scholarly journals TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Armiani Armiani ◽  
Basuki Basuki ◽  
Noorlailie Suwarno
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Product Quality ◽  
New Product Development ◽  
Digital Technology ◽  
Business Strategy ◽  
Global Market ◽  
Online Marketing ◽  
Business Strategies ◽  
Analysis Tool

The use of digital technology (e-commerce and social media) can increase the influence business strategy on the MSME performance. This study aims to examine digital technology in mediating the effect business strategy on the MSME performance. This study uses a quantitative approach with an explanatory research design, observation and questionnaire methods, with purposive sampling on halal certified and labeled food products, MSME that transact business using e-commerce and social media 2017-2019 in NTB, a sample 650 MSME with a response rate 536 MSME. The analysis tool used is SmartPLS. The findings show that digital technology partially mediates business strategy on the performance MSME. Digital technology is an intermediary variable that is able to be competitive in the global market, because MSME can do online marketing, so that their products can be recognized and can increase sales. The business strategy applied is the cost leadership strategy in terms; dominant commodity produc, production process using traditional tools, new product development, at least cooperation with resellers. Financial performance has increased sales and operating profit, non-financial performance has increased; Product quality, product quality, production target services and provide information about effectiveness, the use of digital technology in business strategies to improve the MSME performance.

scholarly journals RELATIONSHIP BETWEEN FAMILY OWNERSHIP, AGENCY COSTS TOWARDS FINANCIAL PERFORMANCE AND BUSINESS STRATEGY AS MEDIATION

2018 ◽  
Vol 19 (0) ◽  
pp. 49-58
Author(s):  
Enni Savitri
Keyword(s):  
Financial Performance ◽  
Business Strategy ◽  
Agency Costs ◽  
Stock Exchange ◽  
Partial Least Square ◽  
Least Square ◽  
Business Strategies ◽  
Family Ownership ◽  
Manufacturing Companies ◽  
The Relationship

This study investigates the relationship between family ownership, agency costs, financial performance, and companies’ business strategies. The targeted population of this study were all 143 manufacturing companies listed on the Indonesia Stock Exchange (IDX) during 2007–2014. About 31% (45) of these manufacturing companies are family companies. The hypotheses were tested using the partial least-square (PLS) method. Our findings reveal that the companies’ business strategies are not affected by the family ownership. Family ownership and business strategies influence companies’ financial performance. Agency costs influence business strategy and financial performance, and this shows that agency costs contribute to both the increase and decrease of financial performance. Business strategy mediates the relationship between family ownership and financial performance. This shows that family companies do not concentrate on financial goals but rather on the sustainability. Business strategy influences the relationship between agency costs and financial performance. This shows that funds can be redistributed in the course of business strategy planning, which will, in turn, improve the company’s development.

scholarly journals Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang]

2019 ◽  
Vol 2 ◽  
pp. 242
Author(s):  
Tutik Sulistyowati ◽  
Nur Hayatin ◽  
Gita I. Marthasari ◽  
Hidayah B. Qur'ani
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Online Marketing ◽  
Market Place ◽  
Information And Communication ◽  
Online Stores ◽  
Ict Training ◽  
Medium Enterprises ◽  
Women Entrepreneur

The insufficiency of understanding of ICT (Information and Communication Technology) among woman entrepreneur in Indonesia is a problem that needs to be resolved. Because Indonesia has the potential to develop business through e-commerce. At present, there are many small and medium enterprises, especially those spread in Malang Regency, dominated by women as business actors. However, they have difficulties in marketing products, especially online marketing. To overcome this problem, we proposed a training program to improve the understanding of ICT for women entrepreneur, especially who is a member of Aisyiyah Organization in Malang. This program will provide ICT training as well as mentoring. Output targets of this program are: 1) partners are able to manage online stores independently; and 2) partners can market their products online through web media, social media, and market place. The material to be provided includes: an introduction to the internet, creating e-mail, marketing through social media, marketing through the market place, and marketing through online web shops. Through the program, the knowledge and skills of women entrepreneur of Aisyiyah Malang can increase so that they can become capital to be more competitive, especially in entering the global market.

scholarly journals Perancangan sistem informasi strategik pada ukm xyz untuk memaksimalkan pemasaran dan efisiensi biaya

