scholarly journals Iklan Internet, Kualitas Status Jejaring Sosial (Face Book) Sebagai Media Marketing E-Commer B2C (Business To Consumer) Dan Interaksi Penjual & Pembeli Terhadap Keputusan Pembelian

2018 ◽  
Vol 18 (1) ◽  
pp. 1
Author(s):  
Sjarifuddin Hasan

Abstract:  Every company engaged in the field of advertising media through  the internet has opportunities and challenges in the move. This study is directed to observe the activities used in advertising through the internet, media quality facebook  as a marketing medium in the e-commerce B2C (business to consumer) and the interaction  between the seller and the buyer (customer) in deciding on the purchase of Batik Keris  in  Jakarta. This issue has subsequently  been formulated  in  accordance with the data collection study variables, namely the advertising data over the internet, facebciok  as its  medium  quality  marketing  B2C  e-commerce,  and  the interaction between the  seller and the buyer  in the purchase decision Batik Keris. This data is compiled riding  100 respondents using a questionnaire and analyzed using regression analysis model. The results of the study showed that the quality of facebook as an intermediary  media marketing  and B2C e-commerce and the interaction  between the seller and the buyer (customer) found positive and significant impact in deciding the purchase of Batik Keris in Jakarta.

2019 ◽  
Vol 2 (2) ◽  
pp. 265-278
Author(s):  
Diah Rina Miftakhi ◽  
Nurjanah Nurjanah

describe the implementation of an integrated quality management component consisting of the quality of services provided by the school, human resources in teaching, the school environment, and learning process  in SLB YPAC Pangkalpinang.               The method used in this study, namely by using a naturalistic qualitative approach. Data collection is done through observation, interviews, and documentation. The subjects of this study include the principal, teachers, employees, and students. The validity of the data is done by triangulation, and deeper observation. Analysis of the data used is the interactive analysis model of Miles and Huberman through data collection, data reduction, data presentation, and conclusion drawing.              The results showed that: (a) the quality of services to students in SLB YPAC Pangkalpinang had met good service standards. This can be seen from the services in the form of facilities and infrastructure which are quite complete in schools; (b) the quality of human resources in the education process shows good teacher resources. This can be seen from the teacher data which shows that the teaching staff at SLB YPAC Pangkalpinang 95% of educators with S1 qualifications in the field of education; (c) the quality of the environment in SLB YPAC Pangkalpinang is already good. This can be seen from the very strategic location of the school because the location of the school is in the middle of the city so that it is easily accessible by the community; (d) the quality of the learning process carried out by teachers at Pangkal Pinang YPAC SLB is good. This can be seen from the realization of the form of activities through learning planning by preparing lesson plans for each subject, then implementing learning, which includes strategies and methods used by teachers in delivering learning material, and evaluation of learning. Keywords: Integrated quality management, student achievement     ABSTRAK Tujuan dalam melaksanakan penelitian ini  adalah untuk melihat pelaksanaan serta mendeskripsikan implementasi  komponen Manajemen Mutu Terpadu yang terdiri dari kualitas layanan yang diberikan sekolah, sumber daya manusia dalam mengajar, lingkungan sekolah, dan proses pembelajaran di SLB YPAC Pangkalpinang. Metode yang digunakan dalam penelitian ini, yaitu dengan menggunakan pendekatan kualitatif naturalistik. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Subyek penelitian ini antara lain kepala sekolah, guru, pegawai, dan peserta didik. keabsahan data dilakukan dengan triangulasi, dan pengamatan yang lebih mendalam. Analisis data yang digunakan adalah model analisis interaktif Miles dan Huberman melalui kegiatan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa: (a) mutu layanan terhadap peserta didik di SLB YPAC Pangkalpinang sudah memenuhi standar layanan yang baik. Hal ini dilihat dari layanan yang berupa fasilitas sarana dan prasarana yang sudah cukup lengkap di sekolah; (b) mutu sumber daya manusia dalam proses pendidikan menunjukkan sumber daya guru yang baik. Hal ini dapat dilihat dari data guru yang menunjukkan bahwa tenaga pengajar di SLB YPAC Pangkalpinang 95% pendidik berkualifikasi S1 bidang kependidikan; (c) mutu lingkungan yang ada di SLB YPAC Pangkalpinang sudah baik. Hal ini terlihat dari letak sekolah yang sangat strategis karena lokasi sekolah yang berada di tengah kota sehingga mudah dijangkau oleh masyarakat; (d) mutu proses pembelajaran yang dilakukan oleh guru di SLB YPAC Pangkalpinang sudah baik. Hal ini dapat dilihat dari realisasi bentuk kegiatan melalui perencanaan pembelajaran dengan menyusun RPP setiap mata pelajaran, kemudian pelaksanaan pembelajaran, yang meliputi strategi dan metode yang digunakan guru dalam menyampaikan materi pembelajaran, dan evaluasi pembelajaran.


