scholarly journals The meaning of social media for women domestic workers during the Covid-19 pandemic

INFORMASI ◽  
2022 ◽  
Vol 51 (2) ◽  
pp. 227-248
Author(s):  
Nuria Astagini ◽  
Billy K Sarwono
Keyword(s):  
Social Media ◽  
Real Life ◽  
Sampling Technique ◽  
Domestic Workers ◽  
Actual State ◽  
Snowball Sampling ◽  
Ideal Self ◽  
Domestic Worker ◽  
Front Stage ◽  
Back Stage

Social media plays an important role during the Covid-19 pandemic, where physical activity and community mobility are limited. Especially for women who work as domestic workers who live with their employers. Social media is the only means for them to connect with the outside world.Previous studies have shown that a person's identity can be shown through the front stage and the back stage. Theoretically, this study analyzing how women domestic workers identify themselves through the online realm using social media. This study uses a constructivist paradigm and a qualitative approach.  The research participants were three women domestic worker who were obtained purposively using the snowball sampling technique. Data was collected through in-depth interviews and observation to participants. The results of the study show that social media allows participants to construct a reality in the online realm that is different from their situation in real life. Therefore, social media has a very important meaning for participants, because with social media, participants feel their position is equal to other users. They also have access to create a front stage and a back stage, where they can create their ideal self-identity. The aspect of self that are presented by the participants on the front stage is individuals who are successful and happy with their lives. For participants, this is an aspect of their ideal self, even though it does not represent their actual state.

scholarly journals KAJIAN KEHIDUPAN SOSIAL PENGEMIS DI KOTA SURAKARTA

2020 ◽  
Vol 2 (1) ◽  
pp. 30
Author(s):  
Novi Ariyanti ◽  
Ratna Devi Sakuntalawati
Keyword(s):  
Social Life ◽  
Sampling Technique ◽  
Social Study ◽  
Naturalistic Inquiry ◽  
Snowball Sampling ◽  
Analysis Model ◽  
Analysis Technique ◽  
Front Stage ◽  
Inquiry Method ◽  
Back Stage

<p>The objective of this study is to examine the social life of beggars on the front stage and on the back stage residing in Joyotakan Village, Serengan, Surakarta, by using Dramaturgy Theory by Erving Goffman. This qualitative research uses the naturalistic inquiry method. In addition, the sampling technique uses purposive side and snowball sampling. Furthermore, the research informants taken are those who work as beggars. Data collection uses observation and in-depth interviews. The validity of the data uses triangulation of sources with the former management of Social Study Agency (LSK) Bina Bakat, and the head of the local neighborhood. The data analysis technique uses interactive analysis model from Miles and Huberman.</p><p>The results of the present research show that on the front stage, the actors act as <em>Me</em>, in order to be accepted by the audience. The setting of begging is done on the vital objects of the city such as the Great Mosque, PGS-BTC area, <em>Tugu Lilin</em> area, Jebres Police Station, <em>Matahari Singosaren</em>, <em>Indomaret Tipes</em>, and at Sebelas Maret University (UNS) and campus graduation events, and Surakarta Muhammadiyah University (UMS). In terms of appearance, they wear several attributes in the form of religious attributes (veils and prayer beads), supporting attributes (children, sling bags, plastic cups, and fingers), and general attributes (shirts, negligee, jackets, sandals, and clean clothes). They play sound, gesture, and expression as begging manner.The conclusion of the research is that theoretically the actor will play the role of <em>Me</em> on the front stage. However, in reality, <em>I</em> can also be seen when actors face disturbance in a show. The disturbance is in the form of rejection of the actors' presence; even the actors get a discrediting stigma from the audience, so that <em>I</em> appears as a response to the disorder. In the actors' social life of on the back stage, their human self will appear as <em>I</em>. However, the actors sometimes become <em>Me</em> when they have to take part in social activities that become the norm in society.</p>

scholarly journals The Effects of Self-Esteem and Influence of Friends via Social Media on Body Image Amongst Children

2019 ◽  
Vol 10 (5) ◽  
pp. 40
Author(s):  
Arman Hj Ahmad ◽  
Izian Idris ◽  
Regina Moy Li Jing
Keyword(s):  
Social Media ◽  
Body Image ◽  
Sampling Technique ◽  
Theoretical Implication ◽  
Self Esteem ◽  
The Body ◽  
The Self ◽  
Snowball Sampling ◽  
Comparison Theory ◽  
The Government