2017 ◽  
Vol 21 (2) ◽  
Author(s):  
Elizabeth Elizabeth ◽  
Agus Zainul Arifin
Keyword(s):  
Business Intelligence ◽  
Business Strategy ◽  
Management Strategy ◽  
Management Strategies ◽  
Online Marketing ◽  
Business Strategies ◽  
It Management ◽  
Strategy Analysis ◽  
Analysis Tools ◽  
It Strategic Planning

The goal of writing this research is to Maximize Marketing Through E-Commerce Small Mediun Enterprise (SME) XYZ. The structure of composing this research is refers of methodology IT Strategic Planning which created by John Ward and Peppard in the book The Strategic Management of Information Systems (2016). The analysis start with company’s condition using internal analysis tools such as SWOT and external analysis tools such as PEST and Porter Analysis, Internal Environment IS/IT, External Environment IS/IT. The result of the analysis are then processed and later generate initiatives in form of IS Business Strategies, IS/IT Management Strategies, and IT Strategies. From that analysis result can take a summary and recommend for IS Business Strategy are create Website E-Commerce with Cloud Computing Cozy and integrated with BI (Business Intelligence) Google Analytics, Install SMS Gateway Gammu, and optimalize online marketing with social media. For IS/IT management strategy are analysis cost and benefit from this project. IT Strategy analysis are recommend software and IT Roadmap.

scholarly journals Analisis Perbandingan Kinerja Perusahaan Pengakuisisi Sebelum dan Sesudah Akuisisi Pada Tahun 2016

2020 ◽  
Vol 8 (4) ◽  
pp. 1146
Author(s):  
Angdriani Puspita Dewi ◽  
Ulil Hartono
Keyword(s):  
Financial Performance ◽  
Global Market ◽  
Performance Ratio ◽  
Business Strategies ◽  
Rank Test ◽  
Distributed Data ◽  
Current Ratio ◽  
Return On Equity ◽  
Analytical Technique ◽  
Before And After

The expansion was one or other business strategies which every company typically do to compete in the global market. The successful acquisition was assessed based on the acquiring company’s financial performance ratio between before and after the acquisition. The function of this paper to analyze the financial performance of acquiring company’s who perform an acquisition in 2016 period which is proxied with the ratio finance Current Ratio (CR), Debt to Equity (DER), Debt to Asset (DAR), Return on Equity (ROE), and Return on Asset (ROA). The analytical technique used was the Paired Sample T-test for normally distributed data and the Wilcoxon Sign Rank Test for abnormally distributed data. Based on the outcome of the analysis develop that company’s financial performance as intended by financial ratios are Current Ratio (CR), Debt to Equity (DER), Debt to Asset (DAR), Return on Equity (ROE), and Return on Assets (ROA) not significantly different after the acquiring considered to before the acquiring. This research proves that the acquisition strategy does not always guarantee an increase in a company’s financial performance after acquiring.

scholarly journals Business Strategies and Digital Marketing Management in Desa Prima Sleman SMEs

2021 ◽  
Vol 1 (3) ◽  
pp. 285-291
Author(s):  
Yuni Istanto ◽  
Dyah Sugandini ◽  
Gunawan Nusanto ◽  
Windy Anindya Pamuji ◽  
Trestina Ekawati
Keyword(s):  
Product Quality ◽  
Digital Technology ◽  
Marketing Strategies ◽  
The Other ◽  
Marketing Management ◽  
Digital Marketing ◽  
Business Strategies ◽  
Research Approach ◽  
Marketing Performance ◽  
Depth Interview

This review expects to give knowledge to SMEs in Sleman regarding how organizations seeking different techniques approach this advanced promoting issue. A definitive objective is to help SMEs in Sleman in the productive and viable execution of the system embraced by their organizations. The technology provided to SMEs planned in this research is a digital technology for product marketing and improving product quality and production. The population in this study were all SME's in Sleman. The census did sampling. The research approach is made by survey, observation, FGD, and in-depth interview. The overall hypothesis in this study is positively and significantly supported. The research that has been done shows that SMEs in Sleman have a marketing performance that is influenced by the types of digital marketing strategies and strategies. On the other hand, the performance of SMEs is influenced by marketing performance.

