scholarly journals Pengaruh Daya Tarik Iklan Online Shop di Instagram terhadap Minat Beli pengguna Instagram

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 237
Author(s):  
Yusro Khoyriah ◽  
Eko Harry Susanto
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Significance Test ◽  
Primary Data ◽  
Test Results ◽  
Observation Unit

Drinking coffee has become lifestyle of Indonesian people. Coffee is one of the staples most often consumed by Indonesian people. The company that has the largest coffee sales in Indonesia is Starbucks. This research raised the discussion about one of Starbucks promotions, Greener Day. In this there are 2 variables, namely promotion and buying interest variables. In this research writer uses quantitative research collect data with form of survey and using Starbucks in Jakarta as observation unit. Primary data collected by simple random sampling method, and collected by 100 respondents related to Starbucks Greener day promotion. Data analysis using SPSS version 22.0. Based on the results of the research conducted there is a fairly strong level of effectiveness between Starbucks Greener Day Promotion on Instagram to consumer buying interest in Jakarta, because it is at intervals of 0.61-0.80 on the Coefficient of Correlation test results. Through the results of the Partial Influence Significance test (T Test) also showed a significant influence between the Variable Promotion (X) and Buy Interest (Y).Minum kopi sudah menjadi gaya hidup masyarakat Indonesia. Kopi merupakan salah satu bahan pokok yang paling sering dikonsumsi oleh masyarakat Indonesia.  Perusahaan yang memiliki penjualan kopi terbesar di Indonesia adalah Starbucks. Penelitian ini mengangkat pembahasan mengenai salah satu promosi Starbucks yaitu Greener Day.  Didalam ini terdapat 2 variabel,  yaitu variabel promosi dan minat beli.  Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data berupa survei,  dan menggunakan Starbucks di Jakarta sebagai unit observasi. Data primer yang dikumpulkan dengan metode simple random sampling, dan terkumpul sebanyak 100 responden yang berkaitan dengan promosi Starbucks Greener day. Analisis data menggunakan SPSS versi 22.0. Berdasarkan hasil penelitian yang dilakukan terdapat tingkat efektivitas yang cukup kuat antara Promosi Starbucks Greener day di Instagram terhadap minat beli konsumen di Jakarta, karena berada di interval sebesar 0,61-0,80 pada hasil uji Koefisien Korelasi.  Melalui hasil uji Signifikansi Pengaruh Parsial (Uji T) juga menunjukan adanya pengaruh yang signifikan antara variabel Promosi (X) dan Minat Beli (Y).

scholarly journals Efektivitas Promosi Starbucks Greener Day Melalui Instagram Terhadap Minat Beli Konsumen di Jakarta

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 231
Author(s):  
Clara Vincy Tansia ◽  
Diah Ayu Candraningrum
Keyword(s):  
Social Sciences ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Significance Test ◽  
Primary Data ◽  
Research Approach ◽  
Test Results ◽  
The Social

Indonesian habits in consuming coffee that has become a habit of life (lifestyle). Coffee is one of the staples most often consumed by Indonesian people. The company that has the largest coffee sales in Indonesia is Starbucks. This research raised the discussion about one of Starbucks promotions, Greener Day. In this there are 2 variables, namely promotion and buying interest variables. This research uses quantitative research approach with data collection method in the form of survey, and using Starbucks in Jakarta as observation unit. Primary data collected by simple random sampling method, and collected by 100 respondents related to Starbucks Greener day promotion. Data analysis using SPSS (Statistical Package for the Social Sciences) version 22.0. Based on the results of the research conducted there is a fairly strong level of effectiveness between Starbucks Greener Day Promotion on Instagram to consumer buying interest in Jakarta, because it is at intervals of 0.61-0.80 on the Coefficient of Correlation test results. Through the results of the Partial Influence Significance test (T Test) also showed a significant influence between the Variable Promotion (X) and Buy Interest (Y). Kebiasaan masyarakat Indonesia dalam mengkonsumsi kopi yang sudah menjadi kebiasaan hidup (lifestyle). Kopi merupakan salah satu bahan pokok yang paling sering dikonsumsi oleh masyarakat Indonesia.  Perusahaan yang memiliki penjualan kopi terbesar di Indonesia adalah Starbucks. Penelitian ini mengangkat pembahasan mengenai salah satu promosi Starbucks yaitu Greener Day.  Didalam ini terdapat 2 variabel,  yaitu variabel promosi dan minat beli.  Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan metode pengumpulan data berupa survei,  dan menggunakan Starbucks di Jakarta sebagai unit observasi. Data primer yang dikumpulkan dengan metode simple random sampling, dan terkumpul sebanyak 100 responden yang berkaitan dengan promosi Starbucks Greener day. Analisis data menggunakan SPSS (Statistical Package for the Social Sciences) version 22.0. Berdasarkan hasil penelitian yang dilakukan terdapat tingkat efektivitas yang cukup kuat antara Promosi Starbucks Greener day di Instagram terhadap minat beli konsumen di Jakarta, karena berada di interval sebesar 0,61-0,80 pada hasil uji Koefisien Korelasi.  Melalui hasil uji Signifikansi Pengaruh Parsial (Uji T) juga menunjukan adanya pengaruh yang signifikan antara variabel Promosi (X) dan Minat Beli (Y).