2017 ◽  
Vol 12 (1) ◽  
Author(s):  
Budi Istiyanto, Lailatan Nugroho

AbstractThis study aimed to determine the effect of variable brand image, price, quality of product to decision of purchasing a car LCGC (Low Cost Green Car), either partial or jointly and to find among variables brand image, price, and quality of products which are larger role in influencing purchasing decisions LCGC car. Data collection techniques researchers did by observation and questionnaires directly by visiting the object of the research is to consumers who have made a purchase decision, especially type Agya LCGC car, AYLA, and Karimun Wagon R in Surakarta which would then be sampled. The data have been collected and tabulated and analyzed using multiple regression analysis.The results showed that the variables that significantly affect purchasing decisions is price and quality of products. While the variable Brand Image does not affect significantly. While the variables that affect predominantly variable price.Keyword: Brand Image, Price, Quality Product, Purchase Decision AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh antara variable brand image, harga, dan kualitas produk terhadap keputusan pembelian mobil LCGC (Low Cost Green Car) baik secara partial maupun secara bersama-sama dan untuk mengetahui diantara variable brand image, harga, dan kualitas produk mana yang lebih berperan dalam mempengaruhi keputusan pembelian mobil LCGC. Teknik pengumpulan data peneliti lakukan dengan cara observasi dan penyebaran kuisioner secara langsung dengan cara mendatangi obyek penelitian yaitu kepada konsumen yang telah melakukan keputusan pembelian mobil LCGC terutama type AGYA,AYLA, dan Karimun Wagon R di wilayah Surakarta yang selanjutnya akan dijadikan sampel. Data yang telah terkumpul kemudian ditabulasi dan diolah dengan menggunakan analisis regresi berganda.Hasil penelitian menunjukkan bahwa variabel yang mempengaruhi secara signifikan keputusan pembelian adalah harga dan kualitas produk. Sedangkan variabel Brand Image tidak mempengaruhi secara signifikan. Sedangkan variabel yang berpengaruh secara dominan adalah variabel harga.Kata kunci: Brand Image, Harga, Kualitas Produk, Keputusan Pembelian


2020 ◽  
Vol 2 (4) ◽  
pp. 3737-3754
Author(s):  
Witta Widiya ◽  
Efrizal Syofyan

The purpose of this study was to analyze the effect of competency, independence, and auditor ethics on audit quality in Inspectorate Office. Type of this research is a quantitative researh. The population in this study were auditors in inspectorate office West Sumatera province with 35 samples taken. The technique of sample collection is total sampling method. The sources of the data of this research is the primary data. The technique of the data collection is questionnaires. The data were analyzed using multiple regression analysis using SPSS version 25. Data analysis methods used in this study are multiple linier regression analysis, with audit quality as the dependent variabel, competency, independence and auditor ethics as the independent variabel. This result of the reseacrh support the third hypotheses, where the research shows that auditor ethics has an effect on audit quality of examiners at the inspectorate West Sumatera province. The results also show that competency and independence have no effect on audit quality of examiners at the inspecorate West Sumatera provinsi.


