scholarly journals Implementasi E-Commerce untuk Pengembangan Market Produk Kewirausahaan Mahasiswa

2020 ◽  
Vol 5 (2) ◽  
pp. 461-469
Author(s):  
Alexius Endy Budianto ◽  
Didik Iswahyudi ◽  
Eris Dianawati
Keyword(s):  
Economic Growth ◽  
Small And Medium Enterprises ◽  
Development Program ◽  
Digital Marketing ◽  
Government Programs ◽  
Product Packaging ◽  
Student Groups ◽  
Student Entrepreneurship ◽  
Medium Enterprises ◽  
The University

The development of student entrepreneurship at the University of Kanjuruhan Malang is starting to show results. This is very supportive of government programs in their development in line with increasing economic growth. Furthermore, it has an impact on student entrepreneurial actors to be more creative and innovative in effective marketing strategic planning. Most entrepreneurial students have difficulty developing because they do not understand how to market a product effectively, display product packaging attractively so that it has high selling value and manages their business well. On this occasion, we aim to provide solutions through the Entrepreneurship Development Program of the University of Kanjuruhan Malang which collaborates with micro, small and medium enterprises (MSMEs) in Malang City and Regency, in the form of a digital marketing strategy, namely e-commerce. The method we use in this activity is conducting workshops by forming student groups according to their target products and market reach, and providing assistance to these student groups. The investment that we provide is in the form of e-commerce applications. The results of the investment show a significant change in marketing among entrepreneurial students at Kanjuruhan University of Malang.

scholarly journals Penyuluhan Teknik Pembukuan Sederhana Dan Aspek Permodalan PKBL Bagi UKM Cluster Tepung Tapioka, Kabupaten Bogor

2019 ◽  
Vol 1 (1) ◽  
pp. 28-32
Author(s):  
Iha Haryani H ◽  
Ahmad Djamil
Keyword(s):  
Economic Growth ◽  
Community Development ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Development Program ◽  
Business Service ◽  
Equitable Distribution ◽  
Tapioca Flour ◽  
Medium Enterprises ◽  
Distribution Of Income

Micro, small and medium enterprises (MSMEs) are one of the cornerstones of the Indonesian economy. UMKM has been recognized as very strategic and important not only for economic growth, but also for equitable distribution of income because of its very important role. Indonesia pays special attention to the development of MSMEs by facilitating and providing access to productive resources. Community Service conducted by the Faculty of Economic and Business Service Team is to conduct counseling for the Bogor Regency tapioca flour cluster SMEs, namely regarding simple bookkeeping techniques and capital aspects of the Partnership and Community Development program in collaboration with BNI bank.

scholarly journals Metode “King of Brama” sebagai pengembangan inovasi masa endemi Komunitas Sambel Pecel klegen Kota Madiun

2021 ◽  
Vol 1 (2) ◽  
pp. 125-135
Author(s):  
Anggi Cahya Kharisma ◽  
Puji Nurhayati
Keyword(s):  
Small And Medium Enterprises ◽  
Global Market ◽  
Digital Marketing ◽  
Product Packaging ◽  
Implementation Method ◽  
Medium Enterprises ◽  
Marketing Methods

People's lives today cannot be separated from the existence of Micro Small and Medium Enterprises (MSMEs). The role of MSMEs is considered significant to the improvement of the Indonesian economy and is also able to absorb labor on a considerable scale. The problems faced by MSMEs today are marketing, branding and packaging. Likewise, with the problems faced by the Sambel Pecel community of Klegen village of Madiun city. Digital marketing is very important and crucial that must be done in order to compete in the global market. The purpose of this training is to provide innovation in product packaging or build a more modern brand to the MSMEs community Sambel Pecel Kota Madiun, as an increase in sales turnover during the covid-19 pandemic. The implementation method is carried out using several stages, namely 1) identifying the problem, 2) identifying the output, and 3) conducting training. The result of this activity is the innovation of Sambel Pecel products that have more modern packaging and branding. This activity is expected to make the Sambel Pecel MSME community develop and improve its marketing methods by using digital marketing.

scholarly journals MSMEs BECOME THE EARLY FOUNDATION OF INDONESIA'S ECONOMIC RECOVERY

