Exclusive Melon Supply Chain Analysis of PT Kebun Bumi Lestari (The Farmhill) in The Semarang Region

This study aimed to analyze trends demand, supply chain performance, supply chain flows and S-C-P (structure-conduct-performance. Research was conducted in July - August 2020 at PT Kebun Bumi Lestari (The Farmhill). The research method used survey with a total of 30 respondents, i.e. 5 suppliers, 15 producers, 5 retailers, and 5 consumers. The samples were determined using accidental sampling for consumers and snowball sampling for other chains. Data was analyzed using time series analysis for forecasting, margins and marketing efficiency analysis for supply chain performance, supply chain flow with flow of goods, finance and information, and the S-C-P approach. The result of forecast was the demand will increase in 2021, while the land area will decrease in 2021. Efficiency and marketing margins at producers and retail were 11% and 8%, Rp 13,500 and Rp 7,600, -. The flow of goods moved from upstream to downstream certainty, delivery on time, quality and quantity were fulfilled. Financial flows moved from downstream to upstream, with payments running as expected, information flows from upstream to downstream and vice versa in a transparent manner. The S-C-P approach for Structure, it was classified as oligopoly market with 40% market share. Conduct, selling rare and hydroponically grown products as a part of their product startegy, price strategy with reference to competitive pricing, general business conditions, quality, production costs, purchasing power, and demand. Promotion strategies, i.e. direct marketing, sales promotion, personal selling. Performance, marketing margin was efficient and profit ratio more than 1.

Download Full-text

ANALISIS RANTAI PASOK AGROINDUSTRI TEMPE DI KELURAHANGUNUNG SULAH KECAMATAN WAY HALIM KOTA BANDAR LAMPUN

Jurnal Ilmu-Ilmu Agribisnis ◽

10.23960/jiia.v8i4.4708 ◽

2020 ◽

Vol 8 (4) ◽

pp. 633

Author(s):

Zauvi Natasena Ajusa ◽

Zainal Abidin ◽

Eka Kasymir

Keyword(s):

Supply Chain ◽

Asset Management ◽

Direct Marketing ◽

Sampling Technique ◽

Flow Patterns ◽

Supply Chain Performance ◽

Snowball Sampling ◽

Supply Chain System ◽

Street Vendors ◽

Marketing Efficiency

This study aims to figure out the flow patterns and stakeholders of, supply chain performance of, and marketing efficiency of tempe agroindustry. Data collection was conducted in Gunung Sulah Subdistrict, Way Halim District, Bandar Lampung City from December 2018 to January 2019. This study uses a casestudy method. Determination of agroindustry sample uses purposive sampling technique and for supply chain sample uses snowball sampling technique. The data analysis method used for flow patterns and stakeholders are the supply chain system method, for the analysis of supply chain performance is SupplyChain Operation Reference (SCOR) 9.0 and for marketing efficiency analysis is the calculation of margin value, and the value of producer's share. The results of this study showed that supply chain of tempe agroindustry consisted of soybean importer, soybean agent, yeast and plastic wholesaler, soybean, yeast and plastic retailers, sub-agent of gas, producer of firewood, tempe’s agroindustries, tempe retailers, and street vendors. There is an inefficiency in cost management of Cost of Goods Sold (COGS) metric for tempe products of tempe’s agroindustry and asset management of Cash to Cash Cycle Time (CTCCT) metric for soybean, yeast, and fuel supply of tempe’s agroindustry. The most efficient marketing of tempe’s agroindustry is direct marketing to consumers with margin value of zero and producer’s share value of 100%.Key words: margin, marketing, producer’s share, supply chain, SCOR

Download Full-text

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

JURNAL TATA KELOLA SENI ◽

10.24821/jtks.v6i1.4111 ◽

2020 ◽

Vol 6 (1) ◽

pp. 1-17

Author(s):

Cut Nailil Muna

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Evaluation Research ◽

Personal Selling ◽

Sales Promotion ◽

Primary Data ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

Download Full-text

DIGITAL INTEGRATED MARKETING COMMUNICATIONS (DIMC) ACTIVITIES OF DIGITAL PRODUCTS FINANCIAL TECHNOLOGY (FINTECH) “ALAMI”

Profetik Jurnal Komunikasi ◽

10.14421/pjk.v14i1.2017 ◽

2021 ◽

Vol 14 (1) ◽

pp. 60

Author(s):

Baharudin Noveriyanto

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Public Relation ◽

Major Influence ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Financial Technology

