scholarly journals Pengaruh E-Wom Terhadap Customer Engagement Pelanggan Osbond Gym Bekasi Dalam Penerapan Protokol Kesehatan Covid-19

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 405
Author(s):  
Vendy Octavian ◽  
Wulan Purnama Sari
Keyword(s):  
Social Sciences ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Customer Engagement ◽  
Primary Data ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
Internet Media ◽  
The Social ◽  
Active Consumer

Electronic word of mouth is a message or information that comes from personal experience or consumer opinion on a product or service and is spread by word of mouth via the internet media. High electronic word of mouth can create customer engagement. Customer engagement is an attitude towards a brand or company, which involves active consumer commitment through online media in the form of word-of-mouth activities, providing reviews, recommendations, and blogging that is driven by motivation. This study aims to measure the effect of electronic word of mouth on customer engagement at Osbond Gym Bekasi. This research uses quantitative techniques with a survey method. Primary data were collected through distributing questionnaires to 85 respondents who are customers of Osbond Gym Bekasi. Data analysis used the Statistical Package for the Social Sciences with the SPSS for Windows 25 application. Based on the research results, it is known that there is a positive influence between electronic word of mouth on customer engagement. Electronic word of mouth has an effect of 69.7% on customer engagement, while 30.3% is another factorElectronic word of mouth adalah suatu pesan atau informasi yang berasal dari pengalaman pribadi atau opini konsumen akan suatu produk atau jasa dan disebarkan dari mulut ke mulut melalui media internet. Electronic word of mouth yang tinggi dapat menciptakan customer engagement. Customer engagement merupakan suatu sikap terhadap merek atau perusahaan, yang melibatkan komitmen konsumen secara aktif melalui media online yang berupa aktivitas word-of-mouth, memberikan review, rekomendasi, dan blogging yang didorong oleh suatu motivasi. Penelitian ini bertujuan untuk mengukur pengaruh electronic word of mouth terhadap customer engagement di Osbond Gym Bekasi. Penelitian ini menggunakan teknik kuantitatif dengan metode survei. Data primer dikumpulkan melalui penyebaran kuesioner kepada 85 responden yang merupakan pelanggan dari Osbond Gym Bekasi. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS 

scholarly journals Pengaruh Kepercayaan Konsumen terhadap Loyalitas Pelanggan dalam Penggunaan Sistem Pembayaran Online (Survei Pengguna Produk Unipin)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 148
Author(s):  
Rendy Rachman ◽  
Roswita Oktavianti
Keyword(s):  
Social Sciences ◽  
Customer Loyalty ◽  
Positive Influence ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Primary Data ◽  
Survey Method ◽  
The People ◽  
The Social ◽  
A Company

Consumer trust in a brand can lead to consumer loyalty to that brand. Consumer trust is very important in a company because it will increase customer loyalty to the company itself. A high trust from consumers can create customer loyalty. Customer loyalty is the behavior to make repeated purchases and to build customer loyalty to a product or service produced by the company. This study aims to measure the effect of consumer trust on customer loyalty in using online payment system services. This research uses a quantitative approach with a survey method. Primary data was collected through distributing questionnaires to 90 respondents, namely the people of West Jakarta who have used UniPin as a payment service to buy credit or online game currency. Data analysis used the Statistical Package for the Social Sciences with the SPSS for Windows 22 application. Based on the results of the study, it is known that there is a positive influence between consumer trust and customer loyalty from Unipin companies. Consumer trust has an effect of 67.4% on customer loyalty. If consumer confidence increases, customer loyalty will also increase. Conversely, if consumer confidence decreases, customer loyalty will also decline.Kepercayaan konsumen terhadap suatu merek dapat menimbulkan kesetiaan konsumen pada merek tersebut. Kepercayaan konsumen sangat penting dalam suatu perusahaan karena akan meningkatkan loyalitas pelanggan terhadap perusahaan itu sendiri. Suatu kepercayaan dari konsumen yang tinggi dapat menciptakan loyalitas pelanggan. Loyalitas pelanggan merupakan perilaku untuk melakukan pembelian secara berulang dan untuk membangun kesetiaan pelanggan terhadap suatu produk atau jasa yang dihasilkan oleh perusahaan. Penelitian ini bertujuan untuk mengukur pengaruh kepercayaan konsumen terhadap loyalitas pelanggan dalam menggunakan jasa sistem pembayaran online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data primer dikumpulkan melalui penyebaran kuesioner kepada 90 responden yaitu masyarakat daerah Jakarta Barat yang pernah menggunakan UniPin sebagai layanan pembayaran untuk membeli credit atau mata uang game online. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 22. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh positif antara kepercayaan konsumen terhadap loyalitas pelanggan dari perusahaan Unipin. Kepercayaan konsumen memiliki pengaruh sebesar 67,4% terhadap loyalitas pelanggan. Apabila kepercayaan konsumen meningkat maka loyalitas pelanggan juga akan meningkat. Sebaliknya, apabila kepercayaan konsumen menurun maka loyalitas pelanggan juga akan ikut menurun.

