scholarly journals SCARCITY MARKETING TO PERCEIVED UNIQUENESS AND DESIRABILITY USERS OF THE FOOD DELIVERY SERVICE INDONESIA APPLICATION

2021 ◽  
Vol 19 (3) ◽  
pp. 483-494
Author(s):  
Lydia Nafarin ◽  
◽  
Adrie Oktavio ◽  
Keyword(s):  
Food Delivery ◽  
Limited Time ◽  
Online Questionnaire ◽  
Delivery Service ◽  
Food And Beverage ◽  
Shipping Cost ◽  
Delivery Services ◽  
Promotional Strategies ◽  
Short Time ◽  
The Relationship

The number of online applications users of food and beverage delivery services in Indonesia is growing every year. That is also followed by many culinary entrepreneurs who have established partnerships with online applications. One of the major online food and beverage delivery service applications in Indonesia is Grabfood. Through Grabfood, products ordered online by users will be delivered to their homes in a relatively short time. Ordering food and drinks through Grabfood is also very beneficial for users because they can enjoy a variety of attractive promotions, both in the form of food and beverage discounts, cashback, shipping cost discounts, and so on. One of the promotional strategies carried out by Grabfood is to do scarcity marketing. This study aims to observe whether the scarcity marketing carried out by Grabfood can affect the desirability of Grabfood users and at the same time examine the role of perceived uniqueness as an intervening variable in the model developed by this study. Scarcity marketing in the study is divided into two types, namely limited-quantity scarcity and limited-time scarcity. The sample in this study involved one hundred and thirteen active users of the Grabfood application who have filled out a complete online questionnaire. The data processing results show that limited-quantity scarcity and limited-time scarcity can directly have a positive and significant effect on perceived uniqueness and desirability. Furthermore, perceived uniqueness also has a direct positive and significant effect on desirability. In its position as an intervening variable, the construct of perceived uniqueness can partially mediate the relationship between limitedquantity scarcity and limited-time scarcity on desirability. Further research focused on another intervening variable that partially mediates the relationship between limited-quantity scarcity and limited-time scarcity to desirabilities, such as perceived value or social status.

scholarly journals Benefits and Challenges of Online Food Ordering and Delivery Service - with Special Reference to Working Women in Chennai

2019 ◽  
Vol 8 (4S3) ◽  
pp. 293-297
Keyword(s):  
Special Reference ◽  
Working Women ◽  
Food Delivery ◽  
Primary Data ◽  
Demographic Profile ◽  
Delivery Service ◽  
Educational Qualification ◽  
Delivery Services ◽  
The Relationship ◽  
Structured Questionnaire

Online food delivery services like Zomato, Swiggy, Uber eats etc., is very common in Chennai, serving food to the customers at their doorstep in round the clock. This study was basically conducted to analyse the benefits and challenges of online food delivery services and its relationship with the socioeconomic aspects of the working women in Chennai. This study was aimed to explore the benefits and challenges of online food deliver and to find the relationship between demographic profile of the working women and factors of online food delivery. : The study mainly depends on the Primary data collected through a well-structured Questionnaire distributed to in Chennai alone. The result shows that there is Perfect association between age and educational qualification of the working women and cluster groups.

