scholarly journals Metode “King of Brama” sebagai pengembangan inovasi masa endemi Komunitas Sambel Pecel klegen Kota Madiun

2021 ◽  
Vol 1 (2) ◽  
pp. 125-135
Author(s):  
Anggi Cahya Kharisma ◽  
Puji Nurhayati
Keyword(s):  
Small And Medium Enterprises ◽  
Global Market ◽  
Digital Marketing ◽  
Product Packaging ◽  
Implementation Method ◽  
Medium Enterprises ◽  
Marketing Methods

People's lives today cannot be separated from the existence of Micro Small and Medium Enterprises (MSMEs). The role of MSMEs is considered significant to the improvement of the Indonesian economy and is also able to absorb labor on a considerable scale. The problems faced by MSMEs today are marketing, branding and packaging. Likewise, with the problems faced by the Sambel Pecel community of Klegen village of Madiun city. Digital marketing is very important and crucial that must be done in order to compete in the global market. The purpose of this training is to provide innovation in product packaging or build a more modern brand to the MSMEs community Sambel Pecel Kota Madiun, as an increase in sales turnover during the covid-19 pandemic. The implementation method is carried out using several stages, namely 1) identifying the problem, 2) identifying the output, and 3) conducting training. The result of this activity is the innovation of Sambel Pecel products that have more modern packaging and branding. This activity is expected to make the Sambel Pecel MSME community develop and improve its marketing methods by using digital marketing.

scholarly journals Implementasi E-Commerce untuk Pengembangan Market Produk Kewirausahaan Mahasiswa

2020 ◽  
Vol 5 (2) ◽  
pp. 461-469
Author(s):  
Alexius Endy Budianto ◽  
Didik Iswahyudi ◽  
Eris Dianawati
Keyword(s):  
Economic Growth ◽  
Small And Medium Enterprises ◽  
Development Program ◽  
Digital Marketing ◽  
Government Programs ◽  
Product Packaging ◽  
Student Groups ◽  
Student Entrepreneurship ◽  
Medium Enterprises ◽  
The University

The development of student entrepreneurship at the University of Kanjuruhan Malang is starting to show results. This is very supportive of government programs in their development in line with increasing economic growth. Furthermore, it has an impact on student entrepreneurial actors to be more creative and innovative in effective marketing strategic planning. Most entrepreneurial students have difficulty developing because they do not understand how to market a product effectively, display product packaging attractively so that it has high selling value and manages their business well. On this occasion, we aim to provide solutions through the Entrepreneurship Development Program of the University of Kanjuruhan Malang which collaborates with micro, small and medium enterprises (MSMEs) in Malang City and Regency, in the form of a digital marketing strategy, namely e-commerce. The method we use in this activity is conducting workshops by forming student groups according to their target products and market reach, and providing assistance to these student groups. The investment that we provide is in the form of e-commerce applications. The results of the investment show a significant change in marketing among entrepreneurial students at Kanjuruhan University of Malang.

scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

Virtualization as a Process of Transformation of Small and Medium Enterprises (SMEs) in the Global Virtual Organization

2011 ◽  
pp. 1517-1530
Author(s):  
Jerzy Kisielnicki
Keyword(s):  
Information Technology ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Virtual Organization ◽  
Global Market ◽  
Virtual Organizations ◽  
Construction Enterprise ◽  
The Subject ◽  
Medium Enterprises

The chapter is devoted to the subject the transformation of SMEs due to the application of Information Technology (IT). These enterprises, despite their significant position in local economies, had limited possibilities while competing with large-scale enterprises (LSE) on the global market. Consequently, their role more and more often was reduced to the role of satellites. The use of IT has allowed SMEs to transform into virtual organizations and in this form succeed in the global market. The author has focused on the analysis of the following problems: virtualization as a direction of the development of SME, analysis of its strengths and weaknesses, and new opportunities and risks face medium-scale small construction enterprise that, by using information technology and creating a virtual organization, was able to defeat a large-scale enterprise (LSE) in an international tender for construction of a hotel complex.

scholarly journals The Role of Entrepreneurship in the Success of Business Projects, UAE as a Sample

2020 ◽  
pp. 464-480
Author(s):  
نغم حسين نعمة ◽  
حمزة باسم الورد
Keyword(s):  
United Arab Emirates ◽  
Technological Progress ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Global Market ◽  
Self Employment ◽  
Global Projects ◽  
New Ideas ◽  
Medium Enterprises

