scholarly journals REGULATIVE POTENTIAL OF MEDIA TEXTS’ HEADLINES (A STUDY OF THE ARTICLES FROM “ROSSIYSKAYA GAZETA”)

2021 ◽  
pp. 7-14
Author(s):  
Нина Сергеевна Болотнова
Keyword(s):  
Cognitive Activity ◽  
Language Game ◽  
Linguistic Knowledge ◽  
Special Role ◽  
Pragmatic Function ◽  
Media Texts ◽  
Effective Organization ◽  
Set Up ◽  
Rhetorical Questions

Введение. Изучение прагматики заглавий текстов разных стилей и жанров представляет интерес ввиду их особой роли в организации познавательной деятельности читателей и воздействия на массового адресата. Современная коммуникативно-когнитивная парадигма лингвистического знания нацелена на выявление средств и способов эффективной организации общения в разных сферах, включая массмедиа. Цель – выявление регулятивных возможностей заглавий разных типов в газетных статьях с точки зрения воздействия на массового адресата. Материал и методы. Исследование проведено на материале «Российской газеты» (№ 8393 за 2021 г.). Изучено 63 заглавия статей, размещенных на сайте «Российской газеты», c учетом содержания данных медиатекстов; обобщено 1 300 ответов 20 информантов – участников анкетирования. Работа выполнена в русле теории регулятивности, разработанной в коммуникативной стилистике текста. Результаты и обсуждение. Название отдельных статей входит как элемент в заголовочный комплекс медиатекстов «Российской газеты». Текст газетных публикаций на сайте сопровождается рубрикой, заглавием, анонсом, включает лид и указание на автора, содержит гиперссылки на другие медиатексты, фотографию, которая либо предшествует статье, либо представлена рядом с ней, выполняя иллюстративную и уточняющую функции. Установлено, что в большинстве названий доминирует воздействующая функция, связанная с привлечением внимания массового адресата, в остальных – информативная. Регулятивный потенциал названий медиатекстов в основном связан с побуждением читателей к чтению статей. Это происходит благодаря недоговоренности, смысловой многоплановости заглавий и создаваемой на этой основе интриге, привлечению внимания адресата на основе используемого в названиях приема обманутого ожидания за счет оксюморонов, употребления тропов, прецедентных текстов, языковой игры, риторических вопросов, требующих соучастия. Таким образом, спектр регулятивных средств и структур, представленных в названиях статей, позволяет стимулировать внимание читателей к знакомству с последующими за заглавием медиатекстами. По результатам опроса информантов их предположения о возможном содержании медиатекста на основе восприятия названия, как правило, не совпадали с реальным содержанием статей. Очевидно, что недоговоренность заглавий выполняет, прежде всего, прагматическую функцию и требует уточнения и дополнения в виде других сопровождающих медиатекст материалов, включая анонс и фотографии, отчасти восполняющих недостающую в названиях информацию. Выявлено, что стимулирующая роль названия определяется и установкой на целевую аудиторию, т. е. обоснована связь заглавия, стимулирующего последующее знакомство с медиатекстом, с целевой аудиторией, с фактором адресата, включая возраст потенциальных читателей и их интересы. Заключение. Предложенный подход к изучению прагматики названий как элементов медиатекста на основе теории регулятивности позволяет судить о некоторых закономерностях в организации познавательной деятельности массового адресата и эффективности типов заглавий, связанных с отражением актуальной тематики, критерием полезности для адресата, умеренной языковой оригинальности, созданием интриги за счет использования особых регулятивных средств и приемов. Полученные наблюдения представляют интерес для медиалингвистики и коммуникативной стилистики текста. Introduction. Study of texts’ headlines of different styles and genres in respect to their pragmatics is of interest in view of special role in organization of readers’ cognitive activity and influence on mass addressee. Up-to-date communicative and cognitive paradigm of linguistic knowledge aims to detecting of means and ways of effective organization of communication in different spheres including mass media. The aim of the article is detection of regulative facilities of different types of headlines in newspaper articles with relation to influence on mass addressee. The material and methods. The research was carried out on the material of «Rossiyskaya Gazeta» No. 8393, 2021 [https://rg.ru/gazeta/rg/2021/03/01.html]. 63 headlines of the articles from the site of “Rossiyskaya Gazeta” had been studied, taking into account the content of these media texts; 1300 responses from 20 informants – participants of the survey– had been summarized. The research is carried out in line with regulative theory, developed in communicative stylistics of text. Results and discussion. The title of individual articles is included as an element in the headline complex of media texts of the «Rossiyskaya Gazeta». The text of newspaper publications on the site is accompanied by column, headline, notice, it includes the first paragraph of material, indication to the author, it contains hyperlinks to the other media texts, a photo that is placed before the article or beside it to realize illustrative or qualifying function. It is determined that influence function dominates in most titles, and in the others – the informative one. Regulative potential of media texts headlines is connected mostly with a motive for readers to read the articles. This is due to lack of understanding, semantic versatility of headlines and intrigue that is set up on its basis, and attracting attention of addressee on the basis of method of disappointed affectation which is used in a title due to oxymoron, tropes, precedential texts, language game, rhetorical questions, that requires participation. Therefore, range of regulative means and structures in the articles’ headlines permits stimulating readers’ attention to introduction with next by the title media texts. Based on the results of a survey of informants, their assumptions about the possible media text’s content in line to perception of a title did not match as a rule with real information in the article. It is obvious, that the lack of understanding in the titles performs primarily a pragmatic function and requires clarification and addition in the form of other accompanying media text materials, including the notice and photographs, which partly fill in the information missing in the titles. It was detected that stimulating role of a title is determined by direction to primary audience, in other words the connection of a headline that stimulates the following introduction with media text with primary audience, and addressee factor including the age of potential readers and their interests is proved. Conclusion. The introduced approach to study pragmatics of headlines as the element of media text on basis of regulative theory allows to judge some regularities in organization of cognitive activity of mass addressee and efficiency of titles’ types, which are connected with reflection of actual themes, criterion of addressee profit, medium language originality, creation of intrigue due to usage of special regulative means and methods. The surveys are of interest for media linguistics and communicative stylistics of text.

