scholarly journals Event-sphere as a communicative platform for the modern poet

2019 ◽  
Vol 24 (2) ◽  
pp. 213-222
Author(s):  
Stefania A. Danilova ◽  
Evgeniya V. Bilchenko
Keyword(s):  
Effective Communication ◽  
Communication Strategy ◽  
Strategic Communications ◽  
Literary Magazine ◽  
Personal Brand ◽  
Different Types ◽  
Tv Shows ◽  
Poetic Culture

The authors of the article proceed from the conviction that it is necessary to present the creative achievements of the modern poet in various communication platforms. The article describes the different types of such sites, motivates the need for their convergent use in the system of strategic communications. The effectiveness of the most popular communication platforms is based on the assessments of millenial poets facing with the most difficult task of identifying their own author’s identity in the context of altermodern discourse. The following types of communication platforms are overviewed: TV shows, a literary magazine, a festival, a festival with a competitive component, a school of writing, poetic blogosphere, and a personal brand. The communicative opportunities offered by these platforms allow to integrate traditions and innovations, modern and postmodern, universal and particular, mass and elitist beginnings in culture, overcoming the negative trends of each discourse separately: isolationism and commercialization, dogmatism and simulation, closeness for the interlocutor and the devaluation of the values of high poetic culture. In the issue we hypothesize that the millennial poet chooses the art of combining as the most effective communication strategy, allowing the author to show his identity.

Incorporating Human Factors Into a Healthcare System’s COVID-19 Communication Strategy

2021 ◽  
Vol 10 (1) ◽  
pp. 175-179
Author(s):  
Rebecca L. Butler ◽  
Ann Katherine Hoobler ◽  
Lucy C. Stein ◽  
Erica S. Hoenig ◽  
Laura M. Lee ◽  
...  
Keyword(s):  
Human Factors ◽  
Healthcare System ◽  
Communication Strategies ◽  
Clinical Information ◽  
Effective Communication ◽  
Healthcare Systems ◽  
User Feedback ◽  
Communication Strategy ◽  
Successful Communication

The COVID-19 era has been an age of change for healthcare systems worldwide. At the beginning of the pandemic in particular, there was a huge need to rapidly communicate new and constantly changing information with critical safety implications. Previously successful communication strategies were not adequate for this unprecedented challenge. At MedStar Health, the Quality & Safety team led a unique partnership between human factors experts, clinical teams, and the communications department to develop a three-pronged strategy for effective communication during the pandemic. This strategy incorporated the following components: 1) Using human factors and usability concepts to distill complex clinical information into easy-to-understand infographics for frontline associates; 2) Creating regular, succinct messaging to distribute the information and provide frequent updates throughout the healthcare system; and 3) Designing and maintaining a usable webpage where associates could access up-to-date information relevant to their specialty at any time, on or off the hospital network. This strategy, which was dynamic and adapted to user feedback, was supported by associates as a streamlined method for communicating important information throughout the pandemic.

scholarly journals Engaging general population: Vaccine confidence, communication and mandatory law

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
P L Lopalco
Keyword(s):  
Public Health ◽  
General Population ◽  
Core Competencies ◽  
Rapid Evolution ◽  
Effective Communication ◽  
Communication Strategy ◽  
Vaccine Uptake ◽  
Public Health Decision ◽  
Novel Technologies ◽  
Vaccine Confidence

Abstract Hesitancy is defined as the reluctance or refusal to be vaccinated even in case of vaccine availability and is included by the WHO among the top ten threats to global health. Vaccine confidence is an essential component of the hesitancy. Fear of adverse events and lack of trust in vaccine efficacy discourage the public and drive them toward the choice of refusal. Misinformation and lack of effective communication strategies may seriously jeopardize vaccination programmes. Providing effective communication requires specific competencies that often are not part of the common core competencies of those involved in vaccination programmes. In particular, the rapid evolution of the communication environment due to novel technologies makes the task even more difficult. The general population in order to comply with the official vaccine recommendation throughout the life course is therefore a complex task. In the presence of worrying signals of lack of vaccine confidence, public health decision can be driven by emergency decisions rather than investing in mid-terms communication programmes. Vaccination mandates are public health measures that are proven to be effective in increasing vaccine uptake. Increasing anti-vaccine sentiment may be a potential negative trade-off. For this reason, the introduction of vaccination mandates should be combined with a structured communication strategy. In addition, vaccine sentiment should be actively monitored when any change in vaccine offer policy is implemented.

