scholarly journals Konstruksi Makna Smartphone bagi Mahasiswa Jurusan Marketing Komunikasi di Universitas Bina Nusantara Jakarta

Humaniora ◽  
2015 ◽  
Vol 6 (2) ◽  
pp. 272
Author(s):  
Ferane Aristrivani Sofian
Keyword(s):  
Qualitative Research ◽  
Teaching Methods ◽  
Marketing Communication ◽  
Research System ◽  
Case Study Method ◽  
Communication Medium ◽  
Descriptive Case Study ◽  
The Right ◽  
Depth Interviews

Most Marketing Communication students are smartphone users. The students, either consciously or not, would prefer to use his/her smartphone rather than socializing with other people around. Even when in class during lectures, until it often leads to conflict between lecturer and students. In connection with the meaning, everyone will behave towards something based on the meaning of that something in his mind. Thus, this study would like to try to answer what the meaning of the smartphone for Marketing Communication students is; why they use a smartphone when lectures take place; and what their opinion in wisefully using of their smartphones. This study used a qualitative research system with a descriptive case study method. Through observation and in-depth interviews of nine informants can be seen that the meaning of a smartphone for students is as practical communication medium for sharing information and the necessities of life; teaching methods oflecturer are less attractive, boredom, always wanted to connect anytime, anywhere with friends or family, addicted to smartphones are reasons why students always want to use smartphones in class when the lecture takes place; and the wise use of smartphones by students is at the right time, do not harm others and for positive things. 

scholarly journals Kemampuan Unit Usaha Yayasan Nurul Hayat Dalam Menunjang Biaya Operasioanal Lembaga Amil Zakat

2015 ◽  
Vol 1 (2) ◽  
pp. 92
Author(s):  
Novalia Nastiti ◽  
Imron Mawardi
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Qualitative Approach ◽  
Business Unit ◽  
Operational Cost ◽  
Case Study Method ◽  
Structured Interviews ◽  
Descriptive Case Study ◽  
The Right

Amil zaka in zaka institutions has the right as one of eight ashnaf. Their rights are usually used by zaka institutions as operational cost. However, not all of the intitutions which manage zaka take amil’s right, one of them is Yayasan Nurul Hayat. This institution does not take amil’s right and it is independent in its operational cost. To support this operational cost, Yayasan Nurul Hayat establish business unit with utilize its profit.This study aimed to discover the capability of business unit in supporting operational cost of Yayasan Nurul Hayat. This study used a qualitative approach with descriptive case study method. The selections of informant are using purposive sampling method. Data collection was conducted by semi-structured interviews and documentation. This data is analyzed using descriptive method.The result of this study shows that Yayasan Nurul Hayat Employments’ Salary is taken from business unit’s profit. It is also used to give bonus for employments and grow the business unit of Yayasan Nurul Hayat up. From the result of this study, it can be concluded that the business unit which is developed has great capability to support operational cost of Yayasan Nurul Hayat.

Penyelesaian Tanah Sisa pada Pengadaan Tanah Pembangunan Jalan Tol di Kabupaten Karanganyar

Tunas Agraria ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 85-105
Author(s):  
Fredi Elroi Sudiarka ◽  
Haryo Budhiawan ◽  
Priyo Katon Prasetyo
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Land Acquisition ◽  
Director General ◽  
Case Study Method ◽  
Land Area ◽  
Qualitative Research Method ◽  
Descriptive Approach ◽  
The Right