scholarly journals LANGUAGE TOLERANCE AND PLAY ON WORDS IN MODERN POLITICAL ADVERTISING

2020 ◽  
Vol 1 (9(77)) ◽  
pp. 273-275
Author(s):  
Tamara Nykoliuk ◽  
Natalia Shkliaieva
Keyword(s):  
Political Party ◽  
Language Game ◽  
Political Advertising ◽  
Election Campaign ◽  
Self Presentation ◽  
Language Play ◽  
Graphical Language ◽  
Communication Space ◽  
Rhetorical Questions

The features of linguistic tolerance and the “play on words” in contemporary political advertising are explored in the article. Different interpretations of the tolerance concept are considered. The issue of tolerance-intolerance is updated. The concept of “communicative tolerance” is outlined and its necessity in the field of political advertising is clarified. Correct forms and means of political advertising are highlighted. The own communication space of the party HOLOS (translated as Voice) was identified, the communication of the ES (translated as European Solidarity) political party in the election campaign 2019 was analyzed. On the basis of posts in social networks there are revealed the tolerant forms of appeal, the questions, the deminitivs, that perform an emotional and evaluative function. The role of exclamatory, ninterrogative sentences in political advertising is investigated. The list of complementary statements, statements addressed to the voter and some instruments of self-presentation are highlighted. Two types of complimentary statements are qualified: those that convey a positive overall value and those with a metaphorized value. Complementary statements have been found to include those expressing the sender’s need for the addressee. A number of statements with an emotional tone have been identified. It has been found the usage of appeals with formulas which provoke the voter to act emotionally. The “play on words” as the tools for influencing on the recipient are explored. Emotional-evaluative vocabulary is analyzed, which expresses approval, criticism, sympathy and metaphors, through which the text receives originality. It’s found out that repeated rhetorical questions and appeals do stimulate communication. There are analyzed the lexems which are metaphorized in many combinations and receive new meaning. Political advertising highlights vocabulary, semantics, and phonetic-graphic ways of playing on words. An example of a phonetic-graphical language play is the use of the root “HOLOS” in many lexems. As an example of a lexical-semantic way of conducting a language game is the campaign “to take the Council under control” (“take into the arms”). The “play on words” is an example of constructive communication in political advertising, an alternative to anti-advertising. This is an example of a tolerant dialogue with a voter.

Development of Social and Economic Forecasting and Ideas of A. Anchishkin

2013 ◽  
pp. 143-155
Author(s):  
A. Klepach ◽  
G. Kuranov
Keyword(s):  
Economic Planning ◽  
Special Role ◽  
Economic Management ◽  
Economic Forecasting ◽  
Russian Economy ◽  
World Economic ◽  
Long Term Forecasting ◽  
Working Out

The role of the prominent Soviet economist, academician A. Anchishkin (1933—1987), whose 80th birth anniversary we celebrate this year, in the development of ideas and formation of economic forecasting in the country at the time when the directive planning acted as a leading tool of economic management is explored in the article. Besides, Anchishkin’s special role is noted in developing a comprehensive program of scientific and technical progress, an information basis for working out long-term forecasts of the country’s development, moreover, his contribution to the creation of long-term forecasting methodology and improvement of the statistical basis for economic analysis and economic planning. The authors show that social and economic forecasting in the period after 1991, which has undertaken a number of functions of economic planning, has largely relied on further development of Anchishkin’s ideas, at the same time responding to new challenges for the Russian economy development during its entry into the world economic system.

