scholarly journals PEMUDA (PENGE MBANGAN MITRA UMKM DAERAH LUNANG DUA ) STRATEGI PENGUATAN BRANDING PRODUK

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 141
Author(s):  
Yola Yolanda ◽  
Gesang Pujaseno ◽  
Veline Patricia Damanik ◽  
Azfar Hadi Rama Yasmen ◽  
Rani Sofya
Keyword(s):  
Industry 4.0 ◽  
Small And Medium Enterprises ◽  
Product Packaging ◽  
The Third ◽  
Online Sales ◽  
The People ◽  
Marketing Area ◽  
Medium Enterprises ◽  
Potential Customers

Micro Small and Medium Enterprises (MSME)  are one of the sectors supporting the economy of the people in the Lunang II area of Pesisir Selatan Regency. MSME in the Lunang Dua area still have several problems to compete or survive in the Industry 4.0 era. The first problem were  they do not have a brand or image that is easy to recognize by potential customers. The second problem were they don’t have attractive product packaging. The third problem were they  still limited marketing area. Through the activities of the team Technology Student Creativity Program (PKM T), the team carried out educational activities to partners about the importance of the brand for the product. In an effort to improve the competitiveness of MSME, especially in the Lunang Dua area, it was carried out by branding the names of MSME partners to become the Barokah MSME which later became their own identity for local, national and international marketing. To improve the quality of product packaging, the partners of the PKMT team helped design attractive packaging and can compete with competitors' products and match the characteristics of partner products. The PKM T team also built and developed a website in the form of an online shop as a means of online sales so that it expands the market from partners, namely Barokah MSME. The team also helped make Barokah's MSME social media in the form of instagram to increase sales of partner products. To increase the usefulness of this online market for partners, the team provides web and UMKM Instagram training to partners. The Barokah MSME brand and the improvement of product packaging quality and the existence of an online shop that can be operated easily by partners are expected to expand the marketing area of partner products and increase sales volume and improve the welfare of partners.

E. PENGEMBANGAN KUALITAS KEMASAN PRODUK PENJUALAN MASKER KECANTIKAN (STUDI KASUS UMKM DIENIS BEAUTY SIDOARJO)

2020 ◽  
Vol 3 (2) ◽  
pp. 43
Author(s):  
Nisa Hudani Nabila ◽  
Ninik Nur Kumairoh ◽  
Soesilawati Soema Atmadja
Keyword(s):  
Production Process ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Research Activity ◽  
Product Packaging ◽  
Online Business ◽  
Outer Appearance ◽  
Medium Enterprises ◽  
The Ideal

ABSTRAK   Dienis Beauty merupakan usaha online yang menjual produk masker kecantikan merk ternama  dan  memiliki  legalitas  resmi  dari  Badan  Pengawas  Obat  dan  Makanan (BPOM).  Permasalahan  yang  timbul yaitu  mengenai  kemasan  kurang  menarik yang dapat mengancam pengusaha tersebut apabila kualitas kemasan tersebut tidak segera dirubah dikarenakan dalam proses produksi kemasan nya masih menggunakan mesin manual dalam proses pengerjaannya. Kualitas kemasan produk dianggap penting mengingat interaksi pertama yang akan memikat minat konsumen untuk melakukan pembelian yaitu melalui tampilan luar produk yang dikenal dengan kemasan. Kegiatan penelitian ini bertujuan untuk memberikan informasi mengenai ideal nya suatu kualitas kemasan untuk menembus sebuah penjualan dan memberikan dampak positif bagi para pelaku Usaha Mikro,Kecil,dan Menengah (UMKM) agar tetap berdiri dan bertahan ditengah ketatnya persaingan.   Kata kunci : kualitas kemasan produk, penjualan, UMKM     ABSTRACT   Dienis Beauty is an online business that sells well-known brand beauty mask products and has official legality from the Food and Drug Supervisory Agency (BPOM). The problem that arises is regarding the packaging that is less attractive and can threaten the entrepreneur if the quality of the packaging is not changed immediately because in the production process the packaging still uses manual machines in the process. The quality  of  product  packaging  is  considered  important  considering  that  the  first interaction that will attract consumers to make a purchase is through the outer appearance of the product known as packaging. This research activity aims to provide information about the ideal quality of packaging to penetrate a sale and have a positive impact on Micro, Small, and Medium Enterprises (MSMEs) players in order to stand and survive in the midst of intense competition.   Keywords: quality of product packaging, sales, MSMEs

scholarly journals Strategi Pengembangan Teknologi Pengolahan Sagu pada UMKM di Provinsi Riau