Analisa Pembeli Kuliner Terhadap Pembaharuan Informasi Melalui Media Sosial Di Kota Pekanbaru

2017 ◽  
Vol 1 (2) ◽  
pp. 122-130
Author(s):  
Sukri Sukri ◽  
Diki Arisandi
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Information Quality ◽  
Small And Medium Enterprises ◽  
Positive Influence ◽  
Online Marketing ◽  
Business Strategies ◽  
Media Selection ◽  
Collection Method ◽  
Medium Enterprises

Micro Small and Medium Enterprises for Culinary product can easily found in Pekanbaru. One of the business strategies to sell the culinary product was by using social media such as Facebook, twitter, instagram, WeChat, Blackberry Messenger, Whatsapp, etc. This strategy was called as online marketing. Online marketing is considered more efficient and effective, also can be done anywhere. This Research is discussed about the analysis of culinary customers on the renewal of information through social media by using SEM approach. The variables used in the research are updating of information, buyer response, quality and price, marketing of culinary business, social media selection. Using questionnaire as Data collection method and the repondents were from the owner of culinary enterpreneurs in Pekanbaru. The results showed that the response of prospective buyers, renewal of information, quality and price have a positive influence while business marketing has no positive influence.

scholarly journals Business Strategy and Financial Performance

2019 ◽  
pp. 1-49
Author(s):  
Nuno Miguel Teixeira ◽  
Inês Lisboa ◽  
Teresa Gomes da Costa ◽  
Teresa Godinho
Keyword(s):  
Financial Performance ◽  
Business Strategy ◽  
Business Strategies ◽  
Competitive Advantages ◽  
Strategic Positioning ◽  
Research Papers ◽  
Business Context ◽  
Geographic Space ◽  
The Relationship ◽  
Over Time

This chapter will focus on the relationship between the business strategy and the financial performance, which naturally, will study the different approaches to the competitive context and the strategic initiatives themselves. The contributions of different authors over time and the evolutionary logic of the approaches on business strategy are first, which will emphasize strategic positioning and resource-based theory. Next, several types of strategies will be approached, based on different views: product and market choices, sources of competitive advantages, the activities to be carried out internally or to be subcontracted and the geographic space of action (internationalization). Finally, a number of research papers will be presented that studied the relationships between business strategies and financial performance, mentioning the main empirical evidence from the different studies. In this way, it is intended to contribute to a better knowledge of successful strategies in the business context.

scholarly journals Pengaruh Implementasi Good Corporate Governance dan Strategi Bisnis terhadap Kinerja Perusahaan: Studi Kasus BUMN di Indonesia Tahun 2013-2018

2020 ◽  
Vol 9 (2) ◽  
pp. 153
Author(s):  
Ichwan Lazuardi Natapermana ◽  
Winwin Yadiati ◽  
Euis Nurhayati
Keyword(s):  
Corporate Governance ◽  
Financial Performance ◽  
National Economy ◽  
Business Strategy ◽  
Business Strategies ◽  
Estimation Model ◽  
Return On Equity ◽  
Satisfaction Index ◽  
Good Corporate Governance ◽  
The Right

<em>State Owned Enterprise (SOE) is one of the agents of economic activity in the national economy of Indonesia that has an important role in managing the national economy in order to realize the welfare of society. At present, SOEs have often received critical attention from the public because they are seen as inefficient, wasteful of resources utilization, laden with corruptions, and have a lowerlevel profitability. The implementation of Good Corporate Governance (GCG) and the right of business strategy are expected to improve the performance of SOEs both financially and non-financially. The purpose of this study was to determine the effect of GCG imple-mentation and business strategy on firm performance. In this study, financial performance was measured using Return on Equity (ROE) and non-financial performance used Customer Satisfaction Index (CSI). The method used in this research is a partial regression of panel data through the determined of the estimation model after the classical assumption test. The sample used in this study was 22 SOEs (BUMN) that met the sample criteria. The results showed that there was a significant effect of the implementation of GCG on ROE and CSI. But, there was no significant effect of the implementation of its’ business strategies on ROE, otherwise the significant effect on CSI.</em>

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

2017 ◽  
Vol 5 (1) ◽  
pp. 70-82
Author(s):  
Soumi Paul ◽  
Paola Peretti ◽  
Saroj Kumar Datta
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Value Creation ◽  
Large Scale ◽  
Customer Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Management Competencies ◽  
Business Decisions ◽  
Prime Concern

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented. 

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