A reconnaissance of tropical resources during Revolutionary years: the role of the Paris Museum d'Histoire Naturelle

1991 ◽  
Vol 18 (3) ◽  
pp. 333-362 ◽  
Author(s):  
MADELEINE LY-TIO-FANE
Keyword(s):  
South Africa ◽  
Natural History ◽  
Scientific Research ◽  
Extensive Literature ◽  
War Of Independence ◽  
Leading Role ◽  
Scientific Principles ◽  
Set Up ◽  
Joseph Ii

SUMMARY The recent extensive literature on exploration and the resulting scientific advances has failed to highlight the contribution of Austrian enterprise to the study of natural history. The leading role of Joseph II among the neutral powers which assumed the carrying trade of the belligerents during the American War of Independence, furthered the development of collections for the Schönbrunn Park and Gardens which had been set up on scientific principles by his parents. On the conclusion of peace, Joseph entrusted to Professor Maerter a world-encompassing mission in the course of which the Chief Gardener Franz Boos and his assistant Georg Scholl travelled to South Africa to collect plants and animals. Boos pursued the mission to Isle de France and Bourbon (Mauritius and Reunion), conveyed by the then unknown Nicolas Baudin. He worked at the Jardin du Roi, Pamplemousses, with Nicolas Cere, or at Palma with Joseph Francois Charpentier de Cossigny. The linkage of Austrian and French horticultural expertise created a situation fraught with opportunities which were to lead Baudin to the forefront of exploration and scientific research as the century closed in the upheaval of the Revolutionary Wars.

The Role of The Students Association in The Promotion of Students' Speech Skills at The Khalid Bin Al Walid Institute at University of Muhammadiyah Mataram (ar)

2019 ◽  
Vol 7 (2) ◽  
pp. 59-72
Author(s):  
Erwin Erwin ◽  
Nasarudin Nasarudin ◽  
Husnan Husnan
Keyword(s):  
Student Organizations ◽  
Language Game ◽  
Qualitative Approach ◽  
The Media ◽  
Role Based ◽  
The University ◽  
Good Deeds ◽  
Speaking Skills

The purpose of this research is to explain the importance of the student organizations and describe their efforts to improve the speaking skills of students at the Mahad Khalid Bin Al Waleed at the University of Muhammadiyah Mataram. This research uses the qualitative approach with the descriptive type. The result shows the student organizations play an important role based on their objectives and functions. The objectives are to help the foundation and all parties in the Ma'had develop the students’ potential and qualification, and to be the place for the students to share their problems and complaints, while the functions are as one of the media to develop students’ quality, both the members of the non-member, and as the good examples and pioneers of any good deeds. The efforts done by student organizations in improving speaking skills are such as by making activities that lead to improving students' speaking skills like sticking vocabularies in each class and Friday activities such as language game, Arabic debate and short lecture.

METHODOLOGY OF PLAYING ACTIVITY IN REHABILITATION PRACTICE

2018 ◽  
Vol 28 (7) ◽  
pp. 2543-2548
Author(s):  
Petya Kasnakova
Keyword(s):  
Positive Emotions ◽  
Healing Process ◽  
Disease Process ◽  
Special Role ◽  
Thought Processes ◽  
Active Involvement ◽  
Movement Skills ◽  
Movement Training ◽  
Motor Movement

The games play a special role in rehabilitation practice. The positive emotions they cause in patients cannot be achieved by other methods and means of modern rehabilitation. The role of game playing activity in practice is crucial to the achievement of one of the important tasks in implementing rehabilitation measures, namely to evacuate the patient from the depressed mental state, to distract him from the disease process and to focus on mobilizing his healing powers. The mood, the emotional charge and the dynamics that the games create are particularly suited to awakening the patient's interest in the healing process, their attraction and their active involvement in the rehabilitation activities. The connection between the actions in the game and the movements in the analytical exercises accelerates the formation of motor habits, physical qualities and skills not only in children but also in adult patients with various pathological injuries. Rehabilitation games are suitable for all ages by enhancing the health of the occupants, developing their mental qualities, improving the activity of the vestibular, visual and motor analyzers. The basis of the motor movement training game methodology and the improvement of motor movement skills is the activation of the thought processes and emotional experiences, the development of the functions of the musculoskeletal system, the cardiovascular system and the respiratory system.