Perceived risks from drone food delivery services before and after COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ja Young (Jacey) Choe ◽  
Jinkyung Jenny Kim ◽  
Jinsoo Hwang
Keyword(s):  
Perceived Risk ◽  
Food Delivery ◽  
Equation Modeling ◽  
Stable Operation ◽  
Content Type ◽  
Before And After ◽  
Delivery Services ◽  
Psychological Risks ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study was to explore if five subdimensions of perceived risk (financial, time, privacy, performance and psychological risks) negatively affects image. In addition, this study aims to investigate if image has a positive effect on intentions to use. Lastly, the purpose of this study was to examine the moderating effect of Coronavirus disease-2019 (COVID-19), before and after the outbreak, in the relationship between perceived risk and image. Design/methodology/approach Data were collected from 331 people before the COVID-19 outbreak and 343 people after the COVID-19 outbreak. To test hypotheses, this study used structural equation modeling. Findings Time, performance and psychological risks negatively affected image before the outbreak of COVID-19. Meanwhile, performance risks and psychological risks had a negative influence on image only after the outbreak of COVID-19. In addition, there was demonstrated to be a positive relationship between image and intentions to use, both before and after the COVID-19 outbreak. Finally, the outbreak of COVID-19 positively moderates the relationship between performance risk and image. Practical implications The current study provides the following practical implications. First, industry practitioners need to develop a performance guarantee system which enhances the quality assurance of drone food delivery services (DFDS). Second, live streaming or creative activities would help to visualize DFDS in a way that stresses the stable operation of these services. Originality/value The importance of contactless services has been emphasized ever since the beginning of the COVID-19 outbreak. However, there has been very little research on the future of contactless services after COVID-19. This study investigated the perceived risk from DFDS as a form of contactless service which has not been conducted before. The findings of this study will improve the understanding of the changes that have occurred in consumers’ perception of risk from DFDS during the COVID-19 pandemic.

Exploring perceived risk in building successful drone food delivery services

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsoo Hwang ◽  
Ja Young (Jacey) Choe
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Negative Influence ◽  
Food Delivery ◽  
Content Type ◽  
Perceived Risks ◽  
Performance Risk ◽  
Delivery Services ◽  
Psychological Risk ◽  
The Relationship

Purpose This paper aims to explore the types of perceived risks involved with using drone food delivery services. Furthermore, this study investigates the relationship between perceived risk and image of drone food delivery services. Lastly, this study examines the effect of image of drone food delivery services on desire, intentions to use and willingness to pay more. Design/methodology/approach This study collected data from 331 respondents in Korea. Before the start of the survey, the respondents were given a video, which made it easier for them to understand drone food delivery services. Findings The three types of perceived risks (i.e. time risk, performance risk and psychological risk) have a negative influence on image of drone food delivery services and, thus, aids in increasing desire, intentions to use and willingness to pay more. Originality/value The concept of perceived risk was applied to the context of drone food delivery services in this study in combination with other understudied concepts, image, desire, intentions to use and willingness to pay more. This study is one of the first studies that applied those significant concepts to the context of drone food delivery services, even though there are a large number of papers in the technology field. Thus, the findings of this study will be important to foodservice companies when building successful drone food delivery services.

scholarly journals How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak

2020 ◽  
Vol 17 (23) ◽  
pp. 9117
Author(s):  
Jinsoo Hwang ◽  
Dohyung Kim ◽  
Jinkyung Jenny Kim
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Positive Relationship ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Food Delivery ◽  
Delivery Services ◽  
The Relationship ◽  
Moderating Role

This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.

scholarly journals Studi Netnografi Tentang Keputusan Konsumen Menggunakan Jasa Pesan Antar Makanan Online di Sidoarjo.

2020 ◽  
Vol 18 (2) ◽  
pp. 121-132
Author(s):  
Ranny Buggy Wahyu ◽  
Nur Diana ◽  
Raditya Koesdijarto Putra ◽  
Vinsa Adi Laksana ◽  
Sigit Hermawan
Keyword(s):  
Design Methodology ◽  
Marketing Mix ◽  
Food Delivery ◽  
Dominant Factor ◽  
Consumer Decision ◽  
Online Delivery ◽  
Consumer Decisions ◽  
Delivery Service ◽  
Delivery Services ◽  
Service Application

ABSTRACT Research Objectives - This study aims to determine the effect of prices, products, promotions and distribution on consumer decisions using online food delivery services. Design / Methodology / Approach - The study was conducted by distributing questionnaires to 200 respondents who used an online food delivery service application, namely the Go-Food, GrabFood, McDelivery, KFC Online Delivery and Pizza Hut Delivery applications. This research uses ethnographic methods Findings - The results found that the decision to use online food delivery service is significantly influenced by e-marketing mix with e-place factor as the most dominant factor, while of all these factors it is known that e-product factors do not significantly influence user decisions online food delivery service in Sidoarjo. Originality / value - This research examines the influence of the marketing mix of prices, products, promotions and distribution with different digital concepts from previous studies that still use the traditional marketing mix concept. Keywords: e-Marketing mix, Consumer decision, Online food delivery.

