scholarly journals Pengaruh Daya Tarik Iklan E-commerce terhadap Brand Trust Konsumen (Survei terhadap Penonton Iklan Tokopedia #MulaiAjaDulu di Youtube)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 316
Author(s):  
Fernaldo Fernaldo ◽  
Roswita Oktavianti
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Survey Methods ◽  
Positive Influence ◽  
Primary Data ◽  
Brand Trust ◽  
Observation Unit ◽  
The Social ◽  
Advertising Appeal ◽  
Positive Results

The attractiveness of advertising can be understood as something that moves people, talks about their wants or needs, and arouses their interest. The attractiveness of advertising is very important because it will increase the success of communication with consumers. An ad with a high ad appeal can create trust in a high brand as well. Brand Trust is the customer's desire to rely on a brand with the risks faced because expectations of the brand will lead to positive results. This study aims to measure the effect of the attractiveness of e-commerce advertising on consumer brand trust. This research uses quantitative techniques with survey methods and uses Tokopedia as an observation unit. Primary data was collected through distributing questionnaires to 118 respondents who knew and watched Tokopedia #MulaiAjaDulu ads and were domiciled in West Jakarta. Data analysis uses Statistical Package for the Social Sciences with SPSS for Windows 15. Based on the research results, it is known that there is a positive influence between the attractiveness of e-commerce advertising on Tokopedia consumer brand trust. The attractiveness of advertising has an effect of 53.3% on brand trust, so it can be concluded that there is an influence between the attractiveness of advertising on brand trust.Daya tarik iklan (advertising appeal) dapat dipahami sebagai sesuatu yang menggerakkan orang, berbicara mengenai keinginan atau kebutuhan mereka, dan membangkitkan ketertarikan mereka. Daya tarik iklan sangat penting karena akan meningkatkan keberhasilan komunikasi dengan konsumen. Suatu iklan dengan daya tarik iklan yang tinggi dapat menciptakan kepercayaan akan suatu merek yang tinggi pula. Brand Trust adalah keinginan pelanggan untuk bersandar pada sebuah merek dengan resiko-resiko yang dihadapi karena ekspektasi terhadap merek itu akan menyebabkan hasil yang positif. Penelitian ini bertujuan untuk mengukur pengaruh daya tarik iklan e-commerce terhadap brand trust konsumen. Penelitian ini menggunakan teknik kuantitatif dengan metode survei dan menggunakan Tokopedia sebagai unit observasi. Data primer dikumpulkan melalui penyebaran kuesioner kepada 118 responden yang mengetahui dan menonton iklan Tokopedia #MulaiAjaDulu dan berdomisili di Jakarta Barat. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 15. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh positif antara daya tarik iklan e-commerce terhadap brand trust konsumen Tokopedia. Daya tarik iklan memiliki pengaruh sebesar 53,3%  terhadap brand trust, sehingga dapat disimpulkan bahwa terdapat pengaruh antara daya tarik iklan terhadap brand trust.

scholarly journals Pengaruh Daya Tarik Iklan di Media Sosial Instagram terhadap Minat Beli Konsumen (Survei Terhadap Produk Sepatu Brodo di Kalangan Anak Muda Jakarta Barat)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 60
Author(s):  
Hendy Suryawijaya ◽  
Farid Rusdi
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
Survey Methods ◽  
Positive Influence ◽  
Primary Data ◽  
Observation Unit ◽  
The West ◽  
Social Media Data ◽  
The Social ◽  
Media Data