Abstract: Article 35 of Law Number 2 of 2012 states that if there is residual land, the rightful party can request compensation in full for the leftover land that can no longer be used in accordance with the original designation and use. However, in its implementation, the implementing committee of the land acquisition still had difficulty especially for determining the criteria of the leftover land that could be compensated. Based on that issue, this study intend to (1) determining the characteristics of the leftover land that can be compensated; (2) knowing who has the right to determine the leftover land that can be compensated; (3) knowing the process of settling leftover land in land acquisition. The method used in this study is a qualitative research method with a descriptive approach to the case study method. The results of the study show that compensation that can be directly compensated for leftover land is land that has an area of less than 100m². For those who are more than 100m², the land acquisition implementation committee considers the shape of the remaining land, the leftover land area and access roads. The right to determine the leftover land is the land acquisition committee. Settlement of the leftover land carried out in Karanganyar Regency is based on a Circular from the Director General of Land Procurement.Keywords: Land Acquisition, Leftover Land, CompensationIntisari: Pasal 35 Undang-Undang Nomor 2 Tahun 2012 menyebutkan bahwa apabila terdapat tanah sisa, pihak yang berhak dapat meminta ganti kerugian secara utuh terhadap tanah sisa yang sudah tidak dapat digunakan sesuai dengan peruntukan dan penggunaannya semula. Namun dalam pelaksanaannya panitia pelaksana pengadaan tanah masih kesulitan untuk menentukan kriteria tanah sisa yang dapat diberikan ganti kerugian. Berdasarkan hal tersebut penelitian ini bertujuan untuk (1) mengetahui karakteristik tanah sisa yang dapat diberikan ganti kerugian; (2) mengetahui siapa yang berhak menentukan tanah sisa dapat diberikan ganti kerugian; (3) mengetahui proses penyelesaian tanah sisa pada pengadaan tanah. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif pendekatan deskriptif dengan metode studi kasus. Hasil dari penelitian menunjukkan bahwa ganti kerugian yang dapat langsung diberikan ganti kerugian adalah tanah sisa yang memiliki luas kurang dari 100m². Untuk yang lebih dari 100m², panitia pelaksana pengadaan tanah mempertimbangkan mengenai bentuk tanah sisa, luas tanah sisa dan akses jalan. Yang berhak menentukan tanah sisa adalah panitia pengadaan tanah. Penyelesaian tanah sisa yang dilakukan di Kabupaten Karanganyar berdasarkan Surat Edaran dari Direktur Jenderal Pengadaan Tanah.Kata Kunci: Pengadaan Tanah, Tanah Sisa, Ganti Kerugian

scholarly journals Study of agile governance on strengthening reforestation program in West Java Indonesia

2021 ◽  
Vol 905 (1) ◽  
pp. 012009
Author(s):  
M I Nur ◽  
T Juana ◽  
F C Zain ◽  
D R Astuti
Keyword(s):  
Qualitative Approach ◽  
Case Study Method ◽  
Land Area ◽  
West Java ◽  
Descriptive Case Study ◽  
The Government ◽  
Reforestation Program ◽  
Media And Technology ◽  
Depth Interviews

Abstract West Java is one of the provinces in Indonesia that possesses the most critical land area, approximately 714,000 of 911,000 hectares (ha) in total. So that to deal with that severe issue, the Forestry Office of West Java has established an eminent program named “Gerakan Tanam dan Rawat 50 Juta Pohon (The Movement of 50 Million Trees Planting and Caring)”. This research aims to analyze the reforestation program in West Java Indonesia viewed from an agile governance perspective. The study employed the qualitative approach with the descriptive case study method. In addition, in-depth interviews and literature studies were utilized in collecting the data. Moreover, to ensure validity, this study uses the triangulation technique. This study showed that the Planting and Preserving 50 million Trees Program carried by the stakeholders has applied agile governance. The government has made the program in collaboration with various media and technology. However, several activities must be fulfilled more appropriately among multiple parties, especially the government, which is the leading sector.

scholarly journals RELASI KUASA PADA PERNIKAHAN POLIGAMI DALAM PERSPEKTIF KEKERASAN SIMBOLIK

2021 ◽  
Vol 1 (1) ◽  
pp. 40-66
Author(s):  
Maulana Hazmi
Keyword(s):  
Capital Accumulation ◽  
Symbolic Capital ◽  
Case Study Method ◽  
Literature Study ◽  
The Family ◽  
The Right ◽  
The Relationship ◽  
Depth Interviews ◽  
Husband And Wife

