scholarly journals Participatory Culture: From Co-Creating Brand Meaning to Changing the World

2014 ◽  
Vol 6 (2) ◽  
pp. 34-39 ◽  
Author(s):  
Henry Jenkins
Keyword(s):  
Harry Potter ◽  
Participatory Culture ◽  
Brand Engagement ◽  
Brand Meaning ◽  
Online Platforms ◽  
The World ◽  
Personal Use ◽  
Use Of Social Media ◽  
Marketing Methods ◽  
New Generation

Abstract Young people’s personal use of social media like blogs, networks and online platforms is actually a double-edged sword. Creativity and action can endorse brands, but they can also harm a brand as the new generation moves from being socially and culturally active to being politically and civically engaged. Brands can be the perfect plugs on which to hang their campaigns. In the example outlined in this article, the Harry Potter brand serves as a good of example to demonstrate such activism. Its entire magical world was embraced, and the company who owns and licenses the brand was systematically scrutinized and criticized. Warner Bros. mishandled this form of social brand engagement. The whole case is highly instructive to managers who increasingly face such challenges to their production and marketing methods every day.

scholarly journals Social media: Are the lines between professional and personal use blurring?

2020 ◽  
Vol 12 (2) ◽  
pp. 78-90
Author(s):  
Josie Cassano Rizzuti
Keyword(s):  
Social Media ◽  
Personal Lives ◽  
Media Usage ◽  
The Past ◽  
Private Lives ◽  
Online Platforms ◽  
Personal Use ◽  
Media Interaction ◽  
Entire World ◽  
Use Of Social Media

A key aspect of understanding communications in a global environment is understanding social media usage. With the recent dramatic increase in social media usage in the past decade, the incorporation of social media and online platforms into communication strategies of organizations has been intensively discussed and researched. This study investigates social media usage at a global manufacturer to understand how it is being used for business purposes. Are personal and professional lines blurring with social media use? With the increased use of social media in the workplace, our professional and personal lives are increasingly becoming intertwined. The literature suggests that social media interaction and managing the boundaries is more difficult online than offline. Social media is where the lines are blurred between our professional and private lives. It is where we share our food, music, movies, pictures, purchases, politics, and our every-day patterns, alongside our daily professions, on display for the entire world to see.   Keywords: social media, strategy, digital, issues, communication, professional

Disrupting the colonial algorithm: Indigenous Australia and social media

2021 ◽  
pp. 1329878X2110382
Author(s):  
Bronwyn Fredericks ◽  
Abraham Bradfield ◽  
Jenny Nguyen ◽  
Samar Ansell
Keyword(s):  
Social Media ◽  
Indigenous People ◽  
Social Issues ◽  
Settler Colonialism ◽  
Torres Strait Islander People ◽  
Online Platforms ◽  
Indigenous Australia ◽  
The World ◽  
Use Of Social Media ◽  
Indigenous Voices

Indigenous voices and outlooks are often overlooked within public discourses in Australia and throughout the world. Settler-colonialism has resulted in centuries of dispossession, manifesting in the denial of Indigenous citizenship, autonomy and sovereignty. Throughout this article we discuss how Indigenous people are increasingly turning to social media to illuminate how colonialism continues to oppress Aboriginal and Torres Strait Islander people and communities. In doing so, Indigenous people are disrupting what we call the ‘colonial algorithms’ that shape misguided perceptions of Indigenous people and identities. Analysing Indigenous use of social media and centring our discussion around several Indigenous-led online campaigns, we demonstrate how online platforms are bringing an array of social issues to light in ways that privilege Indigenous voices and perspectives, ultimately disrupting and shifting oppressive colonial algorithms.

scholarly journals A Survey On MOOC Providers For Higher Education

2013 ◽  
Vol 7 (1) ◽  
pp. 962-967 ◽  
Author(s):  
Dr. P Malliga
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Online Learning ◽  
Online Courses ◽  
Participatory Culture ◽  
Massive Open Online Courses ◽  
Massive Open Online ◽  
Online Platforms ◽  
The World ◽  
The Web