scholarly journals Kidz Jaman Now Effect: How Millennials’ Opinion Leader In Social Media Can Influence Their Followers’ Intention To Pay Zakat

2019 ◽  
Author(s):  
Nurita Afridiana ◽  
Abdu Rohman ◽  
Kartika Sugih Ningsih
Keyword(s):  
Social Media ◽  
Opinion Leader ◽  
Work Force ◽  
Religious Leaders ◽  
Online Questionnaire ◽  
Post Test ◽  
Promotional Strategies ◽  
Relationship Of ◽  
The Relationship ◽  
Selection Of

This study examines the relationship of Opinion Leader postings in Instagram that share information about Zakat towards the Intention of Pay Zakat. In 2030 Indonesia gets demographic bonus with 52.9% of total work force comes from millennials generation. Lembaga Amil Zakat (LAZ) require appropriate promotional strategies to prospective muzakki of the millennials generation. Previous studies showed millennials closely with social media and are easily affected by peers. Pre-test-post test experimental study was conducted using online questionnaire to see the relation of zakat ad education content posted by millennials favoured opinion leader on social media of Instagram on the intention of paying zakat. Opinion leaders used in this research are Ria Ricis as an instagram’s celebrity, Retno Hening as a parenting millennials, Ridwan Kamil as a government figures, and Muzzamil Hasbullah as a religious leaders. By using Theory Planned Behaviour and Source of Credibility, this research examine opinion leader which is effective in increasing intention to pay zakat. From the theory of source of credibility can be known opinion leader who effectively affect the intention to pay zakat from the side of expertise, trustworthiness, and attractiveness. So, this study can provide an insight on the LAZ in the selection of appropriate zakat product endorsers for the millennials generation segment.

Customer Satisfaction towards Mobile Food Delivery Apps during Covid-19 Pandemic

2021 ◽  
Vol 12 (1) ◽  
pp. 58-58
Author(s):  
Goh Mei Ling ◽  
Ho Sew Tiep ◽  
Ng Zhu Er
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Daily Life ◽  
Movement Control ◽  
Food Delivery ◽  
Control Measures ◽  
Consumption Pattern ◽  
Website Quality ◽  
Delivery Service ◽  
Delivery Services

In this era of technology, the development and explosion of the internet has created the online business platform for the services and products. One of the areas is the food delivery services. With development of mobile applications for food delivery, it has eased the process of delivering the ordered food, and at the same time create convenience to the beverage industry (Wang et al., 2019). The outbreak of COVID-19 pandemic in early last year has impacted everyone's daily life and resulted in pandemic control measures such as Movement Control Order (MCO) by the Malaysian government around the country. This change has required Malaysian to engage with new norms such as wearing masks, physical distancing and hand hygiene in their daily life. The pandemic has also sparked a new consumption pattern in society. Many people have opted for food delivery services and thus inflated the demand of food delivery service in Malaysia. Hence, understanding customer satisfaction towards the mobile food delivery apps is essential. There are several studies on the customer satisfaction towards online food delivery service during the COVID-19 pandemic (Prasetyo et al., 2021; Rahim & Yunus, 2021). Pasetyo et al. (2021) investigated the customer satisfaction and loyalty from the extended Theory of Planned Behaviour perspective. Meanwhile Rahim and Yunus (2021) examined the relationship between service quality, food quality and price of e-hailing food delivery service. However, these studies did not examine the effect of convenience and website quality on consumers satisfaction toward the mobile food delivery apps. Based on these, this study aims to examine the influence of the factors, namely service quality, convenience, price and website quality on customer satisfaction towards the mobile food delivery apps during the COVID-19 pandemic in Malaysia. Keywords: Customer Satisfaction, Mobile Food Delivery Apps, COVID-19 Pandemic

Prevalence and strategies of energy drink, soda, processed snack, candy and restaurant product marketing on the online streaming platform Twitch

