scholarly journals O Impacto das Mídias Sociais Digitais na Comunicação Organizacional das Empresas

2014 ◽  
Vol 6 (1) ◽  
pp. 53-82
Author(s):  
Fernanda Martins Romano ◽  
Paula Chimenti ◽  
Marco Aurelio De Souza Rodrigues ◽  
Luiz Felipe Hupsel Vaz ◽  
Roberto Nogueira
Keyword(s):  
Social Media ◽  
Organizational Communication ◽  
Exploratory Study ◽  
Communication Strategy ◽  
Web Based ◽  
Communication Processes ◽  
Depth Interviews

This study investigates the impacts caused by the adoption of the so-called digital social media on strategy and on organizational communication processes of Brazilian companies. To this exploratory study´s effect, key organizational communication executives of varied sectors, large-sized companies were interviewed. The 11 in-depth interviews were based on a semi-structured script and processed applying NVivo software. Results revealed the yet incipient adoption of digital social media in organizational communication strategy shaped in the form of a process undergoing evolution thus posing a corporate challenge. The absence of knowledge concerning platform dynamics, of benchmarks and of specialized professionals were mentioned by interviewees as factors that inhibit said adoption. Despite declaring that digital social media is an irreversible phenomenon, executives fear the potential amplification of communication crises, when sprung from web-based blunders. 

Diffusion of disinformation: How social media users respond to fake news and why

Journalism ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 381-398 ◽  
Author(s):  
Edson C Tandoc ◽  
Darren Lim ◽  
Rich Ling
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
National Survey ◽  
Exploratory Study ◽  
Interpersonal Relationship ◽  
Sequential Design ◽  
Fake News ◽  
Mixed Methods Approach ◽  
Explanatory Sequential Design ◽  
Depth Interviews

This exploratory study seeks to understand the diffusion of disinformation by examining how social media users respond to fake news and why. Using a mixed-methods approach in an explanatory-sequential design, this study combines results from a national survey involving 2501 respondents with a series of in-depth interviews with 20 participants from the small but economically and technologically advanced nation of Singapore. This study finds that most social media users in Singapore just ignore the fake news posts they come across on social media. They would only offer corrections when the issue is strongly relevant to them and to people with whom they share a strong and close interpersonal relationship.

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 1 (3) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

scholarly journals Organizational Communication and Invisibility Strategies and Reducing/Targeting Social Media Visibility

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Diego Wander Santos Da Silva ◽  
Rudimar Baldissera
Keyword(s):  
Social Media ◽  
Organizational Communication ◽  
Public Interest ◽  
Symbolic Interactionism ◽  
Digital Communication ◽  
Empirical Level ◽  
The Face ◽  
Media Research ◽  
Social Media Research ◽  
Depth Interviews

This article begins with discussions about organizational communication, especially in the context of social media. Research in this field tends to emphasize “visibility” as the only desire of organizations in online environments. However, “strategies of invisibility” are also paths adopted by organizations in situations of risk or in the face of the apparent advance of guidelines that contradict the way they expect to be recognized. Our aim is to understand the strategies of organizations in situations requiring invisibility and reducing/targeting visibility on social media. The discussions refer to symbolic interactionism, which is the epistemic foundation of this research. On an empirical level, we conducted in-depth interviews with 17 professionals working in digital communication agencies. The results form a map of strategies for invisibility and reducing/targeting visibility, which indicates the professionalization and several consequences of these processes and resources. Our understanding is that such strategies need discussion in the light of notions of public interest, conformity, and ethics, as the prospect of concealment may represent the non-visibility of issues relevant to society that are losing emphasis, given the refinement of these processes and resources.

