scholarly journals PENGUATAN PEMASARAN PRODUK UMKM ASHFA MADU BOROBUDUR MELALUI STRATEGI PRODUCT BRANDING

2020 ◽  
Vol 26 (3) ◽  
pp. 154
Author(s):  
Ardhin Primadewi ◽  
Tulkhah Mubasyir Anwar ◽  
Yustin Yustin ◽  
Afan Hafara Sani ◽  
Miftakhul Fauzi
Keyword(s):  
Industrial Revolution ◽  
Central Government ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Product Packaging ◽  
Tourist Destinations ◽  
Online Sales ◽  
The Face ◽  
Medium Enterprises ◽  
Product Sales

Usaha Mikro Kecil dan Menengah (UMKM) sejak tahun 1997 hingga saat ini berdiri kokoh di Indonesia. Dalam perkembangan UMKM di Indonesia, perlu inovasi dan strategi dalam pemasaran produk untuk mencapai keberhasilan dan kestabilan UMKM dalam menghadapi Revolusi Industri 4.0. Ashfa Madu Borobudur sebagai UMKM peternak lebah dan penghasil madu yang terletak di Desa Wisata Tanjungsari, Kecamatan Borobudur, Kabupaten Magelang, Provinsi Jawa Tengah. Ashfa Madu Borobudur belum sepenuhnya menjadi bagian dalam Branding Borobudur yang ditetapkan Pemerintah Pusat sebagai kawasan cagar budaya Internasional dan tingkat penjualan produk masih rata-rata. Pengabdian ini bertujuan agar penjualan produk madu meningkat dengan konsumen melakukan repeat order serta menjadi salah satu merek dan tujuan wisata yang dikenal sebagai penghasil madu dan peternak lebah di sekitar kawasan Borobudur. Beberapa potensi yang dimaksimalkan dalam strategi product branding seperti perancangan ulang logo, brosur, kemasan produk dan x-banner serta optimalisasi website Ashfa Madu Borobudur. Dengan implementasi strategi product branding oleh dosen dan mahasiswa KKN PPMT Universitas Muhammadiyah Magelang, kontribusi penjualan online meningkat menjadi sebanyak 28 %.Kata kunci: Borobudur; Branding; Digital Marketing; Madu; UMKM.AbstractMicro, Small, and Medium Enterprises (MSMEs) from 1997 until now stands firmly in Indonesia. In the development of MSMEs in Indonesia, it is necessary to innovate and strategy in marketing products to achieve the success and stability of MSMEs in the face of the Industrial Revolution 4.0. Ashfa Madu Borobudur as MSMEs beekeeper and honey producer located in Tanjungsari Tourism Village, Borobudur District. Ashfa Madu Borobudur has not yet fully become part of the Borobudur Branding that has been established by the Central Government as an international cultural heritage area and the level of product sales is still average. This dedication aims to increase the sale of honey products by consumers making repeat orders and becoming one of the brands and tourist destinations around the Borobudur area. Some of the potentials are maximized in product branding strategies such as redesigning logos, brochures, product packaging, and x-banners as well as optimizing the Ashfa Madu Borobudur website. With the implementation of the product branding strategy by lecturers and students of KKN PPMT University of Muhammadiyah Magelang, the contribution of online sales increased to as much as 28%.Keywords: Borobudur; Branding; Digital Marketing; Honey; Micro Small And Medium Enterprises.

scholarly journals Implementasi E-Commerce untuk Pengembangan Market Produk Kewirausahaan Mahasiswa

2020 ◽  
Vol 5 (2) ◽  
pp. 461-469
Author(s):  
Alexius Endy Budianto ◽  
Didik Iswahyudi ◽  
Eris Dianawati
Keyword(s):  
Economic Growth ◽  
Small And Medium Enterprises ◽  
Development Program ◽  
Digital Marketing ◽  
Government Programs ◽  
Product Packaging ◽  
Student Groups ◽  
Student Entrepreneurship ◽  
Medium Enterprises ◽  
The University

