scholarly journals Strategic management of Ukraine's competitive position in the world wheat market in the context of covid-19 and active marketing

2021 ◽  
Vol 7 (3) ◽  
pp. 303-314
Author(s):  
Nataliia Golomsha ◽  
Roman Voloshyn ◽  
Olha Holomsha ◽  
Andriy Sava ◽  
Nadiia Zaritska ◽  
...  
Keyword(s):  
Strategic Analysis ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Market Segments ◽  
Competitive Position ◽  
Wheat Market ◽  
The World ◽  
Search For Objects

Based on the strategic analysis of Ukraine's competitive position in the world wheat market, a comprehensive assessment of this market was carried out in the context of COVID-19 and active marketing. The competitive strategies of the main participants are studied, the directions for strengthening the position of Ukraine are substantiated, strategic alternatives for the behavior of domestic subjects of the world wheat market are developed, the implementation of which will allow forming long-term stable competitive advantages. Proposals to strengthen Ukraine's competitive position in the world wheat market are substantiated, in particular: development of territorially new markets; increasing market share; formation of new market segments by improving the quality of grain and deepening its processing. These measures are recommended to be implemented within the aggressive marketing strategy of the leader, which involves the search for objects in the market for the acquisition and decentralization of management.

scholarly journals Marketing Channels and Underwriting Service Quality of Life Insurance

2016 ◽  
Vol 1 (No. 1 Oct 2016) ◽  
pp. 9-24
Author(s):  
Chen Tsai-Jyh
Keyword(s):  
Service Quality ◽  
Empirical Result ◽  
Life Insurance ◽  
Positive Impact ◽  
Marketing Channels ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Cost Efficient

This paper investigates the relationship between marketing channels and underwriting service quality with focus on two major channels: salesperson and bancassurance. Based on the data of life insurance in Taiwan, the empirical analysis shows that the traditional salesperson channel has competitive advantages in underwriting service quality. This result supports the coexistence of salesperson and bancassurance because previous literature indicated bancassurance more cost-efficient than a salesperson. The empirical result shows that insurers with more dependence on salesperson channel present lower complaint ratio and higher contract persistency due to better service quality. The empirical result also indicates that service quality has a significantly positive impact on insurer’s reputation. This finding implies that the insurers with more dependence on bancassurance should take additional competitive strategies to maintain the long-term customer relation.

scholarly journals Psychometric validation of the Chinese version of the PaArticular Scales among elderly residents in long-term care facilities with joint contractures

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Yi-chang Chen ◽  
Keh-chung Lin ◽  
Chen-Jung Chen ◽  
Shu-Hui Yeh ◽  
Ay-Woan Pan ◽  
...  
Keyword(s):  
World Health Organization ◽  
Long Term Care ◽  
Chinese Version ◽  
World Health ◽  
Term Care ◽  
Joint Contractures ◽  
The World ◽  
Health Organization

Abstract Background Joint contractures, which affect activity, participation, and quality of life, are common complications of neurological conditions among elderly residents in long-term care facilities. This study examined the reliability and validity of the Chinese version of the PaArticular Scales in a population with joint contractures. Methods A cross-sectional study design was used. The sample included elderly residents older than 64 years with joint contractures in an important joint who had lived at one of 12 long-term care facilities in Taiwan for more than 6 months (N = 243). The Chinese version of the PaArticular Scales for joint contractures was generated from the English version through five stages: translation, review, back-translation, review by a panel of specialists, and a pretest. Test-retest reliability, internal consistency reliability, construct validity, and criterion validity were evaluated, and the results were compared with those for the World Health Organization Quality of Life scale and the World Health Organization Disability Assessment Schedule. Results The Chinese version of the PaArticular Scales had excellent reliability, with a Cronbach α coefficient of 0.975 (mean score, 28.98; standard deviation, 17.34). An exploratory factor analysis showed three factors and one factor with an eigenvalue > 1 that explained 75.176 and 62.83 % of the total variance in the Activity subscale and Participation subscale, respectively. The subscale-to-total scale correlation analysis showed Pearson correlation coefficients of 0.881 for the Activity subscale and 0.843 for the Participation subscale. Pearson’s product-moment correlation revealed that the correlation coefficient (r) between the Chinese version of the PaArticular Scales and the World Health Organization Disability Assessment Schedule was 0.770, whereas that for the World Health Organization Quality of Life scale was − 0.553; these values were interpreted as large coefficients. Conclusions The underlying theoretical model of the Chinese version of the PaArticular Scales functions well in Taiwan and has acceptable levels of reliability and validity. However, the Chinese version must be further tested for applicability and generalizability in future studies, preferably with a larger sample and in different clinical domains.