2021 ◽  
Author(s):  
Angelia
Keyword(s):  
Economic Growth ◽  
Small And Medium Enterprises ◽  
Free Time ◽  
Economic Recovery ◽  
Purchasing Power ◽  
Government Programs ◽  
The Third ◽  
Work From Home ◽  
Medium Enterprises ◽  
Better Than

Micro, Small and Medium Enterprises (MSMEs) at the beginning of the pandemic experienced a drastic decline. People are still too shocked by the situation that requires all activities to be limited. But slowly but surely with more free time due to government programs, namely study from home and work from home, making people look for ideas to make a living and be productive. In the third quarter, the Indonesian economy improved slightly, although its economic growth was still minus, but was better than the previous quarter. This turned out to be due to one of them, namely the emergence of several new MSMEs that began to move people's purchasing power.

scholarly journals PENGUATAN PEMASARAN PRODUK UMKM ASHFA MADU BOROBUDUR MELALUI STRATEGI PRODUCT BRANDING

2020 ◽  
Vol 26 (3) ◽  
pp. 154
Author(s):  
Ardhin Primadewi ◽  
Tulkhah Mubasyir Anwar ◽  
Yustin Yustin ◽  
Afan Hafara Sani ◽  
Miftakhul Fauzi
Keyword(s):  
Industrial Revolution ◽  
Central Government ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Product Packaging ◽  
Tourist Destinations ◽  
Online Sales ◽  
The Face ◽  
Medium Enterprises ◽  
Product Sales

Usaha Mikro Kecil dan Menengah (UMKM) sejak tahun 1997 hingga saat ini berdiri kokoh di Indonesia. Dalam perkembangan UMKM di Indonesia, perlu inovasi dan strategi dalam pemasaran produk untuk mencapai keberhasilan dan kestabilan UMKM dalam menghadapi Revolusi Industri 4.0. Ashfa Madu Borobudur sebagai UMKM peternak lebah dan penghasil madu yang terletak di Desa Wisata Tanjungsari, Kecamatan Borobudur, Kabupaten Magelang, Provinsi Jawa Tengah. Ashfa Madu Borobudur belum sepenuhnya menjadi bagian dalam Branding Borobudur yang ditetapkan Pemerintah Pusat sebagai kawasan cagar budaya Internasional dan tingkat penjualan produk masih rata-rata. Pengabdian ini bertujuan agar penjualan produk madu meningkat dengan konsumen melakukan repeat order serta menjadi salah satu merek dan tujuan wisata yang dikenal sebagai penghasil madu dan peternak lebah di sekitar kawasan Borobudur. Beberapa potensi yang dimaksimalkan dalam strategi product branding seperti perancangan ulang logo, brosur, kemasan produk dan x-banner serta optimalisasi website Ashfa Madu Borobudur. Dengan implementasi strategi product branding oleh dosen dan mahasiswa KKN PPMT Universitas Muhammadiyah Magelang, kontribusi penjualan online meningkat menjadi sebanyak 28 %.Kata kunci: Borobudur; Branding; Digital Marketing; Madu; UMKM.AbstractMicro, Small, and Medium Enterprises (MSMEs) from 1997 until now stands firmly in Indonesia. In the development of MSMEs in Indonesia, it is necessary to innovate and strategy in marketing products to achieve the success and stability of MSMEs in the face of the Industrial Revolution 4.0. Ashfa Madu Borobudur as MSMEs beekeeper and honey producer located in Tanjungsari Tourism Village, Borobudur District. Ashfa Madu Borobudur has not yet fully become part of the Borobudur Branding that has been established by the Central Government as an international cultural heritage area and the level of product sales is still average. This dedication aims to increase the sale of honey products by consumers making repeat orders and becoming one of the brands and tourist destinations around the Borobudur area. Some of the potentials are maximized in product branding strategies such as redesigning logos, brochures, product packaging, and x-banners as well as optimizing the Ashfa Madu Borobudur website. With the implementation of the product branding strategy by lecturers and students of KKN PPMT University of Muhammadiyah Magelang, the contribution of online sales increased to as much as 28%.Keywords: Borobudur; Branding; Digital Marketing; Honey; Micro Small And Medium Enterprises.

