CONCEPTUAL APPROACH TO THE FORMATION OF A COMPETITIVE STRATEGY OF A FOOD INDUSTRY ENTERPRISE

2021 ◽  
Author(s):  
В.В. ПРОХОРОВА ◽  
А.С. БАСЮК
Keyword(s):  
Competitive Strategy ◽  
Customer Value ◽  
Food Industry ◽  
Analytical Data ◽  
Industrial Complex ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Conceptual Approach ◽  
Differentiation Strategy

На основе анализа тенденций развития агропромышленного комплекса России за последние годы и с учетом изменения роста доходов населения и структуры потребления основных продуктов питания предложены модели построения конкурентных стратегий для предприятий пищевой промышленности. Представлена классификация базовых конкурентных стратегий, описаны их особенности и преимущества в различных ситуациях на рынке. Предложен концептуальный подход к формированию конкурентных стратегий предприятия, основанный на анализе его возможного развития и ситуации в отрасли и предполагающий создание долгосрочных конкурентных преимуществ предприятия на основе его позиционирования на рынке. Рассмотрена стратегия дифференциации и ее особенности в сравнении с другими конкурентными стратегиями. Представлены возможности создания дополнительной покупательской ценности продукта. Предложен алгоритм разработки и реализации конкурентной стратегии предприятия, позволяющий систематизировать аналитические данные, минимизировать разрыв между планируемыми и фактическими экономическими показателями предприятия и способствующий своевременной корректировке избранной конкурентной стратегии. Based on the analysis of trends in the development of the Russian agro-industrial complex in recent years and taking into account changes in the growth of household income and the structure of consumption of basic food products, models for building competitive strategies for food industry enterprises are proposed. The classification of basic competitive strategies is presented; their features and advantages in various market situations are described. A conceptual approach to the formation of competitive strategies of the enterprise, based on the analysis of its possible development and the situation in the industry and involving the creation of long-term competitive advantages of the enterprise based on its positioning in the market, is proposed. The differentiation strategy and its features in comparison with other competitive strategies are considered. The possibilities of creating additional customer value of the product are presented. An algorithm for the development and implementation of the competitive strategy of the enterprise, which allows to systematize analytical data, minimize the gap between the planned and actual economic indicators of the enterprise and contributes to the timely adjustment of the chosen competitive strategy, is proposed.

scholarly journals The Dynamic Impacting Study of Competitive Strategies to Import Retail E-Commerce Sellers

2018 ◽  
Vol 16 (4) ◽  
pp. 53-66
Author(s):  
Xuanxuan Zhang
Keyword(s):  
Panel Data ◽  
Foreign Trade ◽  
Competitive Strategy ◽  
Practical Significance ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Structure Adjustment ◽  
Theoretical Significance

The authors investigated several import retail e-commerce sellers through questionnaires and selected several types of variables based on Porter's competitive strategy theory. Then the authors used the panel data to empirically verify theoretical consumptions based on samples got by Python method from Jingdong Global Purchases and Tmall International, the top two e-commerce platforms in China. Results validated the three major competitive strategies that could enhance the competitive advantages to import retail e-commerce sellers. As it was not applied to all platforms and commodities, sellers should make different strategies through different platforms and commodities. This article has theoretical significance that filled in the gaps on import retail e-commerce sellers' competition. It also has certain practical significance by providing references for sellers on how to improve their competitive advantages, promote healthy competition and development of the import retail e-commerce, even to facilitate the structure adjustment of consumption and foreign trade in China.

scholarly journals Profiting from Green Innovation: The Moderating Effect of Competitive Strategy

2018 ◽  
Vol 11 (1) ◽  
pp. 15 ◽  
Author(s):  
Jiawen Chen ◽  
Linlin Liu
Keyword(s):  
Competitive Strategy ◽  
Innovation Management ◽  
Green Innovation ◽  
Competitive Strategies ◽  
Theoretical Understanding ◽  
Differentiation Strategy ◽  
Leadership Strategy ◽  
Green Product Innovation ◽  
Green Process Innovation ◽  
Cost Leadership Strategy

