scholarly journals Pengaruh Gaya Hidup Berbelanja Dan Perilaku Hedonik Terhadap Pembelian Impulsif (Studi) Pada Toko Belanja Online Shopee

JEMAP ◽  
2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Debora Dian Maydiana Anggreani ◽  
Sentot Suciarto A.
Keyword(s):  
Regression Analysis ◽  
Online Shopping ◽  
Average Score ◽  
Purposive Sampling ◽  
Impulsive Buying ◽  
Test Result

This research aimed to test the effect of shopping lifestyle and hedonic behavior toward impulsive buying. Population researched here are students consuming shopee online shopping with sampel 100 taken by purposive sampling. It was obtained test result that respon toward shopping lifestyle was agree, average score 4.18. Average respon toward hedonic behavior was agree, 3.87. Average respon toward impulsive buying was agree, namely 3.92. Based on regression analysis, shopping lifestyle positively and significantly effected impulsive buying. Hedonic behavior also effected toward impulsive buying. The test result  shopping lifestyle and hedonic behavior together significantly effected toward impulsive buying.

scholarly journals Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online

2020 ◽  
Vol 1 (2) ◽  
pp. 115-136
Author(s):  
Fenri Abraham Stevi Tupamahu ◽  
Dessy Balik
Keyword(s):  
Regression Analysis ◽  
Social Status ◽  
Online Shopping ◽  
Sampling Technique ◽  
Self Control ◽  
High Tendency ◽  
Christian University ◽  
Purposive Sampling ◽  
Online Purchases ◽  
The Impact

Abstrak Penelitian ini bertujuan, (1) menguji pengaruh sifat materialisme terhadap pembelian impulsif online. (2) Menguji efek moderasi kontrol diri pada hubungan sifat materialisme terhadap pembelian impulsif online. Jenis penelitian ini merupakan riset causal. Unit analisis pada penelitian ini adalah individu dosen Universitas Kristen Indonesia Maluku (UKIM) selaku konsumen online shopping yang pernah melakukan pembelian impulsif secara online. Metode pengambilan sampel menggunakan metode nonprobabilitas, pengambilan sampel menggunakan teknik purposive sampling. Penentuan sampel berdasarkan pertimbangan (judgment sampling), dengan kriteria yakni, (1) dosen tetap Universitas Kristen Indonesia Maluku (UKIM), dan (2) dosen yang pernah melakukan pembelian impulsif secara online. Jumlah sampel yang dianalisis dalam penelitian ini sebanyak 48 orang. Analisis data menggunakan metode statistik Moderated Regression Analysis. Hasil penelitian membuktikan Sifat materialisme berpengaruh terhadap pembelian impulsif online. Sifat dosen UKIM selaku konsumen yang menekankan nilai pada materi, mementingkan diri sendiri, ingin memiliki banyak barang, dan merasa kepemilikikan tidak membuat bahagia meningkat, maka perilaku pembelian tampa berpikir akibat, pembelian spontan, pembelian terburu-buru, dan pembelian dipengaruhi keadaan emosional akan meningkat. Konsumen yang memiliki sifat materialisme tergolong konsumen berusia muda serta memiliki kecenderungan interaksi dengan media sosial yang tinggi berpotensi melakukan belanja impulsive secara online. Penelitian ini membuktikan Dampak moderasi kontrol diri sebagai pengontrol sifat konsumen dalam hal penilaian barang berdasarkan simbolik barang, status sosial, membangun status sosial dari pembelian suatu barang, serta prestise secara berlebihan. Dampak moderasi kontrol diri terbukti berkontribusi pada pengaruh sifat materialisme terhadap pembelian impulsif online. Kata kunci : Sifat materialisme, kontrol diri, pembelian impulsif online. Abstract This study aims to (1) examine the effect of materialism on impulsive online purchases. (2) To examine the moderating effect of self-control on the relationship between materialism and impulsive online purchases. This type of research is a causal research. The unit of analysis in this study is an individual lecturer at the Indonesian Christian University of Maluku (UKIM) as online shopping consumers who have made impulsive purchases online. The sampling method using nonprobability method, sampling using purposive sampling technique. Determination of the sample based on judgment (judgment sampling), with the criteria namely, (1) permanent lecturers at the Indonesian Christian University of Maluku (UKIM), and (2) lecturers who have made impulsive purchases online. The number of samples analyzed in this study were 48 people. Data analysis used the statistical method of Moderated Regression Analysis. The results of the study prove that materialism affects impulsive online purchases. The nature of UKIM lecturers as consumers who emphasize the value of material, are selfish, want to have a lot of goods, and feel that ownership does not increase happiness, so the buying behavior without thinking results, spontaneous purchases, rush purchases, and emotional purchases will increase . Consumers who have materialistic characteristics are classified as young consumers and have a high tendency to interact with social media with the potential to do impulsive shopping online. This study proves the impact of moderation of self-control as a control for consumer behavior in terms of valuing goods based on symbolic goods, social status, building social status from purchasing an item, and excessive prestige. The impact of self-control moderation has been shown to contribute to the influence of materialism on impulsive online purchases. Keywords: Materialism, self-control, online impulsive buying.