scholarly journals Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung

2021 ◽  
Vol 5 (2) ◽  
pp. 361-376
Author(s):  
Bethani Suryawardani ◽  
Astri Wulandari ◽  
Dandy Marcelino ◽  
Gandeva Bayu Satrya ◽  
Rahmadi Wijaya ◽  
...  
Keyword(s):  
Service Learning ◽  
Digital Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Product Packaging ◽  
Assistance Programs ◽  
Online Stores ◽  
Medium Enterprises

Digital media can support Micro, Small, and Medium Enterprise (MSME) businesses to increase brand awareness of their products, so they can gain competitive advantages and reach a broader market. Unfortunately, not all MSME businesses have the capabilities to utilize digital media to support their businesses. The MSMEs in Buah Batu district face problems that can not be resolved by conventional marketing methods, such as lack of brand awareness and drop in sales which results in the decrease of their revenues and profits. This Community Service aims to improve the MSME's knowledge and skills on creative digital marketing strategy and their understanding of the marketplace so they can create online stores for their businesses. Online stores make it feasible for those MSMEs to broaden their market reach. For the problems related to the IT area, the team will provide network training. The method applied was the service-learning approach. The results of this community service are that the MSMEs in Buah Batu District are capable to create their online shops, promote their products through the marketplace and social media and finally increase their revenues. The output of these community service activities is the design of MSME product packaging and website.

scholarly journals Pelatihan Digital Marketing dan Optimasi SEO Pada Marketplace Pada Sentra Umkm Banyumas Untuk Memaksimalkan Pemasaran Produk Secara Online

2020 ◽  
Vol 2 (1) ◽  
pp. 53-57
Author(s):  
Zanuar Rifa'i ◽  
Luzi Dwi Oktaviana
Keyword(s):  
Economic Growth ◽  
Economic Development ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Online Media ◽  
National Economic ◽  
Questions And Answers ◽  
Strategic Role ◽  
National Economic Development ◽  
Medium Enterprises

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. In addition to playing a role in economic growth and employment, MSMEs also play a role in distributing development results. Banyumas SME Centers are the center of sales of Banyumas SME products. At present sales at the Banyumas MSME center are mostly using manual promotions. For online promotion, the Banyumas UMKM center has used Instagram and marketplace media, but the promotion is not yet maximal. For this reason, it is necessary to carry out activities in the form of Digital Marketing Training and Seo Optimization in the Marketplace at the Banyumas Umkm Center to Maximize Online Product Marketing. The method used in this activity is the method of seminars, discussions and questions and answers. The result of this activity is that MSMEs can maximize sales through online media.

scholarly journals MODEL SINERGI KELEMBAGAAN DALAM PENINGKATAN KEWIRAUSAHAAN MAHASISWA DI UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

2020 ◽  
Vol 3 (2) ◽  
pp. 132-141
Author(s):  
Gustina Siregar ◽  
◽  
Dewi Andriany ◽  
Lila Bismala ◽  
Yudha Andriansyah Putra ◽  
...  
Keyword(s):  
Small And Medium Enterprises ◽  
Data Set ◽  
Student Activities ◽  
Campus Environment ◽  
University Environment ◽  
Student Entrepreneurship ◽  
Study Programs ◽  
Business Networking ◽  
Medium Enterprises ◽  
The University

The existence of Small and Medium Enterprises (UKM) in the Indonesian economy has a big role and potential in developing the national and sectoral economy absorbing a large number of workers. The development of UKM in the university environment is one of the responsibilities of the university and is a necessity to involve universities as a driving force for the emergence of young entrepreneurs in the campus environment. The Muhammadiyah University of North Sumatra has formed a special institution that deals with student entrepreneurship issues, namely PUSKIIBI (Center for Entrepreneurship Innovation and Business Incubator). The research was conducted using the independent interview method, collecting institutional documents and institutional policies, and information related to student activities. From the data set and information, the formulation is carried out. Model of Institutional Synergy in Student Entrepreneurship Development at UMSU. This study aims to determine what institutions and the involvement of these institutions in supporting the progress of entrepreneurship in umsu and to create a model of institutional synergy that directly or indirectly synergizes with Puskiibi. From the research results obtained 1) the role of puskiibi as incubator is, access to community and business networking, support from experienced mentors, validation of ideas, infrastructure assistance, access to investors. 2) Related institutions that support the success of student entrepreneurship are SRCC, Study Programs in UMSU, LP2M, Halal Studies Center, and Haki Center. 3) The synergy model that must be developed is the recruitment of start-up candidates obtained from PKM-K participating students who have been netted by SRCC, student essays with downstream potential and student entrepreneurship independent campus participants obtained from Prodi, research lecturers with industrial potential from LP2M and alumni who come to register directly at PUSKIIBI. Furthermore, PUSKIIBI provides assistance, the certificate is only in synergy with the UMSU Halal Study Center and for the management of Trademarks and Patents through the UMSU HAKI Center.