The development of student entrepreneurship at the University of Kanjuruhan Malang is starting to show results. This is very supportive of government programs in their development in line with increasing economic growth. Furthermore, it has an impact on student entrepreneurial actors to be more creative and innovative in effective marketing strategic planning. Most entrepreneurial students have difficulty developing because they do not understand how to market a product effectively, display product packaging attractively so that it has high selling value and manages their business well. On this occasion, we aim to provide solutions through the Entrepreneurship Development Program of the University of Kanjuruhan Malang which collaborates with micro, small and medium enterprises (MSMEs) in Malang City and Regency, in the form of a digital marketing strategy, namely e-commerce. The method we use in this activity is conducting workshops by forming student groups according to their target products and market reach, and providing assistance to these student groups. The investment that we provide is in the form of e-commerce applications. The results of the investment show a significant change in marketing among entrepreneurial students at Kanjuruhan University of Malang.

scholarly journals Metode “King of Brama” sebagai pengembangan inovasi masa endemi Komunitas Sambel Pecel klegen Kota Madiun

2021 ◽  
Vol 1 (2) ◽  
pp. 125-135
Author(s):  
Anggi Cahya Kharisma ◽  
Puji Nurhayati
Keyword(s):  
Small And Medium Enterprises ◽  
Global Market ◽  
Digital Marketing ◽  
Product Packaging ◽  
Implementation Method ◽  
Medium Enterprises ◽  
Marketing Methods

People's lives today cannot be separated from the existence of Micro Small and Medium Enterprises (MSMEs). The role of MSMEs is considered significant to the improvement of the Indonesian economy and is also able to absorb labor on a considerable scale. The problems faced by MSMEs today are marketing, branding and packaging. Likewise, with the problems faced by the Sambel Pecel community of Klegen village of Madiun city. Digital marketing is very important and crucial that must be done in order to compete in the global market. The purpose of this training is to provide innovation in product packaging or build a more modern brand to the MSMEs community Sambel Pecel Kota Madiun, as an increase in sales turnover during the covid-19 pandemic. The implementation method is carried out using several stages, namely 1) identifying the problem, 2) identifying the output, and 3) conducting training. The result of this activity is the innovation of Sambel Pecel products that have more modern packaging and branding. This activity is expected to make the Sambel Pecel MSME community develop and improve its marketing methods by using digital marketing.

scholarly journals PEMUDA (PENGE MBANGAN MITRA UMKM DAERAH LUNANG DUA ) STRATEGI PENGUATAN BRANDING PRODUK

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 141
Author(s):  
Yola Yolanda ◽  
Gesang Pujaseno ◽  
Veline Patricia Damanik ◽  
Azfar Hadi Rama Yasmen ◽  
Rani Sofya
Keyword(s):  
Industry 4.0 ◽  
Small And Medium Enterprises ◽  
Product Packaging ◽  
The Third ◽  
Online Sales ◽  
The People ◽  
Marketing Area ◽  
Medium Enterprises ◽  
Potential Customers

Micro Small and Medium Enterprises (MSME)  are one of the sectors supporting the economy of the people in the Lunang II area of Pesisir Selatan Regency. MSME in the Lunang Dua area still have several problems to compete or survive in the Industry 4.0 era. The first problem were  they do not have a brand or image that is easy to recognize by potential customers. The second problem were they don’t have attractive product packaging. The third problem were they  still limited marketing area. Through the activities of the team Technology Student Creativity Program (PKM T), the team carried out educational activities to partners about the importance of the brand for the product. In an effort to improve the competitiveness of MSME, especially in the Lunang Dua area, it was carried out by branding the names of MSME partners to become the Barokah MSME which later became their own identity for local, national and international marketing. To improve the quality of product packaging, the partners of the PKMT team helped design attractive packaging and can compete with competitors' products and match the characteristics of partner products. The PKM T team also built and developed a website in the form of an online shop as a means of online sales so that it expands the market from partners, namely Barokah MSME. The team also helped make Barokah's MSME social media in the form of instagram to increase sales of partner products. To increase the usefulness of this online market for partners, the team provides web and UMKM Instagram training to partners. The Barokah MSME brand and the improvement of product packaging quality and the existence of an online shop that can be operated easily by partners are expected to expand the marketing area of partner products and increase sales volume and improve the welfare of partners.