scholarly journals Pengaruh Keputusan Investasi Dan Keputusan Pendanaan Terhadap Nilai Perusahaan

2020 ◽  
Vol 9 (1) ◽  
pp. 30-38
Author(s):  
Siti Wardani Bakri Katti
Keyword(s):  
Regression Analysis ◽  
Real Estate ◽  
Stock Exchange ◽  
Investment Decision ◽  
Analysis Data ◽  
Funding Decision ◽  
Purposive Sampling ◽  
Company Value ◽  
Test Result

This research is aimed to know the influence of invesment decision and funding decision partially and simultaneously toward company value at property and real estate companies listed in the Indonesia Stock Exchange from 2014 to 2017. The sample uses the method of purposive sampling. The populations of this research are all companies of property and real estate. The population of 48 companies obtained by 27 companies is as research sample. The analysis data uses the multiple linier regression analysis. Based on the analysis data can be concluded that the investment decision influences significantly toward the company value. The funding decision influences significantly toward the company value. The test result of model suitability shows the investment decision and funding decision influence significantly toward the company value. The value of determination of coefficient  (R2) about 0.511 shows that the influence of investment decision and funding decision toward company value about 51,1%, and the remains are 48,9% are influenced by other variability outside of the research. Keywords—: Investment Decision; Funding Decision; Company Value; Property and Real Estate.

scholarly journals Analisis Pengaruh Potongan Harga, Paket Bonus, Pajangan dalam Toko dan Suasana Toko Terhadap Perilaku Pembelian Impulsif Pada Pelanggan Minimarket Indomaret Hybrid di Kota Semarang

JEMAP ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 47
Author(s):  
Aria Ahmad Pradana ◽  
Retno Yustini Wahyuningdyah
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Impulsive Buying ◽  
Positive Effect

The purpose of this research is to analyze the effect of discount, bonus pack, in-store display, and store atmosphere towards customer’s impulsive buying decision. The amount of sample in this research is 120. Sampling technique used in this research is purposive sampling and analyzed by multiple linear regression analysis using SPSS version 19. The result showed that discount has a significant and positive effect towards impulsive buying decision; bonus pack has a significant and positive effect towards impulsive buying decision; in-store display has a significant and positive effect towards impulsive buying decision; and store atmosphere has a significant positive effect towards impulsive buying decision.

scholarly journals PENGARUH KUALITAS SITUS DAN PENGETAHUAN PRODUK TERHADAP SIKAP UNTUK MENDORONG NIAT BELI ONLINE DI TOKOPEDIA.COM

2020 ◽  
Vol 9 (1) ◽  
pp. 300
Author(s):  
Putu Damara Juarez ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Online Shopping ◽  
Product Knowledge ◽  
Two Stage ◽  
Website Quality ◽  
Purposive Sampling ◽  
Quality Product

The purpose of this study is to examine the effect of website quality and product knowledge on the intention to online-purchasing through the attitude of online - shopping at Tokopedia.com. The sample were 113 people with purposive sampling method. Data were analyzed with two-stage multiple regression analysis. I was found that the website quality had positive and significant effect on the attitude of online shopping on Tokopedia.com, the product knowledge had positive and significant effect on the attitude of online shopping on Tokopedia.com, and the attitude had positive and significant effect on online purchasing intentions. Suggestions that can be given to Tokopedia.com management are to optimize the appearance of the website so that it is easier to use by consumers and add more information that are needed by consumers. Keywords: website quality, product knowledge, attitude, Tokopedia.com

scholarly journals CSR Disclosure on Earnings Management with the Presence of Women in the GCG Structure

2020 ◽  
Vol 15 (2) ◽  
pp. 293
Author(s):  
Alit Wahyuningsih ◽  
Ni Ketut Rasmini
Keyword(s):  
Corporate Governance ◽  
Regression Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Earnings Management ◽  
Purposive Sampling ◽  
Good Corporate Governance ◽  
Csr Disclosure ◽  
Corporate Social ◽  
Sustainability Report

