Rethinking Language Use in Digital Africa

2021 ◽  
Keyword(s):  
Language Use ◽  
Digital Communication ◽  
Digital Platforms ◽  
African Languages

This book challenges the view that digital communication in Africa is relatively unsophisticated and questions the assumption that digital communication has a damaging effect on indigenous African languages. It offers a paradigm of language merging that provides a blueprint for the decolonization of African languages through digital platforms.

scholarly journals Predictors of Parental Contentment with the Amount of Encouraging Digital Feedback from Teachers in Finnish Schools

2021 ◽  
Vol 11 (6) ◽  
pp. 253
Author(s):  
Anne-Mari Kuusimäki ◽  
Lotta Uusitalo ◽  
Kirsi Tirri
Keyword(s):  
Rural Areas ◽  
Digital Communication ◽  
Parental Attitudes ◽  
National Curriculum ◽  
Online Communication ◽  
Digital Platforms ◽  
School Communication ◽  
Highly Educated ◽  
And Gender ◽  
Urban And Rural Areas

The Finnish National curriculum obligates teachers to give parents encouraging feedback about their children’s learning and development, the aim being to build a constructive relationship between homes and schools and to encourage close collaboration among all parties. Teachers in Finland nowadays use digital platforms that allow effective online communication. The frequency and quality of such communication vary a great deal. In particular, there seems to be a lack of clarity concerning the amount of encouraging feedback delivered in this way. The focus in this paper is on the extent to which Finnish parents (N = 1117) in both urban and rural areas are content with the amount of such feedback. We carried out a logistic regression analysis to predict parental contentment with the amount of encouraging messaging, with the pupil’s grade level, parental attitudes to digital communication, as well as parental educational level and gender as independent variables. In sum, parents who were less highly educated, with a neutral-to-positive attitude to digital communication and with a child in lower secondary school were most likely to be content with the amount of communication. These results have both research and practical implications in terms of enhancing the understanding of how best to deliver encouraging digital feedback between homes and schools. Furthermore, it seems that teacher education should focus on communicative competence early on. The current study completes our three-part series of studies on digital home–school communication in Finland.

Digital Communication in Indigenous Languages

2010 ◽  
pp. 564-578 ◽  
Author(s):  
Fúnmi O. Olúbòdé-Sàwè
Keyword(s):  
Cell Phone ◽  
Digital Communication ◽  
Indigenous Languages ◽  
Information Superhighway ◽  
African Languages ◽  
Loan Words ◽  
Computer Based

This chapter looks at how the demands of modern day discourse behavior may impact upon and/or transform the use of indigenous African languages, as their speakers try to cope with and/or utilize computer-based communication gadgets and access/publish information on the information superhighway. It also presents a critique of one such effort at translating information on one brand of cell phone into major Nigerian languages. Drawing from the Yorùbá option, the authors show that new terminology has been created using the strategies of Terminologization, composition and translingual borrowing, but there are problems of inaccurate translation, use of non-standard orthography and non-indigenization of loan words. The chapter therefore proposes further refinement in subsequent terminology projects, especially the possibility of producing one-key symbols to represent the distinctive graphological symbols of indigenous African languages.

scholarly journals Visual Content: um estudo das ferramentas e conceitos entendidos por uma agência de comunicação digital internacional | Visual Content: a study of the tools and concepts understood by an international digital communication agency

2018 ◽  
Vol 15 (1) ◽  
pp. 125-142
Author(s):  
Gabriel Schmitt Isensee ◽  
Gisele Baumgarten Rosumek
Keyword(s):  
Digital Communication ◽  
Historical Context ◽  
Human Beings ◽  
Advertising Agencies ◽  
Visual Content ◽  
Digital Platforms ◽  
Important Resource

