scholarly journals PERSEPSI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEN GGUN A AN KEMBALI JASA EKSPEDISI MUATAN KAPAL LAUT

2008 ◽  
Vol 7 (2) ◽  
Author(s):  
Evianah .
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Analytical Tool ◽  
Service Users ◽  
Multiple Linear Regressions ◽  
Product Price ◽  
F Test ◽  
Physical Evidence ◽  
Place Promotion ◽  
Linear Regressions

The purpose of this of this research is to find out of marketing mixed perception on repurchase decision the EMKL companies. Analytical tool that the research employed was multiple linear regressions to know the effect of service users’ perception on the product, price, place, promotion, people, physical evidence, and process concerned with the repurchase decision the EMKL services. Hypotheses were verified by performing regression analysis (F-test) and partial testing (t-test). The result showed that the perception of service user on product, price, place, promotion, people, physical evidence, and process have significant effect on the repurchase decision. This could be seen from F-test of 10.884 larger than F table of 2.21. Thus, hypothesis starting that perception of the service users on product, price, place, promotion, people, physical evidence, and process had significant influence on repurchase decision the EMKL service was accepted.

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN KONSUMEN MEMBELI PADA RUMAH MAKAN KHAS KAILI JALAN TEMBANG DI KOTA PALU

2020 ◽  
Vol 2 (3) ◽  
pp. 199-206
Author(s):  
Pina Pina ◽  
Zakiyah Zahara ◽  
Nirwan Nirwan
Keyword(s):  
Significant Influence ◽  
Service Marketing ◽  
Marketing Mix ◽  
Multiple Linear Regressions ◽  
Product Price ◽  
Consumer Decision ◽  
Physical Evidence ◽  
Place Promotion ◽  
Linear Regressions

This research aims to know and analyze simultaneous and partial influence of service marketing mix (X), which consist of product (X1), price (X2), place (X3), promotion (X4), people (X5), physical evidence (X6), and process (X7) on consumer decision (Y) to buy at the Kailinese restaurant in Palu. Based on the result of multiple linear regressions, it is shown that service marketing mix consist of product, price, place, promotion, people, physical evidence, and process, simultaneously have significant influence on consumer decision to buy at the Kailiniese restaurant in Palu with the sig. value of 0,737 or 73,7 %. Partially, the study also shown that service marketing mix which consist of product, price, place, promotion, people, physical evidence, and process have significant influence on consumer decision to buy at the Kailinese restaurant in Palu with the sig. value of product = 0,559, price=0,085, place = 0,173, promotion = 0,042, people=0,201, physical evidence = 0,877, and process = 0,000. The most dominant variable that influences the decision of consumer is physical evidence. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel bauran pemasaran jasa (X) yang terdiri dari produk (X1), harga (X2), tempat (X3), promosi (X4), orang (X5), bukti fisik (6), dan proses (X7), secara simultan dan parsial terhadap keputusan konsumen (Y) membeli di restoran khas Kaili Palu. Berdasarkan hasil regresi linier berganda, mendapatkan bahwa variabel bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, bukti fisik, dan proses, secara bersamaan berpengaruh signifikan terhadap keputusan konsumen membeli di restoran kaili di Kota Palu. Dengan nilai pengaruh sebesar 0,737 atau 73,7%. Variabel bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, bukti fisik, dan proses secara parsial berpengaruh signifikan terhadap keputusan konsumen untuk membeli di restoran khas kaili di Kota Palu. Dengan nilai pengaruh sebesar: produk = 0559, harga = 0085, tempat = 0,173, promosi = 0,042, = 0.201 orang, bukti fisik = 0,877, dan proses = 0,000. variabel yang dominan mempengaruhi sebagian besar keputusan konsumen, variabel bukti fisik.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

2020 ◽  
Vol 11 (1) ◽  
pp. 1-18
Author(s):  
Debi Anastasia Manggoa ◽  
Markus Bunga ◽  
Ronald P C Fanggidae
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Place Promotion