This research presents a statement of the importance of entrepreneurship in the United Arab Emirates, where interest has increased in entrepreneurship at the present time, due to technological progress and the competitive environment for local and global projects that have had a major impact in the business environment. Entrepreneurship is important in the growth of the country's economy at the macro level And on the growth and expansion of projects and their access to financial and financial resources, in order to gain customer satisfaction and increase profitability and market shar,، Small and medium enterprises can only flourish in a society where there is a spirit of Entrepreneurshi,، a passion for self-employment، a willingness to take risks، adopt new ideas and understand the mechanisms of competition in the global market.

scholarly journals PENGUATAN PEMASARAN PRODUK UMKM ASHFA MADU BOROBUDUR MELALUI STRATEGI PRODUCT BRANDING

2020 ◽  
Vol 26 (3) ◽  
pp. 154
Author(s):  
Ardhin Primadewi ◽  
Tulkhah Mubasyir Anwar ◽  
Yustin Yustin ◽  
Afan Hafara Sani ◽  
Miftakhul Fauzi
Keyword(s):  
Industrial Revolution ◽  
Central Government ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Product Packaging ◽  
Tourist Destinations ◽  
Online Sales ◽  
The Face ◽  
Medium Enterprises ◽  
Product Sales

Usaha Mikro Kecil dan Menengah (UMKM) sejak tahun 1997 hingga saat ini berdiri kokoh di Indonesia. Dalam perkembangan UMKM di Indonesia, perlu inovasi dan strategi dalam pemasaran produk untuk mencapai keberhasilan dan kestabilan UMKM dalam menghadapi Revolusi Industri 4.0. Ashfa Madu Borobudur sebagai UMKM peternak lebah dan penghasil madu yang terletak di Desa Wisata Tanjungsari, Kecamatan Borobudur, Kabupaten Magelang, Provinsi Jawa Tengah. Ashfa Madu Borobudur belum sepenuhnya menjadi bagian dalam Branding Borobudur yang ditetapkan Pemerintah Pusat sebagai kawasan cagar budaya Internasional dan tingkat penjualan produk masih rata-rata. Pengabdian ini bertujuan agar penjualan produk madu meningkat dengan konsumen melakukan repeat order serta menjadi salah satu merek dan tujuan wisata yang dikenal sebagai penghasil madu dan peternak lebah di sekitar kawasan Borobudur. Beberapa potensi yang dimaksimalkan dalam strategi product branding seperti perancangan ulang logo, brosur, kemasan produk dan x-banner serta optimalisasi website Ashfa Madu Borobudur. Dengan implementasi strategi product branding oleh dosen dan mahasiswa KKN PPMT Universitas Muhammadiyah Magelang, kontribusi penjualan online meningkat menjadi sebanyak 28 %.Kata kunci: Borobudur; Branding; Digital Marketing; Madu; UMKM.AbstractMicro, Small, and Medium Enterprises (MSMEs) from 1997 until now stands firmly in Indonesia. In the development of MSMEs in Indonesia, it is necessary to innovate and strategy in marketing products to achieve the success and stability of MSMEs in the face of the Industrial Revolution 4.0. Ashfa Madu Borobudur as MSMEs beekeeper and honey producer located in Tanjungsari Tourism Village, Borobudur District. Ashfa Madu Borobudur has not yet fully become part of the Borobudur Branding that has been established by the Central Government as an international cultural heritage area and the level of product sales is still average. This dedication aims to increase the sale of honey products by consumers making repeat orders and becoming one of the brands and tourist destinations around the Borobudur area. Some of the potentials are maximized in product branding strategies such as redesigning logos, brochures, product packaging, and x-banners as well as optimizing the Ashfa Madu Borobudur website. With the implementation of the product branding strategy by lecturers and students of KKN PPMT University of Muhammadiyah Magelang, the contribution of online sales increased to as much as 28%.Keywords: Borobudur; Branding; Digital Marketing; Honey; Micro Small And Medium Enterprises.