O uso da imagem para a comunicação já ocorre desde os primórdios dos seres humanos, as sociedades evoluíram e se tornaram mais complexas, sendo necessário o desenvolvimento de novas ferramentas para a comunicação. Assim surge o visual content, que é estudado no presente artigo à luz das ferramentas e conceitos entendidos por uma agência de publicidade norte-americana. Apresenta-se o contexto histórico da imagem na comunicação, que passou a ser um recurso importante na valorização do produto e marca. Como principais resultados da pesquisa, verificou-se que as estratégias de visual content contribuem de maneira significativa para o sucesso de uma campanha para as plataformas digitais, principalmente na apresentação de conteúdos mais extensos ou complexos.*****The use of the image for communication has already occurred since the beginning of human beings, societies have evolved and become more complex, being necessary the development of new tools for communication, arising the visual content. The objective is to present the study of the tools and concepts understood by American advertising agencies. The work presents the historical context of the image in communication, which has become an important resource in the valorization of the product and brand. As the main results of the research, we found that visual content strategies contribute significantly to the success of a campaign for digital platforms, especially in the presentation of more extensive or complex content.

scholarly journals MODERN DIGITAL MARKETING TRENDS AND THEIR INFLUENCE ON THE MARKETING STRATEGY FORMATION

2021 ◽  
Vol 1 (54) ◽  
Author(s):  
Valentyn H. Hnoievyi ◽  
◽  
Oleksandr M. Koren ◽  
Keyword(s):  
Artificial Intelligence ◽  
Marketing Strategy ◽  
Interpersonal Communication ◽  
New Technologies ◽  
Digital Communication ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Digital Platforms

The article has dealt with the current trends of communication aspects of company’s relations with the customers. The emphasis is placed on the necessity to review the companies’ marketing strategies, in particular, due to communication constraints and the corresponding changes in the format of both direct and feedback with the customers. Restrictive measures have changed the format of competition, having created the conditions for its concentration in cyberspace. Changes in the nature of interpersonal communication predetermined by the limited personal activity and the introduction of remote forms of interaction, have generated demand for innovative ways of communication with customers. Other factors that require the adjustment of marketing strategies include the emergence of new behavioral capabilities of consumers associated with the intensive development of digital communication channels. It has been noted that in the digital communication environment, digital platforms provide the main format of communication with the existing customer base and potential customers. In addition, prompt acquisition and processing of data on purchasing behavior of customers allows companies to increase significantly the “sensitivity” of marketing research and optimize their own marketing decisions. Among the areas of increasing targeting and personalization of product offerings, the use of elements of artificial intelligence and voice search has been accentuated. Moreover, the use of artificial intelligence greatly facilitates and simplifies the work of marketers on the processing and initial analysis of the growing flow of digital marketing data, as well as provides greater efficiency. It has been concluded that widespread use of voice assistants in e-commerce requires companies to rethink radically their approaches to internal data processing, IT investment and customer engagement strategies. Active integration of chatbots into various communication platforms is able to make them universal tools for both business and consumers, which will allow them to become a familiar part of the user experience. Implementation of virtual reality and augmented reality elements in the interface of company websites can significantly diversify the process of collecting information by users and push them to unplanned purchases. It has been indicated that the growing standards of personalization and new rules of customer confidentiality will continue to require companies to be flexible and introduce new technologies in order to adapt permanently their business to new conditions. Focusing on building trust with customers based on digital communications will enable companies to create a long-term integrated marketing strategy and concentrate on the multi-channel nature of customer experience.

scholarly journals Introduction: the dynamics of digital communication in the Philippines: legacies and potentials

2021 ◽  
Vol 179 (1) ◽  
pp. 3-8 ◽  
Author(s):  
Jozon A Lorenzana ◽  
Cheryll Ruth R Soriano
Keyword(s):  
Business Models ◽  
Digital Communication ◽  
The Philippines ◽  
Special Issue ◽  
Digital Platforms ◽  
Digital Capitalism ◽  
Wide Range ◽  
New Business ◽  
High Level ◽  
Networked Publics