Online learning has evolved over the years, becoming increasingly accessible and gaining credibility as a learning medium. Universities are reshaping education on the Web by means of Massive Open Online Courses (MOOC). The learners can access educational content anytime, from anyplace and participatory culture using social networks seems to be the biggest advantage that MOOC has brought to the world of education especially in the higher education arena. MOOC has rapidly developed from a small section of specialist courses to millions of registered users on major online platforms offering hundreds of courses. As MOOC expands, attrition and accreditation is a problem. Though MOOC is expanding very fast, the literature on MOOC research is limited. This paper presents a survey on MOOC providers which aims to capture the state of MOOC, how they evolved and to identify issues and challenges that are important for MOOC providers.

Penerapan Rinfo Sebagai Media Pendukung Untuk Proses Pembelajaran Pada Perguruan Tinggi Raharja

CCIT Journal ◽  
2014 ◽  
Vol 8 (1) ◽  
pp. 101-115
Author(s):  
Untung Rahardja ◽  
Khanna Tiara ◽  
Ray Indra Taufik Wijaya
Keyword(s):  
Learning Process ◽  
Human Life ◽  
Learning Tools ◽  
Integrated Learning ◽  
Civilizing Process ◽  
The World ◽  
The Future ◽  
Two Factors ◽  
Life Education ◽  
New Generation

Education is an important factor in human life. According to Ki Hajar Dewantara, education is a civilizing process that a business gives high values ??to the new generation in a society that is not only maintenance but also with a view to promote and develop the culture of the nobility toward human life. Education is a human investment that can be used now and in the future. One other important factor in supporting human life in addition to education, which is technology. In this globalization era, technology has touched every joint of human life. The combination of these two factors will be a new innovation in the world of education. The innovation has been implemented by Raharja College, namely the use of the method iLearning (Integrated Learning) in the learning process. Where such learning has been online based. ILearning method consists of TPI (Ten Pillars of IT iLearning). Rinfo is one of the ten pillars, where it became an official email used by the whole community’s in Raharja College to communicate with each other. Rinfo is Gmail, which is adapted from the Google platform with typical raharja.info as its domain. This Rinfo is a medium of communication, as well as a tool to support the learning process in Raharja College. Because in addition to integrated with TPi, this Rinfo was connected also support with other learning tools, such as Docs, Drive, Sites, and other supporting tools.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

scholarly journals Factors Influencing Students’ Behavior and Attitude Towards Online Education during COVID-19

2021 ◽  
Vol 13 (13) ◽  
pp. 7469
Author(s):  
Gratiela Dana Boca
Keyword(s):  
Online Education ◽  
Online Courses ◽  
Individual Characteristics ◽  
Online Assessment ◽  
Teaching Skills ◽  
Educational Activities ◽  
Online Platforms ◽  
Factors Influencing ◽  
The World

Universities around the world have faced a new pandemic, forcing the closure of campuses that are now conducting educational activities on online platforms. The paper presents a survey about students behavior and attitudes towards online education in the pandemic period from the Technical University of Cluj Napoca, Romania. A group of 300 students participated. The questionnaire was structured in four parts to determine student’s individual characteristics, student’s needs, students’ knowledge in using virtual platforms and students’ quality preferences for online education. The students said that online education in a pandemic situation is beneficial for 78% of them. A total of 41.7% percent of students appreciated the teachers’ teaching skills and the quality of online courses since the beginning of the pandemic, and 18.7% percent of the students appreciated the additional online materials for study to support their education. However, students found online education stressful, but preferred online assessment for evaluation. This pandemic has led to the new stage of Education 4.0, online education, and the need to harmonize methods of education with the requirements of new generations.

scholarly journals A study on the numerical modelling of UHPFRC-strengthened members

2018 ◽  
Vol 199 ◽  
pp. 09001
Author(s):  
Renaud Franssen ◽  
Serhan Guner ◽  
Luc Courard ◽  
Boyan Mihaylov
Keyword(s):  
Numerical Modelling ◽  
High Performance ◽  
Concrete Structures ◽  
Concrete Members ◽  
High Durability ◽  
Tension Tests ◽  
The World ◽  
Aging Infrastructure ◽  
New Generation ◽  
Modelling Approach