ABSTRAK Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai pengaruh pengungkapan Corporate Social Responsibility pada manajemen laba dengan keberadaan wanita dalam mekanisme Good Corporate Governance sebagai variabel moderasi. Metode penentuan sampel yang digunakan adalah purposive sampling dengan kriteria perusahaan yang terdaftar dalam indeks LQ45 di Bursa Efek Indonesia dan menerbitkan laporan tahunan serta laporan keberlanjutan (sustainability report) berturut-turut selama periode 2013-2017. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 40 sampel. Metode dokumentasi digunakan untuk mengumpulkan data. Teknik analisis data yang digunakan yaitu Moderated Regression Analysis. Penelitian ini menyimpulkan bahwa pengungkapan Corporate Social Responsibility berpengaruh positif pada manajemen laba. Keberadaan wanita dalam komite audit yang mewakili proksi dari variabel keberadaan wanita dalam mekanisme Good Corporate Governance mampu memperlemah pengaruh pengungkapan Corporate Social Responsibility pada manajemen laba. Hasil penelitian ini sejalan dengan teori hipotesis biaya politik yang menyatakan bahwa perusahaan yang memiliki biaya politik yang tinggi cenderung akan melakukan manajemen laba. Kata Kunci: manajemen laba, pengungkapan corporate social responsibility, good corporate governance

Perbedaan Pengetahuan Remaja Putri Sebelum Dan Sesudah Diberikan Penyuluhan Tentang Fluor Albus Di SMP Negeri 3 Penebel

2019 ◽  
Vol 2 (1) ◽  
pp. 18-23
Author(s):  
Kadek Sri Ariyanti ◽  
Rini Winangsih ◽  
Desak Made Firsia Sastra Putri
Keyword(s):  
Reproductive Health ◽  
Adolescent Girls ◽  
Young Women ◽  
Random Sampling ◽  
Statistical Test ◽  
Wilcoxon Test ◽  
Average Score ◽  
Average Increase ◽  
Before And After ◽  
Test Result

Background and purpose: Adolescence is a period of transition from childhood to adulthood. The problems facing adolescents are often related to reproductive health, one of which is fluorine albus. Many teenagers do not care about the fluoride of albus despite the enormous impact on women's reproductive health. One reason is the lack of knowledge about fluorine albus. Based on KISARA data there are 90.91% of girls in Denpasar City do not know the cause of fluorine albus. The purpose of this study was to determine differences in knowledge of young women before and after being given counseling about fluor albus. Method: The research design used was pre-experimental with one group pretest posttest design using 70 respondents taken by stratified random sampling. The results showed that the average score of adolescent girls' knowledge about fluor albus before being given counseling was 11.56 and after counseling was 14.23. There was an average increase in knowledge of 2.67. Results: Statistical test result using wilcoxon test get value p = 0.000 so that hypothesis accepted. Conculusion: It can be concluded that there is difference of adolescent knowledge about fluorine albus before and after given counseling.

Faktor-Faktor Yang Mempengaruhi Dividend Payout Ratio Yang Dimoderasi FCF Pada Sektor Properti

IJAcc ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 1-16
Author(s):  
Mintauli Debataraja ◽  
Po. Abas Sunarya ◽  
Lusyani Sunarya
Keyword(s):  
Regression Analysis ◽  
Real Estate ◽  
Dividend Payout ◽  
Purposive Sampling

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh profitabilitas, leverage, likuiditas, ukuran perusahaan dan pertumbuhan perusahaan terhadap DPR pada perusahaan sektor properti & real estate yang terdaftar di BEI periode 2012-2016. Jenis data yang digunakan dalam penelitian ini adalah data sekunder dari laporan keuangan perusahaan. Pemilihan sampel dengan menggunakan metode purposive sampling. Jumlah sampel sebanyak 9 perusahaan dari 48 perusahaan sehingga data yang dianalisis sebanyak 45 data. Pengujian hipotesis dengan menggunakan analis regresi linear berganda dan Moderated regression analysis (MRA). Hasil yang didapat pada penelitian ini menunjukkan bahwa ROI (0,001 < 0,05), DER (0,034 < 0,05) dan CR (0,005 < 0,05) berpengaruh signifikan terhadap DPR, sedangkan Size (0,023 > 0,05), Growth (0,275 > 0,05) dan FCO (0,377 > 0,05) tidak berpengaruh terhadap DPR

KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jati Prastyo ◽  
Bambang Mursito ◽  
Istiqomah Istiqomah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Delivery Service ◽  
Motorcycle Taxi

