scholarly journals PENGARUH MEDIA SOSIAL DALAM MEMBANGUN OPINI PUBLIK

2020 ◽  
Vol 1 (1) ◽  
pp. 49-63
Author(s):  
Muhammad Qadri

This paper discusses how the influence of social media in building public opinion. The use of social media has a positive impact in the process of social, political and economic interactions. The use of social media also makes it easy to access various information needed, makes it easy to communicate rarely far away and social media can also be a tool to make new friends. Of the various positive impacts of social media, it turns out that it also has a negative impact if users cannot properly filter news or information that contains divisions, hoaxes or fake news, sara issues, religion and others that are carried out by people who are not responsible, then it can cause chaos which will certainly split the unity.

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Aminah Aminah

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election


TRANSFORMATIF ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 117-130
Author(s):  
Ariyadi Ariyadi

The rise of promotions and buying-selling through internet where social media has become one of the media, it has many positive impacts, such as buying-selling transactions have become easier. Meanwhile, it has negative impacts too, such as fraud and others, this makes researchers interested in researching how clothing traders on the Sudimampir market, Banjarmasin utilizes media as a promotion in order to be able to compete and increase their sales. This research aims to find out how the use of social media in clothing in Sudimampir market, as well as the obstacles that faced when using social media as a means of promotion.The researcher used field research, which is descriptive qualitative by conducting in-depth interviews and then the results can be summarized. The informants in this study were 15 people, all of whom were clothing traders who were selling in the Sudimampir market.The results of this study indicate that the use of social media as a promotion of clothing Sudimampir market using several social media such as: WA (Whatsapp), BBM (Blackberry Messenger), FB (Facebook). Those social media used as a means for ordering, Facebook and Instagram used for uploading photos of the items they sell. Those social media give a positive impact, namely their sales have increased which is in accordance with the function of social media in trading, which can increase sales.


2021 ◽  
Vol 5 (1) ◽  
pp. 42
Author(s):  
Silvianetri Silvianetri

Social media is a communication tool that is commonly used by everyone in today's technological era. Excessive use of social media will cause addiction, and have an impact on people's psychology. This article aims to reveal data on the impact of social media addiction on the psychology of society and its implications for counseling. The research uses qualitative research methods, especially phenomenology. The research instrument is the researcher himself, and for data collection using in-depth interviews and observation. The research respondents are the people of West Sumatra with male and female sexes aged 15 to 50 years. The data analysis technique is using Miles and Huberman data analysis with the following steps; data reduction, data display, and conclusion drawing/verification. The results of the study found that the psychological impact of social media addiction generally affects people's cognitive and emotions. The positive impact is cognitive, namely increasing insight and thinking skills, as well as giving birth to various creative ideas. The negative impact is causing forgetfulness, panic, dead-end thoughts, lack of logical thinking. Emotionally the positive impact of using social media by the community is to create happiness, optimism, motivation, enthusiasm, enthusiasm. The negative impact is causing anxiety, despair, sadness, resentment, anger and frustration. The results of this study have implications for counseling, namely preventively developing counseling techniques that aim to reduce social media addiction. Curatively, it can develop counseling techniques that can improve brain function and reduce anxiety levels.


DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 53
Author(s):  
Muhamad Guruh ◽  
Hendri Gunawan ◽  
Devi Putri Isnaeni ◽  
Nurdinni Tilova ◽  
Henni Marlinah

Literacy is the ability to understand, analyze, and deconstruct media imager. The ability to do this is intended so that viewers on this matter especially students as media consumers become aware of the way media is created and accessed. Social media is a positive contributor in the advancement of technology and communication. However, the positive impact of the use of social media is often not paid attention, instead of the negative impact of social media that ultimately happens a lot, where one of them is related to the spread of hoax news Hoaxs are information that is created to cover up the actual information. In other words hoaks can also be interpreted as an effort to distort the facts using information that seems convincing but cannot be verified. Hoaks can also be interpreted as an act of obscuring the real information, by flooding a media with the wrong message in order to cover up the correct message. One of the efforts to increase media literacy is through the implementation of Community Service in the form of discussions and the provision of knowledge held at the PKBM 26 Bintro. With the aim of increasing social media literacy training related to hoax prevention, this activity is carried out by providing contemporary examples and presentations regarding the risks of hoax dispersal.Keywords: Media Literacy, Social Media, Hoaks


2020 ◽  
Vol 5 (02) ◽  
pp. 43-53
Author(s):  
Desriati Sinaga ◽  
Susi Santi Lumban Gaol

Introduction: Knowledge forms one's actions or results from knowing and occurs after people sense a certain object. From experience, it is known that behavior based on knowledge will last longer than behavior that is not based on knowledge. The factors underlying the mother's knowledge are education, occupation and age. The negative impact of the use of social media on school-age children is reduced communication with parents, weak psychomotor abilities to draw, reduced singing and playing, difficulty adapting to subject matter and difficulties in socializing with the environment. This study aims to determine the description of mother's knowledge about the use of social media in school-age children at SD Santa Lusia Sei Rotan Medan in 2019Method: The method used in this research is descriptive design and the sample in this study is mothers who have as many as six grade school-age children at SD. 42 people with total sampling technique. The instrument used in this study was a questionnaire.Result: The results showed that the knowledge of mothers about the use of social media in school-aged children at SD Santa Lusia Sei Rotan Medan in 2019 was more knowledgeable (53.1%).Duscussion: Mothers are expected to know new information and time limits on the use of social media that have a positive impact on children, such as providing educational videos, learning languages and opening social media for children's content.