scholarly journals PENGARUH KUALITAS PELAYANAN KOPERASI TERHADAP KEPUASAN ANGGOTA KOPERASI SIMPAN PINJAM (KSP) BHAKTI LESTARI KECAMATAN SUNGAI TEBELIAN

2019 ◽  
Vol 4 (2) ◽  
pp. 89-98
Author(s):  
Enny Khuswati ◽  
Dessy Triana Relita
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Service Quality ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
T Test ◽  
Validity And Reliability

Abstract:This study aims to determine how the influence of service quality on member satisfaction. This research is quantitative research. The population in this study were 503 members of the Bhakti Lestari Savings and Credit Cooperative who addressed the Merarai Satu Village, Sungai Tebelian District, Sintang Regency. The number of samples in this study were 80 respondents, the sampling method  Used was Simple Random Sampling. Data analysis was first carried out by looking for validity and reliability, contribution tests, and classic assumption tests. The results showed that the quality of service affects the satisfaction of members of the Cooperative Bhakti Lestari with the results of the t test, obtained a t count of 8.774 is greater than (>) t table of 1.990 and the value of Sig. 0,000 <0.05.Keywords: Service Quality, Member SatisfactionAbstrak: Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas pelayanan terhadap kepuasan anggota. Penelitian ini termasuk jenis penelitian kuantitatif.Populasi pada penelitian ini adalah anggota Koperasi Simpan Pinjam (KSP) Bhakti Lestari sebanyak 503 orang yang beralamatkan di Desa Merarai Satu, Kecamatan Sungai Tebelian, Kabupaten Sintang.Jumlah sampel dalam penelitian ini sebanyak 80 responden, metode pengambilan sampel yang digunakan adalah Simple Random Sampling.Analisis data terlebih dahulu dilakukan dengan mencari validitas dan reliabilitas, uji kontribusi, serta uji asumsi klasik. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap kepuasan anggota Koperasi Bhakti Lestari dengan hasil uji t, diperoleh nilai thitung 8,774 lebih besar dari (>) ttabel 1,990dan nilai Sig. 0,000 < 0,05Kata Kunci: Kualitas Pelayanan, Kepuasan Anggota

scholarly journals ANALISIS PENDAPATAN USAHATANI BAWANG DAUN DI DESA MANEMBO KECAMATAN PASSI TIMUR KABUPATEN BOLAANG MONGONDOW

2020 ◽  
Vol 16 (2) ◽  
pp. 219
Author(s):  
Christofel Denis Ratu ◽  
Rine Kaunang ◽  
Tommy Fredy Lolowang
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Production Costs ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive

This study aims to analyze the income of leek farming in Manembo Village, Passi Timur Sub-district, Bolaang Mongondow Regency. This research lasted for 2 months, from November to December 2019. Sampling in this study was carried out by simple random sampling method with a number of respondents were 25 leek farmers. Primary data were collected through direct interviews using a list of questions (questionnaires) that have been prepared. Secondary data were obtained from the literature related to this research and related institutions. Data analysis used in this research is to use quantitative descriptive analysis and expenditure (production costs) to analyze the income of leek farming. The results showed that the income of onion farming in Manembo Village, East Passi District, Bolaang Mongondow District per farmer on average was IDR. 2,688,800.- *eprm*

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI PENYALAHGUNAAN ASET

2021 ◽  
Vol 13 (1) ◽  
pp. 14-24
Author(s):  
Siti Mardiah ◽  
Jasman
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Multiple Regression Model ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Government Employees ◽  
Governmental Institution ◽  
Asset Misappropriation