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p

scholarly journals PENGARUH PROMOSI, KEPERCAYAAN DAN KESADARAN MEREK TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK TABUNGAN HAJI (MABRUR) BANK SYARIAH MANDIRI KCP. SAWANGAN KOTA DEPOK

2017 ◽  
Vol 8 (1) ◽  
Author(s):  
MAKHDALEVA HANURA TAJUDIN ◽  
ADE SOFYAN MULAZID
Keyword(s):  
Regression Analysis ◽  
Statistical Data ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Purposive Sampling ◽  
Variable Quality

Abstrak. Pengaruh Promosi, Kepercayaan dan Kesadaran Merek Terhadap Keputusan Nasabah Menggunakan Produk Tabungan Haji (Mabrur) Bank Syariah Mandiri KCP. Sawangan Kota Depok. Tujuan dari penelitian ini adalah untuk melihat pengaruh promosi, kepercayaan dan kesadaran merek terhadap keputusan nasabah menggunakan produk tabungan haji (mabrur) studi kasus Bank Syariah Mandiri KCP. Sawangan Kota Depok. Penelitian ini menggunakan purposive sampling dengan 100 responden yaitu nasabah yang menggunakan produk tabungan haji (mabrur). Data yang diolah dalam penelitian ini menggunakan analisis regresi linear berganda. Berdasarkan hasil, diperoleh persamaan regresi: 2.515 + 0.189X1 + 0.359X2 + 0.149X3 + e, berdasarkan analisis data statistik, indikator dalam penelitian ini valid dan variabel reliabel. Dalam uji asumsi klasik, tidak terjadi multikolinieritas dan heteroskedastisitas, serta data berdistribusi normal.Hasil penelitian menunjukkan bahwa secara parsial dan simultan variabel kualitas promosi, kepercayaan dan kesadaran merek berpengaruh signifikan terhadap keputusan pembelian.  Kata Kunci: Promosi, Kepercayaan, Kesadaran Merek dan Keputusan Pembelian. Abstarct. Effect Promotion, Trust and Brand Awareness Decision On Savings Products Customers Using The Hajj (Mabrur) Bank Syariah Mandiri KCP. Sawangan Kota Depok. The purpose of this study was to observe the effect of promotions, trust and brand awareness of the customer's decision to use a savings product Hajj (mabrur) case studies of Bank Syariah Mandiri KCP. Sawangan. This study using purposive sampling of 100 respondents, customers who use the product hajj savings (mabrur). The processed data in this study using multiple linear regression analysis. Based on the results, regression equation: 2,515 + 0.189X1 + 0.359X2 + 0.149X3 + e, based on statistical data analysis, indicators in this study is valid and reliable variable. In the classical assumption, does not happen multikolinieritas and heteroskedastisitas, as well as the normal distribution of data. The results showed that partial and simultaneous sale of variable quality, trust and brand awareness significantly influence purchasing decisions. Keywords: Promotions, Trust, Brand Awareness and Purchase Decision.

scholarly journals The Influence of Capital Structure, Asset Growth, and Total Asset Turnover Against Return on Equity in Construction and Building Companies Listed in Bei 2016-2019

2021 ◽  
Vol 20 (3) ◽  
pp. 130-136
Author(s):  
Ayu Wulandari Narhendra
Keyword(s):  
Regression Analysis ◽  
Capital Structure ◽  
Regression Coefficient ◽  
Total Asset ◽  
Return On Equity ◽  
Purposive Sampling ◽  
Sample Technique ◽  
Asset Turnover ◽  
Asset Growth ◽  
The Capital Structure

This study aims to determine the effect simultaneously and partially of capital structure, asset growth and TATO on Return on Equity.Data analysis used multiple linier regression analysis with SPSS application. Population in this research is the company of construction and building listed on BEI from 2016-2019.  The research sample technique used purposive sampling with the results of 9 companies and 36 samples. The results showed partially, the regression coefficient value of the capital structure was 2.515 with a significance value of 0.017, so the capital structure had a significant effect on Return on Equity. And the TATO regression coefficientvalue is 3,479 with a significance value of 0.001. Then TATO has a significant effect on Return on Equity, while the regression coefficient value of Asset Growth is -0.459 with a significance value of 0.649. SoAsset Growth has no significant effect on Return on Equity. For the research results simultaneously the significance value is 0.008, which means that Capital Structure, Asset Growth and TATO have an influence on Return on Equity.  

Sign in / Sign up

Export Citation Format

Share Document