2020 ◽  
Vol 5 (6) ◽  
pp. 229
Author(s):  
Gevisioner Gevisioner ◽  
Candra Sari Mutiara
Keyword(s):  
Industrial Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Group Discussions ◽  
Product Packaging ◽  
Production Space ◽  
Product Technology ◽  
The Right ◽  
Medium Enterprises

The community and industry have been developing sago products. However, the downstream industrial development of sago products carried out by the community is still very limited, both in terms of type and quality. The aim of this study was to formulate strategies and policies for the development of technology for downstream sago products, especially sago noodles. The study was conducted in the Meranti Islands District in 2019, with a sample of 40 sago noodle micro, small and medium enterprises (MSMEs). Data collection was carried out by means of surveys and focus group discussions (FGD). Data analysis using SWOT analysis. The results of the research found that the majority of sago processing technology was still traditional and semi-modern and 87.5% of the sago noodle product quality was not good. Efforts to organize the production space according to product hygienic sanitation standards and improve sago noodle product packaging technology are the right strategies to improve the quality of sago noodles. Therefore the policy of developing sago noodle downstream product technology is implemented by Building supporting facilities for the smooth running of the sago noodle business, such as providing clean and proper water facilities for processing sago noodles, Providing socialization, and improving the quality of human resources regarding quality and sago noodle packaging.

Legal Assistance For Micro, Small And Medium Enterprises Of Taro Chips In Tambakan Village,Blitar Regency, East Java Indonesia

2021 ◽  
Vol 1 (2) ◽  
pp. 201-207
Author(s):  
Hervina Puspitosari ◽  
Lilik Suprianti ◽  
Alfian Chandra Ayuswantana
Keyword(s):  
Food Production ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Consumer Confidence ◽  
Legal Assistance ◽  
Great Opportunity ◽  
Village Community ◽  
The People ◽  
Medium Enterprises

The importance of community empowerment and assistance in improving the quality of Human Resources, including infrastructure facilities to support business activities. MSMEs are a great opportunity to develop businesses, especially during the Covid 19 pandemic where there are many layoffs or a decrease in labor wages. Creative ideas, as well as expertise and skill, are very important in developing MSMEs. Chips are very practical because they are dry so they are more durable and easy to serve anytime. Chips are one type of snack product that is widely consumed and favored by the community so that it becomes a great opportunity in developing a taro chips business, one of which has great potential in earning income and improving the welfare of the people of Tambakan village, Blitar Regency. Through legality assistance activities, it is hoped that the community can start processing Home Industry Food Production Permits (PIRT). The legality of taro chips SMEs business actors can certainly increase their productivity because consumers feel safe with the products they consume so that it fosters consumer confidence which in turn can increase consumer purchasing power and is expected to be marketed outside the region. The taro chips product developed by partners that were previously only marketed in local villages with permits and existing brands is expected to continue to grow and increase the income of the local village community

scholarly journals STRATEGI PENGEMBANGAN USAHA KECIL MENENGAH UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT (STUDI KASUS SENTRA PRODUKSI PENGELASAN DI GETAP)

2020 ◽  
Vol 6 (2) ◽  
pp. 205
Author(s):  
Heni Ariyani ◽  
Halpiah Halpiah
Keyword(s):  
Small And Medium Enterprises ◽  
Living Standards ◽  
Production Costs ◽  
The Other ◽  
The People ◽  
Descriptive Approach ◽  
The Government ◽  
Medium Enterprises

