Czynniki stymulujące i ograniczające zakup usług turystycznych biur podróży przez Internet
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The aim of the article was to identify ways to organize foreign tourist trips, as well as factors stimulating and limiting the purchase of tourist services via the Internet. The empirical material was collected mainly using a survey method, which consisted of two research techniques: a questionnaire survey and an analysis of the literature. Empirical research was carried out in 2016 among 141 tourists. The factors stimulating the purchase of tourist services via the Internet included: the possibility of comparing the offers of various tour operators and time saving, while the limiting factors were: lack of transaction security, unwillingness to enter personal data and the lack of negotiation and change of contract elements.
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2013 ◽
Vol 411-414
◽
pp. 2451-2457
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