This research is based on the researcher's interest in how the relationship between men and women in polygamous marriages. This study aims to describe what makes women willing to be polygamous and what kind of relationship exists between husband and wife in a polygamous family. This research uses a qualitative approach with a case study method. Data collection techniques used are through observation techniques, in-depth interviews, documentation and literature study on related documents. The results showed that in a polygamous family there is a discourse battle, this discourse battle is won by the husband, so that the husband has the right to determine the values ​​used in the family. In polygamous marriages, religion is used and believed to be the dominant discourse. Capital accumulation also affects the position of husband and wife in the family, including economic, social, cultural and symbolic capital. This form of domination carried out by the husband and not being aware of the domination by the wife who works subtly is called by Bourdieu as a form of symbolic violence.

scholarly journals Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran di Masa Pandemi (Studi Kasus Kedai Minuman Longtang)

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 323
Author(s):  
Novi Tandriawan ◽  
Muhammad Adi Pribadi
Keyword(s):  
Qualitative Research ◽  
Direct Observation ◽  
Symbolic Interaction ◽  
Marketing Research ◽  
Marketing Communication ◽  
Interaction Theory ◽  
Business People ◽  
Symbolic Interaction Theory ◽  
Depth Interviews

With the existence of Covid 19, the business of growing drinks and food is hampered. This makes business people at the beverage shop experience a loss. Therefore, business people must see how to plan in doing marketing properly in order to overcome this and produce good results. Marketing communication can be done in various media. The development of technology today makes it easy and fast for people to get what they are looking for, especially for business people, this is very important and there are no longer obstacles for them to do marketing of their products. In this marketing research, symbolic interaction and communication become interrelated so that one another must work together to facilitate marketing communication. This study uses symbolic interaction theory and the concept of marketing communication. The approach used in this research is qualitative research with a case study strategy. The data was collected by using in-depth interviews, documentation and direct observation. In this study, interactions occur in longtang marketing products because of the interaction and planning of marketing communications that are able to reach consumers to buy.Dengan adanya covid 19 ini, bisnis pertumbuhan minuman dan makanan menjadi terhambat. Hal ini membuat pelaku bisnis pada kedai minuman mengalami kerugian. Maka dari itu, pelaku bisnis harus melihat bagaimana perencanaan dalam melakukan pemasaran dengan benar agar dapat mengatasi hal tersebut dan memberikan hasil yang baik. Komunikasi pemasaran dapat dilakukan dalam berbagai media. Semakin berkembangnya teknologi yang ada di jaman sekarang, membuat masyarakat menjadi mudah dan cepat untuk mendapatkan sesuatu yang dicari, apalagi bagi pelaku bisnis hal tersebut sangatlah penting dan sudah tidak ada lagi penghambat bagi mereka untuk melakukan pemasaran terhadap produk yang dimiliki. Dalam penelitian pemasaran ini, interaksi simbolik dan komunikasi menjadi saling berkaitan sehingga satu dengan yang lainnya harus saling bekerja sama untuk memperlancar komunikasi pemasaran. Penelitian ini menggunakan teori interaksi simbolik dan konsep komunikasi pemasaran. Pendekatan yang digunakan pada penelitian ini adalah penelitian kualitatif dengan strategi studi kasus. Pengumpulan data dilakukan dengan teknik wawancara mendalam, dokumentasi dan observasi langsung. Dalam penelitian ini terjadi interaksi interaksi dalam produk pemasaran longtang karena adanya interaksi dan perencanaan komunikasi pemasaran yang mampu mengjangkau konsumen untuk membeli.

scholarly journals Proses Personal Selling dalam Pemasaran KPR BCA

2020 ◽  
Vol 4 (2) ◽  
pp. 86-95
Author(s):  
Rofian Dedi Susanto
Keyword(s):  
Qualitative Research ◽  
Personal Selling ◽  
Satisfaction Score ◽  
Case Study Method ◽  
Data Presentation ◽  
Using Data ◽  
Data Collection Technique ◽  
Depth Interviews