Despite the importance of green innovation, empirical evidence on its relationship with firm performance is mixed. This study endeavors to address this inconsistency in the evidence by investigating the value-capturing role of competitive strategy. It argues that firms tend to choose appropriate a competitive strategy to maximize performance of green innovation, especially in highly competitive contexts. We collected data from 195 firms in China. Our results suggest that the performance implications of green innovation (including green product innovation and green process innovation) are moderated by competitive strategies (including differentiation strategy and cost-leadership strategy), and these moderating effects are more prominent when competitive intensity is high. The findings of this study enrich theoretical understanding both of green innovation and of competitive strategy and have practical implications for green innovation management.

scholarly journals COMPETITIVENESS OF ENTERPRISES: PREREQUISITES FOR ECOLOGIZATION

2020 ◽  
pp. 296-302
Author(s):  
A. Mykhailov ◽  
L. Mykhailova ◽  
N. Stoyanets ◽  
D. Budnik
Keyword(s):  
Green Energy ◽  
Environmental Benefits ◽  
Economic Indicators ◽  
Conservation Of Resources ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Green Consumption ◽  
Goods And Services ◽  
Transformation Processes

An important component of strengthening the competitive position of enterprises is to increase the level of greening of all economic processes. The purpose of the article is to systematize the prerequisites for the formation of environmentally friendly competitive principles. The author identifies the main transformation processes that will contribute to the formation of environmentally oriented competitiveness: development and implementation of green energy, production and promotion of green goods and services, implementation of green processes in business operations. The author substantiates that companies, that contribute to the greening of competitive advantages receive long-term benefits in the form of green brand formation, growth of the company's market capitalization. The article identifies the factors of intensification of green initiatives of enterprises, which are related to the introduction of green energy, environmental innovations, promotion of green consumption, increasing regulatory pressure on enterprises, strengthening competitive differentiation, etc. The author explored the experience of implementing environmental standards as drivers of intensifying the processes of greening competitive strategies. The article identifies and describes the basic components of the system of promoting ecologically oriented competitive advantages of enterprises in the market environment, which are determined by mechanisms for overcoming obstacles to promoting ecologically oriented activities, formation of strategic priorities, long-term transformation processes. The necessity of improvement of methodical approaches on an estimation of a level of greening of competitive advantages of the enterprise is proved. Management decisions about the necessary costs for energy saving / conservation of resources and the introduction of ecological production cause changes in economic indicators of production (cost, efficiency, product quality).Finding a compromise between economic indicators and environmental benefits of clean production will ensure the formation of green competitive advantages of the enterprise.

scholarly journals Assessment of the Competitiveness of the Tourist Enterprise in the Modern Conditions

2020 ◽  
pp. 35-42
Author(s):  
Valentyna Shapoval ◽  
Tetiana Herasymenko ◽  
Lyudmyla Yurchyshyna
Keyword(s):  
Sustainable Development ◽  
Systematic Study ◽  
Economic Factor ◽  
Economic Conditions ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Lack Of Information ◽  
Scientific Substantiation ◽  
Tourism Enterprises

The theoretical and methodological basis of the study are scientific developments of domestic and foreign scientists related to competitiveness as a priority economic factor of sustainable development and functioning of the tourist enterprise in a changing environment, materials of specialized scientific conferences and symposia. The article considers and highlights the problems of competitiveness of the tourist enterprise as a separate subject of research. It is revealed that the recent strategic changes, which are the key to creating future competitive advantages, are the result of ensuring the long-term development of the tourist enterprise in the relevant competitive economic conditions.      It is shown that the most acute problem of assessing the level of competitiveness of a tourist enterprise is the lack of information about competitors, which leads to incomplete analysis, the use of subjective scores, high financial and time costs to conduct a study of competitiveness. The main competitive strategies of the enterprise which allow to win in struggle against competitors are analyzed. Emphasis is placed on the need to develop stages of systematic study of the competitiveness of tourism enterprises, which will allow to characterize the level of their competitiveness, even in conditions of information lack. The obtained results of the research are the basis for the scientific substantiation of the process of managing the competitiveness of tourist services (goods), which is one of the sub-goals of managing the competitiveness of the enterprise and should be subordinated to it. The results of the study are the basis for effective strategic management of tourism enterprises of Ukraine, capable of enhancing the competitiveness of the industry.

