scholarly journals STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 319
Author(s):  
Ni Wayan Ayu Sekarningsih ◽  
I Nyoman Sudiarta ◽  
I Putu Sudana

Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy  is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.

2019 ◽  
Vol 3 (2) ◽  
pp. 73-86
Author(s):  
Agus Kurniati

This study aims to identify strength and weakness (internal environment) and opportunity and threat (external environment) to formulate an appropriate strategy through SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in cyber security training at Training Center of National Cyber and Crypto Agency. This study used descriptive method, data collection through literature study, observation, interview and questionnaire. Data analysis technique is quantitative descriptive analysis technique. The result showed that using the SWOT analysis tool WO strategy had the highest score 3.97, SO strategy was ranked second with score 3, 76. Furthermore, WT strategy ranked third with score of 3.54 and ST strategy score 3.33. Strategies that can be  carried out include SO Strategy: coordinating with stakeholders and meeting the competencies of all training staff, WO Strategy: revising the curriculum, increasing the number of teaching staff and developing competencies, ST Strategy: improving services and simplifying the training process, fulfilling the need of  supporting  equipment  learning  process,  dissemination  of  training  information,  WT  Strategy: establish cooperation with other training institutions, bring in instructors from outside and  benchmark to other training institutions.  


Jurnal IPTA ◽  
2018 ◽  
Vol 6 (2) ◽  
pp. 95
Author(s):  
Ni Komang Ayu Trisna Dewi ◽  
I Ketut Suwena ◽  
I Putu Sudana

The aim of this research is to determine tourists’ tourist satisfaction analysis of users of tourism transport cooperative services Surya Kencana Sanur. Data was collected using observation method, interview, questionnire, documentation, and literature study. Respondents were determined using purpose sampling method with 18 indicators, and total respondents involved were 108 individuals. Data were analyzed using quantitative descriptive analysis technique with Importance Performance Analysis (IPA) with Likert scale to determine each indicator’s quadrant. Services dimension studied were tangibility, reliability, responsiveness, assurance, and empathy. He results of this research showed that the average of tangibility variable is 88,60% categorized as less satisfied, average of reliability variable is 92,84% categorized as highly satisfied, average of responsiveness variable is 89.13% categorized as less satisfied, average of assurance variable is 89.70% categorized as less satisfied, and average of empathy variable is 89.39% categorized as less satisfied. Overall total of appropriate level is 89.77%. From this research, it is expected that the company improves services which are considered as important by tourists, but drivers’ performances have not met tourists’ expectation. Indicators which have fulfilled tourists’ expectation need to be maintained.


2021 ◽  
Vol 3 (11) ◽  
pp. 863-871
Author(s):  
Josephine Adelia Putri Agape ◽  
Imam Hariadi ◽  
Prisca Widiawati

