scholarly journals SOCIAL MEDIA MARKETING; STRATEGI KOMUNIKASI BISNIS ERA DIGITAL (Studi Analisis Portal TaniFund.com)

2020 ◽  
pp. 22
Author(s):  
Mellyan Mellyan
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agricultural Land ◽  
Descriptive Analysis ◽  
Animal Husbandry ◽  
Business Development ◽  
Internet Technology ◽  
Business World ◽  
Digital World ◽  
Use Of Social Media

The digital world with all its novelty brings changes in every field. This was triggered by the advent of internet technology. Various sectors adapt to the emergence of the technology, one of the business. At the previous two decades, business world is still prevalent using traditional methods, now the business world uses digital media, including social media in it for promotion and business development. Tanifund is a financial funding platform that focuses on agriculture, animal husbandry, and fisheries. It is interesting to study Tanifund because there are big differences in the era of digital agriculture that "move" agricultural land in the digital world and the traditional era which considers agriculture is a heavy work that is only done in open land. This research method uses qualitative research, library research with a descriptive analysis approach. The results of the research show Fanifund has utilized social media for business promotion and development, it's just not been implemented to the maximum. Maximizing the use of social media can increase the number of people who use tanifund. It takes several treatments and a solid team to move social media into media promotion and business development.

scholarly journals LANSKAP SIBER SASTRA: POSTMODERNISME, SASTRA POPULER, DAN INTERAKTIVITAS

2019 ◽  
Vol 7 (2) ◽  
pp. 136
Author(s):  
Sri Nurhidayah ◽  
Rahmat Setiawan
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Popular Literature ◽  
Internet Technology ◽  
Literary Production ◽  
Analysis Techniques ◽  
Close Relationship ◽  
Use Of Social Media ◽  
Pop Literature ◽  
Cultural Movement

Kajian ini bertujuan mengungkapkan kaitan antara posmodernisme, sastra populer, dan siber sastra. Dengan pemahaman posmodernisme sebagai pergerakan budaya, sastra populer sebagai sastra pelarian, dan siber sastra sebagai konsekuensi atas pergeseran produksi sastra yang memanfaatkan internet, kajian ini merelevansikan asumsi bahwa ketiganya memiliki kaitan yang cukup erat. Pendekatan kajian ini adalah fenomenologis dengan teknik analisis deskriptif. Posmodernisme menghasilkan pergeseran pola pikir terpusat menjadi tersebar sehingga batas antara yang adiluhung dengan yang populer menjadi kabur ditambah lagi dengan fenomena media sosial yang menghadirkan interaktivitas penulis-pembaca sebagai pola baru kesusastraan, seperti pemanfaatan media sosial (facebook, twitter, wattpad, dan lain sebagainya) yang mampu menawarkan intimasi antara penulis dengan pembaca serta bagaimana wacana kebebasan menulis menjadi hal yang realistis lagi tanpa perlu kompetisi ketat yang penuh dengan kekuasaan dan legitimasi. Tentu saja, interaktivitas penulis-pembaca tersebut merupakan hal yang sulit terwujud dalam produksi sastra yang konvensional (versi cetak). Kata kunci: Posmodernisme, sastra popular, siber sastra, interaktivitas This study aims to reveal the relation among postmodernism, pop literature, and cyber literature. By the understanding of postmodernism as a cultural movement, popular literature as escape literature, and cyber literature as a consequence of the shift in literary production that utilizes the internet technology, this study revives an assumption that the three have a fairly close relationship. The approach of this study is phenomenological with descriptive analysis techniques. Postmodernism results in a shift in decentralization process, so that the margin between the noble and the popular get blurred along with the phenomenon of social media that faces writer-reader interactivity as a new mode of literature, such as the use of social media (facebook, twitter, wattpad, etc.). Those offer intimacy between writers and readers, as well as how the discourse of freedom of writing becomes realistic without requirement toward intense competition that is full of power and legitimacy. Of course, the writer-reader interactivity is difficult to be realized in conventional literary production (print version). Keywords: Postmodernism, pop literature, cyber literature, interactivity 

scholarly journals Analysis on Promotion and the Influence of Social Media in Restaurant Industry, Ubud, Bali, Indonesia

2017 ◽  
Vol 3 (1) ◽  
pp. 80
Author(s):  
Ratih Tunjung Sari ◽  
Putu Eka Wirawan
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Descriptive Analysis ◽  
Restaurant Industry ◽  
Internet Technology ◽  
Primary Data ◽  
Decision Making Process ◽  
Analysis Method ◽  
Research Questions ◽  
Use Of Social Media

