scholarly journals Representasi Maskulinitas Dalam Iklan Televisi Pond’s Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas)

2017 ◽  
Vol 9 (1) ◽  
pp. 16
Author(s):  
Friska Dewi Yuliyanti ◽  
Atwar Bajari ◽  
Slamet Mulyana
Keyword(s):  
Physical Appearance ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Television Commercials ◽  
Analysis Methods ◽  
Research Show

This research aims to know the meaning of denotation, the connotation and the myth or ideology in television commercials POND'S Men that represent the masculine with #LelakiMasaKini edition. The method used in this research is the Semiotic analysis methods. The Semiotic analysis used in this research is the Semiotic Roland Barthes. The results of this research show that there are; meaning denote, the connotation and the myth or ideology in television commercials POND'S #LelakiMasaKini. The results obtained from the signs of the dominant in the preview scenes that are taken in accordance with the criteria that have been determined. Advertising on Rio Dewanto version described three meaning denotes, three meaning of the connotations and three myths. On the version of the advertisement, Keenan Pearce described three meaning denotes, three the meaning of the connotations and three myths or ideologies and on the version of the Marshall Sastra described three meaning denotes, three the meaning of the connotations and 3 myths or ideologies. Concluded the side or the form of masculinity is promoted of the physical appearance of the type of men who tend to metrosexual, the dream of women, the leader success, lack men who think creatively and have hobbies.Penelitian ini bertujuan untuk mengetahui makna denotasi, konotasi serta mitos atau ideologi dalam iklan televisi POND’S Men yang merepresentasikan maskulinitas dengan edisi #LelakiMasaKini. Metode yang digunakan dalam penelitian ini adalah metode analisis semiotik. Analisis Semiotik yang digunakan dalam penelitian ini adalah analisis semiotik Roland Barthes. Hasil dari penelitian ini menunjukkan bahwa terdapat makna denotasi, konotasi serta mitos atau ideologi pada iklan televisi POND’S Men #LelakiMasaKini. Hasil itu diperoleh dari tanda-tanda dominan pada cuplikan adegan-adegan yang diambil sesuai dengan kriteria yang telah ditentukan. Pada iklan versi Rio Dewanto digambarkan 3 makna denotasi, 3 makna konotasi, dan 3 mitos. Pada iklan versi Keenan Pearce digambarkan 3 makna denotasi, 3 makna konotasi dan 3 mitos atau ideologi dan pada versi Marshall Sastra digambarkan 3 makna denotasi, 3 makna konotasi dan 3 mitos atau ideologi. Disimpulkan sisi atau bentuk maskulinitas yang dipromosikan adalah tampilan fisik tipe laki-laki yang cenderung metroseksual, dambaan wanita, pemimpin yang cerdas dengan kesuksesan, lak-laki yang berpikir kreatif dan memiliki hobi. 

scholarly journals Standar Kecantikan Perempuan Berhijab dalam Iklan Televisi (Analisa Semiotika Iklan Wardah Versi Feel The Beauty)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 209
Author(s):  
Christinawati Christinawati ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Mass Media ◽  
Social Construction ◽  
Mass Communication ◽  
Television Advertising ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Television Commercials ◽  
Media Construction

