scholarly journals STRATEGI BRANDING PANTI SOSIAL (STUDI DESKRIPTIF KUALITATIF MENGENAI STRATEGI BRANDING UNIT INFORMASI DAN LAYANAN SOSIAL MERUYA)

2020 ◽  
Vol 7 (2) ◽  
pp. 157
Author(s):  
Dwi Ramayanti ◽  
Annisa Rachimi Rizka

Unit Infomasi dan Layanan Sosial (UILS) is a place for those of us who experience mental/mental disabilities to gather, share, and carry out various activities in a comfortable and friendly atmosphere. The lack of fostered residents at UILS Meruya indicates that the Social Services Unit cannot play a leading role while having a big vision of the eradication of psychotic problems in DKI Jakarta Province in a decent, normative and humane life. Branding strategy is needed to increase public awareness of a brand. This research was conducted to determine the branding strategy owned by UILS Meruya. The research method used in this study was a qualitative descriptive method. Qualitative descriptive method is a research procedure based on descriptive data, using analysis. The theoretical basis as a reference so that the focus of research by the facts in the field. The approach taken is by interview, observation, and literature study. Researchers, together with UILS Meruya stakeholders, have analyzed and formulated brand positioning, brand identity, and brand personality from UILS Meruya.

2019 ◽  
Vol 3 (1) ◽  
pp. 115-124
Author(s):  
A. A. Gde Putra Pemayun ◽  
I Wayan Suderana

This study examines "shifting social and economic structural community due to the rapid development of the tourism sector in Bentuyung Village, Bali." The purpose of this study is to find out and describe the shift in the social and economic structure of society due to the disruption of tourism in Bentuyung Village, Ubud, Bali. This is a qualitative descriptive method, using proportional sampling techniques consisting of Villas and Hotels Owners and communities directly involved in the tourism sector. Shifting social and economic structure is inseparable from the embryo of globalization that is felt in all sectors of people's lives. Globalization is the spread of values ??and certain cultures throughout the world. Things that need to be anticipated in order to be able to avoid the negative aspects of globalization are the development of the quality of Indonesian human beings through education. Providing life skills to be able to create creativity and independence. Cultivating a culture and attitude to global life. The results of the discussion show that the creation of a transparent and democratic government. Increasing global public awareness to promote the tourism sector as a leading sector and transform tourism unlike catalyst for changing more positive direction.


2017 ◽  
Vol 15 (2) ◽  
pp. 22-34
Author(s):  
Suerna Suerna

This research aims to examine in depth the role of women in two novel Garis Perempuan and Tempurung.  The role of women in the field of social, cultural, educational, and economic conteks. Then to compare all those roles and summed and find the relevance in education.This study used a qualitative descriptive method with a structural approach and the approach of comparative literature that discusses. 1) a description of each character, setting, and plot lines in the both novels. (2) the roles of women in the field of socio-cultural, educational, and economic,3) comparison of the role of women in the those two novels, (4) the relevance of the role of women in education. The research data in the form of a statement  contains of sentences or paragraphs include narrative, dialogue or monologue, as well as interviews with researcher colleagues.Novel Garis Perempuan and Tempurung tells about the struggle of women in playing their roles in various fields such as the social field of culture, education, and economics.In order to play those  roles they have to choose; worth of free choice or value. The role of women as mothers was found to be a figure or a model of all those women in struggle. Penilitian ini bertujuan untuk mengkaji secara mendalam peran perempuan dalam novel Garis Perempuan dan novel Tempurung. Peran perempuan dibidang sosial budaya, pendidikan, dan ekonomi, lalu membandingkan peran-peran tersebut kemudian menyimpulkan dan menarik relevansinya dengan pendidikan.Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan struktural dan pendekatan sastra bandingan yang membahas tentang (1) deskripsi masing-masing tokoh, latar, dan alaur novel Garis Perempuan dan novel Tempurung, (2) peran-peran perempuan dibidang sosial budaya, pendidikan, dan ekonomi, (3) perbandingan peran perempuan di dua novel, (4) relevansi peran perempuan dengan pendidikan. Data penelitian berupa pernyataan yang berupa kalimat atau paragraf yang berupa narasi, dialog, ataupun monolog, serta wawancara peneliti dengan rekan sejawat.Novel Garis Perempuan dan novel Tempurung mengisahkan tentang perjuangan perempuan dalam memerankan perannya diberbagai bidang seperti dibidang sosial budaya, pendidikan, dan ekonomi. Dalam rangka memerankan peran ini mereka harus memilih; pilihan senilai atau bebas nilai. Peran perempuan sebagai ibu ternyata dapat menjadi figur atau contoh dalam sebuah perjuangan.