2020 ◽  
Vol 16 (1) ◽  
Author(s):  
Rosna Kurnia ◽  
Dety Aryani Relubun ◽  
Wahyu Ismail Kurnia ◽  
Roni Ismail

Each religion obliges its followers to do philanthropy deed. Zakat is one of philanthropy tenets in Islam. In Islam, zakat is believed to be one of the vital instruments in an effort to eradicate poverty, decrease unemployment rate, and improve the life quality of society. As Muslim majority country, Indonesia rightly need to optimize the zakat philanthropy program through stimulating people's inclination to become loyal zakat philanthropist or Muzakki in one of the Zakat collection agencies in Indonesia. This research, therefore, is aiming at analyzing the influence of promotion on forming people's interest in becoming Muzakki in one of the Zakat agencies in Ambon, Maluku province. The quest was particularly conducted in YAKESMA Zakat Agency in Ambon. The data collection processes were literary study, interview, and questionnaire allotment regarding the research. As for the data analyzing, the simple linear regression analysis was used with variables consisting of promotion scale and people's proclivity of 25 out of 154 respondents. The outcome of the research indicated that the promotion scale has a significant improvement of people's proclivity to become Muzakki or zakat philanthropist in YAKESMA Zakat agency in Ambon. The promotion effort contributed 78.9 percent in forming Ambonese’s proclivity to become loyal zakat philanthropist (Muzakki) in YAKESMA Zakat agency in Ambon.


2009 ◽  
Vol 15 (7) ◽  
pp. 373-376 ◽  
Author(s):  
Angélica Baptista Silva ◽  
Annibal Coelho de Amorim

Since 2004, educational videoconferences have been held in Brazil for paediatric radiologists in training. The RUTE network has been used, a high-speed national research and education network. Twelve videoconferences were recorded by the Health Channel and transformed into TV programmes, both for conventional broadcast and for access via the Internet. Between October 2007 and December 2009 the Health Channel website registered 2378 hits. Our experience suggests that for successful recording of multipoint videoconferences, four areas are important: (1) a pre-planned script is required, for both physicians and film-makers; (2) particular care is necessary when editing the audiovisual material; (3) the audio and video equipment requires careful adjustment to preserve clinical discussions and the quality of radiology images; (4) to produce a product suitable for both TV sets and computer devices, the master tape needs to be encoded in low resolution digital video formats for Internet media (wmv and rm format for streaming, and compressed zip files for downloading) and MPEG format for DVDs.


2018 ◽  
Vol 20 (3) ◽  
Author(s):  
Sanny Ekawati ◽  
Yoga Aryadirda

This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer’s purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.


2019 ◽  
Vol 2 (2) ◽  
pp. 123
Author(s):  
Shan Shan Shan Shan ◽  
Marwoto Pataruka