scholarly journals CONSULTING IN THE UKRAINIAN MARKET OF SERVICES AND ITS COMPETITIVE ADVANTAGES

2021 ◽  
Vol 7 (4) ◽  
pp. 72-84
Author(s):  
Natalia Yevtushenko ◽  
Tatiana Halimon
Keyword(s):  
Competitive Advantage ◽  
Graphical Representation ◽  
Quality Of Services ◽  
Expert Assessment ◽  
Target Market ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Consulting Services ◽  
Practical Recommendations

The article summarizes the arguments and counterarguments about the peculiarities of formation of competitive advantages on the services market in Ukraine on the example of consulting. Assessment of the development of consulting services market in Ukraine was conducted for ten years (2010; 2011; 2012; 2013; 2013; 2014; 2015; 2016; 2017; 2018; 2019, 2020). Methodology. The use of methods of analysis, synthesis and graphical representation allowed for a theoretical study of the formation of competitive advantages. The use of methods of economic, heuristic and strategic analysis became the basis for estimating the market of consulting services in Ukraine and working out practical recommendations for its development. Results. The author's understanding of the concept of "competitive advantages of the company", the factors of their formation and described the relationship of competitive strategies with the process of their formation. Analysis of the market of consulting services in Ukraine revealed its immaturity, exacerbated by the economic crisis, as well as the institutional vulnerability of consulting. The reasons of unstable demand for consulting services are described. According to the results of the expert assessment the Top 15 Ukrainian consulting companies (2020) out of 102 were determined. The leadership matrix of these companies is built depending on their role in the target market, taking into account the typology of competitive strategies of F. Kotler. The analysis showed the transformation of consulting in Ukraine under the influence of the COVID-19 pandemic and the broad interest in digital and HR consulting. Practical recommendations for the development of the market of consulting services in Ukraine are presented. Practical implications. It is proposed to include the following factors in the formation of the competitive advantages of the consulting company: the quality of services, competence of consultants and productivity of the company. The main competitive advantage is the competence of consultants, the level of which affects the quality of services, the results of the company and its customers. To strengthen the competitive advantage it is recommended to use the standard of consulting services in the activities of Ukrainian companies. Value/originality. The results of the study can be useful for any consulting company wishing to improve its competitiveness and expand the market for its services.

scholarly journals Artikel Manajemen Mutu Terpadu

2019 ◽  
Author(s):  
Nur Afni Syaputri ◽  
Rusdinal ◽  
Hade Afriansyah
Keyword(s):  
Quality Management ◽  
Customer Satisfaction ◽  
Literature Review ◽  
Corporate Culture ◽  
Drop Out ◽  
Educational Services ◽  
Customer Education ◽  
The World

The aim of quality management is to ensure that all parts of the organization work together to improve the processes, products, services and corporate culture to achieve long-term success that comes from customer satisfaction. This article was prepared by the author using the system referring to the literature review. The implementation of integrated quality management in education goes through several processes from the preparation, planning, and implementation of the quality of educational services that are expected by education customers. Meeting the expectations of customer education is a quality management paradigm that must be fulfilled, so that those who drop out of school and unemployment can be minimized in the world of our education.

Strategic analysis of the competitiveness of the enterprise

2021 ◽  
pp. 35-46
Author(s):  
Yuliia Grynchuk ◽  
Andrii Muzychenko ◽  
Kseniia Prykhod’ko
Keyword(s):  
Price Policy ◽  
Strategic Analysis ◽  
Competitive Advantages ◽  
Macroeconomic Factors ◽  
Modern Computer ◽  
Study Results ◽  
Essential Components ◽  
Selection Of