РОЛЬ КНИГИ В ВОСПИТАНИИ ПОЛИКУЛЬТУРНОЙ ЛИЧНОСТИ

2020 ◽  
pp. 58-60
Author(s):  
Замира Сейткожоева
Keyword(s):  
Computer Games ◽  
Human Life ◽  
Interpersonal Relationship ◽  
Special Role ◽  
Multicultural Personality ◽  
Younger Age ◽  
Bibliographic Data ◽  
Life Education ◽  
Different Cultures

Аннотация: В статье обращено внимание на исключительную роль книги в жизни человека, воспитание молодежи. Книга сопровождает человека всю жизнь. Однако в последние годы замечается снижение интереса к чтению книг. Отдается предпочтение компьютеру, играм, телевизору, слушанию музыки через наушники. Во избежание деградации личности, в воспитании грамотной, гуманной, толерантной личности необходимо приучать подрастающее поколение к вдумчивому чтению книг. Значительное место в развитии личности занимает внеклассное чтение, к которому нужно прививать интерес еще во время учебы в младшем возрасте. В мире особая роль принадлежит межличностным отношениям, формированию такой личности, которая могла бы жить в согласии с носителями разных культур. Для формирования поликультурной личности важная роль принадлежит культурному наследию, основу которого составляют книги. Ключевые слова: роль книги, гуманная личность, толерантная личность, библиографические материалы, указатели библиографических данных, справочная литература, поликультурная личность, внеклассное чтение, информатизация, интерес к чтению. Аннотация: Макалада адамдын жашоосундагы жаштарды тарбиялоодогу китептин өзгөчө мааниси, ролуна өзгөчө көңүл бурулган. Бир эле мезгилде, соңку жылдарда китептерибизге болгон адамдардын кызыгууларды төмөндөп бараткандыгы байкалган.Учурда поли- же ар кандай оюндарга, телевизор көрүүгө, кулакчын аркылуу модалуу музыка угууга, артыкчылык берилип жатат. Билимдүү, гумандуу толеранттуу инсанды тарбиялап чыгууга да, анын деградацияга кабылышынан сактап калыш үчүн, өсүп келе жаткан муундарды өзүнүн айкалыштыра алуусу менен китептерди берилип жана ой жүгүртүп алууга үйрөтүү- өтө зарыл талап болуп эсептелет. Инсандын онүгүндө окуудан тышкаркы окуунун маанилүү орду бар. Мындай окууга буга кызыгуусун өркүндөтүүнун башталгыч каласстардан тарта үйрөтүү абзел. Инсандар аралык байланыштар дүйнөдө өзгөчө орун ээлейт, алар башка маданий өкүлдөрү менен макулдуктулукта жашоого даяр. Полимаданиятту инсандын калыптанышына ар маданияттын мурасы өтө чоң ролду ойнойт, анын негизин китептер түзөт. Түйүндүү сөздөр: китептин мааниси жана ролу, гумандуу инсан, толеранттуу инсан, библиографиялык материалдар, библиографиялык маалыматтарды көрсөтүү сурантыла билүү адабияты, полимаданиятуу инсан, окуудан тышкаркы окуу,маалымдуулук, окууга кызыгуу The article draws attention to the exceptional role of the book in human life, education of young people. The book accompanies a person all his life. However, in recent years, there has been a decline in interest in reading books. Preference is given to a computer, games, TV, listening to music through headphones. In order to avoid degradation of the personality, it is necessary to accustom the younger generation to thoughtful reading of books. a significant place in the development of personality takes extracurricular reading, to which you need to instill interest even while studying at a younger age. In the world a special role belongs to interpersonal relationship, the formation of such a personality, who could live in harmony with speakers of different cultures. To form a multicultural personality an important role belongs to cultural heritage, the basis of which are books Keywords: the role of the book, humane personality, tolerant personality, bibliographic materials, indexes of bibliographic data, reference literature, multicultural personality, extracurricular reading, informatization, interest in reading.