scholarly journals Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung

2021 ◽  
Vol 5 (2) ◽  
pp. 361-376
Author(s):  
Bethani Suryawardani ◽  
Astri Wulandari ◽  
Dandy Marcelino ◽  
Gandeva Bayu Satrya ◽  
Rahmadi Wijaya ◽  
...  
Keyword(s):  
Service Learning ◽  
Digital Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Product Packaging ◽  
Assistance Programs ◽  
Online Stores ◽  
Medium Enterprises

Digital media can support Micro, Small, and Medium Enterprise (MSME) businesses to increase brand awareness of their products, so they can gain competitive advantages and reach a broader market. Unfortunately, not all MSME businesses have the capabilities to utilize digital media to support their businesses. The MSMEs in Buah Batu district face problems that can not be resolved by conventional marketing methods, such as lack of brand awareness and drop in sales which results in the decrease of their revenues and profits. This Community Service aims to improve the MSME's knowledge and skills on creative digital marketing strategy and their understanding of the marketplace so they can create online stores for their businesses. Online stores make it feasible for those MSMEs to broaden their market reach. For the problems related to the IT area, the team will provide network training. The method applied was the service-learning approach. The results of this community service are that the MSMEs in Buah Batu District are capable to create their online shops, promote their products through the marketplace and social media and finally increase their revenues. The output of these community service activities is the design of MSME product packaging and website.

scholarly journals Islamic Entrepreneur Resilience Model: Retail Business Survives During Crisis

2020 ◽  
Vol 2 (2) ◽  
pp. 89
Author(s):  
Rahman El Junusi ◽  
Ferry Khusnul Mubarok
Keyword(s):  
Factor Analysis ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Analytical Techniques ◽  
Digital Marketing ◽  
Retail Business ◽  
The Face ◽  
Retail Entrepreneurs ◽  
Medium Enterprises ◽  
Resilience Capacity

<p>Covid-19 affects all sectors, including micro, small and medium enterprises. The purpose of this study is to determine the factors that affect the resilience of Muslim retail entrepreneurs and to develop models of entrepreneurial strength in the face of crises due to Covid 19. The research sample used 160 Muslim retail entrepreneurs who are members of the Sampoerna Retail Community (SRC). The analytical techniques used are factor analysis and SEM model testing with AMOS. From the results of the factor analysis, there are six variables, namely resilience capacity entrepreneurship, customer orientation, retailer's attitude, social capacity, Islamic Spirituality and digital marketing that affect the resilience of Muslim retail entrepreneurs. The model developed shows that social capital is not significant in explaining the resilience capacity of Muslim retail entrepreneurs. For that, we need encouragement, support, coaching and support to empower retail business businesses.</p>

scholarly journals Introduction of Google My Business for the Utilization of Digital Marketing in the Era of E-Commerce & Social Media

2020 ◽  
Vol 2 (01) ◽  
pp. 20
Author(s):  
Prasetyo Dono Saputro
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Digital Devices ◽  
Use Of Technology ◽  
Training Materials ◽  
Business Application ◽  
Medium Enterprises ◽  
A Company