The activities of promotion can be varied nowadays as the Internet technology has been developed to get information in real time. Digital promotion, such as from website and social media, is common to use to promote product and services, such as food and beverages in the restaurant including the services. The restaurant industry in Ubud has been growing since the start of the tourism in Ubud, Bali. Moreover, the promotion activities also need to be enhanced due to development of the technology. This research discussed further the analysis of promotion and the influence of social media to influence the decision-making process of the customers to eat food in Ubud. The aim of this research was to investigate the marketing trend in promoting restaurant in Ubud. Besides, the author aimed to find the relation between the use of social media for the restaurant to influence the decision-making process of the customers to find food in Ubud. Since Ubud is a touristic area in Bali, Indonesia, the competition of the restaurant industry should have the attention of the restaurants’ owners and managers. This research used descriptive analysis method to answer the research questions and collecting both secondary and primary data through literature review, observation, interview, and questionnaires. Based on our research, we found that digital promotion, such as social media marketing through social networks (Instagram, Facebook, Tripadvisor, and Website) could enhance the number of the customers in restaurants in Ubud. 

scholarly journals SCRM Analysis of PT. SupermarketBangunan with a Balanced Scorecard Approach

2021 ◽  
Vol 3 (2) ◽  
pp. 105
Author(s):  
Daniel Hadrian Yohandy ◽  
Gilbert Gutabaga Hungilo
Keyword(s):  
Social Media ◽  
Balanced Scorecard ◽  
Building Materials ◽  
Business Processes ◽  
Customer Relationship ◽  
Business World ◽  
The Balanced Scorecard ◽  
Digital World ◽  
Standard Assessment ◽  
Use Of Social Media

The use of social media is increasingly varied and full of innovation along with the development of information technology. Initially it was intended as a means of communicating in the digital world and socializing with other people without being limited by distance and time, but now it is starting to have value in the business world. The earliest known and used examples are usage for promotions, advertisements, and info about new services. However, as companies become aware of the value of social relationships with customers, social media is again taking part for companies to maintain relationships with their customers. For business purposes, risk is a problem that must be minimized and even avoided. The application of social media in business is still risky and a standard assessment is needed to assess whether the return value that will be obtained is worth it or not. Therefore, this research uses a case study of a building materials PT in implementing Social Customer Relationship Management in business processes and assesses it using the standards of the Balanced Scorecard.

How to Podcast in Archaeology

2018 ◽  
Vol 6 (3) ◽  
pp. 259-266
Author(s):  
Colin P. Amundsen ◽  
Cristina Belmonte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
General Public ◽  
Public Archaeology ◽  
Social Media Marketing ◽  
Public Outreach ◽  
Trial And Error ◽  
Business World ◽  
The Public ◽  
Broad Approach

ABSTRACTThe problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcastCooking with Archaeologistswe are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.

scholarly journals Social Media for Social Justice in Adult Education: A Critical Theoretical Framework

2015 ◽  
Vol 10 (1) ◽  
Author(s):  
Erin Careless
Keyword(s):  
Social Media ◽  
Social Justice ◽  
Adult Education ◽  
Theoretical Framework ◽  
Future Research ◽  
Digital World ◽  
Future Research Project ◽  
Use Of Social Media ◽  
Digital Engagement ◽  
Network Form

Social media as a communicative forum is relatively new, having been around for only ten years. However, this form of digital engagement has revolutionized the way many people interact, network, form relationships, learn, generate and share knowledge. As a noncentralized tool for communication, social media may provide space for critical discourse around issues of social justice, as discussion can be global in scope and is controlled by users themselves. This paper outlines a critical theoretical framework through which to explore the use of social media in adult education to foster such critical and social justice-themed discourse. Drawing upon five critical theorists and their work, this framework sets the stage for a future research project – one that is significant for this increasingly digital world in which we live.

scholarly journals Use of Social Media Across US Hospitals: Descriptive Analysis of Adoption and Utilization

2014 ◽  
Vol 16 (11) ◽  
pp. e264 ◽  
Author(s):  
Heather M Griffis ◽  
Austin S Kilaru ◽  
Rachel M Werner ◽  
David A Asch ◽  
John C Hershey ◽  
...  
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Use Of Social Media

scholarly journals Corporate crises in the digital world: what went wrong with Chipotle?

2021 ◽  
Author(s):  
Stephanie McGuinty
Keyword(s):  
Social Media ◽  
Crisis Management ◽  
Digital Media ◽  
Crisis Communication ◽  
The United States ◽  
Theoretical Frameworks ◽  
Online Data ◽  
Digital World ◽  
Management Plans ◽  
Corporate Crisis

The practice of crisis communication has evolved since the rise of digital technologies and social media. Defined as an unexpected and non-routine event with high levels of uncertainty, crisis management plans and strategies are essential for organizations’ successes. Failure to strategically manage crises through both traditional and digital media may result in significant damages and losses. This MRP examines a recent corporate crisis - the case of Chipotle Mexican Grill during the 2015-2016 E. coli outbreak across the United-States - and looks at how the social media strategy (namely Twitter) influenced the outcome of the case. Using a combination of data analytics, company financials, and theoretical frameworks, this research brings to light the importance of measuring online data, and makes suggestions on how companies may use social media to manage various types of crises. Keywords: crisis communication, crisis theory, crisis management, crisis strategies, image repair, social media, crisis and technology, brand equity