The purpose of the article is to develop a methodology of strategic analysis of enterprise competitiveness. The methodological basis of the research is the use of general scientific methods: the method of analysis and synthesis, theoretical generalization and comparison, and the means of modern computer technology for data visualization. The scientific novelty of the received results consists of developing a logical and linguistic methodology of competitiveness analysis in the long term. The article is devoted to the development of strategic analysis of the competitiveness of the enterprise. Relevance of research is caused by enterprises management in the modern markets that use innovations of products or technologies, constantly face competition, and according to its condition, should make decisions on strategic development in conformity with the country’s development market inquiries the society. Thus, the problem is not only for new companies but also for those that already function in the market and carry out planning of economic activity to become the market leader, not to lose leadership, to keep the positions. The given methodology can be used by any enterprise irrespective of the type of activity, form of ownership, or strategic goals. Conclusions. According to the study results, the methodology of strategic analysis, which is based on the study of potential internal development of the enterprise, taking into account the influence of external factors, which include macroeconomic factors of influence and market conditions. The basic approaches to the analysis of the competitiveness of the enterprise of foreign and domestic researchers are investigated in the article. The essential components of competitive advantages, which include price and non-price factors, are considered. Peculiarities of carrying out the analysis of the competitiveness of the enterprise after Porter are defined. The methodology of competitiveness analysis in the long term is developed. The main components of the strategic analysis are the estimation of activity scale in a long-term prospect, determination of strategic aims of the company, determination of aims of market coverage, selection of strategy type, selection of basic subjects of influence on competitive advantages, assessment of future relations with suppliers and buyers, assessment of cost price level, assessment of the quality of products and services and unique properties of products, formation of internal price policy. Key words: strategy, strategic analysis, competitiveness, competitive advantages.

CONCEPTUAL APPROACH TO THE FORMATION OF A COMPETITIVE STRATEGY OF A FOOD INDUSTRY ENTERPRISE

2021 ◽  
Author(s):  
В.В. ПРОХОРОВА ◽  
А.С. БАСЮК
Keyword(s):  
Competitive Strategy ◽  
Customer Value ◽  
Food Industry ◽  
Analytical Data ◽  
Industrial Complex ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Conceptual Approach ◽  
Differentiation Strategy

На основе анализа тенденций развития агропромышленного комплекса России за последние годы и с учетом изменения роста доходов населения и структуры потребления основных продуктов питания предложены модели построения конкурентных стратегий для предприятий пищевой промышленности. Представлена классификация базовых конкурентных стратегий, описаны их особенности и преимущества в различных ситуациях на рынке. Предложен концептуальный подход к формированию конкурентных стратегий предприятия, основанный на анализе его возможного развития и ситуации в отрасли и предполагающий создание долгосрочных конкурентных преимуществ предприятия на основе его позиционирования на рынке. Рассмотрена стратегия дифференциации и ее особенности в сравнении с другими конкурентными стратегиями. Представлены возможности создания дополнительной покупательской ценности продукта. Предложен алгоритм разработки и реализации конкурентной стратегии предприятия, позволяющий систематизировать аналитические данные, минимизировать разрыв между планируемыми и фактическими экономическими показателями предприятия и способствующий своевременной корректировке избранной конкурентной стратегии. Based on the analysis of trends in the development of the Russian agro-industrial complex in recent years and taking into account changes in the growth of household income and the structure of consumption of basic food products, models for building competitive strategies for food industry enterprises are proposed. The classification of basic competitive strategies is presented; their features and advantages in various market situations are described. A conceptual approach to the formation of competitive strategies of the enterprise, based on the analysis of its possible development and the situation in the industry and involving the creation of long-term competitive advantages of the enterprise based on its positioning in the market, is proposed. The differentiation strategy and its features in comparison with other competitive strategies are considered. The possibilities of creating additional customer value of the product are presented. An algorithm for the development and implementation of the competitive strategy of the enterprise, which allows to systematize analytical data, minimize the gap between the planned and actual economic indicators of the enterprise and contributes to the timely adjustment of the chosen competitive strategy, is proposed.

DEVELOPMENT OF THE RUSSIAN SEGMENT OF THE ARCTIC ZONE AS A REGIONAL MEASUREMENT OF WORLD GEOPOLITICS

2020 ◽  
pp. 73-77
Author(s):  
T.S. Sukhodaeva ◽  
Keyword(s):  
World Economy ◽  
The Arctic ◽  
Russian Arctic ◽  
Competitive Advantages ◽  
Arctic Zone ◽  
Arctic Council ◽  
The World ◽  
Arctic Policy

The article discusses the features of the Arctic zone, its place in the world economy and international relations. The reasons for the intersection of the geopolitical interests of the leading states of the world in this region are revealed. The main directions of scientific and technical cooperation in the development of the Arctic are identified. The role of the Arctic Council in solving the problem of coordinating the interests of various actors in the region is shown. The strategic necessity of the development of the Arctic as a region free of conflicts and rivalry is substantiated. The analysis of the Russian Arctic policy and mechanisms for its implementation. The author substantiates the conclusion that the development of the Russian Arctic zone can become a driving force for the qualitative growth of the national economy, the formation of the country's competitive advantages in the long term, as well as maintaining the global ecological balance and stability.