In the era of the industrial revolution 4.0 and increasingly incessant to become a society 5.0, SUBCOMTECH held a training & workshop on the use of technology at Ciputra World Surabaya Mall with technology training materials. One of the material is "the introduction of Google My Business for the use of digital marketing in the era of e-commerce & social media". The introduction of Google My Business for SMEs is felt to be appropriate because the features of the application and web features offered are suitable for MSME scale. Besides the list is free and can also be paid. Digital marketing for a company is a very important part today. No exception for MSME businesses (Micro, Small and Medium Enterprises) that require internet marketing publications for the continuity and added progress of their business. MSME managers are expected to have skills in internet promotion through digital devices, especially in publicizing products sold and places offered. When a UMKM manager has the ability to manage marketing through digital devices, making it easier to develop his business with wider sales, his products are more widely known and sought after. Therefore, it is necessary to implement the activities to conduct both training and creating a Google My Business application account regarding digital marketing in advancing the MSME sector.

scholarly journals Strategi UMKM dalam meningkatkan pendapatan dimasa pandemi Covid-19 guna mempertahankan kelangsungan usaha di era revolusi industri 4.0 (studi pada UMKM makanan dan minuman di Kabupaten Pasuruan)

2021 ◽  
Vol 16 (4) ◽  
pp. 763-772
Author(s):  
Hermi Sularsih ◽  
Akhamad Nasir
Keyword(s):  
Industrial Revolution ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Business Continuity ◽  
Investment Choice ◽  
Food And Beverage ◽  
The Matrix ◽  
The Face ◽  
General Goal ◽  
Medium Enterprises

The purpose of this research is to find a strategy to increase MSME income during the COVID-19 pandemic to maintain business continuity in the era of the Industrial Revolution 4.0. The general goal is to increase the knowledge of MSME actors during the COVID-19 pandemic and increase the income of small and medium enterprises (MSMEs) for business continuity in Pasuruan Regency in the era of the Industrial Revolution 4.0. The method used in this study is a qualitative method using descriptive techniques, such as data reduction, data presentation, and concluding SWOT analysis. Informants in this survey are the Office of Cooperatives and Micro Enterprises and SMEs in Pasuruan Regency. The results showed that the Matrix Internal Factors (IFAS) and External Factors (EFAS) showed that MSMEs in the food and beverage business were located in cell V in identification, segment growth, investment choice, and specialization. The strategy that micro food and beverage businesses must be carried out in Pasuruan Regency to increase income to maintain their business in the face of the 4.0 industrial revolution. During the covid 19 pandemic, namely, on Strength Opportunity (SO), strategies used strength to take advantage of external opportunities were created.  

The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs)

2021 ◽  
Vol 8 ◽  
pp. 199-216
Author(s):  
Nor Khasimah Aliman ◽  
Zailin Zainal Ariffin ◽  
Paiz Hassan ◽  
Norazmi Anas
Keyword(s):  
Small And Medium Enterprises ◽  
Research Community ◽  
Digital Marketing ◽  
Research Model ◽  
Organizational Contexts ◽  
Adoption Decision ◽  
Business Opportunity ◽  
Marketing Application ◽  
Preliminary Model ◽  
Medium Enterprises

This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.

scholarly journals Government Efforts to Increase MSME Sales in Indonesia

2021 ◽  
Author(s):  
Florencia Lianggono
Keyword(s):  
Central Government ◽  
Small And Medium Enterprises ◽  
Social Assistance ◽  
Tax Incentives ◽  
Purchasing Power ◽  
Government Assistance ◽  
The Government ◽  
Medium Enterprises

When the Covid-19 pandemic in Indonesia, Indonesia’s economy experienced a very drastic decline. The government is also preparing a strategy to save micro, small, and medium enterprises (MSMEs) by providing social assistance, tax incentives, relaxation, and credit restructuring, to expand financing. Many efforts to develop and empower MSMEs have been carried out by the Central Government, Provinces, Districts, and Cities, including state-owned enterprises and regional-owned enterprises. The government has prepared a budget of Rp 28 trillion to help business capital to 12 million small and ultra micro entrepreneurs by 2020. The purpose of government assistance is to increase people's purchasing power, reduce poverty and unemployment.

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