scholarly journals Communicative strategies and tactics of speech influence in art journalism genres (review, reportage)

2021 ◽  
Vol 8 (3) ◽  
pp. 287-298
Author(s):  
Nadezhda A. Tochitskaya ◽  
Keyword(s):  
Consumer Society ◽  
Media Discourse ◽  
Aesthetic Appreciation ◽  
Self Presentation ◽  
Modern Culture ◽  
Cultural Event ◽  
Communicative Strategies ◽  
Image Building ◽  
The Media ◽  
Transformation Processes

The article examines the communicative strategies and tactics of speech influence used in the presentation of an artwork and a cultural event in art journalism. The accelerating process of the commercialisation of art with a greater degree of intensity actualises the work as a commodity. In the representation of artistic culture in media discourse, this is manifested in a weakening of the analytical component and aesthetic appreciation. Media texts increasingly use entertainment approaches, and there is a tendency towards performativity and shock value, an ironic style. This is reflected in the stylistics of the media text, which has contributed to the active use of attractive speech means. Transformation processes have also affected such genres as review and reportage. Today it is almost impossible to find a classic review, which would present an analysis of the merits and demerits of the work and a competent assessment. The aim of review in art journalism is to announce, to attract the audience’s attention both to the work and to the author’s search, to promote the values of a consumer society. In reportage, the classic characteristics have also undergone changes. Today, this genre is characterised by authorial subjectivism, which is expressed in vivid self-presentation. As a result of the analysis of the Belarusian online publications, the main communicative strategies of speech impact have been identified: the advertising strategy, which is exemplified in the review, and the image building strategy characteristic to the reportage. In art journalism, the use of these communicative and speech practices led to a downgrading of art and the perception of a cultural event as an entertainment show. The problem addressed is important due to the relevance of the topic of interaction between media language and modern culture.

Social class, symbolic domination, and Angst: The example of the Norwegian social space

2017 ◽  
Vol 66 (3) ◽  
pp. 623-644 ◽  
Author(s):  
Andreas Schmitz ◽  
Magne Flemmen ◽  
Lennart Rosenlund
Keyword(s):  
Social Sciences ◽  
Social Space ◽  
Multiple Correspondence Analysis ◽  
Media Discourse ◽  
Societal Transformation ◽  
The Social ◽  
Symbolic Domination ◽  
The Media ◽  
Late Works ◽  
Transformation Processes

Today, ‘fear’ in its diverse facets is a topic growing in relevance in the media discourse. However, apart from analyses of individual psychic pathologies or general macro-sociological diagnoses, it has been largely neglected in (empirical) social sciences. The increasingly influential works of Bourdieu are no exception here, even though the concept of habitus inherently transcends positive interests such as lifestyle preferences, as analyzed in La Distinction. This becomes explicitly clear in his late works, above all in La Misère du monde, where the dispositions of agents are described in terms of the fears and worries associated with their positions in the social space and societal transformation processes. In this article the authors show that concerns, fear, and worries are constitutive characteristics of the habitus by investigating the structure of ‘fear manifestations’ in relation to the social space. Following Bourdieu’s conception, they construct a model of the Norwegian social space by applying Multiple Correspondence Analysis (MCA) to survey data. They then investigate how questions on fears and concerns are related to the capital structure of the space. The article concludes with a discussion of the findings and a reflection of their implications for a sociology of symbolic domination.

scholarly journals Typology of Communication Strategies in the Discourse of Social Advertising

2020 ◽  
pp. 164-175
Author(s):  
M. V. Terskikh
Keyword(s):  
Scientific Literature ◽  
Media Discourse ◽  
Outdoor Advertising ◽  
Social Communications ◽  
Communicative Strategies ◽  
Different Types ◽  
The Media ◽  
Commercial Advertising ◽  
Social Advertising

A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the discourse of social communications, as well as the insufficient development of this issue in the scientific literature. The author of the article relies on the studies of linguists who proposed the classification of communicative strategies used in commercial advertising, as well as in the discourse of socio-political newspapers. The material for analysis was the polycode texts of Russian and foreign social advertising (outdoor advertising, social videos, as well as social photo projects posted on Instagram). The result of the study was a model of communicative strategies and tactics that constitute the discourse of social advertising. Since the effect of persuasiveness is achieved, among other things, by using different types of semiotic codes in the advertising text, special attention is paid to the verbal and visual implementation of the selected strategies, tactics and techniques. The author comes to the conclusion that the frustration strategy based on tactics of escalating negative emotions , shocking with facts and negative forecasting is the basis for the discourse of social advertising. Moreover, the main part of the identified strategies and tactics is invariant for the media discourse as a whole.