Abstract: This study aims to develop a comic-based basketball module for basketball extracurricular students at SD Lesanpuro 4 in Malang City. The research model uses a procedural model adapted from the Lee and Owens procedure using 5 steps, namely: (1) needs analysis, (2) carrying out a design, (3) developing or developing a product, (4) implementation or implementation of activities, (5) evaluation or product evaluation. Product trials include: (1) Trial design, the trial design used is descriptive design. (2) Experimental subjects, the subjects used in this study were extracurricular students of SD Lesanpuro 4 Malang City, and the subject of media experts and learning experts was one of the lecturers from the Faculty of Sports Science. The small group trial subjects consisted of 5 students and the large group test subjects consisted of 15 students. (3) The type of data used is descriptive quantitative and descriptive qualitative. (4) The data collection instrument used in conducting this validation is a non-test in the form of a questionnaire. (5) The analysis technique in this study uses qualitative and quantitative descriptive analysis techniques. The results of learning validation are 73 percent, and the results of media expert validation are 81 percent. While the results of small group trials obtained results of 89 percent and large group trials obtained results of 83.75 percent. Thus, the results of developing a comic-based basketball module for extracurricular students at SD Lesanpuro 4 in Malang City are very valid and can be applied to extracurricular basketball students at SD Lesanpuro 4, Malang City. Abstrak: Penelitian ini bertujuan untuk mengembangkan modul bola basket yang berbasis komik untuk siswa ekstrakurikuler bola basket SD Lesanpuro 4 di Kota Malang. Model penelitian menggunakan model prosedural yang diadaptasi dari prosedur Lee dan Owens dengan menggunakan 5 langkah yaitu: (1) analisis kebutuhan, (2) melakukan sebuah desain, (3) development atau pengembangan sebuah produk, (4) implementation atau pelaksanaan kegiatan, (5) evaluation atau evaluasi produk. Uji coba produk meliputi: (1) Desain uji coba, desain uji coba yang digunakan adalah desain deskriptif. (2) Subjek coba, subjek yang digunakan dalam penelitian ini adalah siswa ekstrakurikuler SD Lesanpuro 4 Kota Malang, dan subjek dari ahli media serta ahli pembelajaran merupakan salah satu dosen dari Fakultas Ilmu Keolahragaan. Subjek uji coba kelompok kecil terdiri 5 siswa dan subjek uji coba kelompok besar terdiri 15 siswa. (3) Jenis data yang digunakan berupa deskriptif kuantitatif dan deskriptif kualitatif. (4) Instrumen pengumpulan data yang digunakan dalam melakukan validasi ini yaitu non-tes yang berbentuk angket. (5) Teknik analisis dalam penelitian ini menggunakan teknik analisis deskriptif kualitatif dan kuantitatif. Hasil validasi pembelajaran sebesar 73 persen, dan hasil validasi ahli media sebesar 81 persen. Sedangkan hasil uji coba kelompok kecil memperoleh hasil sebesar 89 persen dan uji coba kelompok besar memperoleh hasil sebesar 83,75 persen. Sehingga, hasil pengembangan modul bola basket berbasis komik untuk siswa ekstrakurikuler SD Lesanpuro 4 di Kota Malang sangat valid dan dapat diterapkan pada siswa ekstrakurikuler bola basket SD Lesanpuro 4 Kota Malang.


2017 ◽  
Vol 1 (1) ◽  
pp. 59-67
Author(s):  
Saparuddin Saparuddin ◽  
Markas Iskandar

Penelitian ini dianalisis dengan analisis deskriptif kualitatif yang bertujuan memberikan gambaran tentang bagaimana impelementasi kompetensi sosial guru terhadap motivasi belajar siswa Smp Negeri 3 Bungin Kec. Bungin Kab. Enrekang. Teknik pengumpulan data dalam penelitian ini adalah Observasi, wawancara dan Angket. Tekhnik Analisis data menggunakan analisis deskriptif kuantitatif Dalam penelitian ini terdapat dua variabel yang akan diteliti yaitu: Variabel bebas yaitu kompetensi sosial guru dan Variabel terikat yaitu motivasi belajar siswa. Jumlah sampel ialah 22 orang dari 220 populasi. Teknik pengumpulan data dalam penelitian ini adalah Observasi, wawancara dan Angket. kompetensi sosial guru merupakan seperangkat penguasaan, pengetahuan dan kemampuan yang harus dimiliki guru agar dapat melaksanakan tugas-tugas pokok sebagai seorang guru dan  bertanggungjawab dalam mendidik. Cara meningkatkan motivasi belajar siswa antara lain Pemberian Nilai pemberian ulangan dan kerja kelompok. Melihat implementasi kompetensi sosial guru untuk meningkatkan  motivasi belajar siswa sudah berhasilan dalam bidang pendidikan, guru diharapkan mampu  menjadi pigur dalam memajukan  lembaga pendidikan agar siswa termotivasi untuk melakukan perubaha-perubahan dalam memajukan lembaganya pendidikan kedepannya.Kata Kunci: Kompetensi Sosial, Guru,  Motivasi Belajar SiswaABSTRACTThis study was analyzed with descriptive qualitative is purpose which to give an overview of how the implementation the social competence of teachers to students' motivation Smp Negeri 3 Bungin Kec. Bungin Kab. Enrekang. The collection techniques in this study is observation, interview and questionnaire. Inquiry analysis technique used quantitative descriptive analysis In this research there are two variables that will be studied are: The independent variable is the social competence of teachers and the dependent variable is the students' motivation. The number of samples was 22 people from to 220 population. The Inquiry collection techniques in this study is observation, interview and questionnaire. social competence of teachers is a set of mastery, knowledge and abilities that should be owned by teachers in order to carry out basic tasks as a teacher and in charge of educating. How to improve students' motivation, among others Grading Award replicates and group work. See the implementation of the social competence of teachers to improve students' motivation has been success in the field of education, teachers are expected to be pigur in advancing educational institutions so that students are motivated to do perubaha-change in advancing the educational institutions in the future.Keywords: Social Competence, Teacher, Student Motivation