Introduction: With the rise and fall of many communication platforms embedded into our everyday lives and the on-going maturity of the digitalization era, social media usage has tremendously increased over the past decade. The purpose of this research is to identify to what extent self-esteem and the influence of friends’ impact children's perception of their body image through social media and how powerful social media in influencing the body image of children.Methodology: The theoretical implication of this study is to expand the usage of Signalling theory, Sociocultural theory and Social Comparison theory towards better explaining children’s behaviours and the factors that impact children view of their body image. 282 children were recruited using the snowball sampling technique and data collected were analysed using Smart-PLS to see the impacts and relationship between all variables.Results: This study found that the self-esteem and friends do impacts body comparison on social media. However, the self-esteem is negatively correlated. The study also identified that there is a significance direct relationship between the direct impacts of self-esteem and friends towards the body image. On the other hand, the social media is found to have no direct impact on body image.Conclusion/- and Recommendations: This study provides a better insight for the government on the importance of regulation of advertisements particularly via social media and for the society at large to create a more socially supportive environment for adolescents to communicate and help them grow their mind-set on the acceptable and realistic standards of beauty as well as contributes to the existing knowledge on the role of social media and adds knowledge to how powerful social media in giving impacts to body image among adolescences.

scholarly journals The Identity Construction of Young Gay on Instagram

2021 ◽  
Vol 13 (2) ◽  
pp. 133
Author(s):  
Fatmawati Moekahar ◽  
Asrinda Amalia
Keyword(s):  
Social Media ◽  
Environmental Factors ◽  
Social Interactions ◽  
Identity Construction ◽  
Research Method ◽  
Phenomenological Study ◽  
Sampling Technique ◽  
Study Approach ◽  
Back Stage ◽  
Two Stages

<em><span>In Indonesia in the last five years, homosexuals still experience discrimination. This condition causes the gay to create new identities that are constructed. Instagram is a medium that is currently widely used by gay in social interactions. This media is used by gays to construct their identity. This study aims to find out how they construct their identity through instragram social media, and what their identity is different in the real world and cyberspace in Bandung. This research method is qualitative with a phenomenological study approach. The informants in this study were gay groups in Bandung City, expecially gay young. Sampling technique used to purposive sampling with deep interview, observation and documentation. The results of this study say that one's experience of being gay is driven by internal environmental factors, namely the treatment of discrimination from family members, colleague and friends. The popular features of Instagram used by informants on Instagram are posting photo, video, and comment by share story to post. Gays construct their identity through online and offline media. Researchers found that there were two stages (front stage and back stage) played by gays when interacting with others.</span></em>

scholarly journals Strategi presentasi diri pengguna instagram ditinjau dari tipe kepribadian

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Devia Balqis Rarasati ◽  
Hudaniah Hudaniah ◽  
Susanti Prasetyaningrum
Keyword(s):  
Social Media ◽  
Real Life ◽  
Sampling Technique ◽  
Personality Inventory ◽  
T Test ◽  
Self Presentation ◽  
Average Value ◽  
Eysenck Personality Inventory ◽  
Presentation Strategy ◽  
Media Platform