scholarly journals Social Impact of Sustainable Ecotourism: Cases from Turkey

2012 ◽  
Author(s):  
Zerrin Sungur
Keyword(s):  
Social Impact ◽  
Social Impacts ◽  
Environmentally Responsible ◽  
The World ◽  
Recreation Experience ◽  
Environment And Development ◽  
Nature And Society ◽  
Made In

The concept of sustainability began to dominate tourism debates after the United Nations Conference on the Environment and Development, the Earth Summit in Rio de Janerio in 1992. Ecotourism is the fastest growing sector, with an estimated growth rate of 25 to 30 percent, of one of the largest industries in the world. The motto of Action Program for Sustainable Development was that “Only whatever can be sustained by nature and society in the long term permissible.” The World Conservation Union expanded this definition as follows: “Ecotourism is environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to enjoy and appreciate nature that promotes conservation, has low negative visitor impact, and provides for beneficially active socio-economic involvement of local populations.” There are two major problems with respect to ecotourism: achieving ecologic integrity of the ecotourism resource and, increasing and ensuring consistency of quality of the recreation experience for the ecotourist. Economic, environmental and social impacts involved in ecotourism should be balanced within ethical principles. The first official reference to the concept of ecotourism in Turkey was made in the Eighth Five-Year Development Plan (2001-2005). The aim of this study is to explore social impacts of ecotourism in Turkey. Some projects and surveys related with ecotourism will be considered in order to get better understanding of social impacts of ecotourism on the lives of local people in Turkey.

scholarly journals Peran Politik dalam Pembangunan Ekonomi Indonesia

2020 ◽  
Vol 12 (03) ◽  
pp. 232-248
Author(s):  
Moh. Hudi
Keyword(s):  
Economic Development ◽  
World Trade Organization ◽  
World Trade ◽  
The World ◽  
Asian Nation ◽  
Level Of Economic Development ◽  
Asean Countries ◽  
Asian Pacific

Indonesia is a developing country which is one of the countries that are members of the group of world countries, including the World Trade Organization (WTO), the Asian Pacific Economic Corporation (APEC), Southeast Asia Association of South East Of Asian Nation (ASEAN) and others. Even though until now the Indonesian state in its level of economic development is not very well established. Even among ASEAN countries, Indonesia is still lagging behind other ASEAN countries. This will hamper Indonesia's growth in the medium and long term if the quality of the economy is not immediately improved.

scholarly journals COMPETITIVENESS OF ENTERPRISES: PREREQUISITES FOR ECOLOGIZATION

2020 ◽  
pp. 296-302
Author(s):  
A. Mykhailov ◽  
L. Mykhailova ◽  
N. Stoyanets ◽  
D. Budnik
Keyword(s):  
Green Energy ◽  
Environmental Benefits ◽  
Economic Indicators ◽  
Conservation Of Resources ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Green Consumption ◽  
Goods And Services ◽  
Transformation Processes

An important component of strengthening the competitive position of enterprises is to increase the level of greening of all economic processes. The purpose of the article is to systematize the prerequisites for the formation of environmentally friendly competitive principles. The author identifies the main transformation processes that will contribute to the formation of environmentally oriented competitiveness: development and implementation of green energy, production and promotion of green goods and services, implementation of green processes in business operations. The author substantiates that companies, that contribute to the greening of competitive advantages receive long-term benefits in the form of green brand formation, growth of the company's market capitalization. The article identifies the factors of intensification of green initiatives of enterprises, which are related to the introduction of green energy, environmental innovations, promotion of green consumption, increasing regulatory pressure on enterprises, strengthening competitive differentiation, etc. The author explored the experience of implementing environmental standards as drivers of intensifying the processes of greening competitive strategies. The article identifies and describes the basic components of the system of promoting ecologically oriented competitive advantages of enterprises in the market environment, which are determined by mechanisms for overcoming obstacles to promoting ecologically oriented activities, formation of strategic priorities, long-term transformation processes. The necessity of improvement of methodical approaches on an estimation of a level of greening of competitive advantages of the enterprise is proved. Management decisions about the necessary costs for energy saving / conservation of resources and the introduction of ecological production cause changes in economic indicators of production (cost, efficiency, product quality).Finding a compromise between economic indicators and environmental benefits of clean production will ensure the formation of green competitive advantages of the enterprise.

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