Metamodernistic mediadiscourse in modern culture: from global silence to deep sincerity

2020 ◽  
Vol 25 (4) ◽  
pp. 94-101
Author(s):  
Svetlana N. Ovodova ◽  
Anton Y. Zhigunov
Keyword(s):  
Memory Studies ◽  
Point Of View ◽  
Trauma Studies ◽  
Media Discourse ◽  
Functional Transformation ◽  
Ethical Attitudes ◽  
Modern Culture ◽  
Modern Media ◽  
Internet Media ◽  
The Media

The article demonstrated an attempt to measure the content of modern media taking into account the existing metamodernism attitudes. Some signs of metamodernism formed in the media and indicate their functional transformation were considered. It was made an attempt to analyze the implementation of the phenomenon of "new sincerity" and the break with silence in modern Internet-media and blogosphere. Interviews and documentaries were described from the point of view of the principles of the theories of trauma studies and memory studies, as well as fixing the manifestation of ethical attitudes of metamodernism. Conclusions were made about the prerequisites for the formation of a new metamodernistic media-discourse.

MANIPULATIVE TECHNOLOGIES OF POLITICAL MEDIA DISCOURSE (on the example of English-language political media texts)

2019 ◽  
pp. 62-67
Author(s):  
V. Velivchenko
Keyword(s):  
English Language ◽  
The Political ◽  
Internet Resource ◽  
Media Discourse ◽  
Self Presentation ◽  
The Public ◽  
Communicative Strategies ◽  
Public Consciousness ◽  
Media Texts ◽  
Political Media

This article exposes manipulative technologies of the political media discourse of the Russian Internet resource sputniknews.com for September 2016, represented by English-language political media texts about events in Ukraine. Within the framework of the political media text, its producer implements manipulative technologies via two opposed in content communicative strategies – positive self-presentation and positioning of an ideological opponent, embodied in a number of communicative tactics. The covert (manipulative) distortion of reality exercised by the text producer makes it possible to exert a manipulative impact on the public consciousness with the aim to form or change the outlook.

“Stay with me. Talk to me”: reader interaction strategies in modern poetry

2020 ◽  
Vol 7 (2) ◽  
pp. 419-436
Author(s):  
Olga Igorevna Severskaya
Keyword(s):  
Discourse Analysis ◽  
High Impact ◽  
Modern Poetry ◽  
Self Presentation ◽  
Communication Plan ◽  
Communicative Strategies ◽  
The World ◽  
Poetic Text ◽  
Communicative Context

The article is devoted to the consideration of a poetic text as a communicative phenomenon with a high impact potential. The author defines the features of poetic communication, which is both mass and interpersonal, and its main goal, which is the poet’s desire to communicate author’s vision of the world and thereby change the picture of the reader’s world, achieving empathy from it. Based on the understanding of the speech strategy as a cognitive communication plan, a program for generating and perceiving speech, the author talks about the fundamental reversibility of text-generating and interpretative strategies and offers own classification of strategies and tactics that are most often used in modern poetry. In this classification, the main communicative strategies of self-presentation and rapprochement with the reader are associated with auxiliary discursive strategies of actualizing, dramatizing and dialogizing the text and programming interpretations by tactics for highlighting objects and situations using sound “gestures”, pointing to the referent, framing, directly introducing the reader into the communicative context, attracting the recipient’s attention through appeals and pragmatic instructions, interrogation, and some others. Particular attention is paid to the multimodality of interactions and its specific manifestations in poetic discourse. The study is based on the material of Russian poetry of the 1980- 2000s using the methods of intent and discourse analysis.

AUTISM IN THE DISCOURSE OF THE RUSSIAN MASS MEDIA: CONSTRUCTING OF THE IMAGE OF A HUMAN WITH ASD

2020 ◽  
pp. 37-43
Author(s):  
Saveleva Zh.V.
Keyword(s):  
Mass Media ◽  
Early Stage ◽  
Autism Spectrum ◽  
Media Discourse ◽  
Adults With Autism ◽  
Video Clips ◽  
The Media ◽  
Inner World ◽  
Spectrum Disorders ◽  
The Mass Media

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.