2018 ◽  
Vol 3 (2) ◽  
pp. 223
Author(s):  
Haidar Fikri

Indonesia as state law has several problems which related to the various sector. Land is a sector where the conflict often occurs, so this problem had a very close relationship with the law. The land problems in Harjokuncaran village is not apart with farmer community life who fight for their land right.One form of resistance in Harjokuncaran village was the agrarian conflict that causing physical violence between TNI-AD (Army) and Harjokuncaran villagers. This study using social movement theory and conflict resolution, this theory was chosen to review about how to form farmers movement stage until its conflict resolution. The method used is a qualitative descriptive method as the data analysis form obtained in the field. The process to collect the data using: observation, literature study, interview, and documentation. The result showed that how the most important potential to bring up the movement as the result of complaint and disappointment faced by Harjokuncaran villagers. After the social movement occurred through this resistance, their existence had been recognized by Magelang Regency Government, therefore the government had tried as much as possible to give the best solution in order to create a peaceful life. In another word, there is a conflict resolution for this problem.


2019 ◽  
Vol 1 (2) ◽  
pp. 111-124
Author(s):  
Agus Yulianto

The purpose of this study is to describe the social attitudes and local beliefs of Dayak Bakumpai people found in the story of the Origin of the Barito River and Datu Pujung Building the Mosque. The problem found in this research is how the social attitudes and local beliefs found in Dayak Bakumpai folklore entitled The Origin of Barito River and Datu Pujung Building the Mosque. This study uses qualitative descriptive method with literature study technique. Based on the analysis, it can be seen that the social attitude of Dayak Bakumpai society represented in the folklore entitled Barito River Origin is as follows. 1) Maintaining the Mandate; 2) Loving the Beast; and 3) Mutual Help between Wives. The local beliefs contained in the story are the belief in the existence of a dragon that controls the underworld (water). The social attitude of Dayak Bakumpai people represented in the folklore titled Datu Pujung Membangun Masjid is as follows. 1) Never give up; 2) Do not count on other people; and 3) deliberation. The local beliefs contained in the story are the beliefs of the existence of the supernatural person or the name of the eldest. AbstrakTujuan penelitian ini adalah untuk mendeskripsikan sikap sosial dan kepercayaan lokal masyarakat Dayak Bakumpai yang terdapat dalam cerita Asal-usul Sungai Barito dan Datu Pujung Membangun Masjid. Adapun masalah yang terdapat dalam penelitian ini adalah bagaimanakah sikap sosial dan kepercayaan lokal yang terdapat dalam cerita rakyat Dayak Bakumpai yang berjudul Asal-usul Sungai Barito dan Datu Pujung Membangun Masjid. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik studi pustaka. Berdasarkan hasil analisis dapat diketahui bahwa sikap sosial masyarakat Dayak Bakumpai yang terepresentasikan dalam cerita rakyat yang berjudul Asal Mula Sungai Barito adalah sebagai berikut. 1) Menjaga Amanat; 2) Menyayangi Binatang; dan 3) Saling Membantu antara Sesama Warga. Adapun kepercayaan lokal yang terdapat dalam cerita tersebut adalah kepercayaan terhadap adanya naga yang menguasai alam bawah (air). Sikap sosial masyarakat Dayak Bakumpai yang terepresentasikan dalam cerita rakyat yang berjudul Datu Pujung Membangun Masjid adalah sebagai berikut. 1) Pantang menyerah; 2) Jangan memandaang remeh orang lain; dan 3) musyawarah. Adapun kepercayaan lokal yang terdapat dalam cerita tersebut adalah kepercayaan terhadap adanya manusia gaib atau yang diistilahkan dengan nama orang bunian.