The effect of Covid-19 in digital media use of Finnish physicians (Preprint)

2021 ◽  
Author(s):  
Minna Isomursu ◽  
Reija Kuoremäki ◽  
Mika Teikari
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Information Search ◽  
Healthcare Providers ◽  
Survey Study ◽  
Face To Face ◽  
Internet Resources ◽  
Use Of Social Media ◽  
Special Circumstances ◽  
And Training

BACKGROUND Covid-19 pandemic has boosted digitalization in healthcare, as mobility restrictions and social distancing rules have made healthcare providers to adopt digital tools to replace or complement face-to-face interactions. OBJECTIVE In this paper, we discuss results of a survey study about the effects of Covid-19 pandemic on physician’s use of digital media. We examine whether Covid-19 conditions have changed how physicians use internet resources for information search, how they engage in social media, and how they participate in online events. METHODS The study compares a survey conducted in Finland in spring 2020 with two identical surveys done in 2019 and 2018. Spring 2020 was the time when Finland executed mobility restrictions and re-organization of healthcare because of pandemic. Comparing results of this survey with the results of two previous years gives us a unique opportunity to do comparative analysis if the results of Covid-19 spring are different from earlier years. RESULTS Our results show that the use of digital media for information search did increase, but not more than the steadily rising trend of previous years. Use of print media was still strong, and complementary digital media sources had already been relatively high prior 2020 and continued to stay in that level. Use of social media had also been steadily rising among physicians, and this steady rise continued in 2020. However, our results indicate that Covid-19 situation had an effect on physician’s participation in online events organized by healthcare ecosystem stakeholders. There was a rise in numbers in participation to online congresses, symposia and training, and physicians took part in more eDetailing organized by healthcare ecosystem actors. CONCLUSIONS As use of digital media including social media was already high prior Covid-19 in Finland, our results do not show significant change because of special circumstances in 2020. However, our results show increased participation in online events. With increased participation, also the attitudes towards organized online events had changed more positive, which could indicate that the higher participation numbers could continue also when pandemic related restrictions will be removed.

Social Media in DMSS System Development and Management

2013 ◽  
pp. 104-116
Author(s):  
Daniel E. O’Leary
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Support System ◽  
System Development ◽  
Media Content ◽  
Project Development ◽  
Media Technologies ◽  
Use Of Social Media ◽  
Project History ◽  
Development And Management

This paper surveys and extends the use of social media technologies as part of decision making support system (DMSS) development and management. In particular, this paper investigates how social media technologies, such as wikis, blogs, micro-blogs and tagging, have been and can be used to facilitate development and management of DMSS, through communication and collaboration. However, the author suggests going beyond simply communication and collaboration. The particular focus is on using an analysis of digital media content to address a range of issues, including using social media content to facilitate capturing project history, doing an analysis of that content to facilitate documentation development, and monitoring content from social media to provide insights into project development. Domain-based characteristics of the text are investigated to discover meaning in social media content.

scholarly journals Bridging the digital divide: Older adults’ engagement with online cinema heritage

2019 ◽  
Vol 35 (4) ◽  
pp. 797-811
Author(s):  
Silvia Dibeltulo ◽  
Sarah Culhane ◽  
Daniela Treveri Gennari
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Cultural Heritage ◽  
Digital Divide ◽  
Digital Platforms ◽  
Film Exhibition ◽  
Advantages And Disadvantages ◽  
Digital World ◽  
Digital Environments ◽  
Use Of Social Media

Abstract Is there a way to ensure older adults can bridge the digital divide and engage with online cultural heritage? How can cinema-going memories encourage cross-generational engagement? This article proposes to address these issues by using the Italian Cinema Audiences research project as a case study, and specifically cinema-going memories as intangible cultural heritage (Ercole et al., 2016, Cinema heritage in Europe: preserving and sharing culture by engaging with film exhibition and audiences. Editorial. Alphaville: Journal of Film and Screen Media, 11(Summer): 1–12. Web. ISSN: 2009-4078). It aims to tackle the difficulty of engaging the older generation with the digital world, by proposing and testing new ways to resolve it. Through a mixed-methods ethnographic approach, this article investigates different strategies: the use of social media platforms; a cross-generational activity involving Historypin, a digital, user-generated archive of crowdsourced historical material; an online dedicated archive built in collaboration with the older adults involved in the project. These different solutions aim not only at increasing digital engagement among older adults, but also at furthering younger generations’ involvement in shared cultural heritage in an online context. By focusing on the memories of cinema-going in 1950s Italy, the article explores the implications of the advantages and disadvantages of these different approaches. It also tests Anja K. Leist’s research findings (2013, Social media use of older adults: a mini-review. Gerontology, 59(4): 378–84) on the key role of moderators (the younger generation) to help novice users (the older generation) in the ‘continuous engagement’ in digital environments. We conclude that in order to bridge the digital divide two components are necessary simultaneously: the creation of digital platforms in which the older generations are both curators and users, and the support of and interaction with younger generations.

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