This research is to provide knowledge and insight to the reader.  This research is about the standard of hijab women's beauty in television commercials (Semiotic analysis to Wardah version of  Feel The Beauty).  The thing to be discussed is the message to be conveyed through the advertisement by asking Wardah.  Received  responses from Wardah users in Jakarta.  The beauty standard of social media construction is television through advertisement shows.  The theory used in this study, namely beauty, mass media, television advertising as mass communication and social construction of advertising in mass media.  This research is a descriptive qualitative research, interpreting sign through  semiotic analysis with Roland Barthes theory by using denotation, connotation and myth.  Conduct  interviews with Wardah and women who use Wardah products.  The results showed that the woman's beauty standards not only from outside, including from within yourself.  The women placed in the advertisements also seem to fit the message that they want to convey. Penelitian ini bertujuan untuk memberi pengetahuan dan wawasan kepada pembaca. Penelitian ini tentang standar kecantikan perempuan berhijab dalam iklan televisi (Analisis semiotika iklan Wardah versi Feel The Beauty). Hal yang ingin dibahas yaitu, pesan yang ingin disampaikan melalui iklan tersebut dengan bertanya kepada pihak Wardah. Mendapat tanggapan tentang iklan tersebut dari pengguna pihak Wardah yang berada di Jakarta. Adanya standar kecantikan dari konstruksi sosial media yaitu televisi melalui tayangan iklan. Teori yang dipakai dalam penelitian ini, yaitu kecantikan, media massa, iklan televisi sebagai komunikasi massa dan konstruksi sosial iklan dalam media massa. Penelitian ini merupakan penelitian kualitatif deskriptif, memaknai tanda melalui analisis semiotika dengan teori Roland Barthes dengan menggunakan denotasi, konotasi dan mitos. Melakukan wawancara mendalam dengan pihak Wardah dan perempuan yang menggunakan produk Wardah. Hasil penelitian menunjukkan bahwa standar kecantikan perempuan itu tidak hanya dari luar saja termasuk dari dalam diri. Perempuan yang berada di dalam iklan pun terlihat sesuai dengan pesan yang ingin disampaikan.

scholarly journals SOLIDARITY VALUE IN EXTREME JOB FILM BY LEE BYUNG HUN

JURNAL ELINK ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 66
Author(s):  
Chalimatus Shadiyah ◽  
Jannatul Laily Novia Bahari
Keyword(s):  
Roland Barthes ◽  
Second Step ◽  
Semiotic Analysis ◽  
Second Best ◽  
Comedy Film ◽  
Korean Film

Based on Korean Film Data, Extreme Job is a Korean action comedy film has become the second best-seller Korean film which is directed by Lee Byung Hun. Not only is the comedian's story interesting, this film also contains solidarity value. The problem in this study is how the representation of solidarity value through Extreme Job film by Lee Byung Hun? To elaborate the problem in depth, this study uses the method of semiotic analysis by Roland Barthes. The aim is to analyse the representation of solidarity value in Extreme Job film. Barthes's semiotic analysis, namely denotative and connotative. Denotation is the first step in system of signification. It explained shortly, densely, and clearly. Connotation is the second step in system of signification. It explained more extensively than denotation because connotation is liberal. On the significance of the first step is cohesion showed by the existence of togetherness on doing something, the persuasion is the result of their solidarity also as a reason in order to buy the chicken restaurant through altruism, and division police's jobs for investigating narcotic consumers to various places where destinated by delivers of chicken with narcotic. On the significance of the second step is cohesion as a solidarity indicated based on main purpose of police, recklessness of altruism that showed solidarity among job partners for make success their mission to chasing the group of narcotic fugitives, and job division sign that showed solidarity among job partners for arresting the group of narcotic fugitives.Keywords: Solidarity, Film

scholarly journals Nilai-nilai Pendidikan Islam dalam Film Animasi Nussa Episode Sholat Itu Wajib

PALAPA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 55-75
Author(s):  
Muhammad Shodiq Masrur ◽  
Asyhari Amri
Keyword(s):  
Qualitative Research ◽  
Descriptive Analysis ◽  
Moral Values ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Analysis Model ◽  
Animated Film ◽  
Role Of Parents ◽  
Humanitarian Values

The current era, with fertile technology that is increasingly developing, certainly has positive and negative sides. One of the phenomena that shows the negative side of development technologies such as Youtube, Instagram, Twitter and Facebook is that many cildren use media gadgets as playmates, so that the child is not controlled is choosing content that is popular in cyberspace, as a reseult the child will further away from values religion, humanitarian values, values justice and moral values. In this article, the researcher describes the prevention of moral decadence for the younger generation, so it is necessary to increase the role of education, especially the role of parents in selecting entertaiment content that contains moral values for children. These efforts are made to prepare the next generation who have knowledge, faith and good character. The writing of this article uses qualitative research with descriptive analysis. The writer in this article uses Roland Barthes’ semiotic analysis model known as “two order of signification”, namely by looking for the denotative meaning the connotation of each scene. From using this method the researcher foumd that the animated film Nussa and Rarra, the episode of prayer must contain values from the concept of Islamic teachings, namely Akidah, Sharia and Moral. If parents are able to nurture and guide by choosing content that educated and implements in life, it is hoped that the child will become a person with character according to the expectation of the nation and religion. Islamic

scholarly journals High Teas, High Collars and High Rise Buildings in a ‘High-Context’ Culture: The Semiotics of Japan’s Project of Modernity