Analysis of Major Problems Faced by Small Firms in North India

2015 ◽  
Vol 15 ◽  
pp. 150-160
Author(s):  
Davinder Singh ◽  
Jaimal Singh Khamba ◽  
Tarun Nanda
Keyword(s):  
Economic Growth ◽  
Developing Countries ◽  
Economic Development ◽  
Small Firms ◽  
Small And Medium Enterprises ◽  
Developed Countries ◽  
North India ◽  
Small Enterprises ◽  
Employment Generation ◽  
Medium Enterprises

Micro, Small and Medium Enterprises (MSMEs) have been noted to play a significant role in promoting economic growth in less developed countries, developing and also in developed countries. Worldwide, the micro and small enterprises have been accepted as the engine of economic growth of any nation. Small and Medium Enterprises are the backbone of the economies, because it trigger employment, output, export, poverty alleviation, economic empowerment, economic development etc. in developed as well as in developing countries. It is more important to developing countries as the poverty and unemployment are burning problems. MSMEs have been playing a momentous role in overall economic development of a country like India where millions of people are unemployed or underemployed. Therefore, the growth of small sectors is essential for the growth in the GDP, employment generation, total manufacturing production and export. India, being one of the fastest growing economies of the world, needs to pay an honest attention for the utmost growth of MSMEs for its increased contribution in above areas.

The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs)

2021 ◽  
Vol 8 ◽  
pp. 199-216
Author(s):  
Nor Khasimah Aliman ◽  
Zailin Zainal Ariffin ◽  
Paiz Hassan ◽  
Norazmi Anas
Keyword(s):  
Small And Medium Enterprises ◽  
Research Community ◽  
Digital Marketing ◽  
Research Model ◽  
Organizational Contexts ◽  
Adoption Decision ◽  
Business Opportunity ◽  
Marketing Application ◽  
Preliminary Model ◽  
Medium Enterprises

This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.

scholarly journals New tools and opportunities in growth and climate friendly greening for small and medium enterprises in the European Union

2015 ◽  
Vol 9 (4) ◽  
pp. 25-31
Author(s):  
Xénia Szanyi-Gyenes ◽  
György Mudri ◽  
Mária Bakosné Böröcz
Keyword(s):  
Economic Growth ◽  
Environmental Sustainability ◽  
Small And Medium Enterprises ◽  
Sustainable Growth ◽  
Added Value ◽  
Easy Access ◽  
The European Union ◽  
Access To Finance ◽  
Medium Enterprises ◽  
The Eu

The role of Small and Medium Enterprises (SMEs) is unquestionable in the European economies, while financial opportunities are still inadequate for them. The more than 20 million SMEs play a significant role in European economic growth, innovation and job creation. According to the latest EC Annual Report , SMEs are accounting for 99% of all non-financial enterprises, employing 88.8 million people and generating almost EUR 3.7 tn in added value for our economy. Despite the fact that there is plenty of EU funding available for these SMEs, for certain reasons these funds hardly reach them. But we have to see that the EU supports SMEs by various way, e.g. by grants, regulatory changes, financial instrument, direct funds. On the other hand, SMEs and decision makers realised that the environmental sustainability has to be attached to the economic growth, therefore more and more tools are available for these enterprises. Over the last few years, public institutions, the market, the financial community and non-governmental associations have explicitly demanded that firms improve their environmental performance. One of the greatest opportunities might lay in the Climate- and Energy Strategy till 2030 as 20% of the EU budget is allocated to climate-related actions, however the easy access to finance is still a key question. Does the EU recognise the actual difficulties? Is there a systemic reason behind the absorption problems? Is the EU creating a more businessfriendly environment for SMEs, facilitating access to finance, stimulates the green and sustainable growth and improving access to new markets? The paper analyses the current European situation of the SMEs and the effectiveness of some new tools, which are specially targeting SMEs. JEL classification: Q18

Sign in / Sign up

Export Citation Format

Share Document