Author(s):  
Komalasari Komalasari

This study aims to improve mastery of dexterity gymnastics through playing approaches and assistive media in physical education learning for students. This research method uses a classroom action research method with research subjects namely students of class II SD Negeri 44 Ampenan. The research instrument used observation, interviews, and tests. The data analysis technique used in this research was qualitative and quantitative descriptive analysis. The results of this study indicate that the play approach and assistive media can increase interest, activeness, and dexterity gymnastics for the second grade students of SD Negeri 44 Ampenan.


Jurnal IPTA ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 16
Author(s):  
Ni Luh Putu Septiani ◽  
I Nyoman Sudiarta ◽  
Putu Agus Wikanatha Sagita

The purpose of this research is to know the effectiveness of using Bali Go Live Channel as media promotion digital of Bali Tourism by using EPIC Model approach. Effectiveness measurement is done by obtaining value of empathy dimension, persuation dimension, impact dimension, and communication dimension from digital promotion conducted by Bali Go Live Channel to know how effective promotion is done. Determination of samples in this study using accidental sampling method as much as 100 respondents tourists. Data collection techniques used questionnaires and interviews. Data analysis technique in this research is quantitative descriptive analysis, validity and reliability analysis, simple tabulation analysis, and EPIC Model analysis. From the results of quantitative descriptive analysis can be seen that the measurement of dimensions empathy, dimension persuasion, dimension impact, and dimension communication entered in the range of effective scale. The results of this study show the use of Bali Go Live Channel as a digital promotion media of Bali tourism declared effective. This is shown from the EPIC Rate of 3.98 which fall into the effective category.


2021 ◽  
Vol 2 (1) ◽  
pp. 45-50
Author(s):  
Asmi Aminuddin ◽  
Muhammad Yunus ◽  
Sundari Hamid

Penelitian ini bertujuan untuk mengetahui peningkatan hasil belajar dengan penerapan pembelajaran jigsaw berbantuan media puzzle pada mata pelajaran IPS siswa di Kecamatan Tallo Kota Makassar. Jenis penelitian ini adalah penelitian eksperimen semu (quasi eksperimen). Instrumen pengumpulan data yang digunakan adalah observasi dan tes. Teknik analisis data yang digunakan adalah analisis deskriptif kuantitatif. Populasi dalam penelitian ini adalah siswa SD kelas V di SD Inpres Kecamatan Tallo Kota Makassar. Sampel penelitian ini berjumlah 50 orang siswa yang dibagi menjadi dua kelompok yaitu kelompok eksperimen dan kelompok kontrol dengan masing-masing kelompok terdiri atas 25 orang siswa SD Inpres Galangan Kapal II dan 25 orang siswa SD Inpres Galangan Kapal IV Kota Makassar. Hasil penelitian menunjukkan terdapat peningkatan aktivitas dan hasil belajar dalam penerapan pembelajaran jigsaw berbantuan media Puzzle pada mata pelajaran IPS terhadap siswa di Kecamatan Tallo Kota Makassar sebesar 92%. Kegiatan pembelajaran dengan penerapan model pembelajaran jigsaw,  selain dapat meningkatkan pemahaman siswa pada materi pelajaran juga dapat dijadikan sebagai sarana untuk memupuk rasa persatuan, memperlancar komunikasi, membentuk sifat yang tidak egois, dan memupuk rasa tanggung jawab siswa baik dalam kelompok maupun individual. The objective of this research is to know the improvement of learning outcomes using the application of jigsaw learning model by puzzle media in social studies of the students in Tallo District, Makassar City. This study is quasi experimental research. The data collection instrument used observation and test. The data analysis technique used  quantitative descriptive analysis. The population in this study were fourth grade elementary school students at Inpres Elementary Schools, Tallo District, Makassar City. The sample of this study is 50 students who were divided into two groups, namely the experimental group and the control group with each group consisting of 25 students of SD Inpres Galangan Kapal II and 25 students of SD Inpres Galangan Kapal IV Makassar City. The result showed that there was the improvement in learning activities and outcomes using the application of jigsaw learning model by puzzle media in social science of the students in Tallo District, Makassar City  which was 92%. The learning activities using the application of  learning model of jigsaw can improve the students' understanding of learning materials. It can also be used as a mean to increase unity, facilitate communication, forming an unselfish nature, and increase the students' responsibility both in group and individual.