2017 ◽  
Vol 18 (3) ◽  
pp. 11
Author(s):  
Nicolas Adam Cambridge
Keyword(s):  
Visual Culture ◽  
Paradigm Shift ◽  
Analytical Approach ◽  
Japanese Society ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Architectural Practice ◽  
High Rise ◽  
Late Nineteenth ◽  
Contemporary Context

<p>This article addresses a paradigm shift in Japanese society during the late nineteenth and early twentieth centuries – focusing on the encounters with Western culinary, sartorial and architectural practice experienced by a ‘high-context’ culture (Hall, 1976). The main discussion documents the differentiated reception of these changes – valorised by reformers for whom engaging with the outside world was key to their project of modernity, but treated with suspicion by members of the proletariat who feared for the purity of traditional Japanese values. The manner in which the resulting tensions were mediated through the print media and imagery of domestic visual culture is interrogated using a prism of semiotic analysis and the findings located within a contemporary context to suggest that Roland Barthes’ analytical approach to the country as an ‘empire of signs’ (Barthes, 1982) retains its original traction.</p>

scholarly journals Representasi Pendidikan Seks dalam Film Dua Garis Biru (Analisis Semiotika Roland Barthes)

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 155
Author(s):  
Eartha Beatricia Gunawan ◽  
Ahmad Junaidi
Keyword(s):  
Data Collection ◽  
Sex Education ◽  
Research Method ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Role Of Parents ◽  
Descriptive Qualitative

This study aims to describe the representation of sex education in the film Dua Garis Biru by director Gina S. Noer. This study uses a descriptive qualitative approach. The research method uses Roland Barthes's semiotic analysis with two-way significance and the meaning of denotation, connotation, and myth. The subjects of this study are Dara and Bima, the object of this study is a sign of sex education represented in scenes, dialogues, and characters in films. Methods of data collection by observation, literature study, interviews, and documentation. The film Dua Garis Biru tells the story of how Dara and Bima, two teenagers, must be responsible for the consequences that they did not think of before due to free sex. This film also illustrates the important role of parents in communicating information about sex to children. The results of this study indicate that there is a picture of sex education in the film Two Blue Lines. It was concluded that the side or form of sex education is displayed in scenes, dialogues, or characters that insert the importance of knowing sex education and knowing the consequences of every action related to sex. Penelitian ini bertujuan untuk menggambarkan representasi pendidikan seks  dalam Film Dua Garis Biru karya sutradara Gina S. Noer. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Metode penelitian menggunakan Analisis Semiotika Roland Barthes dengan signifikan dua arah dan pemaknaan denotasi, konotasi, dan mitos. Subjek penelitian ini adalah Dara dan Bima, objek penelitian ini adalah tanda pendidikan seks yang direpresentasikan dalam adegan, dialog, dan karakter dalam film. Metode pengumpulan data dengan observasi, studi pustaka, wawancara, dan dokumentasi. Film Dua Garis Biru bercerita tentang bagaimana Dara dan Bima, dua remaja harus bertanggung jawab atas konsekuensi yang tidak mereka pikirkan sebelumnya karena melakukan seks pranikah. Film ini juga menggambarkan pentingnya peran orang tua dalam mengkomunikasikan informasi tentang seks kepada anak. Hasil dari penelitian ini menunjukkan bahwa terdapat gambaran tentang pendidikan seks dalam film. Sisi atau bentuk pendidikan seks ditampilkan dalam cuplikan adegan, dialog, atau karakter tokoh yang menyisipkan pentingnya mengenal pendidikan seks dan mengetahui konsekuensi dari setiap perbuatan yang berhubungan dengan seks.