scholarly journals Marketing Channels and Underwriting Service Quality of Life Insurance

2016 ◽  
Vol 1 (No. 1 Oct 2016) ◽  
pp. 9-24
Author(s):  
Chen Tsai-Jyh
Keyword(s):  
Service Quality ◽  
Empirical Result ◽  
Life Insurance ◽  
Positive Impact ◽  
Marketing Channels ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Cost Efficient

This paper investigates the relationship between marketing channels and underwriting service quality with focus on two major channels: salesperson and bancassurance. Based on the data of life insurance in Taiwan, the empirical analysis shows that the traditional salesperson channel has competitive advantages in underwriting service quality. This result supports the coexistence of salesperson and bancassurance because previous literature indicated bancassurance more cost-efficient than a salesperson. The empirical result shows that insurers with more dependence on salesperson channel present lower complaint ratio and higher contract persistency due to better service quality. The empirical result also indicates that service quality has a significantly positive impact on insurer’s reputation. This finding implies that the insurers with more dependence on bancassurance should take additional competitive strategies to maintain the long-term customer relation.

scholarly journals Competitive Strategy of Sunan Drajat Islamic Boarding School Business in Lamongan

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Tika Diliana ◽  
Keyword(s):  
Strategic Management ◽  
Competitive Advantage ◽  
Competitive Strategy ◽  
Swot Analysis ◽  
Boarding School ◽  
Qualitative Approach ◽  
Business Unit ◽  
Competitive Strategies ◽  
Economic Independence ◽  
Differentiation Strategy

Pondok Pesantren Sunan Drajat (PPSD) is one of the Islamic boarding schools that has a high spirit of economic independence, by establishing several Institution-Owned Business. This Business Unit seems to be developing its units so that they are spreading domestically and internationally. This is due to strategic management that accommodates business, especially in its competition. The purpose of this study was to determine the competitive strategy of Pondok Pesantren Sunan Drajat Islamic-owned business. This study uses a qualitative approach that aims to explain the competitive advantage strategy of the PPSD business unit and SWOT analysis. The results showed that the PPSD business unit implemented all competitive strategies based on sharia principles, which in carrying out their activities were based on benefit. In conclusion, PPSD Business Unit uses an image of differentiation strategy in marketing for its products to stay ahead in the midst of many similar business.

scholarly journals PERENCANAAN STRATEGI BERSAING SEKOLAH DALAM MENINGKATKAN JUMLAH PESERTA DIDIK BARU DI SALAH SATU SEKOLAH SWASTA SALATIGA 1

2016 ◽  
Vol 3 (1) ◽  
pp. 15
Author(s):  
Dewa Made Dwi Kamayuda
Keyword(s):  
Private Schools ◽  
Primary Schools ◽  
Competitive Strategy ◽  
Swot Analysis ◽  
Design Stage ◽  
Competitive Strategies ◽  
Public And Private ◽  
Differentiation Strategy ◽  
New Students ◽  
Strategy Planning

<p>This study aimed to develop competitive strategy planning in increasing number of new students in one of private schools in Salatiga. The Design of the study is research &amp; development, but it is limited to the product design stage alone that produce schools competitive strategy planning in increasing the number of new students. Research instruments for gathering data are observation, interviews, FGD and study documents. Data Analysis used SWOT analysis to analyze the internal and external factors such as the school's strengths, weaknesses, opportunities and threats in determining the appropriate competitive strategies for schools. The result of SWOT analysis indicated that the school is in quadrant position SO (Strength Opportunity), which supports an aggressive strategy by using the power of the internal environment of the school to seize the opportunities from external environment. Competitive strategy planning of the school which suggested is differentiation strategy namely: making program "community service" in the form of "students service community", building cooperation and trust with the two primary schools under the same foundation, forming clubs academic achievement and non-academic, maximizing learning extracurricular through the program of "students exhibition" that can also be a program of "open house" of the school, maximizing the potential of teachers through seminars, training or workshops, maximizing the facility orphanage, making a jointly program of "parents &amp; students fun day", socializing to public and private schools, churches and Christian communities regularly.</p>

scholarly journals Scientific and economic basis of adaptability formation of the food industry enterprises in Ukraine