2020 ◽  
Vol 23 (15) ◽  
pp. 2793-2803
Author(s):  
Catherine C Pollack ◽  
Jason Kim ◽  
Jennifer A Emond ◽  
John Brand ◽  
Diane Gilbert-Diamond ◽  
...  
Keyword(s):  
Energy Drinks ◽  
Energy Drink ◽  
Food Delivery ◽  
Sugar Sweetened Beverages ◽  
Sweetened Beverages ◽  
Food And Beverage ◽  
Delivery Services ◽  
Media Platform ◽  
Online Streaming ◽  
The Impact

AbstractObjective:To evaluate the prevalence of food and beverage marketing on Twitch.tv (Twitch), a social media platform where individuals broadcast live audiovisual material to millions of daily users.Design:Observational analysis of the prevalence of 238 food and beverage brands in five distinct categories (processed snacks; food delivery services and restaurants; candies, energy drinks/coffees/teas; and sodas and other sugar-sweetened beverages) over the course of 18 months.Setting:Twitch streamer profiles and stream titles between January 2018 and July 2019. Twitch chat room messages during July 2019.Participants:None.Results:There was a significant increase in brand exposure on Twitch both in stream titles (sodas and candies, P < 0·05) and on streamer profiles (sodas, restaurants/food delivery services, candies, and energy drinks/coffees/teas, P < 0·05) over the 18-month study period. Energy drinks, coffees and teas had the most exposure with 1·08 billion exposure hours from profiles and 83 million exposure hours from titles. Restaurants/food delivery services and sugar-sweetened beverages were the most frequently mentioned products in chat rooms with 1·24 million messages and 1·10 million messages, respectively.Conclusions:This study is the first to demonstrate the extent by which food and beverage brands garner millions of hours of exposure on Twitch. Future studies should evaluate the impact that this level of exposure to nutrient-poor, energy-dense products may have on behavioural and health outcomes.

scholarly journals Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic

Foods ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 64
Author(s):  
Kyungyul Jun ◽  
Borham Yoon ◽  
Seungsuk Lee ◽  
Dong-Soo Lee
Keyword(s):  
Technology Acceptance ◽  
Positive Relationship ◽  
Service Industry ◽  
Food Delivery ◽  
Perceived Usefulness ◽  
Factors Affecting ◽  
Delivery Service ◽  
Behavior Intention ◽  
Delivery Services ◽  
Customer Attitude

Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; and (d) a positive relationship between customer attitude and behavior intention in the online food delivery service context. These findings provide theoretical and managerial implications that contribute to the online food delivery service industry.

scholarly journals The Impacts of COVID-19 Crisis upon the Consumer Behaviours in Mueang Khon Kaen District, Thailand

2021 ◽  
Vol 04 (09) ◽  
Author(s):  
Kittithad Chaiongart ◽  
Keyword(s):  
Global Economy ◽  
Sampling Method ◽  
Food Delivery ◽  
General Information ◽  
Economic Activities ◽  
The World ◽  
Khon Kaen ◽  
Delivery Services ◽  
Severe Recession ◽  
The Relationship

Coronavirus disease (COVID-19) is widely spread across the world. The COVID-19 lockdown policy has forced dine-in restaurants and cafes to close. Consequently, there is a plunge in the global economy into severe recession due to less economic activities. On the other hand, the demand for online food delivery services has increased during this period. As a result, the changes in consumer behaviours during the COVID-19 crisis are taken into consideration. Are the COVID-19 crisis and the changes in consumer behaviours related? Due to the new model of consumption, our study aims to observe and discern the relationship between COVID-19 crisis and changes in consumer behaviours. Data were collected by a questionnaire asking about participants’ general information, the impacts of COVID-19 on other relevant aspects, and the changes in consumer behaviours during the COVID-19 pandemic. Survey samples, including the population in Mueang Khon Kaen District, Thailand, were randomly selected through a random sampling method with a total of 634 respondents (241 males, 380 females, and 13 others). Our results revealed that the respondents have been highly impacted by the COVID-19 pandemic and their consumer behaviours have been changed significantly compared to the pre-pandemic period. Additionally, statistical analyses showed that there is a significant correlation between the COVID-19 pandemic and the changes in consumer behaviours. This study could serve as a guideline of further studies about the COVID-19 pandemic and consumer behaviours, which can be appropriately adopted in the era for the new normal.

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