This research aims to examine the influence of pressure, opportunity, rationalization, capability and integrity toward asset misappropriation through fraud star approach in governmental institution. This research used random sampling method and quantitative research design. Primary data is gathered from government employees through questionnaire, whether ministry or non-ministry with 100 respondents. Descriptive statistics, multiple regression model and classical assumption are used to analyze the data. The result of this research showed that rationalization and capability have positive and significant influence on asset misappropriation. Meanwhile, pressure, opportunity and integrity have no influence on asset misappropriation.

scholarly journals Pengaruh Bauran Pemasaran terhadap Penjualan Motor Bekas pada Dealer Syaf Motor di Bukittinggi

2019 ◽  
Vol 3 (02) ◽  
pp. 193-202
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Sampling Techniques ◽  
Analysis Techniques ◽  
The Subject

This study aims to determine the effect of products, prices, promotions, and locations on used motorcycle sales at Syaf Motor dealerships in Bukittinggi City. This research is a quantitative study using SPSS version 16.00. Sampling in this study using probability sampling techniques with simple random sampling method, which is each individual has the same opportunity to be the subject of research. The number of samples to be taken in this study can be calculated using the Slovin formula, the sample to be used in this study is 60 people. Data collection using questionnaire methods and consumer techniques. Data collection using questionnaire methods and data analysis techniques using Multiple Linear Regression. The results of the analysis show that products, prices, promotions, and locations have a positive and significant influence on sales, both partially and simultaneously. The most dominant variable affecting sales is the product. From this study, it was concluded that the four variables used provided 54.8% of the influence on sales, the remaining amounted to 45, 20% influenced by other factors not used in this study.

PENGARUH KEPEMIMPINAN DAN MOTVASI KERJA TERHADAP KUALITAS PELAYANAN PUBLIK (STUDI KASUS PADA KANTOR KEMENTERIAN AGAMA SUNGAI PENUH )

2020 ◽  
Author(s):  
Pahrizal
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Public Service ◽  
Random Sampling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Analysis Techniques ◽  
Intervening Variables

The research is proposed to test the influence of Leadership and Motivation Work on Public Service Quality. The population in this study was the Kantor Kementerian Agama Sungai Penuh who had received the last 1 year service at the Kantor Kementerian Agama Sungai Penuh, amounting to 260 people. Furthermore, by using the Slovin formula, a sample size of 158 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the Leadership and motivation work have a positive and significant effect on Public Service Quality. The results also show that motivation work variables act as intervening variables between Leadership and Public Service Quality.

PENGARUH KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA ORGANISASI PT. SAMICK INDONESIA

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Donny Dharmawan, MM. ◽  
Erfan Esnawan
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Organizational Performance ◽  
Multiple Regression ◽  
Significant Influence ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Validity And Reliability ◽  
Data Analysis Technique ◽  
Analysis Technique

<em><span lang="EN-US">This study aims to determine the magnitude of the influence of leadership and competence on the organizational performance of PT. Samick Indonesia. This study uses Simple Random Sampling. The population in this study were employees of PT. Samick Indonesia. With 156 samples. Data collection techniques using questionnaires which then have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that, Leadership is able to improve Organizational Performance. Competence is able to improve organizational performance thus it can be concluded that leadership and competence have a positive and significant influence on the organizational performance of PT. Samick Indonesia.</span></em>

PENGEMBANGAN MEDIA PEMBELAJARAN INTERAKTIF BERBASIS ADOBE FLASH CS3 PROFESSIONAL PADA MATERI PENYAJIAN DATA

2020 ◽  
Vol 2 (2) ◽  
pp. 70-76
Author(s):  
Savitri Septiara Pratiwi ◽  
Ana Setiani ◽  
Novi Andri Nurcahyono
Keyword(s):  
Data Analysis ◽  
Junior High School ◽  
Random Sampling ◽  
Interactive Learning ◽  
Simple Random Sampling ◽  
Mathematical Understanding ◽  
Test Results ◽  
Analysis Techniques ◽  
Adobe Flash ◽  
Is Research

The purpose of this research are : 1) knowing the process of developing interactive with using Adobe Flash CS3 Professional media, 2) knowing the effectiveness of interactive learning with using Adobe Flash CS3 Professional media, 3). knowing the ability of students' mathematical understanding after using the Adobe Flash CS3 Professional media. The type of research is Research and Development (R & D) with One-Group Pretest-Posttest. The research was conducted at Mardi Waluya 2 Sukabumi Junior High School in the 2018/2019 semester event. The writer take the population of this study is on VII class. The sample used simple random sampling and for the instruments used were validation questionnaires media and tests. Data analysis techniques are using the Likert scale for validation questionnaires media, using the T test to determine effectiveness, and N-Gain to determine the increase in students' mathematical understanding skills. Interactive learning media are valued by media experts and material experts, with the results obtained that are valid so that they can be used in learning. The results of the effectiveness test are Thit (8.78)> T table (1,699) with a significant level used which is 5%. With high criteria of N-Gain test results are 75.61. Based on the results of these studies, interactive learning with using Adobe Flash CS3 Professional media can be effective in learning and can improve students' of mathematical understanding skills.