E-WOM Issues and Challenges

2017 ◽  
pp. 1664-1682
Author(s):  
Dhiraj Jain ◽  
Yuvraj Sharma
Keyword(s):  
Business Strategy ◽  
Positive Attitude ◽  
Business Processes ◽  
Word Of Mouth ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
F Test ◽  
Global Era

In the global era, Electronic Word of Mouth (E-WOM) has become an important emerging business strategy in the marketing and consumer environment. Along with the growth of digital connectivity and E-WOM, new ongoing challenges have also emerged for online users, businesses, and services. The chapter mainly aims to look closer upon how Electronic Word of Mouth faced challenges related to social, personal, psychological and human appeal in FMCG sector which influence customers as well as firms. The study used survey method to approach the respondents. The primary data was collected from 250 respondents and descriptive statistics and F-test ANOVA were used to test the significant of the association / non-association between variables. It was found that mostly customers have positive attitude towards E-WOM phenomenon. The study could help the FMCG Company in taking such steps that could make improvements in their business processes and expand their business without spending lot of money.

scholarly journals Pengaruh Electronic Word of Mouth dan Potongan Harga terhadap Pembelian Impulsif Suatu Produk Skincare

2021 ◽  
Vol 9 (3) ◽  
pp. 844-851
Author(s):  
Triana Ariska Wulandari ◽  
Muhamad Ikhsanul Insan ◽  
Ajat Sudrajat
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Price Discounts ◽  
Analysis Process ◽  
Impulsive Buying ◽  
The City ◽  
Potential Customers

One of the business fields in the field of secondary/tertiary needs that is growing quite rapidly in Indonesia and the city of Karawang, to be precise, is the business in cosmetics. One of the cosmetic fields that are experiencing improvement is skincare. One of the marketing techniques that companies use to attract consumers is Electronic Word Of Mouth or eWOM. In addition, the factor of price discounts can also greatly influence the purchase decision of a product by potential customers and correlates with eWOM, as in e-commerce in Indonesia which always provides discount programs on specific dates. The purpose of this research is to determine whether there is a positive effect of eWOM and Discount on impulsive purchase of skincare products. The method used in this research is the quantitative research method. The data analysis process used the IBM SPSS 21 Software, which processed the data using primary data sources and a questionnaire as the instrument. The interpretation is that there is a positive influence given by two variables independent, namely Electronic Word of Mouth and Discount, on the impulsive buying process of mediheal skincare sheet masks partially and simultaneously.

scholarly journals Pengaruh Daya Tarik Iklan di Media Sosial Instagram terhadap Minat Beli Konsumen (Survei Terhadap Produk Sepatu Brodo di Kalangan Anak Muda Jakarta Barat)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 60
Author(s):  
Hendy Suryawijaya ◽  
Farid Rusdi
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
Survey Methods ◽  
Positive Influence ◽  
Primary Data ◽  
Observation Unit ◽  
The West ◽  
Social Media Data ◽  
The Social ◽  
Media Data