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study are to use questionnaires. The population in this study was all people domiciled in Kupang City who had used online taxi bike of GrabBike. The technique sampling in this study using Non Probability Sampling with the method of Accidental Sampling, the sample used was 100 respondents .This research uses multiple linear regression analysis. The results show that the Product has a significant influence on the Consumer Purchasing Decisions, the Price has a significant influence on the Consumer Purchasing Decisions, the Place has no influence on the Consumer Purchasing Decisions, the Promotion has no influence on the Consumer Purchasing Decisions, the People has  no influence on the Consumer Purchasing Decisions, the Process has a significant influence on the Consumer Purchasing Decisions, and the Physical Evidence has a significant influence on the Consumer Purchasing Decisions. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Consumer Purchasing Decisions. Keywords : Marketing Mix (Product, Price, Place, Promotion, People, Process,  Physical Evidence) and Consumer Purchasing Decisions

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KANTOR PELAYANAN KEKAYAAN NEGARA DAN LELANG (KPKNL) PALU

2018 ◽  
Vol 4 (1) ◽  
pp. 11-24
Author(s):  
Ni Nyoman Suriani ◽  
Idris Azis ◽  
Mohammad Ali Murad
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Hypothesis Testing ◽  
Significant Influence ◽  
Research Approach ◽  
Multiple Linear Regressions ◽  
Physical Evidence ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Linear Regressions

The purposes of this research are: (1) to determine the influence of physical evidence, reliability, responsiveness, assurance, and empathy on customers’ satisfaction in the Office of State Property and Auction (KPKNL) Palu, (2) to determine the influence of physical evidence on customers’ satisfaction in the KPKNL of Palu (3) to determine the influence of reliability on customers’ satisfaction in the KPKNL of Palu, (4) to determine the influence of responsiveness on customers’ satisfaction in the KPKNL of Palu (5) to determine the influence of assurance on customers’ satisfaction in the KPKNL Palu, (6) to determine the influence of empathy on customer satisfaction in the KPKNL Palu. By using associative research approach, this study examines a sample of 39 customers. Data analysis technique used is multiple linear regressions. The results of hypothesis testing can be concluded that: (1) physical evidence, reliability, responsiveness, assurance, and empathy simultaneously have significant influence on customer satisfaction; (2) partially, physical evidence variable, reliability and responsiveness have non- significant influence on customer satisfaction; (3) assurance and empathy partially have significant influence on customer satisfaction.   Penelitian ini bertujuan untuk mengetahui: (1) Untuk mengetahui bukti fisik, kehandalan, daya tanggap, jaminan dan empati berpengaruh simultan terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu; (2) Untuk mengetahui bukti fisik berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu; (3) Untuk mengetahui kehandalan berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu, (4) Untuk mengetahui daya tanggap berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu, (5) Untuk mengetahui jaminan berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu, (6) Untuk mengetahui empati berpengaruh secara parsial terhadap kepuasan pelanggan pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu. Penelitian ini menggunakan dasar penelitian asosiatif. Pada penelitian asosiatif ini minimal terdapat dua variabel yang dihubungkan. Jadi penelitian asosiatif ini merupakan penelitian yang meneliti tentang hubungan antara dua variabel atau lebih dengan sampel 39 pelanggan. Teknik analisis data yang digunakan adalah regresi linear berganda. Hasil analisis dan pengujian hipotesis dapat disimpulkan bahwa: (1) berdasarkan hasil uji regresi diperoleh sig. F sebesar 0,001 < 0,05, yang dapat diartikan bahwa variabel bukti fisik, kehandalan, daya tanggap, jaminan dan empati berpengaruh secara simultan terhadap kepuasan pelanggan; (2) berdasarkan uji regresi diperoleh variabel bukti fisik, kehandalan dan daya tanggap secara parsial ada pengaruh tapi tidak signifikan terhadap kepuasan pelanggan; (3) berdasarkan uji regresi diperoleh variabel jaminan dan empati secara parsial berpengaruh signifikan terhadap kepuasan pelanggan.