Abstrak. Instagram merupakan salah satu tempat untuk presentasi diri. Presentasi diri yang berlebihan di instagram dapat membentuk identitas berbeda antara di dunia nyata dan online. Ada berbagai strategi dalam presentasi diri di media sosial atau bisa disebut strategi presentasi diri. Presentasi diri pengguna instagram memiliki tujuan berbeda. Hipotesis penelitan ini untuk mengetahui perbedaan strategi presentasi diri pengguna instagram antara tipe kepribadian ekstrovert dan introvert. Penelitian ini dilakukan pada 212 orang pengguna instagram berusia 18-24 tahun. Teknik pengambilan sampel yang digunakan yaitu menggunakan teknik non-probality sampling khususnya accidental sampling. Variabel peneltian menggunakan skala Self-Presentation Strategies via SNS dan Eysenck Personality Inventory A. Hasil perhitungan menggunakan teknik independent t-test ada perbedaan strategi presentasi diri pengguna instagram ekstrovert dan introvert. Pengguna instagram tipe kepribadian ekstrovert memiliki rata-rata lebih tinggi di bandingkan introvert (ingratiation M=10,015, supplication M=5,636, dan enhancement M=10,88). Namun, pada strategi presentasi diri ingratiation dan supplication  tidak ditemukan perbedaan yang signifikan.Kata kunci: Instagram, Strategi presentasi diri, Tipe kepribadian Abstract. Instagram as social media platform has many functions, one of which is for self-presentation. An excessive self-presentation on Instagram may result in the formation different identity between real life and online. There are various strategies in self-presentation on social media which can be referred as self-presentation strategy. The self-presentation on instagram has different purposes. This study aims at finding the different of self-presentation strategy between extrovert and introvert. There were 212 instagram users aged 18-24 years old as the subjects of the study. Sampling technique was the sampling non-probability technique, with particular of accidental sampling. The variable were measured using Self-Presentation Strategies scale via SNS and Eysenck Personality Inventory A. The calculation result which used the independent t-test showed there was a different in using self-presentation strategy between the extrovert and introvert. The extrovert users had relative higher average value than the introvert ones (Ingratiation M=10.015, Supplication M=5.636, and Enhancement M=10.88). Yet, there was no significant different in self-presentation strategy between ingratiation and supplication.Keywords : Instagram, Personality type, Self presentation strategies

scholarly journals Relationship between Social Media Collaboration and Ecosystem Management in Enugu State, Nigeria

2018 ◽  
Vol 10 (4(J)) ◽  
pp. 97-108
Author(s):  
Emmanuel K Agbaeze ◽  
Ajoku P.P. Onyinye ◽  
Obamen Joseph ◽  
Omonona Solomon
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Survey Research ◽  
Ecosystem Management ◽  
Significant Relationship ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Enugu State ◽  
The Relationship ◽  
Snowball Sampling Technique

This study was done on the relationship between social media collaborations and ecosystem management in Enugu state. The study was premised on the case of herdsmen-farmers/villagers clash over grazing fields and farmlands in Enugu State being the ecology-related issue. Survey research design was adopted for the study. A sample of 100 social media group participants was selected using snowball sampling technique. The questionnaire was used for data collection. Content validity was used as a method for testing the validity of the questionnaire while Cronbach's alpha method was used for testing the internal consistency of the items on the questionnaire. Pearson’s Product Moment Correlation was used to test the hypothesis formulated for the study. Findings revealed that social media collaborations via Facebook, WhatsApp and Twitter have a significant relationship with ecosystem management. It was recommended that government and ecologically concerned agencies should employ social media collaborations as the policy for ecosystem management. 

Identifying the factors of social currency for social media marketing strategy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yog Mishra ◽  
Anurag Singh
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Estimation Model ◽  
Efficient Manner ◽  
Continuous Growth ◽  
Content Type ◽  
Media Usage ◽  
The Social ◽  
Social Currency

PurposeDynamism has been the key to the success and popularity of social media, and users always try to adapt to the available new changes. Continuous growth in the access and reach of social media in the past decade has enabled the users to make a calculative assessment of their social media usage. Social currency is a phenomenon that helps the customer in their evaluation of social media usage. However, this concept is still in its infancy phase, and there have been hitherto no studies to understand the influence of social currency dimensions on Indian users. This paper aims to study the dimensions of social currency for a better insight into social media usage of Indian customers.Design/methodology/approachData were collected from 384 respondents from the biggest residential university in Varanasi through a structured questionnaire using the snowball sampling technique. Responses were taken on a seven-point Likert scale. Responses were analyzed by the factor analysis method using the maximum likelihood estimation model.FindingsThe result of this study empirically demonstrated that six dimensions, i.e. conversation, information, utility, affiliation, advocacy and identity, constitute the social currency of the user while browsing social media sites. It was also found that among the factors described above, advocacy emerged as the most influential dimension of social currency for Indian users, followed by identity and affiliation.Practical implicationsThe findings have various managerial implications for the firms that want to have a significant social media presence. These findings can help marketers to design a tailored social media campaign for Indian users in an efficient manner by successfully incorporating the aforesaid social currency dimensions in their strategy.Social implicationsThis study also reflects the societal impact of the dimensions of social currency on Indian users, as any change in the usage of social media can have a long-lasting effect on the mood of the people. The influence of the social currency dimension differs significantly in the context of Indian users compared to the existing literature, as they give more value to the behavioural aspect of the social currency (advocacy, identity and affiliation), strengthening the sense of belongings among the members.Originality/valueThis paper highlights, for the first time, the level of influence social currency dimensions have on Indian users, as there have been hitherto no studies to understand the influence of social currency dimensions on Indian users. Another significant contribution of this research is the empirical validation of the social currency determinants. Thus, this study may contribute to the social media strategy of the firm for Indian users by incorporating the social currency dimension, as discussed in the study.

scholarly journals The migration behavior model of Indonesian female migrant domestic workers in Egypt.