The attractiveness of advertising can be assumed as something that moves people, talks about their wants or needs, and arouses their interest. The attractiveness of advertising is very important because it will increase the success of communication with consumers. An ad with a high ad appeal can create consumer buying interest towards a brand. buying interest is an impulse in a person to pay attention without coercion on a product and lead to a purchase. This study aims to measure the effect of the attractiveness of advertising on social media on consumer buying interest. This study uses quantitative techniques with survey methods and uses Brodo as an observation unit. Primary data was collected through distributing questionnaires to 105 young respondents in the West Jakarta area who had seen or known Brodo shoes advertisements in the form of posts or stories on Instagram social media. Data analysis uses Statistical Package for the Social Sciences with SPSS for Windows 17 application. Based on the results of the study, it is known that there is a positive influence between the attractiveness of advertising on social media on consumer buying interest in products from Brodo shoes. The attractiveness of advertising has an influence of 66.6% on buying interest. If the attractiveness of advertisements increases, consumers' buying orders will also increase. Conversely, if the attractiveness of advertising decreases, consumers' buying orders will also decrease.Iklan memiliki daya tarik. Melalui iklan orang dapat “tergerak” untuk berbicara baik tentang keinginan maupun kebutuhan mereka, dan pada akhirnya membangun ketertarikan terhadap produk tertentu. Daya tarik iklan dinilai penting karena dapat menghasilkan komunikasi yang sukses dengan konsumen. Suatu iklan dengan daya tarik iklan yang tinggi dapat menciptakan minat beli konsumen terhadap suatu merek. minat beli merupakan dorongan dalam diri seseorang untuk menaruh perhatian tanpa paksaan pada suatu produk dan berujung pada pembelian. Penelitian ini bertujuan untuk mengukur pengaruh daya tarik iklan di media sosial terhadap minat beli konsumen. Teknik yang digunakan dalam penelitian adalah kuantitatif tepatnya metode survey, dan menggunakan Brodo sebagai unit observasi. Data penelitian didapat dengan membagikan kuesioner kepada 105 responden anak muda di daerah Jakarta Barat yang pernah melihat atau mengetahui iklan sepatu Brodo baik dalam bentuk postingan atau story di media sosial Instagram. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 17. Berdasarkan hasil penelitian, diketahui bahwa ada pengaruh yang positif antara daya tarik iklan di media sosial terhadap minat beli konsumen terhadap produk dari sepatu Brodo. Daya tarik iklan berpengaruh terhadap minat beli sebesar 66,6%. Artinya, jika daya tarik iklan meningkat maka mendorong meningkatnya niat beli konsumen. Sebaliknya, jika daya tarik iklan menurun maka mendorong turunnya minat beli konsumen.

scholarly journals Pengaruh Daya Tarik Iklan E-commerce terhadap Brand Trust Konsumen (Survei terhadap Penonton Iklan Tokopedia #MulaiAjaDulu di Youtube)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 316
Author(s):  
Fernaldo Fernaldo ◽  
Roswita Oktavianti
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Survey Methods ◽  
Positive Influence ◽  
Primary Data ◽  
Brand Trust ◽  
Observation Unit ◽  
The Social ◽  
Advertising Appeal ◽  
Positive Results