Trailers as mediatized performances: Investigating the use of promotional videos among Italian contemporary theatre artists

2022 ◽  
Vol 10 (1) ◽  
pp. 77-95 ◽  
Author(s):  
Stefano Brilli ◽  
Laura Gemini
Keyword(s):  
Social Media ◽  
Economic Efficiency ◽  
Exploratory Study ◽  
Performing Arts ◽  
Communication Strategies ◽  
Contemporary Theatre ◽  
Academic Literature ◽  
Performance Artists ◽  
Theatre Companies ◽  
Depth Interviews

In the theatre sector, many companies, festivals and theatres have integrated promotional videos into their communication strategies. This recent development is undoubtedly due to the rise of social media and the increasing accessibility of video technologies, but also to the need for theatre companies to publicize their work in a media that combines creative autonomy with economic efficiency. Despite this widespread use, trailers in the performing arts have received little attention in academic literature. This article offers the first, exploratory study on the use of promotional videos in the field of contemporary theatre in Italy and on the connections between the current creation of digital promotional clips and the heritage of the Italian video-theatre. Through in-depth interviews with sixteen of the leading Italian companies, this research aims to bring out the role theatre trailers play for performance artists.

STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Nikon Andalas Putra Nuryadin ◽  
Sri Andayani ◽  
Ute Chairus Nasution
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Communication Strategies ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Business World ◽  
Place Promotion ◽  
Depth Interviews

This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer

scholarly journals Two-Way Symmetrical Communication Pattern: Company Strategy to Build Engagement Through Social Media

2021 ◽  
Vol 13 (2) ◽  
pp. 271
Author(s):  
Chyntia Novy Girsang ◽  
Dorien Kartikawangi
Keyword(s):  
Social Media ◽  
Corporate Strategy ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Company Strategy ◽  
And Behavior ◽  
Symmetrical Communication ◽  
Depth Interviews

Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desaining relevant content to everyday life, using creative visual desain tailored to target audience, put audience in an equal position, create simple messages and insert questions so that it can further encourage two-way communication. Researchers also found that in building engagement, company effectively implement symmetrical communication by building interaction, dialogue, reciprocal communication, and trying to always respond the incoming messages. In this case, engagement that is formed is at the intermediate level or at the level of individual analysis which concluded from interaction results and cognitive, affective and behavior engagement of followers on Instagram. Engagement melalui media sosial memainkan peran yang signifikan dalam pengelolaan pemangku kepentingan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi perusahaan dalam membangun engagement melalui pola komunikasi simetris dua arah pada konten media sosial Instagram, serta engagement yang terbentuk. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dengan studi kasus pada Instagram Sinar Mas. Pengumpulan data primer dilakukan dengan wawancara mendalam, sedangkan data sekunder diperoleh dari observasi terhadap Instagram Sinar Mas. Data dianalisis dengan menggunakan konsep komunikasi simetris dua arah dan tingkat keterlibatan. Hasil penelitian menunjukkan bahwa strategi perusahaan untuk membangun engagement adalah dengan merancang konten yang relevan dengan kehidupan sehari-hari, menggunakan visual desain kreatif yang disesuaikan dengan target khalayak, menempatkan khalayak dalam posisi yang setara, membuat pesan yang sederhana dan menyisipkan pertanyaan sehingga dapat lebih mendorong komunikasi dua arah. Peneliti juga menemukan bahwa dalam membangun engagement, perusahaan menerapkan komunikasi simetris dengan membangun interaksi, dialog, komunikasi timbal balik, serta berusaha untuk selalu merespon pesan yang masuk. Dalam hal ini, engagement yang terbentuk berada pada tingkat menengah, yaitu pada tingkat analisis individu berdasarkan interaksi dan keterlibatan secara kognitif, afektif dan perilaku dari pengikut  Instagramnya.