2015 ◽  
Vol 13 (1) ◽  
pp. 774-785 ◽  
Author(s):  
Nurfaizi Suwandi
Keyword(s):  
Structural Equation ◽  
Migrant Worker ◽  
Sampling Technique ◽  
Domestic Workers ◽  
Equation Modeling ◽  
Migration Behavior ◽  
Behavior Model ◽  
Domestic Worker ◽  
Female Migrant ◽  
Migrant Domestic Workers

This paper examines the migration behavior model of Indonesian female migrant domestic workers in Egypt. I develop a model based on the Theory of Planned Behavior (TPB) combined with the Theory of Migration. Samples of 209 respondents are collected using convenience sampling technique. Structural Equation Modeling (SEM) is employed to analyze the empirical model. The findings indicate that respondents who do not have a previous employment status tend to have a better perception or attitude towards the profession of migrant domestic worker. Encouragement from the surrounding environment, including family and friends, who agree, hope, recommend, or persuade them to work as a migrant worker is a significant factor in improving the intention to become a migrant worker, especially in Egypt.

scholarly journals Social Distancing, Lockdown Obligatory, and Response Satisfaction During COVID-19 Pandemic: Perception of Nigerian Social Media Users

2020 ◽  
Vol 7 (1) ◽  
pp. 44-53
Author(s):  
Olalekan Seun Olagunju ◽  
Obasanjo Afolabi Bolarinwa ◽  
Tesleem Kayode Babalola
Keyword(s):  
Social Media ◽  
Public Perception ◽  
Online Survey ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Effective Measure ◽  
Social Distancing ◽  
General Acceptance

Background: Pandemics are challenging for clinical and public health agencies and policymakers because of the scientific and medical uncertainty that accompanies novel viruses like COVID-19 makes an increase of morbidity and mortality prominent. Consequently, there is a need to evaluate the public perception of social distancing, lockdown obligatory, and response satisfactory during the pandemic. Methods: This cross-sectional survey used an anonymous online google based questionnaire to collect data from respondents via social media platforms. The online survey was conducted among social media users from 1st to 30th April 2020. A snowball sampling technique was employed to recruit respondents for the survey. A total of 1,131 respondents responded across the country. Results: Nine out of every ten respondents believed that social distancing is an effective measure to reduce the spread of COVID-19. Also, 8 out of every ten respondents agreed with the lockdown measures. However, just 36.8% think their government is doing enough to stop the outbreak, and only 25% of the respondents were satisfied with the country’s response to the worldwide epidemic. The age of respondents was found to be significantly associated with satisfaction with emergency response during pandemics. Conclusion: It could be concluded that Nigerian public accepted social distancing as an effective way of curbing the spread of COVID-19 and general acceptance on lockdown obligatory; however, more than half of respondents expressed non-satisfactory with government and other agencies responses during the pandemics.

scholarly journals Employee Advocacy as a Marketing Strategy to Power Brand Promotion: an Employee Perspective

2020 ◽  
pp. 167-181
Author(s):  
Tejil Thomas
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Empirical Data ◽  
Sampling Technique ◽  
Cost Effective ◽  
Social Media Marketing ◽  
Target Market ◽  
Snowball Sampling ◽  
Social Media Platforms ◽  
Brand Promotion