Abstract. The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that they can win the competition in the midst of increasingly sharp business competition. The ability to adapt and innovate quickly and precisely by involving various digital communication media and marketing technology will have a positive influence on the company. ALAMI is a digital-based sharia financial product brand (financial technology), where the name ALAMI is taken from the prefix of the verse in the Al-Quran, namely "Alif, Lam, Mim" which is then shortened to ALAMI. This study aims to determine the activities of digital integrated marketing communication (DIMC) in digital financial technology (fintek) products ALAMI, which consist of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This study uses a qualitative approach that focuses on the concept of integrated marketing communication (IMC) Kotler (2008) which consists of advertising, personal selling, sales promotion, public relations and direct marketing conducted digitally for financial technology products ALAMI. The main conclusion of this research is that the application of digital integrated marketing communication in digital financial products ALAMI can be done well, and is efficient in terms of costs. The concept of digital integrated marketing communication (DIMC) is a form of transformation of the concept of integrated marketing communication (IMC) whose implementation activities are adjusted to technological developments and the characteristics of the current digital industry. Abstrak. Perkembangan teknologi informasi dan komunikasi kini telah berdampak besar terhadap dunia industri di Indonesia. Perubahan model industri kearah digital memberikan pengaruh besar pada kegiatan pemasaran yang dilakukan oleh perusahaan agar dapat memenangkan kompetisi ditengah-tengah persaingan bisnis yang semakin tajam. Kemampuan melakukan adaptasi dan inovasi dengan cepat dan tepat dengan melibatkan berbagai media komunikasi digital dan teknologi pemasaran akan memberikan pengaruh positif kepada perusahaan. ALAMI adalah sebuah merek produk keuangan syariah berbasis digital (financial technology), dimana nama ALAMI ini diambil dari awalan ayat dalam Al-Quran, yaitu “Alif, Lam, Mim” yang selanjudnya disingkat menjadi ALAMI. Penelitian ini bertujuan untuk mengetahui aktifitas digital integrated marketing communication (DIMC) pada produk digital financial technology (fintek) ALAMI yang terdiri dari digital advertising, digital personal selling, digital sales promotion, digital public relation dan digital direct marketing. Penelitian ini menggunakan pendekatan kualitatif yang memfokuskan pada konsep aktifitas Integrated Marketing Communication (IMC) Kotler (2008) yang terdiri dari advertising, personal selling, sales promotion, public relation dan direct marketing berbasis digital untuk produk financial technology ALAMI. Kesimpulan utama dari penelitian ini adalah bahwa penerapan digital integrated marketing communication pada produk keuangan digital ALAMI dapat dilakukan dengan baik, dan efisien dalam segi biaya. Konsep digital integrated marketing communication (DIMC) adalah salah satu wujud dari trasformasi konsep integrated marketing communication (IMC) yang implementasi kegiatannya disesuikan dengan perkembangan tekonology dan karakteristik industry digital saat ini.

Download Full-text

SUPPLY CHAIN ANALYSIS IN THE DISTRIBUTION OF LEADING COMMODITY-BASED CATCHES IN PPN KEJAWANAN

Jurnal Ilmu dan Teknologi Kelautan Tropis ◽

10.29244/jitkt.v11i3.27408 ◽

2019 ◽

Vol 11 (3) ◽

pp. 809-816

Author(s):

Andi Perdana Gumilang ◽

Evi Susilawati

Keyword(s):

Supply Chain ◽

Descriptive Analysis ◽

Survey Method ◽

Supply Chain Performance ◽

Location Quotient ◽

Supply Chain System ◽

Chain Analysis ◽

Flying Fish ◽

Business Function ◽

Supply Chain Analysis

Indonesian Republic Law No.45 of 2009 concerning fisheries states that fishing ports have government and business function to support activities related to marketing distribution. In the activities of catch distribution, fishing ports are seen as one part of a single supply chain system. This study was aimed to determine the potential of primary caught fish that landed at PPN Kejawanan and review of supply chain performance in catch distribution activities. The research methods are survey method and in-depth interview with respondents who related to the supply chain. Data analysis was performed by analysis of Location Quotient (LQ) and descriptive analysis. The results showed that primary fish commodities had a 3 score positive growth values of LQ, which were Squid, Stringray, flying fish, and Tetengkek fish, respectively. The 3 score of LQ indicates those fish are relatively concentrated landed in PPN Kejawanan and can continue to be developed. The supply chain performance assessment showed that there was 80% of the criteria already in the supply chain. while 20% of the criteria did not yet exist. In general condition, the supply chain of fish caught by primary commodities, especially squid, is appropriate but still not optimal.

