  
The Media ◽  
The Mass Media

The main purpose of this paper is to know and examine the importance of the role of public relations in developing media relations, both traditional media and social media used to build the image or reputation of the company. Media relations involves collaborating with the media in the form of printed media, electronic media and online media to inform the mission, policies and practices of the organization in a positive, consistent and reliable way. Typically, this means coordinating directly with the people responsible for producing news and features in the mass media. 'The purpose of media relations is to maximize positive coverage in the mass media

scholarly journals MEDIA PUBLIKASI HUMAS DALAM PENDIDIKAN

2018 ◽  
Vol 2 (2) ◽  
pp. 137-149
Author(s):  
Hannah Mahfuzhah ◽  
Anshari Anshari
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Media Use ◽  
Educational Institutions ◽  
Organizational Goals ◽  
Good Relationship ◽  
The Public ◽  
The Media

The effort to build good relations with the media is one way to make the institution's image better. Media use activities are carried out to influence the public to achieve organizational goals. Mass media is usually used by organizations or educational institutions to build the image of the institution.In order to be able to perform its functions properly, the role of public relations must be carried out by competent people in their fields. A publicist must be smart in choosing publications, so that the intent to be conveyed to the public can be appropriate and on target. Although the public relations and mass media have a mutually beneficial relationship, there are some things that need to be considered so that especially for educational institutions that have the aim of publishing educational institutions so that a good relationship between public relations and mass media is maintained.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

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