Employee Advocacy is an emerging and cost-effective concept of employee amplification to market products and services by enabling employees to build and share the company's brand contents through social media platforms. The paper summarizes the available research-based contents as well as articles and blogs of experts in the field of digital and social media marketing. The study primarily intended to assess employees’ awareness and perception of various aspects of employee advocacy. It has identified forms and types of contents shared and social media platforms now used by the employees in the automotive sector for leveraging brand promotion and communicating with the target market. The study has been designed as a descriptive research paper based on the empirical data collected from a sample of 102 employees from automobile showrooms in the southern districts of Kerala using a snowball sampling technique. A questionnaire was drafted with the help of google forms and administered among the respondents via email and WhatsApp. Two-dimensional plot of correspondence analysis, Descriptive statistics, Mann-Whitney U test, and Kruskal-Wallis H test was applied to present and describe the empirical data and to draw inference about the significance of the difference in the awareness and perception of employees about the aspects of employee advocacy on brand promotion in terms of demographic factors. Awareness level and understanding of the elements of employee advocacy is found very low and significantly different among employees according to the designation. This paper also indicates that the social media policies and guidelines of the companies were not rightly imparted to the employees. That’s why the involvement and creative use of the potentials of social media platforms by the employees were not up to a remarkable level. Employees perceived that employee advocacy as a cost-effective brand promotion strategy for the future, and it demands the employer’s motivation, recognition, and rewards for inspiring employees to be brand ambassadors. This research addressed a relatively new concept in which there has been no extensive empirical researches and calls on the attention of the market as well as academic researchers for contributing the unexplored areas of the novel and powerful idea for utilizing human resources in a platform where they are interested and involved. Keywords: content marketing, digital marketing, employee amplification, employee engagement, social media marketing.

scholarly journals STUDI DRAMATURGI PENYIAR RADIO DALAM MENYEBARKAN INFORMASI KEPADA PUBLIK DI CIREBON RADIO KOTA CIREBON

Jurnal Signal ◽  
2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Vaika Putri Andini ◽  
Nurudin Siraj ◽  
Abdul Jalil Hermawan
Keyword(s):  
Sampling Technique ◽  
Literature Study ◽  
Online Data ◽  
Purposive Sampling ◽  
The Public ◽  
Whole Person ◽  
Front Stage ◽  
Back Stage ◽  
The City ◽  
Depth Interviews

ABSTRAK Penelitian ini bertujuan untuk mengetahui Dramaturgi Penyiar Radio dalam Menyebarkan Informasi kepada Publik dengan sub fokus pada front stage (panggung depan) dan back stage (panggung belakang) dari Penyiar Cirebon Radio di Kota Cirebon. Penelitian ini menggunakan pendekatan kualitatif dengan studi dramaturgi dan objek penelitiannya adalah penyiar radio. Pemilihan informan menggunakan teknik purposive sampling. Perolehan data penelitian ini berasal dari wawancara mendalam, observasi, dokumentasi, penelusuran data online dan studi pustaka. Hasil penelitian menunjukan bahwa front stage (panggung depan) penyiar radio menggunakan sebuah topeng dan diperankan diatas panggung pertunjukkan dengan latar panggung pertunjukan mereka adalah ruang siaran Cirebon Radio. Back stage (panggung belakang) penyiar radio adalah menampilkan sosok seutuhnya pada kehidupan sehari-hari, seperti sebagai anak dalam keluarga. Kesimpulan dari penelitian ini adalah bahwa setiap penyiar radio melakukan pengelolaan kesan dan cara menyampaikan informasi pada panggung depan dan panggung belakang. Terlihat perbedaan disetiap panggungnya, baik itu penampilan maupun perilaku. Kata kunci : Dramaturgi, Penyiar Radio, Cirebon Radio ABSTRACT This study aims to determine the Dramaturgy of Radio Broadcasters in Disseminating Information to the Public with a sub-focus on the front stage (front stage) and back stage (stage rear) of the Broadcaster Cirebon Radio in the City of Cirebon. This research uses qualitative approach with the study of dramaturgy and the object of research is the radio announcer. The selection of informants using purposive sampling technique. The acquisition of the data of this study derived from in-depth interviews, observation, documentation, search the online data and literature study. The results showed that the front stage radio announcer using a mask and played on the stage show with the backdrop of the stage performances they are broadcast space Cirebon Radio. Back stage radio broadcaster is showing the figure of a whole person in daily life, such as children in the family. The conclusion from this study is that each of the radio announcer doing the management of the impression and how to convey information on the stage front and stage back. Visible differences in every stage, be it appearance or behavior. Keywords : Dramaturgy, Radio Announcer, Cirebon Radio

Sign in / Sign up

Export Citation Format

Share Document