2019 ◽  
Vol 32 (1) ◽  
pp. 13
Author(s):  
Chrisantya Angelita ◽  
Renhard Fernandus Manurung ◽  
Ni Made Yuni Sugiantari ◽  
Adinda Sanita Putri Khinari ◽  
Rochtri Agung Bawono

Uma Lengge building is traditional building in Bima District West Nusa Tenggara which functions as the residence of Mbojo tribe and place to store food. The study aims to analyze the characteristics and relation of Uma Lengge buildings with the social and cultural life of Maria Village. The approach used in this study is archaeological approach with qualitative descriptive method. The study began with collecting data through literature study, direct observation, and interviews. The trapezoidal part of the roof with legs, has two pieces of crossing each other at each end of the ridge with bamboo material. The door leads to Mecca. The front part of the house may not be faced with another houses. Uma Lengge has three main parts such as the foundation, the first floor and second floors. The building of Uma Lengge has links with social values such as the value of mutual cooperation, value of hospitality, value of deliberation, value of helping and cultural values in Ampa Fare ceremony and inter dowry ceremony. Bangunan Uma Lengge merupakan bangunan tradisional di Kabupaten Bima Nusa Tenggara Barat. Bangunan ini berfungsi untuk tempat tinggal masyarakat suku Mbojo sekaligus tempat menyimpan bahan makanan. Penelitian ini bertujuan untuk menganalisis karakteristik serta keterkaitan bangunan Uma Lengge terhadap kehidupan sosial dan kebudayaan masyarakat Desa Maria. Pendekatan yang digunakan adalah pendekatan arkeologi dengan metode deskriptif kualitatif. Penelitian dimulai dengan melakukan pengumpulan data melalui studi pustaka, pengamatan secara langsung di lapangan, melakukan wawancara untuk data penelitian melalui informan. Diperoleh data pada bagian atap bangunan berbentuk trapesium sama kaki serta memiliki dua buah wanga yang saling menyilang pada setiap ujung bubungan atap dengan bahan bambu. Bagian pintu bangunan arah hadap mengarah ke Mekah, bagian depan bangunan tidak boleh berhadapan dengan bagian depan bangunan di sekitar tetapi bertolak belakang terhadap bangunan lainnya. Bangunan Uma Lengge memiliki tiga bagian utama seperti bagian pondasi, lantai satu dan lantai dua sekaligus atap. Bangunan Uma Lengge memiliki keterkaitan dengan nilai sosial kehidupan masyarakat Maria seperti; nilai gotong royong; nilai silahturrahmi; nilai musyawarah; nilai tolong menolong dan keterkaitan pada nilai kebudayaan dalam kehidupan masyarakat Desa Maria seperti; upacara Ampa Fare dan upacara mengantar mahar.


2021 ◽  
Vol 2 (4) ◽  
pp. 81-88
Author(s):  
Tera Ummuttaufiqoh ◽  
Hendi Suhendraya Muchtar ◽  
Supyan Sauri

 The increasing number of street children in Subang Regency became a social problem that it raised questions about the government’s role in handling street children. The purpose of this research was to examine the policy and implementation of the Subang Regency Social Services program in fostering street children through vocational training, as well as to examine the problems of implementing vocational training, and what attempts were made toovercome these problems. The theory of constructivism supported this research because it was expected that street children would be able independently to form the knowledge that has been previously acquired and then combined it with the new knowledge gained in vocational training. This research procedure used a qualitative descriptive methodin the form of case study research. The results of the research on program policies and the implementation of vocational training for street children were not carried out directly at the Social Services, due to several problems, including limited budgets, Regional Regulations have not been published yet and inadequate infrastructure, so that it needed an attempt to overcome the problems that was collaboration with Ministry of Social Affairs that wasPPSBR institution (Panti Pemberdayaan Sosial Bina Remaja) which is located in several cities/districts. In conclusion, the policy of the Subang Regency Social Services program is not capable to realize coaching optimally through vocational training for street children.