The attractiveness of advertising can be understood as something that moves people, talks about their wants or needs, and arouses their interest. The attractiveness of advertising is very important because it will increase the success of communication with consumers. An ad with a high ad appeal can create trust in a high brand as well. Brand Trust is the customer's desire to rely on a brand with the risks faced because expectations of the brand will lead to positive results. This study aims to measure the effect of the attractiveness of e-commerce advertising on consumer brand trust. This research uses quantitative techniques with survey methods and uses Tokopedia as an observation unit. Primary data was collected through distributing questionnaires to 118 respondents who knew and watched Tokopedia #MulaiAjaDulu ads and were domiciled in West Jakarta. Data analysis uses Statistical Package for the Social Sciences with SPSS for Windows 15. Based on the research results, it is known that there is a positive influence between the attractiveness of e-commerce advertising on Tokopedia consumer brand trust. The attractiveness of advertising has an effect of 53.3% on brand trust, so it can be concluded that there is an influence between the attractiveness of advertising on brand trust.Daya tarik iklan (advertising appeal) dapat dipahami sebagai sesuatu yang menggerakkan orang, berbicara mengenai keinginan atau kebutuhan mereka, dan membangkitkan ketertarikan mereka. Daya tarik iklan sangat penting karena akan meningkatkan keberhasilan komunikasi dengan konsumen. Suatu iklan dengan daya tarik iklan yang tinggi dapat menciptakan kepercayaan akan suatu merek yang tinggi pula. Brand Trust adalah keinginan pelanggan untuk bersandar pada sebuah merek dengan resiko-resiko yang dihadapi karena ekspektasi terhadap merek itu akan menyebabkan hasil yang positif. Penelitian ini bertujuan untuk mengukur pengaruh daya tarik iklan e-commerce terhadap brand trust konsumen. Penelitian ini menggunakan teknik kuantitatif dengan metode survei dan menggunakan Tokopedia sebagai unit observasi. Data primer dikumpulkan melalui penyebaran kuesioner kepada 118 responden yang mengetahui dan menonton iklan Tokopedia #MulaiAjaDulu dan berdomisili di Jakarta Barat. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 15. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh positif antara daya tarik iklan e-commerce terhadap brand trust konsumen Tokopedia. Daya tarik iklan memiliki pengaruh sebesar 53,3%  terhadap brand trust, sehingga dapat disimpulkan bahwa terdapat pengaruh antara daya tarik iklan terhadap brand trust.

scholarly journals Pengaruh Karakteristik Sistem Informasi Akuntansi Manajemen Terhadap Kinerja Manajerial UMKM

2020 ◽  
Vol 1 (1) ◽  
pp. 115-129
Author(s):  
Nur Asmi Ainul Kamal ◽  
Mahfudnurnajamuddin Mahfudnurnajamuddin ◽  
Asriani Junaid
Keyword(s):  
Social Sciences ◽  
Information System ◽  
Data Collection ◽  
Positive Influence ◽  
Primary Data ◽  
System Management ◽  
Managerial Performance ◽  
Broad Scope ◽  
The Social ◽  
Positive Effect

Penelitian ini dilakukan dengan bertujuan untuk menganalisis pengaruh karakteristik Sistem Informasi Akuntansi manajemen yang berupa Broad scope, Timeliness, Aggregation dan Integration terhadap kinerja manajerial. Metode yang digunakan dalam penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data menggunakan data primer yang diperoleh dari kuesioner.  Populasi dalam penelitian ini adalah 108 UMKM usaha Cafe di Kecamatan Panakukang Kota Makassar. Sampel yang akan digunakan diambil menggunakan rumus slovin sehingga didapatkan 85 sampel dan kuesioner yang tersebar sebanyak 85 kuesioner. Data dianalisis menggunakan program Statistical Package For The Social Sciences (SPSS) Hasil penelitian broadscape memiliki pengaruh positif (berpengaruh) terhadap kinerja manajerial. Timeline memiliki pengaruh positif (berpengaruh) terhadap kinerja manajerial Agregated memiliki pengaruh positif (berpengaruh) terhadap kinerja manajeria dan Integrated memiliki pengaruh positif (berpengaruh) terhadap kinerja manajerial This research is conducted by aiming to analyse the influence of characteristics of information System management Accounting that of Broad scope, Timeliness, Aggregation and Integration to managerial performance. The methods used in this study used a quantitative approach. Data collection using primary data obtained from questionnaires. The population in this study is 108 MSME Cafe business in Panakukang Sub-district of Makassar. Samples to be used were taken using the Slovin formula so that obtained 85 samples and questionnaires spread as many as 85 questionnaires. Data analyzed using rhe program Statistical Package for the Social Sciences (SPSS) The results of Broadscape Research have a positive effect on managerial performance. Timeline has a positive influence on the managerial performance of Agregated has a positive influence (influence) on the performance of management and Integrated has a positive effect (influential) on managerial performance