Enhancing position of Azerbaijan in the world of petrochemicals business with innovative expansion of Industrial Parks

2020 ◽  
pp. 63-66
Author(s):  
O.Z. Suleymanli ◽  
Keyword(s):  
Petrochemical Industry ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Personnel Preparation ◽  
Industrial Parks ◽  
The World ◽  
Capital Development ◽  
Medium Enterprises

The article explores the current situation in the world of petrochemical business and the role of industrial parks in enhancing Azerbaijani’s position in this field. The characteristics of polymer plants investment in the Sumgait Chemical Industry Park have been identified. Future demand for petrochemicals and global market share for different polymer products have been evaluated among different regions of the world. The effect of petrochemicals sector on environment, namely its role in air and water pollution was not ignored as well. The petrochemical plants were founded based on the innovative expansion of industrial parks in Azerbaijan which will eliminate country’s dependence on imports. The statement that thousands of new employment positions will be opened by small and medium enterprises using the final products of these plants as raw materials and subsequently potential increase in export of our country was clarified. Human capital development and professional personnel preparation for petrochemical industry have been highlighted and characterized.

scholarly journals Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung

2021 ◽  
Vol 5 (2) ◽  
pp. 361-376
Author(s):  
Bethani Suryawardani ◽  
Astri Wulandari ◽  
Dandy Marcelino ◽  
Gandeva Bayu Satrya ◽  
Rahmadi Wijaya ◽  
...  
Keyword(s):  
Service Learning ◽  
Digital Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Product Packaging ◽  
Assistance Programs ◽  
Online Stores ◽  
Medium Enterprises

Digital media can support Micro, Small, and Medium Enterprise (MSME) businesses to increase brand awareness of their products, so they can gain competitive advantages and reach a broader market. Unfortunately, not all MSME businesses have the capabilities to utilize digital media to support their businesses. The MSMEs in Buah Batu district face problems that can not be resolved by conventional marketing methods, such as lack of brand awareness and drop in sales which results in the decrease of their revenues and profits. This Community Service aims to improve the MSME's knowledge and skills on creative digital marketing strategy and their understanding of the marketplace so they can create online stores for their businesses. Online stores make it feasible for those MSMEs to broaden their market reach. For the problems related to the IT area, the team will provide network training. The method applied was the service-learning approach. The results of this community service are that the MSMEs in Buah Batu District are capable to create their online shops, promote their products through the marketplace and social media and finally increase their revenues. The output of these community service activities is the design of MSME product packaging and website.

Virtualization as a Process of Transformation of Small and Medium Enterprises (SMEs) in the Global Virtual Organization

2011 ◽  
pp. 184-205
Author(s):  
Jerzy Kisielnicki
Keyword(s):  
Information Technology ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Virtual Organization ◽  
Global Market ◽  
Virtual Organizations ◽  
Construction Enterprise ◽  
The Subject ◽  
Medium Enterprises

The chapter is devoted to the subject the transformation of SMEs due to the application of Information Technology (IT). These enterprises, despite their significant position in local economies, had limited possibilities while competing with large-scale enterprises (LSE) on the global market. Consequently, their role more and more often was reduced to the role of satellites. The use of IT has allowed SMEs to transform into virtual organizations and in this form succeed in the global market. The author has focused on the analysis of the following problems: virtualization as a direction of the development of SME, analysis of its strengths and weaknesses, and new opportunities and risks face medium-scale small construction enterprise that, by using information technology and creating a virtual organization, was able to defeat a large-scale enterprise (LSE) in an international tender for construction of a hotel complex.

Peran Lembaga Pemberdayaan Ekonomi Mustahik Baznas Dalam Meningkatkan Kesejahteraan Ekonomi Mustahik

2021 ◽  
Vol 4 (2) ◽  
pp. 477-494
Author(s):  
Ali Idrus ◽  
Ade Maman
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Data Collection ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Economic Welfare ◽  
Descriptive Data ◽  
Medium Enterprises

One of the solutions proposed by Badan Amil Zakat Nasional is to form Lembaga Pemberdayaan Ekonomi Mustahik which has the task of improving the quality of life of mustahik through its programs. So, the purpose of this study is to find out how the role of Lembaga Pemberdayaan Ekonomi Mustahik Badan Amil Zakat Nasional in improving the economic welfare of mustahik. This study uses qualitative research methods that produce descriptive data. Where this research is based on observations made by the author and then explained according to what the author observed in the field. The data collection that the researchers did was using the method of observation, documentary interviews, and other data. When the data has been collected, the researcher conducts an analysis and then draws conclusions from the analysis. The results of this study are Lembaga Pemberdayaan Ekonomi Mustahik BAZNAS plays a role in the development of micro, small and medium enterprises (MSMEs) and focuses on potential creative businesses, empowers by providing business development capital assistance, in accordance with the budget draft proposed by mustahik, and approved by LPEM BAZNAS. Keywords: The Role of LPEM BAZNAS, Mustahik's Economic Welfare

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