2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Reza Riesnanda Poetra ◽  
Nevrettia Christantyawati

This research would to answer the following research questions: how the patterns of use of social media in increasing sales satisfaction in the online store goldies hijab?      This research data overall obtained and collected through questionnaires, observation and documentation (written data) which was then analyzed using descriptive statistical methods then the conclusions drawn through quantitative techniques, with deductive mindset. The results of this study concluded:      First, when seen from awerness, patterns of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral 50 respondents or 50%, this is because the pattern of use of social media has had a negative impact on importers and positive impact on the seller for profit ride. While as many as 45 respondents or 45% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.      Second, when seen from the interest, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category neuter as many as 40 respondents or 40%, this is because the pattern of use of social media has a negative impact on the material or materials production and positive impact on production as orders increase. While as many as 55 respondents or 55% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.      Third, when seen from the desire, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral as much as 65 respondents or 65%, this is because the pattern of use of social media has had a negative impact on the desire to have a product and a positive impact on menjul desire a product. While as many as 33 respondents or 33% categorized as positive as negative impact if done. And as much as 2 or 2% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.      Fourth, when viewed from the action, media usage patterns sosialdalam increase sales satisfaction in the online store goldies hijab. In the neutral category by 56 respondents or 56%, this is because the pattern of use of social media has had a negative impact on the actions of buyers and positive impact on the selling action. While as many as 44 respondents or 44% categorized as positive as negative impact if done. And as much as 0 or 0% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Keywords: AIDA, Online Marketing, Social Media


2021 ◽  
Vol 4 (1) ◽  
pp. 314-320
Author(s):  
Isaac MGEKN ◽  
Isaac M ◽  
Pete B

Background: The use of social media has been growing rapidly with easy access for young people. Psychologists have studied the social and psychological impact of social media use on adolescents; however there is very little qualitative data of social media use among adolescents and their views.Aims: To explore the views of adolescents in Sussex about the educational, social and psychological impacts of using social media sites and analyze adolescents’ descriptions of their own personal experiences of social media use.Method: 500 young people between the ages of 11 to 18 years in Sussex (UK) were invited to take part in a questionnaire survey exploring their use and views about social media.Results: A total of 465 (93%) of students completed the questionnaire. 73% of participants used three or more sites. On average each participant spent 22 hours weekly on social media sites. In all five domains explored, the majority of participants scored the negative impact of use of social media as low with an overall mean of 2 out of possible 5. Over 70% scored low negative impact for Education, 75% for relationships, 64% for Self-esteem, 73% for Health and 71% for Safety. On the other hand, the percentage scoring 4 or 5 for positive impact were 22% for Education, 36% for Relationships, 24% for Self-esteem, 12% for Health and 15% for Safety. However there was a difference between younger and older teens.Conclusion: Studies have shown negative social media impact on teens including self-esteem, anxiety and depression. However young people have a different view. Young people have balanced views about the effects of social media. They felt that social media use improved their relationships, particularly among younger students. Older teens perceived higher negative effect on their safety. Further work is needed to improve the safety awareness of young teens.


2016 ◽  
Vol 2 (1) ◽  
pp. 91
Author(s):  
Nisa Khairuni

The author examines the positive and negative effects of social media on the moral education of children in school SMPN 2 class VIII Banda Aceh, it is very interesting because of the many children who abuse social media. This work analyzes about the use of social media that have an impact on the moral education of children. The data collected in this study through the work of other literature, researchers also interviewed principals and students as many as 16 students as well as the observation at the school. Based on the analysis that has been done it can be seen the positive and negative impacts of the use of social media to the moral education of children. The positive impact on the social development of the media on moral education of children among children can adapt, socialize with the public and manage a network of friends, and make children easier to accomplish these tasks, while the negative impact of the development of social media to the moral education of children very much of them can make the omission in children so that children are less disciplined and be lazy, makes children easy to cheat the works of others, disrespectful both in dress and speech, often quarrel due to scenes that are as dangerous as scenes of pornography, violence, wars and so forth , as well as making children miss school because they feel more comfortable in the cafe of the study at the school, not only that social media also makes children spend pocket money a child so that the child took the money her parents secretly to access the internet cafe. Therefore, social media can lead education of children.


Author(s):  
V.T Priyanga ◽  
J.P Sanjanasri ◽  
Vijay Krishna Menon ◽  
E.A Gopalakrishnan ◽  
K.P Soman

The widespread use of social media like Facebook, Twitter, Whatsapp, etc. has changed the way News is created and published; accessing news has become easy and inexpensive. However, the scale of usage and inability to moderate the content has made social media, a breeding ground for the circulation of fake news. Fake news is deliberately created either to increase the readership or disrupt the order in the society for political and commercial benefits. It is of paramount importance to identify and filter out fake news especially in democratic societies. Most existing methods for detecting fake news involve traditional supervised machine learning which has been quite ineffective. In this paper, we are analyzing word embedding features that can tell apart fake news from true news. We use the LIAR and ISOT data set. We churn out highly correlated news data from the entire data set by using cosine similarity and other such metrices, in order to distinguish their domains based on central topics. We then employ auto-encoders to detect and differentiate between true and fake news while also exploring their separability through network analysis.


2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel


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