This research is entitled "The Strategy of Small and Medium Enterprises to Increase Society Revenue (Case Study of Center for Elimination in Getap)". The purpose of this thesis is to find out the size of the income generated from the Welding in Getap, Cakra Selatan Baru Village, Cakranegara District, knowing what things affecting income, production costs, the quality of the products produced and the ways of marketing.The type of research used in this study is qualitative research with a descriptive approach by utilizing interview activities and direct observation as a technique of data collection, informants from this study consisted of the Welding Owners, Employees and Communities in Getap, South Cakra, New Cakranegara District.The results of this study indicate that the income of the welding is quite large on average - Rp. 20,000,000 per month which also undermines unemployment because workers who work in, work hard and want to take part in training conducted by the government so that they have expertise in the field of welding. On the other hand, with the presence of the welding, it was able to improve the living standards of the people around Getap with the opening of small kiosks of snack vendors, and rice stalls which earned an average daily income of Rp.250,000 to Rp.300,000 perday.

scholarly journals PENGUATAN PEMASARAN PRODUK UMKM ASHFA MADU BOROBUDUR MELALUI STRATEGI PRODUCT BRANDING

2020 ◽  
Vol 26 (3) ◽  
pp. 154
Author(s):  
Ardhin Primadewi ◽  
Tulkhah Mubasyir Anwar ◽  
Yustin Yustin ◽  
Afan Hafara Sani ◽  
Miftakhul Fauzi
Keyword(s):  
Industrial Revolution ◽  
Central Government ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Product Packaging ◽  
Tourist Destinations ◽  
Online Sales ◽  
The Face ◽  
Medium Enterprises ◽  
Product Sales

Usaha Mikro Kecil dan Menengah (UMKM) sejak tahun 1997 hingga saat ini berdiri kokoh di Indonesia. Dalam perkembangan UMKM di Indonesia, perlu inovasi dan strategi dalam pemasaran produk untuk mencapai keberhasilan dan kestabilan UMKM dalam menghadapi Revolusi Industri 4.0. Ashfa Madu Borobudur sebagai UMKM peternak lebah dan penghasil madu yang terletak di Desa Wisata Tanjungsari, Kecamatan Borobudur, Kabupaten Magelang, Provinsi Jawa Tengah. Ashfa Madu Borobudur belum sepenuhnya menjadi bagian dalam Branding Borobudur yang ditetapkan Pemerintah Pusat sebagai kawasan cagar budaya Internasional dan tingkat penjualan produk masih rata-rata. Pengabdian ini bertujuan agar penjualan produk madu meningkat dengan konsumen melakukan repeat order serta menjadi salah satu merek dan tujuan wisata yang dikenal sebagai penghasil madu dan peternak lebah di sekitar kawasan Borobudur. Beberapa potensi yang dimaksimalkan dalam strategi product branding seperti perancangan ulang logo, brosur, kemasan produk dan x-banner serta optimalisasi website Ashfa Madu Borobudur. Dengan implementasi strategi product branding oleh dosen dan mahasiswa KKN PPMT Universitas Muhammadiyah Magelang, kontribusi penjualan online meningkat menjadi sebanyak 28 %.Kata kunci: Borobudur; Branding; Digital Marketing; Madu; UMKM.AbstractMicro, Small, and Medium Enterprises (MSMEs) from 1997 until now stands firmly in Indonesia. In the development of MSMEs in Indonesia, it is necessary to innovate and strategy in marketing products to achieve the success and stability of MSMEs in the face of the Industrial Revolution 4.0. Ashfa Madu Borobudur as MSMEs beekeeper and honey producer located in Tanjungsari Tourism Village, Borobudur District. Ashfa Madu Borobudur has not yet fully become part of the Borobudur Branding that has been established by the Central Government as an international cultural heritage area and the level of product sales is still average. This dedication aims to increase the sale of honey products by consumers making repeat orders and becoming one of the brands and tourist destinations around the Borobudur area. Some of the potentials are maximized in product branding strategies such as redesigning logos, brochures, product packaging, and x-banners as well as optimizing the Ashfa Madu Borobudur website. With the implementation of the product branding strategy by lecturers and students of KKN PPMT University of Muhammadiyah Magelang, the contribution of online sales increased to as much as 28%.Keywords: Borobudur; Branding; Digital Marketing; Honey; Micro Small And Medium Enterprises.

scholarly journals PENDAMPINGAN PEMASARAN ONLINE PADA KELOMPOK USAHA PENINGKATAN PENDAPATAN KELUARGA SEJAHTERA (UPPKS) DI KECAMATAN LOWOKWARU KOTA MALANG