scholarly journals Efektivitas Komunikasi Dakwah Di Pesantren MQ dalam Merubah Akhlak Santri

2019 ◽  
Vol 1 (2) ◽  
pp. 21-36
Author(s):  
Agus Sudiansyah
Keyword(s):  
Quantitative Study ◽  
Strong Correlation ◽  
Boarding School ◽  
Effective Communication ◽  
Educational Institutions ◽  
Different Types ◽  
R Value ◽  
Simultaneous Influence

Indonesia has different types of educational institutions including a state owned institution and a private one. However, recently, several types of educational institutions in Indonesia have some attention from the society in terms of the development of behavioral character of the youth that tend to be degrading. Effective communication of dakwah(preaching) at Pesantren MQ Tebuireng (MQ Tebuireng Islamic Boarding School) as well as akhlak(behavior) education is believed to be able to improve the behavior or so called akhlak of the Indonesian youth to be better. It can be seen from this study, a study at Pesantren MQ Tebuireng aimed at finding the influence and correlation between the effectivity of communication of dakwah and akhlak education towards students. This study is a Quantitative study. The data in this study are obtained through survey using a proportional stratification sample tehnique towards 172 students at Pesantren MQ Tebuireng. The study shows that there is a simultaneous influence between an effective communication of dakwah and akhlak education towards students where Fcount of 18.009 > Ftable  of 3.05. However, there is also a correlation with r value of .749. According to Priyato, the r value of .60 - .799 shows a strong correlation, i.e. between the effectivity of communication of dakwah and akhlak education towards students. Indonesia memilki bebearapa lembaga pendidikan, yakni lembaga pendidikan milik pemerintah dan lembaga milik per orangan, sedangkan sekarang beberapa  lembaga pendidikan di Indonesia mendapat sorotan dari masyarakat mengenai pengembangan karakter tingkah laku generasinya yang mulai menurun. Komunikasi dakwah yang efektif di Pesantren MQ Tebuireung dan pembinaan akhlak  diyakini dapat meningkatkan tingkah laku atau akhlak generasi di Indonesia menjadi lebih baik. Terbukti hasil penelitian di Pesantren MQ Tebuireung dengan tujuan ingin mengetahui pengaruh dan hubungan  efektivitas komunikasi dakwah dan pembinaan akhlak terhadap akhlak santri. Penelitian ini merupakan penelitian Kuantitatif. Data dikumpulkan melaui survei dengan teknik sampel stratifikasi proporsional terhadap santri di Pesantren MQ Tebuirung berjumlah 172 santri. Hasil penelitian menunjukan terdapat pengaruh secara simultan dengan F Hitung 18,009> F Tabel 3,05, komunikasi dakwah yang efektif dan pembinaan akhlak terhadap akhlak santri, dan terdapat hubungan atau korelasi dengan r sederhana dengan nilai 0,749, menurut Priyato nilai 0,60-0,799 sangat kuat hubungannya dari efektivitas komunikasi dakwah dan pembinaan akhlak terhadap akhlak santri.

Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

2009 ◽  
Vol 51 (6) ◽  
pp. 1-19 ◽  
Author(s):  
Leif E. Hem ◽  
Nina M. Iversen
Keyword(s):  
Communication Strategies ◽  
Effective Communication ◽  
Brand Extensions ◽  
Consumer Knowledge ◽  
Perceived Similarity ◽  
Subjective Knowledge ◽  
Parent Brand ◽  
Different Types ◽  
Extension Category

The most successful brand extensions are considered to be those having high perceived similarity between the parent brand and the extensions, and being well known in the marketplace. However, previous research has mainly examined the effects of overall measures of perceived similarity between a parent brand and an extension. Correspondingly, little is known about the effects of different areas of consumer knowledge. This study investigates the effects of three types of perceived similarity (usage, associations, competence) and three areas of consumer knowledge (original brand, original category, extension category) on evaluations of brand extensions. The results indicate that some types of perceived similarity and knowledge are more important than others. These findings imply that brand managers need to identify and measure the relevant types of perceived similarity and knowledge that will affect evaluations of brand extensions in order to design effective communication strategies for extensions.