The mortgage is one of the excellent facilities from BCA. As a top product, BCA is aggressively offering that facility to its customers. BCA KCU Thamrin offered mortgages through their marketing officer. This study aims to examine and analyze the implementation of a personal selling strategy by BCA KCU Thamrin's marketing officers to achieve the target. This research is descriptive qualitative research with a case study method and the data collection technique uses in-depth interviews. The data analysis is using data reduction, data presentation, and making conclusions. The validity of the data is checked by the source triangulation method. The result of this research shows that the marketing officers of BCA KCU Thamrin strategy for offering mortgages to their customers is by integrating and follow the stages of personal selling strategy, which are Prospecting and Qualifying, Pre approach, Approach, Presentation and Demonstration, Overcoming Objection, Closing the Sale, and Follow Up. The implementation of personal selling strategy viciously has delivered BCA KCU Thamrin to achieve the best of satisfaction score by customers in 49 from 50 (98%). The conclusion that can be drawn is that achieving the best satisfaction score at BCA KCU Thamrin shows the strength of personal selling strategy.

scholarly journals Perencanaan Komunikasi Pemasaran Starbucks Selama Covid-19: Studi Kasus Interaksi Simbolik Starbucks di Perumahan Citra Enam

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 67
Author(s):  
Febriyanto Febriyanto ◽  
Muhammad Adi Pribadi
Keyword(s):  
Qualitative Methodology ◽  
Participant Observation ◽  
Monitoring And Evaluation ◽  
Marketing Communication ◽  
Economic Sectors ◽  
Business Goals ◽  
The Right ◽  
Depth Interviews

Marketing communication is important especially in determining the success of a product. Starbucks that must be able to struggle in the midst of the COVID-19 pandemic that attacks many economic sectors in the world must set their marketing communication plans to match their initial targets. Although there are many considerations in determining planning in the midst of COVID-19. Starbucks image branch 6 establishes in advance the business objectives, strategy, tactics, rules, monitoring, and evaluation. In this research has a very important role. Determination of the right strategy and also how they set business goals in the midst of a pandemic virus will have an effect on their sales, of course after that they must also carry out monitoring and evaluation to see what they have set. This research uses a qualitative methodology with a case study method. Collecting data in this method by means of in-depth interviews, documentation, archival records and participant observation. In this research, there is an interaction that uses symbols such as regulations and the use of language in daily activities at Starbucks, the sixth image branch, especially in the midst of this co-19 pandemic.Komunikasi pemasaran merupakan hal yang penting terlebih dalam menentukan keberhasilan dari sebuah produk. Starbucks yang harus dapat berjuang di tengah masa pandemic COVID- 19 yang menyerang banyak sektor perekonomian di dunia harus menetapkan perencanaan Komunikasi pemasaran mereka agar sesuai dengan target awal mereka. Walaupun banyak pertimbangan dalam menentukan perencanaan di tengah COVID-19 ini.Starbucks cabang Citra 6 menetapkan terlebih dahulu Tujuan bisnis, Strategi,Taktis, Aturan, Monitoring, dan Evaluasi . Dalam penelitian ini memiliki peran yang sangat penting.Penentuan Strategi yang tepat dan juga bagaimana mereka menetapkan tujuan bisnis di tengah pandemi virus ini akan memberikan dampak ke penjualan mereka, tentu setelah itu mereka harus juga melakukan monitoring dan evaluasi untuk melihat apa yang telah mereka tetapkan. Penelitian ini menggunakan metodologi kualitatif dengan metode studi kasus. Pengumpulan data dalam metode ini dengan cara wawancara mendalam, dokumentasi, rekaman arsip dan observasi partisipan. Dalam penelitian ini terjadi adanya interaksi yang menggunakan simbol-simbol seperti peraturan dan adanya penggunaan bahasa dalam kegiatan sehari-hari di Starbucks cabang Citra Enam terlebih di tengah pandemi covid-19 ini.

scholarly journals Health Issues of Out-Migrants: A Study of Migrated Workforce from Banpur Block of Odisha, India

2020 ◽  
Vol 11 (SPL4) ◽  
pp. 1967-1972
Author(s):  
Sanjaya Kumar Sahoo ◽  
Sukanta Chandra Swain
Keyword(s):  
Health Care ◽  
Qualitative Research ◽  
Supply And Demand ◽  
Capital Formation ◽  
Health Care Facilities ◽  
Health Issues ◽  
Case Study Method ◽  
Care Facilities ◽  
Depth Interviews