scholarly journals SIKAP KONSUMEN TERHADAP PRODUK BUNDLING AGRIBISNIS

2017 ◽  
Vol 18 (1) ◽  
pp. 1
Author(s):  
Didi Junaedi ◽  
Anton Agus Setyawan ◽  
Soepatini Soepatini
Keyword(s):  
Significant Influence ◽  
Consumer Attitudes ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Multiple Linear Regressions ◽  
F Test ◽  
Hybrid Corn ◽  
Product Bundling ◽  
Linear Regressions

The objectives of the study are how to determine product bundling strategy andimplementation to Dekalb brand hybrid corn and Round-up brand herbicide. By analyzes how consumer attitudes toward buying intention in this regard farmers as buyer and retailers as products services. The data used is primary data. Primary data is obtained using 2 kind of respondents are retailers and farmers. The data obtained by distributed 30 questionnaires for retailers and 110 farmers in Grobogan. The descriptive statistic employed to analyzed data by using multiple linear regressions with t test, F test and coefficient of determination. The result showed that on retailers respondents attribute the product bundling has no significant influence to consumer buying intention but consumer attitudes significantly influence the buying intention. On the farmers respondents showed that attributes of the product bundling and consumer attitudes positive and significant influence to buying intention.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM MEMILIH RUMAH KOS DI SAMARINDA

2019 ◽  
Vol 3 (1) ◽  
pp. 114
Author(s):  
Sriwahyuni Paembong ◽  
Adisty Shabrina Nurqamarani ◽  
Eddy Soegiarto
Keyword(s):  
Linear Regression ◽  
Significant Influence ◽  
Public Interest ◽  
Analytical Tool ◽  
Price Promotion ◽  
Product Price ◽  
The Public ◽  
Physical Evidence ◽  
Boarding House ◽  
The City

This study aims to determine the effect of product, price, promotion, location, people, physical evidence and process on people’s Interest in Choosing Boarding Houses in Samarinda. Data were obtained from the results of the distribution of questionnaires. The population of this study is people in the city of Samarinda who are looking for boarding houses with a sample of 30 people. The analytical tool used is multiple linear regression in which the classical assumption has been done first. Based on the results of the study and discussion, there is a positive and significant influence between the product on people's interest in choosing a boarding house in samarinda. There is a positive but insignificant influence between the influence of price, promotion, location, people, physical evidence and process of the public interest in choosing a boarding house in Samarinda. From the results of this study, it is expected that boarding house owners can adjust the price of boarding houses with better facilities, do not provide prices that are not comparable to the facilities obtained by boarders who rent and can repair damaged boarding house facilities, so that the community or students have an interest in renting the boarding hous. For the next researcher, it is recommended to add more samples and other variables

ANALISIS FAKTOR-FAKTOR MINAT NASABAH MEMILIKI KARTU KREDIT BCA PADA PT. BANK CENTRAL ASIA CABANG MANGGA BESAR RAYA

2019 ◽  
Vol 11 (2B) ◽  
pp. 47
Author(s):  
Asna Manullang ◽  
Debih Arliana
Keyword(s):  
Central Asia ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Promotion Process