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

Pragmatic functions of repetitions in spontaneous spoken dialect discourse

2019 ◽  
Vol 27 (1) ◽  
pp. 123-141
Author(s):  
Danila Zuljan Kumar
Keyword(s):  
Discourse Analysis ◽  
Effective Communication ◽  
Narrative Discourse ◽  
Communication Strategy ◽  
Natural Phenomenon ◽  
Written Discourse ◽  
Planning Time

Abstract Repetition is a natural phenomenon employed to perform a variety of cognitive, psychological, interactional, stylistic, didactic and pragmatic functions in spoken and written discourse. Adopting the method of discourse analysis, the study attempts to explore the pragmatic functions of repetitions as used in spoken dialect narrative discourse. On a propositional level, only those repetitions which establish and maintain co-reference are necessary, all other forms seem to be redundant. However, if we take into account their pragmatic functions, they are not, as the data gathered in the study show. In fact, speakers use them, deliberately or not, as an effective communication strategy in the following functions: to extend the planning time to find a suitable lexeme, to enhance the importance of a lexeme, to emphasize the length of an event, after an interruption, to eliminate uncertainty and to confirm the correctness of the co-speaker’s statement. They also reveal the speakers emotions, like his/her emotional shock, and are used as a part of the so-called conversational duet. The data include the transcripts of the interviews with 6 dialect speakers in the Brda/Collio region, western Slovenia.

Features of the dialogic speech development of senior preschoolers with mental retardation

2020 ◽  
pp. 140-146
Author(s):  
Elena A. Dyboshina ◽  
Lyudmila G. Shadrinа
Keyword(s):  
Mental Retardation ◽  
General Education ◽  
Children With Disabilities ◽  
Effective Communication ◽  
Speech Development ◽  
Preschool Age ◽  
Urgent Problem ◽  
Education Group ◽  
Different Types ◽  
Language Norms

The analysis of contemporary pedagogical studies, the practice of special pedagogy and psychology shows that the dialogic speech development of preschoolers with mental retardation continues to be an urgent problem in the field of education and upbringing of children with disabilities. We analyze the views of various researchers on the significance of the dialogic speech development of preschoolers. It is noted that despite the apparent simplicity of the dialogue, greater independence from language norms, participation in effective communication presents significant difficulties for children of this category. We also present an analysis of the results of our own diagnostic examination of dialogic speech of senior preschoolers with mental retardation. We reveal the features of performing three tasks by children of senior preschool age in the general education group and a group of children with mental retardation. Tasks revealed the ability of children to answer questions of different types, implement the plot using the characters’ dialogue, and request information. It turned out that children with mental retardation are characterized by a long “inclusion” in the task, poor vocabulary, use of simple phrases, and inability to update their speech and thought capabilities. At the same time, the obtained data allow us to outline a perspective in the development of dialogue of children.

scholarly journals Raka Riki sebagai Ujung Tombak Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Provinsi Jawa Timur

2019 ◽  
Vol 3 (2) ◽  
pp. 67-78
Author(s):  
Helmi Kurniawan ◽  
Redi Panuju
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Field Studies ◽  
Tourism Industry ◽  
Communication Strategy ◽  
Strategic Communications ◽  
Strategy Analysis ◽  
Industry Sector ◽  
Research Findings

This study aims to determine the communication strategy of the Culture and Tourism Office of East Java Province in utilizing the East Java Raka Raki. The communication strategy analysis by Berlo's SMCR theory (1960) and on the strategic communications approach. Data collection techniques in this research were carried out using field studies (interviews). The research findings show that the formulation of the communication strategy has fulfilled the vision and mission, opportunities and strengths, as well as fulfilling the long-term goals in making use of the East Java Raka Raki. This is supported by the implementation of a communication strategy for the Tourism Industry Sector of East Java Disbudpar with the support of IRARI which is a legal entity. Evaluation of communication strategies in carrying out East Java Raka Raki activities /programs is based on unplanned or unscheduled meetings, meetings are held once every 3 (three) months.

scholarly journals Komunikasi Efektif dalam Meningkatkan Literasi Kesehatan Mental