Author(s):  
Resdianto Permata Raharjo ◽  
Maranita Anjarsari

This study aims to describe 1) the form of cohesion contained in the news Watching Sakinah Movies, UIN Yogyakarta Give Praise Students and 2) describing the forms of coherence contained in the news Watching Sakinah Film, Students of UIN Yogyakarta Give Praise. The subjects used in this study were news of watching Sakinah film, UIN Yogyakarta students giving praise, and the objects used were sentences containing grammatical cohesion, a form of lexical cohesion. The approach used in this study is a qualitative descriptive approach. The data in this study are sentences in the news of Watching Sakinah Movies, This student is a method of literature study. While the method of data analysis in this study is descriptive method analysis method, the method used to analyze and describe cohesion markers and analyze markers of coherence. Test The results of the study show that in the news of watching Sakinah films, UIN Yogyakarta Beri Pujian students have varied markers of cohesion and coherence in the Tebuireng Online news discourse. Cohesion markers were found to reference (3), substitution (1), ellipsis (2), conjunction (3), collocation (1), and markers of coherence found cause-effect relationships (2), relationship coherence suggestions — goals (1), coherence temporal relations (1), and coherence of causal relationships (1).


2018 ◽  
Vol 7 (1) ◽  
pp. 18
Author(s):  
Suciati Simah Bengi ◽  
Yusnizar Heniwaty ◽  
Dilinar Adlin

Abstract-This study discusses Guel dance learning media created in the form of postcards. Aims to be able to direct students in identifying, appreciating, and expressing dances of the Gayo area, especially Guel dance. Theories used in the research of packaging theory according to Cahyorini and Rusfian (2011: 28), theory of learning media according to Heinich in Susilana (2016: 06), and graphic media theory according to Susilana and Riyana (2016: 14) Packaging is a theory used for graphic design, in terms of producing the product, and the image media in the form of postcards used to make Guel dance material as a learning medium. The time of the study was conducted from August to October 2017. The research site was at Sanggar Renggali Jalan Merah Mege Hakim Bale Bujang Laut Tawar, Central Aceh District. The population of several artists Gayo and all members of Sanggar Renggali because learning Guel dance is a dance learning materials in schools in Takengon and Samples are 2 people Gayo artists and 2 dancers dance Guel. Data collection techniques include observation, interview, literature study, and documentation, and then analyzed by qualitative descriptive method. Based on research that has been done Guel dance is a tradition dance Gayo community that has been used as learning materials in the schools of Middle Secondary in Central Aceh district. Guel dance which is packed in the form of postcards as a medium of learning with menggunkana first step of planning is preparing the material, determining the location, selection of dancers, and prepare the facilities and infrastructure. The second step of implementation is taking photos, editing process, then the last step is the completion of postcards and final writing. And produces packaging of learning media of Guel dance that is in the form of postcard.  Keywords: Packaging, Guel Dance, Postcard Media


2018 ◽  
Vol 1 (3) ◽  
pp. 496
Author(s):  
ARIESA PANDANWANGI

Based on the geographical distribution of Nias, it is divided into 4 regions: North Nias, South Nias, East Nias, and West Nias. The focus areas of this research are traditional houses in South Nias, one of which is Omo Sebua (a noble house) in Bawomataluo village. The object of this study was chosen because the traditional house Omo Sebua is rich in traditional Nias decorative symbols on the parts of his house.The purpose of this research is to know the meaning of the symbol on the inside wall of Omo Sebua. This research using qualitative descriptive method with the approach of Visual language to read the symbol. The result of this research reveals that the special Visual language of Omo Sebua tells about the social status and daily life of the Nias people, namely the noble symbol. The symbol is inspired from important events at that time. The symbol also implies that anyone who visits should bow to homeowners. Keywords: Nias; Omo Sebua; symbols; visual Language


The number of hotels built closed to supported amenities such as malls are potential and attractive for visitors. They provides an easy accessibility to the several activities and pleasures such as shopping. This study is intended to discuss the accessibility aspect of Grand Mega Resort & SPA Bali Hotels with Bali Galeria Mall. The study used a qualitative descriptive method. The technique of collecting data uses interviews, observation and literature study. The results of this study shows that accessibility is a very important thing that became one factor for visitors to choose the hotel to be visited. Grand Mega Resort & SPA Bali Hotel was chosen by visitors because it has its own uniqueness because its concept that was built adjacent to the Mall Bali Galeria and other facilities. Keywords: Aksesibility, Hotel, Amenities


Sign in / Sign up

Export Citation Format

Share Document