Download Full-text

ANALISIS STRATEGI KOMUNIKASI PEMASARAN PT. INDONESIA VILLAJAYA DALAM UPAYA MEMBANGUN LOYALITAS PELANGGAN

JOURNAL OF APPLIED BUSINESS ADMINISTRATION ◽

10.30871/jaba.v1i1.1261 ◽

2019 ◽

Vol 1 (1) ◽

pp. 61-73

Author(s):

Dessy Kurniawanti ◽

Bambang Hendrawan

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Communication Strategy ◽

Community Relations ◽

Marketing Communication ◽

Integrated Marketing ◽

Collection Data ◽

Depth Interviews

This study aims to analyze how the process of marketing communication strategies such as: advertising, sales promotion, public relations and publicity, personal selling, and direct marketing conducted by PT. Indonesia Villajaya. The research data was obtained through direct observation, documentation, as well as in-depth interviews with five informants. This research method using descriptive qualitative method. Analysis of the data include: data collection, data reduction, data presentation, and conclusion. The results showed that PT. Indonesia Villajaya conduct marketing communication strategy with reference to the integrated marketing communications strategy with process include: advertising, sales promotion, direct marketing, personal selling, and community relations & publicity. With the process of the strategy undertaken during this helps in increasing the public's brand awareness, enhance brand image and increase sales for the company

Download Full-text

PENGARUH BAURAN PROMOSI (PROMOTION MIX) TERHADAP MINAT BACA ANGGOTA PERPUSTAKAAN UNIVERSITAS WIDYATAMA BANDUNG

Nusantara - Journal of Information and Library Studies ◽

10.30999/n-jils.v2i1.512 ◽

2019 ◽

Vol 2 (1) ◽

pp. 11

Author(s):

Cucu Hodijah

Keyword(s):

Multiple Regression ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Public Relation ◽

Average Technique ◽

Reading Interests ◽

University Library ◽

Verification Methods ◽

Reading Interest

Penelitian ini bertujuan untuk mengetahui Pengaruh Bauran Promosi Terhadap Minat Baca Anggota Perpustakaan.Grand theory yang digunakan adalah Bauran Promosi dari Kotler and Amstrong. Hipotesis penelitian ini adalah terdapat pengaruh simultan bauran promosi, yang terdiri dari Periklanan, Penjualan Personal, Promosi Penjualan, Penjualan Langsung dan Publisitas terhadap Minat Baca Anggota Perpustakaan Universitas Widyatama. Penelitian dilakukan dengan menggunakan metode deskriptif dan Verifikatif. Penelitian ini mengkaji Pengaruh bauran promosi, yang terdiri dari Periklanan, Penjualan Personal, Promosi Penjualan, Penjualan Langsung dan Publisitas terhadap Minat Baca Anggota Perpustakaan Universitas Widyatama dengan menggunakan teknik regresi berganda. Data dikumpulkan menggunakan kuesioner dengan skala Likert. Pengolahan data menggunakan analisis regresi berganda dan data deskriptif analisis menggunakan teknik rata-rata.Hasil penelitian menunjukkan secara parsial variabel Periklanan, Penjualan Personal, Promosi Penjualan, Penjualan Langsung dan Publisitas berpengaruh secara signifikan terhadap Minat Baca Anggota Perpustakaan Universitas Widyatama. Secara simultan masing-masing sub variabel bauran promosi memiliki pengaruh yang signifikan Minat Baca Anggota Perpustakaan. Variabel yang paling dominan dalam Minat Baca Anggota Perpustakaan Universitas Widyatama yaitu Penjualan Personal. ABSTRACT This study aims to determine the Effect of Promotion Mix on Reading Interest of Members of the Library. Grand theory used is Promotion Mix from Kotler and Armstrong. The research hypothesis is that there is a simultaneous influence of the promotion mix, which consists of Advertising, Personal Selling, Sales Promotion, Direct Marketing and Public Relation towards Reading Interests of Widyatama University Library Members. The study was conducted using descriptive and verification methods. This study examined the effect of promotional mix, which consisted of Advertising, Personal Selling, Sales Promotion, Direct Marketing and Public Relation on Reading Interests of Widyatama University Library Members using multiple regression techniques. Data was collected using a questionnaire with a Likert scale. Processing data using multiple regression analysis and descriptive analysis data using the average technique. The results showed partially the variable Advertising, Personal Selling, Sales Promotion, Direct Marketing and Public Relation significantly influence the Reading Interest of Widyatama University Library Members. Simultaneously each promotional mix sub variable has a significant influence on Library Member Reading Interest. The most dominant variable in the Reading Interest of Widyatama University Library Members is Personal Selling.