Abstract: Kampung Godebag  is a village located in Desa Tanjungkerta, Kecamatan Pagerageung, Kabupaten Tasikmalaya, West Java - Indonesia. Godebag village is famous for its nickname as Kampung Islami, all starting from the building of a mosque that is Nurul Anshar Mosque which is the forerunner to the establishment of Pondok Pesantren Suryalaya. With the establishment of Pondok Pesantren Suryalaya make the environment around the boardingers undergo many changes, in terms of infrastructure, livelihood, habits, social and cultural community. Godebag village becomes thick with Islamic nuances and improvements in the quality of education because of the many built education fasilites by the pesantren, the livelihood of many people who turned into entrepreneurship because of the many opportunities for entrepreneurship to meet the needs of the students at boarding schools and students from out of town. By conducting field surveys to related locations and additional data collection from the internet it can be seen what changes and developments are taking place in Kampung Godebag, the results of the research indicate that many people change their homes as entrepreneurs, especially those on the main access road Kompleks Pendidikan Pondok Pesantren Suryalaya.Keyword: History, Settlement, Islamic Village.                                                                          Abstrak: Kampung Godebag adalah sebuah kampung yang berada di Desa Tanjungkerta, Kecamatan Pagerageung, Kabupaten Tasikmalaya, Jawa Barat – Indonesia. Kampung Godebag terkenal dengan julukannya sebagai Kampung Islami, semua berawal dari di bangunnya sebuah masjid yaitu Masjid Nurul Anshar yang merupakan cikal bakal terbentuknya Pondok Pesantren Suryalaya. Dengan berdirinya Pondok Pesantren Suryalaya membuat lingkungan di sekitar pesantren mengalami banyak perubahan, dari segi infrastruktur, mata pencaharian, kebiasan, sosial dan budaya masyarakat. Kampung Godebag menjadi kental dengan nuansa islami dan peningkatan dalam kualitas pendidikan karena banyaknya dibangun fasilitas pendidikan oleh pihak pesantren, mata pencaharian masyarakat banyak yang berubah menjadi berwirausaha karena banyaknya peluang berwirausaha untuk memenuhi kebutuhan para santri di pesantren dan pelajar dari luar kota. Dengan melakukan survey lapangan ke lokasi terkait dan pengumpulan data tambahan dari internet dapat diketahui perubahan dan perkembangan apa saja yang terjadi di Kampung Godebag, hasil dari penelitian menyebutkan bahwa banyak dari masyarakat yang merubah rumah tingggal mereka sebagai tempat berwirausaha terutama yang berada di pinggir jalan utama menuju Kompleks Pendidikan Pondok Pesantren Suryalaya.Kata Kunci: Sejarah , Permukiman, Kampung Islami.


2020 ◽  
Vol 1 (5) ◽  
pp. 747-761
Author(s):  
Muhammad Thariq Nahra Putra ◽  
Adi Nurmahdi

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision


When buying a product people searches for several options on the internet so that they acquire only the best ones from the market. To assure this, people go to the internet and search for reviews. Based on the reviews the product will be chosen by the customers. When we think about this, there will be a lot of confusion which is the best one. To prevent this, reviews are rated and then they are categorized. Based on the classification the product is named as a good or bad product. To address the problem of classification we use SVM classification. SVM algorithm is chosen since it is easy and user-friendly. The Main aim of this work is finding the opinion of the product on marketing based on their reviews. Online reviews can help them improve the quality of services and products. However, it is an ambitious issue to take on valuable online reviews by realizing the review sentiment. This paper will dynamically determine the customer opinion about the specific product whether the customer will have an optimistic or bad opinion about the product. Online evaluations have transformed the vital resource of data for users prior to making an up-to-date purchase decision. Identifying evaluations is cooperative to check and run early endorsement and also reviewers are likely to be the buyers of a product.


2017 ◽  
Vol 3 (3) ◽  
Author(s):  
Anita Anita

Abstract: This study aims to find out whether the motivation, incentives and promotion positions have significant effects on employee productivity on the sales department of PT Kapuas Trio Tirta Sari Motor in Kuala Kapuas. The research population numbers are 17 people. The data collection technique are questionnaire, documentation and observation. The data analysis model is multiple regression analysis. The research results show: (1) Simultaneously, motivation, incentive and promotion positions have a significant effect on employee work productivity. (2) partially, the variable of motivation, incentive, and promotion variable have no significant effect on employee work productivity.Keywords: motivation, incentive, job promotion, work productivityAbstrak: Penelitian ini bertujuan untuk mengetahui apakah motivasi, insentif dan promosi jabatan berpengaruh signifikan terhadap produktivitas kerja karyawan pada bagian penjualan PT Kapuas Trio Tirta Sari Motor di Kuala Kapuas. Populasi penelitian berjumlah 17 orang. Teknik pengumpulan data melalui angket, dokumentasi dan observasi dan instrumen. Model analisis data yang digunakan regresi berganda Hasil penelitian menunjukan: (1) Secara simultan motivasi, insentif dan promosi jabatan berpengaruh signifikan terhadap produktivitas kerja karyawan dan (2) secara parsial variabel motivasi, insentif, dan promosi jabatan tidak berpengaruh signifikan terhadap produktivitas kerja karyawan.Kata Kunci: motivasi, insentif, promosi jabatan, produktivitas kerja


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