Tingkat pencapaian minat nasabah untuk memiliki kartu kredit BCA dipengaruhi oleh delapan kelompok variabel yang dikenal sebagai 8P yaitu Product, Price, Place, Promotion, Process, Physical evidence, People dan Produktivity and quality. Penelitian dilakukan di PT.Bank Central Asia, Jalan Mangga Besar Raya No. 128 Jakarta Pusat. Tujuan dari penelitian adalah untuk mengetahui bagaimana pengaruh faktor-faktor minat nasabah memiliki kartu kredit BCA. Penelitian ini menggunakan 2 metoda yaitu metoda deskriptif yaitu mengembangkan produk dan jasa yang sudah ada dan analisa kuantitatif dibagi menjadi dua analisa yang pertama analisa uji validitas dan analisa uji reabilitas. Data yang dianalisa yaitu analisis faktorfaktor yang menjadi daya tarik konsumen untuk memiliki kartu kredit BCA dapat dihitung dan diteliti langsung, data dianalisis dengan menggunakan SPSS versi 16.0. Responden telah mengisi 33 pertanyaan yang disebut dengan variabel dengan nilai skor dan dibagi berdasarkan kelompok sebagai faktornya. Hasil analisis dapat disimpulkan daya tarik konsumen untuk memiliki kartu kredit BCA ada 7 faktor utama. Faktor pertama Produk dengan nilai varians (11,74), faktor ke dua adalah Harga dengan nilai varians (10,73%), faktor ke tiga adalah Distribusi dengan nilai varians (8%), faktor ke empat adalah Promosi dengan nilai varians (7,77%), faktor ke lima adalah Proses dengan nilai varians (6,75%), faktor ke enam adalah Fisik dengan nilai varians (6,28%) dan faktor ke tujuh adalah Kualitas dengan nilai varians (5,76%). Faktor produk merupakan faktor yang paling mempengaruhi konsumen untuk memiliki kartu kredit BCA. Faktor ini dapat menerangkan keragaman data (varians) sebesar 11,74%. Dari beberapa analisis yang diperoleh bahwa faktor produk sangat berpengaruhi positif terhadap keputusan konsumen dalam memiliki kartu kredit BCA karena konsumen menginginkan produk yang baik agar dapat mempermudah transaksi dimana saja dan kapan saja. Kata Kunci: BCA, kartu kredit, Keputusan Nasabah

scholarly journals PENGARUH MODAL KERJA DAN LAMA USAHA TERHADAP PENDAPATAN USAHA TANAMAN HIAS DI DESA PETIGA KECAMATAN MARGA KABUPATEN TABANAN

GANEC SWARA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 280
Author(s):  
NI PUTU SUDARSANI
Keyword(s):  
Ornamental Plants ◽  
Analytical Tool ◽  
Ornamental Plant ◽  
Multiple Linear Regressions ◽  
Working Capital ◽  
Independent Variables ◽  
Level Of Significance ◽  
Linear Regressions ◽  
Two Independent Variables

   This study aims to determine the effect of working capital and business variables on the income of ornamental plant business in Petiga Village, Marga District, Tabanan Regency. This study takes a sample of 64 respondents. The analytical tool used is multiple linear regressions.   Based on the results of the calculation of SPSS 22.00, the calculated F value is 31,088 with a significance of F of 0,000. By using a 0.05 level of significance obtained F table value of 3.15, then F count (31.088)> F table (3.15), or the significance of F of 0.000 shows smaller than 0.05 so it can be concluded that the two independent variables i.e. working capital and length of business jointly influence the amount of income of ornamental plant business in Petiga Village, Marga Subdistrict, Tabanan Regency is accepted. Partially the working capital variable has a significant effect. While the duration of business influences the income of the business of ornamental plants in Petiga Village, Marga District, Tabanan Regency, but it is not significant

scholarly journals Pengaruh Kualitas Pelayanan dan Kompetensi Fiskus Terhadap Kepuasan Wajib Pajak

2019 ◽  
Vol 3 (2) ◽  
pp. 155-168
Author(s):  
Sitti Mispa
Keyword(s):  
Secondary Data ◽  
Total Sample ◽  
Analysis Data ◽  
Positive Influence ◽  
Primary Data ◽  
Multiple Linear Regressions ◽  
Price Promotion ◽  
Product Price ◽  
Linear Regressions ◽  
Dominant Influence