The Impact of Technology in Organizational Communication

2009 ◽  
pp. 198-217
Author(s):  
Roberta Cuel ◽  
Roberta Ferrario
Keyword(s):  
Organizational Communication ◽  
Workflow Management ◽  
Philosophical Tradition ◽  
Constructive Approach ◽  
Web Based ◽  
Communication Processes ◽  
The Social ◽  
Impact Of Technology ◽  
The Impact

In this chapter a case study is presented, in which the ethnomethodological approach is used to analyze the impact of the implementation of an information system, called Sispes, on organizational communication processes in the residence for elderly Giovanelli (Italy). Sispes is a Web-based platform which sustains communication processes and knowledge management according to a customized workflow management system. Adopting structuration theories in the analysis of the case study, and taking inspiration from the philosophical tradition, especially in epistemology and in the analytic philosophy of law, an innovative perspective is adopted, which specifically acknowledges the role played by the communication processes in shaping both the attitudes of the involved actors and the social reality in which they are immersed. According to this perspective, three types of communication processes are presented, namely the normative, descriptive and constructive approach. These latter are then applied to a concrete case study.

“WHY WOULD SOMEONE INTENTIONALLY LIE?”: ASSESSING THE CREDIBILITY OF CANCER (MIS)INFORMATION ON FACEBOOK

2019 ◽  
Vol 2019 ◽  
Author(s):  
Yonaira M Rivera ◽  
Katherine C Smith ◽  
Meghan B Moran
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Media Campaigns ◽  
The Past ◽  
Education Levels ◽  
Health Related ◽  
Cancer Screening And Prevention ◽  
Verification Process ◽  
Screening And Prevention ◽  
Depth Interviews

As misinformation on social media continues to proliferate, scholars are increasingly calling for explorations of the negative ramifications of health-related misinformation on health outcomes. In 2018, 96% of the top 100 shared health articles were shared on Facebook; 51% of these had neutral to poor credibility. This exploratory study seeks to understand how U.S. Latinos assess the credibility of the cancer screening and prevention information (CPSI) they engage with on Facebook. Through semi-structured in-depth interviews, participants (n=20) accessed their Facebook account alongside the researcher, typed “cancer” in the search bar, and discussed cancer-related posts they engaged with during the past 6-12 months. If a participant engaged with CPSI, the researcher asked questions regarding if and how participants assessed the credibility of the information. Computer screen and audio were recorded for analysis. Interviews are being analyzed thematically, and CPSI via content analysis. Preliminary findings suggest most CPSI engagement comes from Facebook Friends and Groups that at times share unreliable information (e.g. foods claiming cancer prevention/curative properties). Participants with higher education levels were more likely to verify information via outside sources, while others looked for cues within the post to assess credibility (i.e. being shared by a reputable news agency). However, most individuals rely on heuristics (post virality, cultural associations, testimonies) to assess information credibility, rather than a verification process. These findings can assist in developing social media campaigns to counteract health misinformation. Findings also raise broader questions regarding Facebook’s role/responsibility in regulating and monitoring its platform’s health misinformation.

scholarly journals PODCASTER’S AWAL MINGGU COMMUNICATION STRATEGY IN CREATING PODCAST CONTENT ON THE SPOTIFY

2020 ◽  
Vol 3 (2) ◽  
pp. 148-156
Author(s):  
Gina - Sundari ◽  
Veny Purba
Keyword(s):  
Social Media ◽  
Communication Theory ◽  
Communication Strategies ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Case Study Method ◽  
Digital Platform ◽  
The Right ◽  
Depth Interviews

Podcasts are now developing and much averred by millennials. The ease in producing podcasts makes people participate in making podcasts, so anyone can become a podcaster. The most widely used digital platform to listen to podcasts today is the Spotify platform. The purpose of this research is to find out how the communication strategy used by podcaster’s in creating podcast content on the Spotify digital platform. This research uses a qualitative approach with a case study method, and data collected from in-depth interviews and observations. The case study was conducted on the Podcast Awal Minggu. The analytical theory used in this study of Harold D. Laswell's communication theory and new media's theory. The results of this study are communication strategies used by the podcaster’s Awal Minggu : (1) consistent (2) conducting promotions using social media assets that are owned by the right hat and topic or can be called social climbing (3) collaboration is also carried out so that get followers. Collaboration is an important element for stealing followers.

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