The maintenance of large aging infrastructure across the world creates serious technical, environmental, and economic challenges. Ultra-high performance fibre-reinforced concretes (UHPFRC) are a new generation of materials with outstanding mechanical properties as well as very high durability due to their extremely low permeability. These properties open new horizons for the sustainable rehabilitation of aging concrete structures. Since UHPFRC is a young and evolving material, codes are still either lacking or incomplete, with recent design provisions proposed in France, Switzerland, Japan, and Australia. However, engineers and public agencies around the world need resources to study, model, and rehabilitate structures using UHPFRC. As an effort to contribute to the efficient use of this promising material, this paper presents a new numerical modelling approach for UHPFRC-strengthened concrete members. The approach is based on the Diverse Embedment Model within the global framework of the Disturbed Stress Field Model, a smeared rotating-crack formulation for 2D modelling of reinforced concrete structures. This study presents an adapted version of the DEM in order to capture the behaviour of UHPFRC by using a small number of input parameters. The model is validated with tension tests from the literature and is then used to model UHPFRC-strengthened elements. The paper will discuss the formulation of the model and will provide validation studies with various tests of beams, columns and walls from the literature. These studies will demonstrate the effectiveness of the proposed modelling approach.

scholarly journals Millennial Tourists in Bali: Motivation, Satisfaction and Revisit Intention

2020 ◽  
pp. 27
Author(s):  
Dewa Ayu Nyoman Aridayanti ◽  
I Gusti Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Sem Analysis ◽  
Structural Equations ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
The World ◽  
The Republic ◽  
Use Of Social Media ◽  
Push And Pull ◽  
Push Factor ◽  
Source Of Information

The Ministry of Tourism of the Republic of Indonesia has developed strategies to attract millennial tourists who are estimated to dominate the world tourism market, where Bali is ranked as the fourth most desirable destination for millennials around the world. One of the important factors for tourists in making a visit decision is motivation. Motivation can affect tourists' satisfaction that is triggered by evaluations through their experiences during a visit and it can affect their revisit intention. Decision making for revisit intention to a destination is actually the behavior of satisfied tourists. This research is a quantitative study with samples of millennial tourists visiting the areas of Ubud, Kuta, Seminyak, Canggu and Uluwatu. Research results were analyzed by Structural Equations Modelling (SEM) analysis usings SmartPLS software 3.0 version. The results showed that motivation consisting of push and pull factors has a significant effect on tourist satisfaction. Tourist satisfaction has a significant effect on the revisit intention. The push factor has a positive but not significant effect on the revisit intention while the pull factor has a significant effect on the revisit intention. Another result showed that 69% of millennial tourists make use of social media as a source of information about Bali. This is also the reason for the facts that 91% of millennial tourists prefer to arrange their own trips. Keyword : Bali, motivation, satisfaction, revisit intention, millennial tourist.

FASHION BLOGGERS AS CELEBRITY EXPERTS IN RUSSIAN-SPOKEN SEGMENT OF SOCIAL MEDIA

2021 ◽  
pp. 139-156
Author(s):  
Zemfira K. Salamova ◽  
Keyword(s):  
Social Media ◽  
The Self ◽  
The Internet ◽  
Self Presentation ◽  
Online Platforms ◽  
The World

Social media has contributed to the spread of fashion, style or lifestyle blogging around the world. This study focuses on self-presentation strategies of Russian-speaking fashion bloggers. Its objects are Instagram accounts and YouTube channels of two Russian fashion bloggers: Alexander Rogov and Karina Nigay. The study also observes their appearances as guests in various interview shows on YouTube. Alexander Rogov received his initial fame through his television projects. Karina Nigay achieved popularity online on YouTube and Instagram, therefore she is a “pure” example of Internet celebritiy, whose rise to fame took place on the Internet. The article includes the following objectives 1) to study the self-branding of fashion bloggers on various online platforms; 2) to analyze the construction of fashion bloggers’ expert positions and its role in their personal brands. Turning to fashion blogging allows us to consider how its representatives build their personal brands and establish themselves as experts in the field of fashion and style in Russianlanguage social media.

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