Ironic Content Features in the Orthodox Media Discourse

2020 ◽  
pp. 71-86
Author(s):  
Alexandra Makarova
Keyword(s):  
Religious Discourse ◽  
Integrative Approach ◽  
The Internet ◽  
Media Discourse ◽  
Human Communication ◽  
Cultural Methods ◽  
Religious Communication ◽  
The Media ◽  
To Come ◽  
Sphere Of Influence

The religious communication is the most ancient of human communication types. The pragmatic linguistics as well as rhetoric shows a special attitude to this special type of discourse. Today the Internet text with its unlimited abilities is being in the focus of linguists’ attention. That is why the orthodox journalists are covering not only print media but also the Internet that helps to widen the sphere of influence on the people’s minds and souls. The analyses show that the media context of the Orthodox sites (such as The Orthodox people laugh and etc.) includes humorous publications that prove the necessity of studying peculiarities of religious communication and humorous texts in orthodox sites. The integrative approach including content analyses, discourse and linguistic cultural methods helps the author to come to a conclusion that orthodox media texts are distinguished by intertextuality, hypertextuality, creolism, and the authors want to influence the addressee in the most effective way. To define the communicative task, the missionary function should be taken into account which is peculiar to the religious discourse.

scholarly journals A Relic of Communism, an Architectural Nightmare or a Determinant of the City’s Brand? Media, Political and Architectural Dispute over the Monument to the Revolutionary Act in Rzeszów (Poland)

Arts ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 8
Author(s):  
Sławomir Gawroński ◽  
Dariusz Tworzydło ◽  
Kinga Bajorek ◽  
Łukasz Bis
Keyword(s):  
Public Space ◽  
Political Communication ◽  
Critical Analysis ◽  
Historical Memory ◽  
Media Discourse ◽  
Political Dimension ◽  
Social Events ◽  
The Media ◽  
Mutual Relations ◽  
The Impact

This article deals with the issues of architectural elements of public space, treated as components of art and visual communication, and at the same time determinants of the emotional aspects of political conflicts, social disputes, and media discourse. The aim of the considerations is to show, with the usage of the principles of critical analysis of media discourse, the impact of social events, political communication, and the activity of mass communicators on the perception of the monument of historical memory and the changes that take place within its public evaluation. The authors chose the method of critical analysis of the media discourse due to its compliance with the planned purpose of the analyses, thus, providing the opportunity to perform qualitative research, enabling the creation of possibly up-to-date conclusions regarding both the studied thread, and allowing the extrapolation of certain conclusions to other examples. The media material relating to the controversial Monument to the Revolutionary Act, located in the city of Rzeszów (Poland), was selected for the analysis. On this example, an attempt was made to evaluate the mutual relations between politically engaged architecture and art, and the contemporary consequences of this involvement in the social and political dimension.

An analysis of media discourse on genetically modified rice in China

2020 ◽  
pp. 175048132098209
Author(s):  
Quan Zheng ◽  
Zengyi Zhang
Keyword(s):  
Social Context ◽  
Chinese Government ◽  
Media Discourse ◽  
Dominant Position ◽  
The Public ◽  
News Reports ◽  
Gm Rice ◽  
The Social ◽  
The Media ◽  
Specific Meaning

Current problems and controversies involving GM issues are not limited to scientific fields but spill over into the social context. When disagreements enter society via media outlets, social factors such as interests, resources, and values can contribute to complicating discourse about a controversial subject. Using the framework for the analysis of media discourse proposed by Carvalho, this paper examines news reports on Chinese GM rice from the dimensions of both text and context, covering the period of 2001–2015. This study shows that media may not only construct basic concepts, theme, and discursive strategies but also generate an ideological stance. This ideology constituted an influential dimension of the GM rice controversy. By following ideology consistent with the dominant position of the Chinese government, the media selectively constructed and endowed GM rice with a specific meaning in the Chinese social context, making possible the reproduction and communication of GM rice knowledge and risks to the public.

scholarly journals Sex Dolls in the Swedish Media Discourse: Intimacy, Sexuality, and Technology

2021 ◽  
Author(s):  
Robin Björkas ◽  
Mariah Larsson
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Sexual Practices ◽  
Media Discourse ◽  
Positive Effects ◽  
Therapeutic Uses ◽  
Broad Variety ◽  
The Media ◽  
Definition Of ◽  
The Relationship

AbstractSex dolls are a complex phenomenon with several diverse possible emotional, sexual and therapeutic uses. They can be part of a broad variety of sexual practices, and also function as a sexual aid. However, the media discourse on sex dolls first and foremost concerns how we perceive the relationship between intimacy and technology. A critical discourse analysis of the Swedish media discourse on sex dolls reveals six themes which dominate the discourse: (a) the definition of what a human being is; (b) a discourse on the (technological and existential) future; (c) a social effort; (d) a loveless phenomenon; (e) men’s violence against women; and (f) pedophilia. Accordingly, this discourse is very conservative and normative in its view of sexuality, technology, and humanity. Overall, the dominant themes do not provide any space for positive effects of technology on human sexuality, and if they do, it is usually as a substitute for something else.

Sign in / Sign up

Export Citation Format

Share Document