scholarly journals A Sociological Study of the Form and Content Produced in the Social Media of the International First Rank Universities

2021 ◽  
Vol 13 (1) ◽  
pp. 43
Author(s):  
Sina Eskandari ◽  
Saeed Rezaei Sharifabadi
Keyword(s):  
Social Media ◽  
Sociological Study ◽  
The Social ◽  
The Subject ◽  
Use Of Social Media ◽  
The University ◽  
Unique Program

This research is an attempt to deal with the role of social media in the promotion of the name of universities at international scene.  Thus, the analysis of the structure and contents of productions will be the subject of discussion in this research. It should be noted that each social media has unique features and in order to get an ideal result, it is necessary to have knowledge about the details and sociology of the use of social media by users. Having identified the responsibilities which are assigned by propagation designers of universities to department, it will be possible to plan a comprehensive and unique program for the activities of different departments of university, so that in the event of demand, each unit can have an influential role in introducing the university in a professional form.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

scholarly journals Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
The Public ◽  
The Social ◽  
Close Relationship ◽  
Traditional Institutions ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

scholarly journals The role of social media in shaping airline’s image

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anastasia Elemonie
Keyword(s):  
Social Media ◽  
Business Environment ◽  
Corporate Image ◽  
Customer Engagement ◽  
The Internet ◽  
Research Focus ◽  
Digital Revolution ◽  
The Social ◽  
Use Of Social Media

Social media is important nowadays. With the development of technology today, most people want their needs to be fulfilled in an instant. Speed is the key in most cases. In this era all media gets digitized, the Internet also becomes the mode of carriage for all other media, meaning a lot of information is available on the internet. In today’s competitive business environment, under pressure from the digital revolution, the corporate brand with its identity, image, and reputation becomes the center of gravity for valuable and durable relationships between the firm and all interested parties. The researcher has chosen qualitative data for designing this research. Focus of this research it is aimed to understand the social media that has been used by Cathay Pacific Airways to shape its corporate image in the eyes of public. The analysis shows that the active promotion activities through social media has a big influence in the formation of the expected company image. The use of social media as one of the strategies that Cathay Pacific uses as a means of communication can increase customer engagement. Keywords: Corporate Communication; Corporate Image; Social Media; Perception; Airlines.

scholarly journals The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

2018 ◽  
Vol 13 (11) ◽  
pp. 46
Author(s):  
Khalid Mahmmod Ahmad Mansour ◽  
Fayez Jomah Saleh Al-Najjar
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Innovative Behavior ◽  
Media Usage ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

Paradigmas que permeiam os modelos de atenção à saúde no Brasil: um ensaio analítico

2009 ◽  
Vol 3 (4) ◽  
pp. 1236
Author(s):  
Flávio César Bezerra da Silva ◽  
Francisca Marta de Lima Costa ◽  
Hamilton Leandro Pinto de Andrade ◽  
Lúcia De Fátima Freire ◽  
Patrícia Suerda de Oliveira Maciel ◽  
...  
Keyword(s):  
Social Production ◽  
New Paradigm ◽  
Healthy City ◽  
The Social ◽  
The Subject ◽  
Historical Trajectory ◽  
The University ◽  
Professional Critics ◽  
The Relationship

Objectives: to discuss the historical trajectory of health policies in Brazil, contrasting the paradigms flexenerian and the social production of health; to deal the range of cultural and ideological factors in historical development in the social field of health, relating them to the role of the University. Methods: we analyzed the subject from different authors who discussed the matter in order to detect the approach of the relationship between the paradigms and models of health care in the economic, political and cultural predominance. Results: the Universities have contributed to the discussions about the paradigms inherent in the social context of public health in Brazil, assuming the role of training, update and improve the content of their curricula, as well as to respond the demands arising from the society. Conclusion: we concluded that this situation was crucial in the development of the emerging paradigm and that the University has an important role in the formation of professional critics, and reflective participants in structuring a new paradigm. Descriptors: healthy city; education; health policy.

scholarly journals The Role of Social Media in Promoting Ethics, Morals and Values

2020 ◽  
Vol 13 (20) ◽  
Author(s):  
Muhammad Nazmul Huda
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Experimental Studies ◽  
Single Sentence ◽  
The People ◽  
The Social ◽  
Use Of Social Media ◽  
Substantial Change ◽  
Shed Light