scholarly journals Hubungan Keaktifan Ekstrakurikuler Pendidikan Keperamukaan Dengan Sikap Disiplin Siswa Kelas Tinggi SDN 36 Kota Bengkulu

2020 ◽  
Vol 3 (2) ◽  
pp. 243-250
Author(s):  
Rika Marlina ◽  
Lukman Lukman
Keyword(s):  
Data Analysis ◽  
Significant Relationship ◽  
Primary Schools ◽  
Quantitative Research ◽  
Significance Test ◽  
Entire Population ◽  
Student Discipline ◽  
Test Results ◽  
High Class ◽  
The Relationship

This study aims to determine the relationship between the activeness of students following extracurricular scouting education with student discipline attitudes. This research is quantitative research. The research method used is the correlation with the type of product moment design. The population in this study were all high-class students who took extracurricular scouting education. Sampling using random sampling but the sample in this study the entire population because it is less than 100 then the entire population is sampled with a total of 57. The research instrument used was a questionnaire sheet. Prerequisite test data analysis using tests of normality, homogeneity and hypothesis. This technique is used to determine the significant relationship between independent and dependent variables by comparing r_calculations and r_tabels with a significant level of 5%. Based on the results of data analysis, the value of r_calculations= 0.66>  r_tabels= 0.266, which means that there is a significant relationship between activeness in scouting extracurricular education and disciplinary attitude. Furthermore, the significance test results obtained t_calculations = 6.8 ? t_tabels= 1.67303 means that there is a significant relationship between variables for the entire population with a contribution of 43.56% between the activities of joining extracurricular scouting education with student discipline attitude. It was concluded that Ha was accepted where there was a relationship between the activities of joining the scouting extracurricular education with the discipline attitude of high class students at 36 Primary Schools in Bengkulu City.

scholarly journals HUBUNGAN PRE EKLAMSI BERAT DENGAN TERJADINYA IUGR PADA JANIN

2017 ◽  
Vol 4 (2) ◽  
pp. 85-89
Author(s):  
Roudatul Hikmah
Keyword(s):  
Data Analysis ◽  
Research Design ◽  
Significant Relationship ◽  
Random Sampling ◽  
Sampling Method ◽  
Maximum Level ◽  
Simple Random Sampling ◽  
Severe Preeclampsia ◽  
Abnormal Growth ◽  
Developmental Disturbances

Intra-Uterine Grout Retardation (IUGR) is the abnormal growth of the fetus in uterine developmental disturbances or disorders. This study aims to determine the level of incidence of IUGR on mothers with PEB (severe Pre-eclampsia) in Abdoer Rahem Situbondo hospitals. The research design in this study was used "analytic". Population in this study were mothers who had a pregnancy with PEB in Dr. Abdoer rahem Situbondo as many as 58 respondents with the number of samples 33 respondents, the sampling method usedsimple random sampling. Data analysis used fisher exact with maximum level a = 0,05. The result showed that there was significant relationship between severe preeclampsia and the IUGR  case in fetus. Keyword               : Severe Pre Eclampsia, Intra Uterine Grot Retardation, Fetus   ABSTRAK Intra Uterin Grout Retardation (IUGR) adalah ketidaknormalan pertumbuhan janin dalam kandungan atau gangguan perkembangan intra uterin. Penelitian ini bertujuan untuk mengetahui adanya tingkat kejadian IUGR terhadap ibu dengan Pre-Eklamsi Berat (PEB) di RSUD Abdoer Rahem Situbondo. Desain penelitian yang di gunakan dalam penelitian ini adalah  analitik. Populasi dalam penelitian ini adalah ibu yang yang mengalami kehamilan dengan PEB di RSUD Dr. Abdoer rahem Situbondo sebanyak 58 responden  dengan jumlah sampel 33 responden, metode pengambilan sampel yang digunakan adalah  menggunakan simple random sampling. Analisis data menggunakan fisher exact dengan tingkat maksimal a=0,05. Hasil penelitian ini menunjukkan ada hubungan yang signifikan antara pre-eklamsi berat dengan terjadinya IUGR pada janin. Kata kunci           : Pre Eklamsi Berat, Intra Uterin Grout Retardation, Janin

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