scholarly journals PESAN KOMUNIKASI NON VERBAL DALAM SEBUAH PEMENTASAN TEATER (Study Analisis Semiotika pada Pertunjukan Teater SMA LB N Senenan Jepara)

2019 ◽  
Vol 11 (2) ◽  
Author(s):  
Murniati Murniati ◽  
Zaenal Arifin
Keyword(s):  
Facial Expressions ◽  
Body Language ◽  
Roland Barthes ◽  
Theoretic Approach ◽  
Semiotic Analysis ◽  
Daily Lives ◽  
Verbal Message ◽  
The Subject ◽  
Verbal Messages ◽  
Social Message

Abstract Semiotic Analysis of Non Verbal Messages through Theater in the Pantomime Show entitled entitled carving, is one of the wordless theater performances that relies on the strength of motion and gestures (body language) and facial expressions that are characteristic of the Pantomime Theater of the LB N Senenan Jepara High School, all of them dialogue and symbolizing the movements and gestures of the characters. Pantomime performances are examined using qualitative methods, then the subject of the research is non-verbal messages and the object of research is the performance of the Pantomime, and uses the constructivist paradigm. Based on this background, to find the nonverbal meanings contained in the performance of the Pantomime, a theoretical approach is needed. The theoretic approach used in this study is Roland Barthes Semiotics. Which is closely related to signs, markers, and markers to explore the structure of meaning that is hidden in per scene pementan theater (pantomime). Based on the results of the study, it was found that the non-verbal messages contained in the performance of the Pantomime were very closely related to the symbols used on the stage. So that the audience is able to engage in the process of thinking of finding meaning. One non-verbal message found is a moral message and a social message for which humans can apply in their daily lives according to good behavior and to socialize in a good way too so as not to harm themselves and other people. Keywords: message, theater, nonverbal, staging, symbols, Pantomime Analisis Semiotik Pesan Non Verbal melalui Teater dalam Pertunjukkan Pantomim naskah yang berjudul lombah ukir, adalah salah satu pertunjukan teater tanpa kata yang mengandalkan kekuatan gerak dan gestur (bahasa tubuh) dan ekspresi muka yang menjadi ciri khas teater Pantomim Kelopok SMA LB N Senenan Jepara, seluruhnya dialog dan berupa simbolisasi dari gerak dan gestur para tokohnya. Pertunjukkan Pantomim diteliti dengan menggunakan metode Kualitatif, kemudian subjek penelitiannya adalah pesan non verbal dan objek penelitiannya adalah pertunjukkan Pantomim, serta menggunakan paradigma konstruktivisme. Berdasarkan latar belakang tersebut, untuk menemukan makna-makna nonverbal yang terdapat dalam pertunjukan Pantomim tersebut dibutuhkan sebuah teori pendekatan,Teoripendekatan yang digunakan dalam penelitian ini ialah Semiotika Roland Barthes. Yang erat kaitannya dengan tanda, penanda, dan petanda untuk mengupas struktur makna yang tersembunyi dalam per adegan pementsan teater (pantomim). Berdasarkan hasil penelitian, ditemukan bahwa pesan non verbal yang terdapat dalam pertunjukkan Pantomim sangat erat kaitannya dengan simbol-simbol yang digunakan di atas pentas. Sehingga penonton mampu terlibat dalam proses berfikir menemukan makna.salasatu pesan non verbal yang ditemukan adalah pesan moral dan pesan sosial untuk yang dapat di terapkan manusia dalam kehidupan sehari-hari sesuai prilaku yang baik serta bersosial dengan cara yang baik pula agar tidak merugikan diri sendiri dan orang lain. Kata kunci : pesan, teater, nonverbal, pementasan, simbol, Pantomim

Semiotic Analysis of the Objectification of Women in Selected Pakistani Advertisements

2020 ◽  
Vol 2 (1) ◽  
pp. 1-18
Author(s):  
Khalid Ahmed ◽  
Anila Tariq ◽  
Arfan Akram
Keyword(s):  
Physical Appearance ◽  
Electronic Media ◽  
Research Tool ◽  
Western World ◽  
Semiotic Analysis ◽  
Multiple Meanings ◽  
Objectification Of Women