2021 ◽  
Vol 68 (1) ◽  
pp. 7-15
Author(s):  
A. Andreichenko ◽  
D. Zavertany
Keyword(s):  
Competitive Strategy ◽  
Food Industry ◽  
Structural Changes ◽  
Essential Feature ◽  
Competitive Advantages ◽  
Resource Potential ◽  
High Level ◽  
Production Capacities ◽  
Sustainable Competitive Advantages ◽  
Implementing Strategies

The paper is devoted to scientific and economic bases of adaptability formation of the food industry enterprises in Ukraine. While developing and implementing strategies to stimulate the food industry development in Ukraine, it is necessary to take into account not only structural changes in industry, but also immediate prerequisites and ability of the participating companies to increase the level of adaptability. Modern food industry does not provide incentives for participating companies to increase the level of adaptability. In the market economy, the basic condition for the food business viability is the availability of high level of adaptability. In today's economic environment, it is important to form and maintain the competitive advantage of food business over a long period. Further research is concerned with the development of the process for improving the adaptability and implementation of initiative enterprise competitive strategy, as well as the ability to provide sustainable competitive advantages. The adaptability of the enterprise is based on the level of its competence in relation to other competing enterprises in the accumulation and use of production potential of a certain direction. The essential feature of adaptability is stability of economic potential of the enterprise, which makes it possible to create a stable market advantage. Due to the timely disclosure of the peculiarities of adaptability formation, it is possible to achieve not only the sustainable market advantage, but also the state of sustainable development of the enterprise and industry as a whole. In order to maintain and increase market share, food companies should properly carry out the process of adaptability formation, that is, consistently carry out the stage of creating initiative competitive strategy and the stage of its implementation, taking into account the internal reserves of increasing the enterprise competitiveness, due to the rational use of resource potential, modernization of existing production capacities. Thus, the main factor influencing the adaptability formation of the food enterprise is market environment, which includes real consumer needs, requests to the enterprise from suppliers and consumers, which it can meet by producing the relevant products and forming well-established system of supply and marketing.

scholarly journals AN ANALYSIS OF THE EFFECT OF COMPETITIVE STRATEGIES ON PERFORMANCE: A SURVEY OF MFIS IN KENYA

2016 ◽  
Vol 1 (2) ◽  
pp. 21
Author(s):  
Priscilla Wanjiru Kung’u ◽  
Mr. Vincent Machuki
Keyword(s):  
Competitive Strategy ◽  
Ease Of Use ◽  
Microfinance Institutions ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Data Collection Instrument ◽  
Value Disciplines ◽  
Focus Strategy ◽  
Descriptive Survey

Purpose: The purpose of the study was to investigate the competitive strategies being adopted by MFIs and the effect of such strategies on firm performanceMethodology: The study adopted a descriptive survey research design. The targeted population of the study was derived from the 41 members of Association of Microfinance Institutions. A census was carried out.  The questionnaire was the main data collection instrument due to its convenience and ease of use. The data will be analyzed through both descriptive statistics and regression statistics.Results: The findings of the study indicated that MFIs used cost leadership competitive strategy, differentiation strategy, focus strategy and value disciplines. Findings indicated that there was a relationship between competitive strategies and the performance of MFIs.Unique contribution to theory, practice and policy: It was recommended in the study that the MFIs should continue the use of the competitive strategies as they were impacting positively to their performance. The suggested area of research was to determine most preferred dominant competitive strategy being used by MFIs and also to ascertain the truth of the “being split in the middle phenomena” advocated by porter (1998).

scholarly journals The Pricing And Competitive Strategies Of U.S. Airlines

2011 ◽  
Vol 5 (2) ◽  
pp. 23 ◽  
Author(s):  
Evan J. Douglas
Keyword(s):  
Competitive Strategy ◽  
Price Competition ◽  
Pricing Strategies ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Long Run ◽  
Airline Markets ◽  
Short Run ◽  
Good For

This paper argues that price competition is inevitable in the airline markets because passenger air service is a search good. For the same reason, the optimal long run competitive strategy for the airlines is cost leadership, although qualitative advantages should be exploited by a differentiation strategy in the short run. The airlines have devised a variety of creative pricing strategies which are analyzed for their economic content.

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