2015 ◽  
Vol 22 (1) ◽  
pp. 37 ◽  
Author(s):  
Ami Teja Rakhmi

<div data-canvas-width="788.4949999999995">Improvement of the national rice production could be done by using superior variety (VUB), which has early age of</div><div data-canvas-width="802.7116666666665">maturity and high productivity. However, the farmers, until now, still fanatics to grow the local rice. The utilization of</div><div data-canvas-width="802.6783333333335">local varieties as genetic resources for producing new superior varieties is expected to be solution. The study used seven</div><div data-canvas-width="802.6816666666666">local rice varieties (Anak Daro, Si Buyung, Cicih Merah, Mentik Wangi, Bengawan Solo, Rojolele, and Mandoti), to test</div><div data-canvas-width="802.6816666666666">the aroma and taste. Quantitative Descriptive Analysis (QDA) using trained panelists was applied. Data obtained were</div><div data-canvas-width="802.6866666666664">analyzed by Multivariate Analysis of Principle Component Analysis technique. Results showed that Mandoti and Rojolele</div><div data-canvas-width="802.7249999999999">have similar aroma and characterized by pandan, cereals, buttery, and green aroma. Cicih Merah characterized by creamy</div><div data-canvas-width="802.6766666666666">and sweet aroma. Mentik Wangi, Bengawan solo, and Anak Daro have similar properties but are not characterized by a</div><div data-canvas-width="802.6850000000001">distinctive aroma. Flavors of Cicih Merah and Bengawan solo are in one group and characterized by a taste of sweet and</div><div data-canvas-width="802.6916666666665">umami. Mandoti are in different groups and characterized by a taste of salty and bitter. Mentik Wangi and Si Buyung,</div><div data-canvas-width="669.7833333333333">Anak Daro and Rojolele even be in one group but not characterized by a distinctive flavor attributes.</div>


2019 ◽  
Vol 7 (2) ◽  
pp. 52-58
Author(s):  
Karmila Yusuf ◽  
Kamaruddin Sellang ◽  
Hariyanti Hamid

This study aims to determine the quality of service affect customer satisfaction at Panreng SPBU District Baranti Sidenreng Rappang District and to find out which of the quality of services which include physical evidence, reliability, assurance, responsiveness, and empathy that have a dominant influence on customer satisfaction at Panreng SPBU Baranti District, Sidenreng Rappang Regency. The approach of the research method used in this research is a quantitative descriptive approach. The population in this study is customers who buy fuel oil at Panreng gas station, which is estimated that there are 250 buyers a day. The sample technique used is Random Sampling using the Slovin formula to produce 71 samples. Data collection techniques carried out in this study were observation, questionnaires, documentation, and literature study. The collected data is then processed and analyzed using quantitative descriptive analysis techniques with the help of descriptive statistics using SPSS 21.0 and Likert Scale. From the results of the study and discussion of the overall value shows that: (1) the quality of service affects customer satisfaction, declared significant / significant with a percentage of 55.1% obtained from the correlation coefficient in the model summary table. (2) the service quality factor which has the highest influence is the responsiveness indicator factor with a percentage of 74% obtained from the results of the questionnaire accumulation.


2021 ◽  
Vol 8 (2) ◽  
pp. 256
Author(s):  
Siti Nurkhasanah

This study aims to describe the implementation of the flipped classroom learning model in distance learning to increase participation in science learning at SMP Negeri 1 Gangga. This research method used descriptive qualitative research. The subjects in this study were class IX.2 as many as 28 people. This research data collection technique used observation sheets, documentation, and tests. While the data analysis technique used qualitative and quantitative descriptive analysis. The results of this study indicate an increase in student participation in taking part in distance learning using the Flipped Classroom model, namely 10 people in week 1, 15 weeks 2, 22 weeks 3 and 24 people in week 4, while 4 other people join the study. outside the network. Furthermore, with regard to student responses, it shows that before the implementation of distance learning using the Flipped Classroom learning model as many as 50% of students are not happy, as many as 31% of students are not happy, and 17% of students are quite happy with distance learning. However, after using the Flipped Classroom learning model, 25% of students were unhappy, 25% of students were less than happy, 35% of students were happy, and 14% were very happy with distance learning.


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