The purpose of the research were : 1) to analyze the influence mix marketing consisted product, price, promotion and location toward the satisfaction of customer at PT. Belian Cahya Utama in Makassar and 2) identify the most dominant variable in influencing toward the satisfaction of customer at PT. Belian cahya Utama in Makassar. The populations of the research were 117 customers of Housing Permata Indah Regency and Griya Bandara Permai in Makassar. Total sample were 90 customers. The research used primary data and secondary data. Method of analysis data used descriptive statistic analysis and multiple linear regressions using SPSS program. The result of the research showed that the variable product, price, promotion, and location gave the positive influence significantly toward the satisfaction of the customers at PT. Belian Cahya Utama in Makassar. Further, in partially, the research showed that the variable product, price, and location had the positive influence in satisfaction of customer while the variable of promotion did not. Moreover, the variable of product was the most dominant influence in satisfaction of customers. 

scholarly journals PENGARUH KINERJA LOGISTIK TERHADAP KINERJA OPERASIONAL PADA UKM ROTAN DI KOTA PALU

2015 ◽  
Vol 1 (2) ◽  
pp. 181-194
Author(s):  
Ardiansyah Ardiansyah ◽  
Husein Hi Moh Saleh ◽  
Suryadi Hadi
Keyword(s):  
Correlation Coefficient ◽  
Significant Influence ◽  
Hypothesis Test ◽  
Strong Relationship ◽  
Business Owners ◽  
Operational Performance ◽  
Reliability Test ◽  
Multiple Linear Regressions ◽  
Significance Level ◽  
Linear Regressions

The  aim  of  this  research  is  to  describe  the  influence  of  logistic  performance  on  operational performance  in  the  rattan  small-medium  business  in  Palu. Population  of  this  research  is  24  Rattan small-medium  business,  which  consists  of  24  business  owners  as respondents,  and  24  active employees. In total, the sample of this research is 48 people who selected with census method. Method of analysis  is  multiple linear  regressions  by  using  software  of  SPSS  for  Windows  Release  16.0. Hypothesis  test  shows  significance  level  of  α  =  0.05  and  reliability  test  using  the  coefficient  values shows cronbach  alpha  with  coefficient  of  α  =  0,60.  The  result  indicates that  logistic  performance simultaneously  have  significant influence  on  operational  performance,  with  adjusted  R-square  value of 46.4%. Partially, with the standard of α = 0.05, X1, X2 and X3 have significant influence on Y with sig. value of 0.033, 0.037 and 0.000 respectively. The correlation test shows a correlation coefficient by   0.706,  which  means that  the  variable  of  logistic  performance  has  a  strong  relationship with  the operational performance of 70.6%. Tujuan dari penelitian ini adalah untuk mendeskripsikan pengaruh kinerja logistik terhadap kinerja  operasional  pada  UKM  industri  rotan  di  Kota  Palu.  Populasi  dalam  penelitian  ini adalah 24 Usaha Kecil Menengah Rotan yang terdiri dari 24 pemilik usaha sebagai responden, dan  24 karyawan  aktif  sehingga  sampel  penelitian  ini  adalah  48  responden dengan teknik sampel yang  digunakan  adalah  Sensus.  Metode analisis  yang  digunakan  adalah  analisis regresi  linier  berganda  dengan menggunakan  perhitungan  dari  software  SPSS  for  Windows Release 16,0. Uji hipotesis yang digunakan memiliki tingkat signifikansi α = 0,05 dan untuk uji  reliabilitas  menggunakan  nilai  koefisien  alan  croanbach  dengan  koefisien  nilai  batas  α  = 0,60.  Hasil  penelitian  menunjukkan  bahwa  kinerja  logistik  secara  simultan  menghasilkan pengaruh  yang signifikan terhadap kinerja operasional, dengan nilai Adjust R-square sebesar 46,4%.  Secara  parsial  dengan  standar  α  =  0,05  hasil penelitian  X1,  X2  dan  X3  berpengaruh signifikan terhadap Y dengan sig masing-masing yaitu 0,033, 0,037 dan 0,000. Hasil korelasi tersebut  menunjukkan  koefisien  korelasi  sebesar  0,706  yang berarti  bahwa  variabel  kinerja logistik memiliki hubungan yang kuat dengan kinerja operasional sebesar 70,6%.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

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