This special issue brings together six research articles that speak to the dynamics of digital communication in the Philippines, a country firmly located in the global geography of the digital economy and an early adopter and innovator in mobile communication. Increasingly, the rise of digital platforms is spurring on new business models and applications that find a wide range of appropriations in a developing economy with a high level of communication skills and a high level of inequality. These dynamics have, in turn, fuelled the popularity of social media and the populism that has gained international attention and, more critically, taken the country into uncharted political terrain. We introduce this Special Issue by taking stock of the legacies and potentials of digital communication in the country and highlighting how the articles sustain and extend past conversations. Drawing from the articles that cover a range of topics (entertainment, intimacy, labour, journalism and politics, scandals and pornography), we identify three overlapping themes that capture the socio-technical dynamics of digital communication in the Philippines: (1) how digital communication is emplaced in material, social and structural conditions; (2) the potentials of networked publics and communication; and (3) the convertibility of capitals and emergence of new competencies. These dynamics and potentials point to the contradictions, continuities and changes that relate to Philippine modernity in the context of global digital capitalism.

scholarly journals Public Relations Principles for the Digital Communication in a Local Crisis

2021 ◽  
Vol 7 (1) ◽  
pp. 53-66
Author(s):  
Antonela Zora Rezo ◽  
Matilda Kolić Stanić ◽  
Marijana Togonal
Keyword(s):  
Public Relations ◽  
Crisis Communication ◽  
Digital Communication ◽  
Qualitative Content Analysis ◽  
Digital Platforms ◽  
Case Study Analysis ◽  
Creative Commons ◽  
Special Challenge ◽  
The City

In dealing with the crisis, all institutions must react and urgently solve the problem, but a special challenge is to communicate with key publics, especially those publics that have suffered damage., What is imperative for public relations is fast and two-way communication. That is why digital platforms are indispensable in crisis communication because they enable almost simultaneous reaction and enable institutions to communicate directly with the affected public, without the mediation of information media. This paper aims to analyse the crisis communication of the City of Slavonski Brod through its official website and Facebook page during water pollution in March and April 2018. The analysis was performed by methods of qualitative content analysis and a case study analysis. During the environmental incident, the City of Slavonski Brod did not communicate following the PR principles of crisis communication nor took advantage of digital communication. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

scholarly journals EL ROL DE LA RADIO COMUNITARIA DENTRO DE LA COMUNICACIÓN DIGITAL

2019 ◽  
Vol 4 (4) ◽  
pp. 45
Author(s):  
Jorge Luis Pinargote López ◽  
Johana Ceverina Cobeña Arce ◽  
Oswaldo Patricio Carrión
Keyword(s):  
Formal Education ◽  
Digital Communication ◽  
Community Radio ◽  
Digital Radio ◽  
Digital Platforms ◽  
Radio Stations ◽  
Digital Era ◽  
Palabras Clave ◽  
Sustainability Challenges

El presente artículo tiene como objetivo examinar y explicar el rol de las radios comunitarias, dentro de la comunicación digital, determinando los desafíos técnicos, legales y de sustentabilidad que enfrentan, en el marco de los cambios y adecuaciones en la era digital. La metodología seguida para la redacción final de este artículo consistió en enfocar metodológicamente de forma cualitativa, exploratoria y descriptiva, la percepción del rol de la radio comunitaria dentro de la comunicación digital por parte de los autores de trabajos relacionados y publicados en revistas indexadas en SCIELO. La revisión bibliográfica muestra que lo que algunos autores denominan educación no formal, ha representado una propuesta radial heterogénea que incide en que el panorama no sea tan desalentador en cuanto al uso de herramientas de plataformas digitales por parte de las radios comunitarias, aunque se les insta a adoptar formación que les permita construir y evolucionar planificadamente en cuanto a estrategias de comunicación digital participativas, acorde con las herramientas que proporcionan las plataformas digitales modernas. PALABRAS CLAVE: Radio; comunicación digital; radio comunitaria; cultura; radio social. THE ROLE OF THE COMMUNITY RADIO WITHIN THE DIGITAL COMMUNICATION ABSTRACT                                  The purpose of this article is to examine and explain the role of community radio stations, within digital communication, determining the technical, legal and sustainability challenges they face, in the context of changes and adjustments in the digital era. The methodology followed for the final writing of this article consisted in focusing methodologically in a qualitative, exploratory and descriptive way, the perception of the role of community radio in digital communication by the authors of related works and published in journals indexed in SCIELO. The bibliographic review shows that what some authors call non-formal education, has represented a heterogeneous radio proposal that affects the panorama is not so daunting in terms of the use of digital platform tools by community radio stations, although they are urged to adopt training that allows them to build and evolve in a planned manner in terms of participatory digital communication strategies, in accordance with the tools provided by modern digital platforms. KEYWORDS: Radio; digital communication; community radio; culture; social radio.