2020 ◽  
Vol 12 (2) ◽  
pp. 191
Author(s):  
Sarah Bryna Grace ◽  
Ade Gandha Kurnia Tandra ◽  
Mary Mary
Keyword(s):  
Mental Health ◽  
Health Literacy ◽  
Young People ◽  
Mental Health Literacy ◽  
Effective Communication ◽  
Communication Strategy ◽  
Community Activities ◽  
Significant Difference ◽  
Health Related ◽  
Audience Awareness

This article is the result of a communication study research on effective communication conducted by the Into The Light Indonesia community on improving the mental health literacy of young people in Jabodetabek. Mental health in Indonesia has not received enough attention, unlike physical health, so it is necessary to increase understanding of mental health. Since 2013, the Into The Light Indonesia community has been present as a community of young people working as a center for advocacy, study and education on suicide prevention and working on mental health issues in Indonesia. This study aims to reveal differences in mental health literacy levels between young people in Jabodetabek who participate and those who do not participate in Into The Light Indonesia community’s activities, reveal the relationship of effective communication with the delivery of mental health literacy related materials, and to evaluate the communication strategy of Into The Light Indonesia community. For this reason, the research method used is a convergent parallel mixed method, in which a quantitative approach by taking two independent samples (???? = 120) to fill out a questionnaire to compare the level of mental health literacy and measure the effectiveness of communication carried out, as well as a qualitative approach through interviews to identify and evaluate the activities carried out by the Into The Light Indonesia community. The results of this study indicate that statistically, there is no significant difference between the mental health literacy levels of participants and non-participants in the Into The Light Indonesia community activities. However, the results of the study show that effective communication significantly increases the level of mental health literacy. Into The Light participants also showed awareness and interest in finding out more mental health related information. In this study it can also be found that a communication strategy approach is needed by adopting local ways to increase audience awareness and interest, as well as quantitative evaluation with clear measurements to measure the achievement of the communication strategy objectives. Artikel ini merupakan hasil penelitian studi komunikasi mengenai komunikasi efektif yang dilakukan oleh komunitas Into The Light Indonesia dalam meningkatkan literasi kesehatan mental anak muda di Jabodetabek. Kesehatan mental di Indonesia masih belum mendapat cukup perhatian layaknya kesehatan fisik, sehingga diperlukan peningkatan pemahaman mengenai kesehatan mental. Sejak tahun 2013, komunitas Into The Light Indonesia hadir sebagai sebuah komunitas orang muda yang bergerak sebagai pusat advokasi, kajian, dan edukasi pencegahan bunuh diri dan berkecimpung pada isu kesehatan mental di Indonesia. Penelitian ini bertujuan untuk mengungkap perbedaan tingkat literasi kesehatan mental antara orang muda di Jabodetabek yang berpartisipasi dengan yang tidak berpartisipasi dalam kegiatan komunitas Into The Light Indonesia, mengungkap hubungan komunikasi efektif dalam penyampaian materi terhadap literasi kesehatan mental, dan mengevaluasi strategi komunikasi komunitas Into The Light Indonesia. Untuk itu, metode penelitian yang digunakan adalah metode campuran paralel konvergen, dimana pendekatan kuantitatif dengan mengambil dua sampel independen (???? = 120) untuk mengisi kuesioner untuk membandingkan tingkat literasi kesehatan mental dan mengukur efektivitas komunikasi yang dilakukan, serta pendekatan kualitatif melalui wawancara untuk mengidentifikasi serta mengevaluasi kegiatan-kegiatan yang dilakukan komunitas Into The Light Indonesia. Hasil penelitian ini menunjukkan bahwa secara statistik, tidak ada perbedaan yang signifikan antara tingkat literasi kesehatan mental partisipan dan nonpartisipan kegiatan komunitas Into The Light Indonesia. Namun, hasil penelitian menunjukkan bahwa komunikasi efektif meningkatkan tingkat literasi kesehatan mental secara signifikan. Terlihat juga adanya awareness dan interest untuk mencari informasi lebih banyak mengenai kesehatan mental pada partisipan kegiatan Into The Light Indonesia. Dalam penelitian ini juga dapat ditemukan bahwa diperlukan pendekatan strategi komunikasi dengan mengadopsi cara-cara lokal untuk meningkatkan awareness dan minat audience, serta evaluasi kuantitatif dengan measurement yang jelas untuk mengukur ketercapaiannya tujuan strategi komunikasi.

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