Over the last few years the nature of communication has undergone a substantial change and it is still changing. Especially the revolution in social networking systems has tremendously changed the way of social communication. Modern social media opens up the possibilities of learning, discovering and sharing ideas and interacting with one another. Ethics and values are the spiritual aspect of any religion and civilization. Islam is the comprehensive moral guide line for the whole mankind, which requires being spread out to them around the world. The Prophet (SAAS) also said, “Convey my teachings to the people even if it were a single sentence” (Bukhari, Hadith No. 667). So in the modern and cyber era, the practice of promoting moral values can be performed in many ways. Though there are no experimental studies regarding the use of social media in promoting ethics (dā’wah), this study will shed light on the understanding of how social media should be utilized for this purpose. It recommends, therefore, that the social media should be used by religious callers to improve the scalability of their dā’wah towards contemporary societies.

scholarly journals Exploring the use of english in instagram and its influence on the user’s identity

2017 ◽  
Vol 3 (2) ◽  
pp. 37
Author(s):  
Tri Septa Nurhantoro ◽  
Novi Wulandari
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Native Speakers ◽  
Real Life ◽  
Interaction Model ◽  
The Social ◽  
The Subject ◽  
Use Of Social Media ◽  
Observation Method ◽  
Almost All

English has been used widely in almost all international forums. In line with the rapid use of social media, in this case Instagram, English is also widely used as the language of self-expression by most of its users, both native and non-native speakers. At least, this is what happened in Indonesia. Most of Indonesian Instagram users, especially youth, use English to write their caption. This phenomenon is important to explore since there is a belief that by actively using a foreign language, it will reduce the sense of nationality within oneself, and even it will lead to the loss of one’s identity. Identity today becomes a very important issue since it shows the sense of belonging of oneself in his/her social interaction. The thing is that the social interaction model in social media is much more complex than the interaction model in the real life. In social media, most of the users do not merely want to show who they really are. They tend to have certain motive on how they can be accepted and appreciated by other users. In other words, they want to be the subject of attention instead of being themselves. Therefore, the concept of identity becomes blurred. Based on the previous description, through the direct observation method, this research aims to seek whether the use of English influences the identity of Indonesian users.

scholarly journals Role of Social Media Networks in Promoting Hotel Industry

2021 ◽  
pp. 40-47
Author(s):  
Reena Lakha ◽  
Prof (Dr) A C Vaid
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Hotel Industry ◽  
Social Media Marketing ◽  
Social Media Networks ◽  
Social Media Site ◽  
The Social ◽  
Use Of Social Media ◽  
Insight Into

In recent years, the hotel industry has started to follow social media marketing strategy as part of its marketing campaign to improve its brand value. Social networking channels are the means a hotel is promoting itself through. There are various channels that the hotels use to communicate with the clients. This paper aims to pick the best channel and use it wisely, so it helps the hotel industry the most. This paper aims to identify the available social media sites for the hotel industry. This study adds new knowledge regarding the hotel's most common social media site. The paper will provide insight into the medium of the social site used for communications and the use of social media advertisements as an integral part of the hotel's marketing strategy.

scholarly journals Peranan Media Sosial dan Teknologi Informasi Dalam Memajukan Pembangunan Daerah

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Havid Syafwan ◽  
Pristiyanilicia Putri ◽  
Masitah Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Regional Development ◽  
Social Life ◽  
The Social ◽  
Use Of Social Media

The use of social media today is very large and has an impact on the social life of the wider community in line with the development of Information Technology. The existence of social media can certainly reduce human limitations in interacting and communicating with each other. One of the positive things about the use of social media is in conveying information quickly to the wider community, especially in advancing development in the region. The devotional activities are carried out in the form of socialization or delivering short materials followed by discussions where this activity aims to provide insights on the use of social media that is good and correct to provide benefits for its users. Participants in this activity are members of the community who are members of the Asahan Development Role Institute (LEPPAS). The result of this devotion activity is in the form of material understanding for the participants of activities that will be able to implement the role of social media in advancing regional development, especially in Asahan Regency.

Social Media Applications as Effective Service Delivery Tools for Librarians

2019 ◽  
pp. 506-518
Author(s):  
Ihuoma Sandra Babatope
Keyword(s):  
Social Media ◽  
Library Community ◽  
The Social ◽  
Library Users ◽  
Routine Tasks ◽  
Media Hype ◽  
Use Of Social Media ◽  
Media Applications ◽  
Library Profession

In a bid to satisfy the growing needs of library users, the social media hype has gradually crept into the library profession with a wide variety of social media applications such as Facebook, MySpace, Flickr, LinkedIn, Twitter, YouTube, Skype, Library Thing, Ning, and so on being common tools for carrying out routine tasks within the library community. This chapter will provide an overview of social media applications and identify those that are commonly used in libraries in Nigeria as well as explore the reasons for using social media applications in libraries and how they are employed in performing sundry library routines. The chapter will also examine the future role of librarians with respect to the current realities as presented by these social media applications as well as the opportunities and the challenges of using social media applications in libraries. Recommendations and future trends in the use of social media applications will also be highlighted.

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