2021 ◽  
Vol 5 (1) ◽  
pp. 30-41
Author(s):  
Ida Nuraini ◽  
Dwi Susilowati
Keyword(s):  
Large Scale ◽  
Family Income ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Market Place ◽  
Online Sales ◽  
Marketing Area ◽  
Product Delivery ◽  
Medium Enterprises ◽  
Sales Increase

The Covid 19 pandemic has an impact on the decline in sales of Micro,  Small and Medium Enterprises (MSMEs) because most MSMEs cannot sell their products freely due to physical distancing policies and Large-Scale Social Restrictions. Meanwhile, many MSMEs have not been able to sell their products online because they do not have the skills to sell online. The purpose of this community service is training and online marketing assistance to the Business Group for Increasing Prosperous Family Income (UPPKS) in Lowokwaru District. The method of implementing activities is training to create business Instagram and Facebook accounts, techniques for taking photos of products, producing marketing videos, uploading product photos, tips on finding consumers, packaging techniques and product delivery. Partners are “atiqa” UPPKS members who produce handicrafts such as bags, wallets, tissue holders and mask. The result of the activity for 6 months was the joining of partners at the Shopee market place, active Instagram and business Facebook. Sales increase during the Covid 19 pandemic due to partners producing mask. The gross revenue from 1,500,000 rupiah per month increases to 3,000,000-6,500,000 rupiah per month. Online sales can expand the marketing area, unlimited sales of time so as to increase sales.It is hope that other UPPKS members and MSMEs  can sell online in order to increase revenue.   Keywords : Online marketing, Market place, Handicrafts

scholarly journals Firms' Technological Capabilities toward the Introduction of Industry 4.0: The Case of Supplier Firms in the Indonesia Automotive Industries

2021 ◽  
Vol 5 (1) ◽  
pp. 94-105
Author(s):  
Tri Wisnuasih Pratiwi
Keyword(s):  
Industry 4.0 ◽  
Manufacturing Industry ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Technological Capabilities ◽  
Large Firms ◽  
Quality Of Products ◽  
Medium Enterprises ◽  
Medium Firms

The purpose of this article examines changes in the technological capabilities of the supplier firms in the automotive sector after the introduction of Industry 4.0. The Industry 4.0 policy has recently been introduced to revive the manufacturing industry and promote competitiveness in the global market. Questionnaire data were collected from 32 supplier firms of the automotive component industry in Indonesia. The questionnaire was designed to measure variables, including production, investment, innovation, and linkage capabilities. The result shows that the Indonesian supplier firms, mainly large firms, are engaged in Industry 4.0, which affects their capabilities. Production capabilities have been improved among most firms, including large, small, and medium enterprises. There is an improvement in the volume of production and the quality of products. However, Indonesian small and medium firms acknowledged the limitation of investment and innovation capabilities. Compared with large firms, small and medium firms have limited resources that hinder them from investing in technology or human capital. During the introduction of advanced technologies, supplier firms' linkage relationship and their customers remain relatively stagnant. Moreover, in terms of linkages, in which the arrangement between assemblers and suppliers has been set, the automotive firms are highly independent.

Model Pemberdayaan Usaha Mikro Dan Pengaruhnya Terhadap Kemandirian Usaha

2015 ◽  
Vol 2 (1) ◽  
pp. 75-93
Author(s):  
Mudasetia Hamid ◽  
Evy Rosalina Widyayanti
Keyword(s):  
Human Resources ◽  
Small And Medium Enterprises ◽  
Poverty Rate ◽  
Cultural Centers ◽  
Central Java ◽  
Tourism Education ◽  
The Indian Ocean ◽  
Medium Enterprises ◽  
The City