Diet and Nutritional Interventions with the Special Role of Myo-Inositol in Gestational Diabetes Mellitus Management. An Evidence-Based Critical Appraisal

2019 ◽  
Vol 25 (22) ◽  
pp. 2467-2473 ◽  
Author(s):  
Enrique Reyes-Muñoz ◽  
Federica Di Guardo ◽  
Michal Ciebiera ◽  
Ilker Kahramanoglu ◽  
Thozhukat Sathyapalan ◽  
...  
Keyword(s):  
Diabetes Mellitus ◽  
Gestational Diabetes ◽  
Gestational Diabetes Mellitus ◽  
Metabolic Diseases ◽  
Nutritional Intervention ◽  
Attractive Alternative ◽  
Special Role ◽  
Dose Frequency ◽  
Nutritional Interventions

Background: Gestational Diabetes Mellitus (GDM), defined as glucose intolerance with onset or first recognition during pregnancy, represents one of the most common maternal-fetal complications during pregnancy and it is associated with poor perinatal outcomes. To date, GDM is a rising condition over the last decades coinciding with the ongoing epidemic of obesity and Type 2 Diabetes Mellitus (T2DM). Objective: The aim of this review is to discuss the role of diet and nutritional interventions in preventing GDM with the explanation of the special role of myo-inositol (MI) in this matter. Methods: We performed an overview of the most recent literature data on the subject with particular attention to the effectiveness of diet and nutritional interventions in the prevention of GDM with the special role of MI. Results: Nutritional intervention and physical activity before and during pregnancy are mandatory in women affected by GDM. Moreover, the availability of insulin-sensitizers such as different forms of inositol has dramatically changed the scenario, allowing the treatment of several metabolic diseases, such as those related to glucose dysbalance. Although the optimal dose, frequency, and form of MI administration need to be further investigated, diet supplementation with MI appears to be an attractive alternative for the GDM prevention as well as for the reduction of GDM-related complications. Conclusion: More studies should be conducted to prove the most effective nutritional intervention in GDM. Regarding the potential effectiveness of MI, further evidence in multicenter, randomized controlled trials is needed to draw firm conclusions.

The Role of Lipids and Membranes in the Pathogenesis of Alzheimer's Disease: A Comprehensive View

2018 ◽  
Vol 15 (13) ◽  
pp. 1191-1212 ◽  
Author(s):  
Botond Penke ◽  
Gábor Paragi ◽  
János Gera ◽  
Róbert Berkecz ◽  
Zsolt Kovács ◽  
...  
Keyword(s):  
Alzheimer’S Disease ◽  
Alzheimer's Disease ◽  
Signaling Pathways ◽  
Membrane Lipids ◽  
Specific Protein ◽  
Dietary Factors ◽  
Lipid Signaling ◽  
Special Role ◽  
Aβ Peptides

Lipids participate in Amyloid Precursor Protein (APP) trafficking and processing - important factors in the initiation of Alzheimer’s disease (AD) pathogenesis and influence the formation of neurotoxic β-amyloid (Aβ) peptides. An important risk factor, the presence of ApoE4 protein in AD brain cells binds the lipids to AD. In addition, lipid signaling pathways have a crucial role in the cellular homeostasis and depend on specific protein-lipid interactions. The current review focuses on pathological alterations of membrane lipids (cholesterol, glycerophospholipids, sphingolipids) and lipid metabolism in AD and provides insight in the current understanding of biological membranes, their lipid structures and functions, as well as their role as potential therapeutic targets. Novel methods for studying the membrane structure and lipid composition will be reviewed in a broad sense whereas the use of lipid biomarkers for early diagnosis of AD will be shortly summarized. Interactions of Aβ peptides with the cell membrane and different subcellular organelles are reviewed. Next, the details of the most important lipid signaling pathways, including the role of the plasma membrane as stress sensor and its therapeutic applications are given. 4-hydroxy-2-nonenal may play a special role in the initiation of the pathogenesis of AD and thus the “calpain-cathepsin hypothesis” of AD is highlighted. Finally, the most important lipid dietary factors and their possible use and efficacy in the prevention of AD are discussed.

The N-pattern

2018 ◽  
Author(s):  
Martin Maiden
Keyword(s):  
Special Role ◽  
Third Person ◽  
Verb Meaning

The chapter presents the role of stress and stress-related vocalic differentiation in creating a pattern of root allomorphy (the N-pattern), which distinguishes the singular and third-person forms of the present indicative and subjunctive, and of the imperative, from the rest of the paradigm. It is shown how numerous innovatory patterns (including suppletion, defectiveness, heteroclisis, and periphrases) replicate this pattern in diachrony. The possible role of markedness or of residual phonological conditioning is critically considered. It is suggested that the verb meaning ‘go’ may have played a special role. The independence of the N-pattern from extramorphological conditioning is reaffirmed.

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