E-WOM Issues and Challenges

2016 ◽  
pp. 230-248
Author(s):  
Dhiraj Jain ◽  
Yuvraj Sharma
Keyword(s):  
Business Strategy ◽  
Positive Attitude ◽  
Business Processes ◽  
Word Of Mouth ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
F Test ◽  
Global Era

In the global era, Electronic Word of Mouth (E-WOM) has become an important emerging business strategy in the marketing and consumer environment. Along with the growth of digital connectivity and E-WOM, new ongoing challenges have also emerged for online users, businesses, and services. The chapter mainly aims to look closer upon how Electronic Word of Mouth faced challenges related to social, personal, psychological and human appeal in FMCG sector which influence customers as well as firms. The study used survey method to approach the respondents. The primary data was collected from 250 respondents and descriptive statistics and F-test ANOVA were used to test the significant of the association / non-association between variables. It was found that mostly customers have positive attitude towards E-WOM phenomenon. The study could help the FMCG Company in taking such steps that could make improvements in their business processes and expand their business without spending lot of money.

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

Emotions and politics of sensibilities in Latin America

2021 ◽  
pp. 026858092199451
Author(s):  
Adrian Scribano
Keyword(s):  
Social Sciences ◽  
Latin America ◽  
The State ◽  
Primary Data ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Multi Method Approach ◽  
Method Approach

The social sciences in Latin America have always had a special connection with the study and analysis of the place of emotions in the social structuration processes. The aim of this article is to offer a synthetic exposition of some inquiries about emotions and the politics of sensibilities in Latin America, emphasizing those that are being felt in the context of the COVID-19 pandemic. To achieve this objective, first we offer a synthesis of the theoretical and methodological points that will guide the interpretation; then we draw on pre-existing inquiries and surveys which allow us to capture the state of sensibilities before and during the pandemic in the region; and finally some conclusions are presented. The work is based on a multi-method approach, where qualitative and quantitative secondary and primary data are articulated in tandem.

ANALISA INTERAKSI USER DI MEDIA SOSIAL MENGENAI INDUSTRI FINTECH MENGGUNAKAN SOCIAL NETWORK ANALYSIS (STUDI KASUS: GOPAY, OVO DAN LINKAJA)

2020 ◽  
Vol 4 (3) ◽  
pp. 341-351
Author(s):  
Alisya Putri Rabbani ◽  
Andry Alamsyah ◽  
Sri Widiyanesti
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Customer Relationship Management ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Customer Relationship ◽  
Customer Engagement ◽  
Electronic Word Of Mouth ◽  
Financial Technology

Financial technology (Fintech) mengalami pertumbuhan yang cukup pesat sejak awal kehadirannya di Indonesia. Fintech merupakan industri jasa finansial yang memanfaatkan teknologi sehingga memungkinkan penggunanya melakukan berbagai transaksi keuangan secara digital. Saat ini banyak fintech baru yang bermunculan di Indonesia, sehingga dibutuhkan strategi yg tepat untuk bisa bersaing dgn kompetitor. Analisis interaksi pengguna media sosial, biasa disebut dengan Electronic Word of Mouth (EWOM) dapat memberikan informasi yang dapat mendukung berbagai keputusan bisnis, salah satunya adalah terkait customer engagement. Tujuan dari penelitian ini adalah mengidentifikasi customer engagement yang terbentuk dari hasil implementasi Social Customer Relationship Management (SCRM) yang dilakukan oleh perusahaan. Data yang digunakan dalam penelitian ini adalah data sekunder yang merupakan data tweets berisi interaksi pengguna twitter mengenai 3 fintech di Indonesia yaitu GoPay, OVO, dan LinkAja. Analisis data dilakukan peneliti mengunakan metode social network analysis dengan menghitung properti jaringan dari ketiga objek penelitian. Hasil menunjukkan bahwa LinkAja mebentuk customer engagement lebih optimal lewat implementasi SCRM yang dilakukan perusahaan.  

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