Download Full-text

Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽

10.32795/widyaamrita.v1i1.1149 ◽

2021 ◽

Vol 1 (1) ◽

pp. 86-93

Author(s):

Ni Putu Diana Monica Dewi ◽

I Gusti Ayu Wimba ◽

I.A. Sasmita Dewi

Keyword(s):

Data Analysis ◽

Linear Regression Analysis ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Literature Study ◽

Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

Download Full-text

Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

BMC Health Services Research ◽

10.1186/s12913-020-05604-9 ◽

2020 ◽

Vol 20 (S1) ◽

Author(s):

James K. Elrod ◽

John L. Fortenberry

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Healthcare Providers ◽

Personal Selling ◽

Sales Promotion ◽

Marketing Communications ◽

Organizational Life ◽

Healthcare Organizations ◽

Initial Development ◽

The People

Abstract Background When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public relations, and direct marketing represent tried and true pathways for establishing productive dialogues with customers of healthcare institutions. But in formulating and deploying the marketing communications mix, health and medical establishments must not neglect foundational elements which play vital communicative roles, impacting the perspectives of patients and influencing associated patronage. Discussion Many things communicate on behalf of healthcare organizations, including the people employed by them, the places in which they deliver services, and the brands that represent them. As foundational elements of communication, these must be addressed prior to formulating the marketing communications mix, as they influence and impact an institution’s entire communicative potential. Their initial development, however, is just the beginning, as these elements must be managed and maintained continually over the course of organizational life. This article profiles foundational elements of communication and discusses their importance in healthcare marketing, generally, and marketing communications, specifically, providing useful insights for maximizing communicative synergies. Conclusions Given the importance of engaging current and prospective patients, healthcare establishments must take steps to ensure exceptional prowess in this area, with communicative skills and abilities being of paramount importance. Proficient deployment of the marketing communications mix is essential, but healthcare providers must also be certain to direct attention toward foundational elements, ensuring that given institutions realize their full communicative potential.

Download Full-text

Is Supply Chain a complex system?

MATEC Web of Conferences ◽

10.1051/matecconf/201820000018 ◽

2018 ◽

Vol 200 ◽

pp. 00018

Author(s):

Safaa Raaidi ◽

Imane Bouhaddou ◽

Asmaa Benghabrit

Keyword(s):

Complex System ◽

Supply Chain ◽

Supply Chain Performance ◽

Financial Flows ◽

Material Information ◽

Ultimate Purpose ◽

Improve Supply Chain

Nowadays, industries are continually looking to implement new subsidiaries in different continents, in order to better fulfill their customers’ needs, generate the best products in the shortest time and cheaper than their competitors. Achieving these goals is no longer related to the company itself, but to all partners in the supply chain. This justifies the need for efficient and judicious management of the whole supply chain, through the collective intervention of all its actors. Needless to say, a supply chain is a system made up of a set of suppliers, producers, subcontractors, retailers, wholesalers and customers, between whom material, information and financial flows are exchanged. Management of these flows is becoming increasingly difficult and constitutes the main source of the supply chain complexity. In order to alleviate this problem and improve supply chain performance, it is necessary to model it, taking into consideration its characteristics, which make it a complex system. Hence, the scoop of this paper is to prove that supply chain is a complex system, by highlighting its most relevant characteristics that make it such a system. Complex means what is braided together or woven together. If we separate the elements, we get acquaintance elements, but we lose their interactions. Within this trend, our contribution subscribes with its ultimate purpose modelling supply chain as complex system.

Download Full-text

IMPLEMENTASI KOMUNIKASI PEMASARAN PADA PRODUK HASIL OLAHAN LIMBAH BOTOL PLASTIK DI KOTA MALANG

IQTISHODUNA ◽

10.18860/iq.v0i0.2278 ◽

2013 ◽

Author(s):

Yayuk Sri Rahayu

Keyword(s):

Direct Marketing ◽

Personal Selling ◽

New Product ◽

Sales Promotion ◽

Marketing Communication ◽

Marketing Process ◽

Communication Programs ◽

Product Marketing ◽

New Product Marketing ◽

Descriptive Qualitative

Marketing communication has an important role in new product marketing process to inform dan promote the existing products. This research was focused and aimed to identify the implementation of marketing communication on recycle product from plastic bottles trashes at Malang. The research is descriptive qualitative and data was collected by quesionaire and observation. The result shows that producers of recycle product plastic bottles trashes have already implemented four marketing communication programs consist of advertising, sales promotion, publicity, dan personal selling. However, they have not implement direct marketing yet because lack of human resuorces.

Download Full-text