Mismatch of regional supply and demand of workforce warrants migration. Workforce gets migrated from abundantly available regions to scarcely endowed regions. Migration reduces the pressure of unemployment in the regions of abundance and facilitates capital formation. At the same time, migrated workforce comes across multiple adversities at their migrated places leading to complication in many fronts like adaptability to climate, culture, practice, language, food, etc. All these issues have direct bearings with the health of the migrants. As hypothesised before this research, based on observation of a few cases, migration put a toll on the health of the migration owing to failure in adaptability. However, a hypothesis based on judgment needs to be tested, and hence the foundation of this research is laid. This paper is based on qualitative research wherein Case study method is adopted, and seven cases (i.e., migrants) have been highlighted through in-depth interviews with those migrants, their family members and health-care consultants of those migrants for ascertaining whether migration has gifted them some diseases. In the process, this study also unfolds the availability, affordability and accessibility of the health care facilities in the migrated places by the migrant workforce.

scholarly journals PODCASTER’S AWAL MINGGU COMMUNICATION STRATEGY IN CREATING PODCAST CONTENT ON THE SPOTIFY

2020 ◽  
Vol 3 (2) ◽  
pp. 148-156
Author(s):  
Gina - Sundari ◽  
Veny Purba
Keyword(s):  
Social Media ◽  
Communication Theory ◽  
Communication Strategies ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Case Study Method ◽  
Digital Platform ◽  
The Right ◽  
Depth Interviews

Podcasts are now developing and much averred by millennials. The ease in producing podcasts makes people participate in making podcasts, so anyone can become a podcaster. The most widely used digital platform to listen to podcasts today is the Spotify platform. The purpose of this research is to find out how the communication strategy used by podcaster’s in creating podcast content on the Spotify digital platform. This research uses a qualitative approach with a case study method, and data collected from in-depth interviews and observations. The case study was conducted on the Podcast Awal Minggu. The analytical theory used in this study of Harold D. Laswell's communication theory and new media's theory. The results of this study are communication strategies used by the podcaster’s Awal Minggu : (1) consistent (2) conducting promotions using social media assets that are owned by the right hat and topic or can be called social climbing (3) collaboration is also carried out so that get followers. Collaboration is an important element for stealing followers.

scholarly journals POLA KOMUNIKASI WARGA BINAAN DAN PEMBIMBING ROHANI RELAWAN DA’WAH MUSLIMAT CENTER DDII DALAM PROGRAM ASIMILASI DI LAPAS WANITA KELAS IIA TANGERANG

2020 ◽  
Vol 3 (02) ◽  
pp. 24-53
Author(s):  
Santa Lorita ◽  
Dicky Andika ◽  
Saeful Rokhman ◽  
Sya'roni Tohir
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Qualitative Data ◽  
Sampling Technique ◽  
Research Approach ◽  
Analysis Model ◽  
Case Study Method ◽  
Patterns Of Communication ◽  
Depth Interviews

The purpose of this study was to determine the communication patterns of female assisted residents in Tangerang Class IIA Lapas after participating in routine studies through an assimilation program with an Islamic approach by the Da'wah Muslimat Volunteer Team of the Dewan Da'wah Islamiyah Indonesia. This qualitative research approach uses a case study method that seeks to describe in detail and comprehensively the patterns of communication between spiritual guides and assisted members of the assimilation program in their interactions while following Islamic enlightenment regularly twice a week. The informants were 7 of the 12 participants of the assimilation program at the Class IIA Lapas Tangerang, Banten. Informants are assisted residents who have undergone half the time of determining the research informants using purposive sampling technique. Collecting data using observation, in-depth interviews with research informants and conducting documentation studies. The results of data collection were analyzed using qualitative data analysis model analysis from Miles and Huberman so that a conclusion was generated.

Sign in / Sign up

Export Citation Format

Share Document