Yogyakarta is a city and the capital of Yogyakarta Special Region in Java, Indonesia. It is renowned as a center of tourism, education and culture. Yogyakarta is one of the foremost cultural centers of Java. This region is located at the foot of the active merapi vulcano. Yogyakarta is often called the main gateway to the Central Java as where it is geographically located. It stretches from Mount Merapi to the Indian Ocean. This province is one of the most densely populated areas of Indonesia. Yogyakarta is popular tourist destination in indonesia after Bali. These have attracted large number of visitors from across Indonesia and abroad to the city. This status makes Yogyakarta is one of the most heterogeneus cities in Indonesia. In edition, Yogyakarta has attracted large number of people to reside in this city for business. One of these comers is small entrepreneurs with their market munchies enterprise (specially a traditional snack trader). This business is one of famous business in Yogyakarta, we will find rows of pavement vendors selling market munchies. The students and tourists are their main target customers. Market munchies enterprise is part of small and medium enterprises SMEs as livelihood activities. SMEs has an important role in economic growth of Indonesia. Therefore, it is very important to develop and strengthen the micro enterprise empowerment. Micro enterprise empowerment is one of strategy to reduce the poverty rate in Indonesia. Major challenger in implement this program are that micro entrepreneurs are conventional and have satisfied with their revenue. It is very important to develop a comprehensive and sustainable micro enterprise empowerment which consist of strengthen the quality of human resources, maximize the government’s roles, empower the enterprise capital and strengthen the partnership and autonomous. Micro enterprise autonomy will contribute to the economic and investment climate. This will lead to establish an accountable enterprise both for the micro enterprise and customers which at the end will strengthen the development of the micro enterprise in Yogyakarta.Keyword: micro entreprise, human resources, government roles, capital, partnership and autonomous.

Peran Lembaga Pemberdayaan Ekonomi Mustahik Baznas Dalam Meningkatkan Kesejahteraan Ekonomi Mustahik

2021 ◽  
Vol 4 (2) ◽  
pp. 477-494
Author(s):  
Ali Idrus ◽  
Ade Maman
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Data Collection ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Economic Welfare ◽  
Descriptive Data ◽  
Medium Enterprises

One of the solutions proposed by Badan Amil Zakat Nasional is to form Lembaga Pemberdayaan Ekonomi Mustahik which has the task of improving the quality of life of mustahik through its programs. So, the purpose of this study is to find out how the role of Lembaga Pemberdayaan Ekonomi Mustahik Badan Amil Zakat Nasional in improving the economic welfare of mustahik. This study uses qualitative research methods that produce descriptive data. Where this research is based on observations made by the author and then explained according to what the author observed in the field. The data collection that the researchers did was using the method of observation, documentary interviews, and other data. When the data has been collected, the researcher conducts an analysis and then draws conclusions from the analysis. The results of this study are Lembaga Pemberdayaan Ekonomi Mustahik BAZNAS plays a role in the development of micro, small and medium enterprises (MSMEs) and focuses on potential creative businesses, empowers by providing business development capital assistance, in accordance with the budget draft proposed by mustahik, and approved by LPEM BAZNAS. Keywords: The Role of LPEM BAZNAS, Mustahik's Economic Welfare

scholarly journals PELATIHAN DESAIN PRODUK DAN IKLAN DIGITAL UNTUK KARANG TARUNA KELURAHAN GAJAHMUNGKUR

2020 ◽  
Vol 3 (3) ◽  
pp. 156
Author(s):  
Muhammad Noor Hidayat ◽  
Zahrotul Umami ◽  
Muhammad Hasan Bashori
Keyword(s):  
Product Design ◽  
Public Service ◽  
Added Value ◽  
Service Program ◽  
Product Packaging ◽  
Packaging Design ◽  
Central Java ◽  
The People ◽  
Supporting Tool

Product design become more important thing for traditional snack producers, especially jajan pasar, which is the term for traditional snack in the Semarang and Central Java Region. The design of packaging and digital advertising is also a supporting tool in marketing of jajan pasar. The development of creativity and product packaging innovation is the key to achieving success for the business being run. Product packaging is a way for consumers to judge a product both in the terms of benefits, aesthetics and quality of the product. The unique product design is an added value in marketing of jajan pasar through digital advertising. Jajan pasar are the potency of Gajahmungkur, but this potential is not supported by packaging design and digital advertising in expanding marketing. Seeing this problem, the communication science lecturer cooperated with Karang Taruna Gajahmungkur to create a public service program about the importance of digital advertising supported by a unique packaging design to increase the marketing of jajan pasar in the Gajahmungkur. Public service activities regarding packaging design and digital advertising are expected to be able to help the people of Gajahmungkur in marketing jajan pasar product so that they can improve the prosperity of Gajahmungkur communities

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