Social Media and Cultural Tourism

2022 ◽  
pp. 363-384
Author(s):  
Murat Koçyiğit ◽  
Büşra Küçükcivil
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Digital Communication ◽  
Communication Technologies ◽  
Cultural Tourism ◽  
Digital Platforms ◽  
Tourism Management ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Relationship

The development of digital communication technologies and the increase in the use of digital platforms by individuals have increased the tendency towards touristic activities. Cultural tourism, which is carried out for certain purposes within the diversity of tourism, is one of the rising tourism activities of recent times. In this context, tourism management benefits from social media platforms as a tool in marketing their products and services related to cultural tourism. Social media platforms are important here for two aspects. The first of these is the use of social media by tourism management in the marketing of products and services by organizing individual and mass cultural tours and communicating with target audiences. The second is that individuals benefit from social media platforms in participating in cultural tourism and decision making. In this direction, it is important to evaluate conceptually the relationship between social media platforms, one of the most important digital communication technologies, and cultural tourism.

Technologies, Identities, and Expressive Activity

2015 ◽  
Vol 35 ◽  
pp. 215-233 ◽  
Author(s):  
Steven L. Thorne ◽  
Shannon Sauro ◽  
Bryan Smith
Keyword(s):  
Cultural Production ◽  
Language Use ◽  
Digital Communication ◽  
Community Building ◽  
Educational Practice ◽  
Communication Technologies ◽  
Review Article ◽  
Design Element ◽  
Identity Performance ◽  
Expressive Activity

ABSTRACTDigital communication technologies both complexify and help to reveal the dynamics of human communicative activity and capacity for identity performance. Addressing current scholarship on second language use and development, this review article examines research on identity in digital settings either as a design element of educational practice or as a function of participation in noninstitutionally located online cultures. We also address new frontiers and communication in the digital wilds, as it were, and here we focus on cultural production in fandom sites and the processes of transcultural authoring and community building visible in these settings.

scholarly journals Language in Digital Motion: From ABCs to Intermediality and Why This Matters for Language Learning

2020 ◽  
pp. 217-238
Author(s):  
Heather Lotherington
Keyword(s):  
Language Learning ◽  
Language Use ◽  
Digital Communication ◽  
Smart Devices ◽  
Social Semiotics ◽  
Linguistic Communication ◽  
Multimedia Design ◽  
Learning Contexts ◽  
Language Norms ◽  
Structural Theories

Abstract Linguistic communication has moved beyond simple alphabetic encoding to multimedia design, challenging the fit of structural theories of language to digital communication. This transition is barely evident in mobile language learning contexts where top-selling apps present language as a linguistic structure to be drilled, ironically bypassing the complex communicative potential of smart devices. This chapter overviews changing language norms from language as structure to language within multimodality and comparatively discusses multimodality from a social semiotics paradigm nested in linguistic theory and from Elleström’s intermediality paradigm. To illustrate how one could conceptualize multimodality from a perspective decentred from linguistics and leveraged to explain language use in multimedia contexts, the author examines two novel features of digital communication: emoji and conversational digital agents.

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