This study explored the objectification of women in Pakistani advertisements of print and electronic media. The objectification and presentation of women in the advertisements of the western world has been extensively studied but this area lacks research in Pakistan. Semiotic analysis was used as the research tool in order to explore how multiple meanings and beliefs are built in a society by advertising sex. In this research, five advertisements from different Pakistani TV channels and newspapers were selected as sample. These commercials were selected because they presented women in a specific way. For analysis, Barthian semiotic analysis on two levels of significance, that is, the denotative and connotative levels, was employed. The findings of this paper revealed that advertisements in Pakistan focus on the physical appearance and depiction of women body.

scholarly journals A Semiotic Analysis of Gender Discursive Patterns in Pakistani Television Commercials

2018 ◽  
Vol 8 (4) ◽  
pp. 192
Author(s):  
Muhammad Haseeb Nasir
Keyword(s):  
Theoretical Foundation ◽  
Meaning Making ◽  
Reliability And Validity ◽  
Social Institutions ◽  
Sampling Technique ◽  
Semiotic Analysis ◽  
Television Commercials ◽  
Men And Women ◽  
Purposive Sampling ◽  
Discursive Patterns

The study is multidisciplinary that ventures into the domains of semiotics, linguistics and cultural studies. Media has become one of the most viable social institutions of disseminating information to a wider audience. It has got power to (re)frame the ideology of larger audience through its visual/linguistic content and to pave the way to social change. The current study aims to investigate the manifestation of gender discursive patterns in the Pakistani television commercials. This study draws its theoretical foundation on the theory of semiotics propounded by Dyer (1982) in her book Advertising as Communication. Semiotics is conceived an appropriate tool for the critical inquiry of the televised commercials because of its wide ranging acceptability and reliability in the meaning making process. Williamson (1978), Dyer (1982) and Jhally (1990) not only recommended but they also practically employed semiotics as a tool of investigation for critically examining the meaning making process in the commercials that enhances the reliability and validity of semiotics as a tool of inquiry. The data for the current study comprises television commercials broadcasted on famous Pakistani television channels. The sampling technique is based on non-probability purposive sampling. The rationale of choosing purposive sampling technique is to include only those commercials which reflect gender representation. The findings of the study highlight that the commercials present layers of meanings via semiotic modes at symbolic level where men and women are displayed in stereotypical manner. The existing gender narratives in the Pakistani commercials subscribes to patriarchal structures. The study presents recommendations about the change in the content of the televised material and also highlights the unexplored avenues which can be brought under considerations by the future researchers.

Resituating the Icon: David Osmond-Smith's Contribution to Music Semiotics

2012 ◽  
Vol 9 (1-2) ◽  
pp. 177-200
Author(s):  
BEN CURRY
Keyword(s):  
Charles Sanders Peirce ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Umberto Eco ◽  
Doctoral Studies ◽  
The University

AbstractAfter pursuing doctoral studies at the University of York (1968–70), David Osmond-Smith gained two consecutive scholarships, allowing him to research first with Umberto Eco in Milan (1970–71) and then with Roland Barthes in Paris (1971–3). One of the outcomes of his encounters with these highly influential thinkers was a series of articles subjecting musical phenomena to semiotic analysis. The principal concept deployed in these articles is that of the icon or iconism, itself borrowed from the American semiotician and pragmatist philosopher Charles Sanders Peirce and exhaustively examined, re-examined, and criticized by Eco. This article explains the principles of iconic signification and their use in Osmond-Smith's work. Central to this explanation is a consideration of Eco's work on iconism (Barthes's influence is less apparent) and the somewhat perplexing point that Osmond-Smith embraced iconism despite his awareness – and, at times, apparent endorsement – of Eco's thoroughgoing critique of the concept. Lastly, the recent resurgence of interest in Peircian semiotics will be invoked in order to propose ways of developing Osmond-Smith's application of iconism to music in line with pragmatist (or, to use Peirce's term, pragmaticist) rather than structuralist thought.

Sign in / Sign up

Export Citation Format

Share Document