The attractiveness of advertising can be assumed as something that moves people, talks about their wants or needs, and arouses their interest. The attractiveness of advertising is very important because it will increase the success of communication with consumers. An ad with a high ad appeal can create consumer buying interest towards a brand. buying interest is an impulse in a person to pay attention without coercion on a product and lead to a purchase. This study aims to measure the effect of the attractiveness of advertising on social media on consumer buying interest. This study uses quantitative techniques with survey methods and uses Brodo as an observation unit. Primary data was collected through distributing questionnaires to 105 young respondents in the West Jakarta area who had seen or known Brodo shoes advertisements in the form of posts or stories on Instagram social media. Data analysis uses Statistical Package for the Social Sciences with SPSS for Windows 17 application. Based on the results of the study, it is known that there is a positive influence between the attractiveness of advertising on social media on consumer buying interest in products from Brodo shoes. The attractiveness of advertising has an influence of 66.6% on buying interest. If the attractiveness of advertisements increases, consumers' buying orders will also increase. Conversely, if the attractiveness of advertising decreases, consumers' buying orders will also decrease.Iklan memiliki daya tarik. Melalui iklan orang dapat “tergerak” untuk berbicara baik tentang keinginan maupun kebutuhan mereka, dan pada akhirnya membangun ketertarikan terhadap produk tertentu. Daya tarik iklan dinilai penting karena dapat menghasilkan komunikasi yang sukses dengan konsumen. Suatu iklan dengan daya tarik iklan yang tinggi dapat menciptakan minat beli konsumen terhadap suatu merek. minat beli merupakan dorongan dalam diri seseorang untuk menaruh perhatian tanpa paksaan pada suatu produk dan berujung pada pembelian. Penelitian ini bertujuan untuk mengukur pengaruh daya tarik iklan di media sosial terhadap minat beli konsumen. Teknik yang digunakan dalam penelitian adalah kuantitatif tepatnya metode survey, dan menggunakan Brodo sebagai unit observasi. Data penelitian didapat dengan membagikan kuesioner kepada 105 responden anak muda di daerah Jakarta Barat yang pernah melihat atau mengetahui iklan sepatu Brodo baik dalam bentuk postingan atau story di media sosial Instagram. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 17. Berdasarkan hasil penelitian, diketahui bahwa ada pengaruh yang positif antara daya tarik iklan di media sosial terhadap minat beli konsumen terhadap produk dari sepatu Brodo. Daya tarik iklan berpengaruh terhadap minat beli sebesar 66,6%. Artinya, jika daya tarik iklan meningkat maka mendorong meningkatnya niat beli konsumen. Sebaliknya, jika daya tarik iklan menurun maka mendorong turunnya minat beli konsumen.

scholarly journals Pengaruh E-Wom Terhadap Customer Engagement Pelanggan Osbond Gym Bekasi Dalam Penerapan Protokol Kesehatan Covid-19

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 405
Author(s):  
Vendy Octavian ◽  
Wulan Purnama Sari
Keyword(s):  
Social Sciences ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Customer Engagement ◽  
Primary Data ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
Internet Media ◽  
The Social ◽  
Active Consumer

Electronic word of mouth is a message or information that comes from personal experience or consumer opinion on a product or service and is spread by word of mouth via the internet media. High electronic word of mouth can create customer engagement. Customer engagement is an attitude towards a brand or company, which involves active consumer commitment through online media in the form of word-of-mouth activities, providing reviews, recommendations, and blogging that is driven by motivation. This study aims to measure the effect of electronic word of mouth on customer engagement at Osbond Gym Bekasi. This research uses quantitative techniques with a survey method. Primary data were collected through distributing questionnaires to 85 respondents who are customers of Osbond Gym Bekasi. Data analysis used the Statistical Package for the Social Sciences with the SPSS for Windows 25 application. Based on the research results, it is known that there is a positive influence between electronic word of mouth on customer engagement. Electronic word of mouth has an effect of 69.7% on customer engagement, while 30.3% is another factorElectronic word of mouth adalah suatu pesan atau informasi yang berasal dari pengalaman pribadi atau opini konsumen akan suatu produk atau jasa dan disebarkan dari mulut ke mulut melalui media internet. Electronic word of mouth yang tinggi dapat menciptakan customer engagement. Customer engagement merupakan suatu sikap terhadap merek atau perusahaan, yang melibatkan komitmen konsumen secara aktif melalui media online yang berupa aktivitas word-of-mouth, memberikan review, rekomendasi, dan blogging yang didorong oleh suatu motivasi. Penelitian ini bertujuan untuk mengukur pengaruh electronic word of mouth terhadap customer engagement di Osbond Gym Bekasi. Penelitian ini menggunakan teknik kuantitatif dengan metode survei. Data primer dikumpulkan melalui penyebaran kuesioner kepada 85 responden yang merupakan pelanggan dari Osbond Gym Bekasi. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS 

scholarly journals Pengaruh Kampanye Cup of Courage Starbucks terhadap Minat Beli Produk Minuman Pink Voice di Starbucks Stasiun Jakarta Kota

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 81
Author(s):  
Reynaldi Putra ◽  
Diah Ayu Candraningrum
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Strong Influence ◽  
Sampling Method ◽  
Survey Methods ◽  
Primary Data ◽  
Observation Unit ◽  
Purposive Sampling ◽  
The World ◽  
Coffee Shops

Along with the habits of the Indonesian people in consuming coffee which has become a hereditary tradition, many coffee shops with new brands and identities are starting to emerge and spread in various regions in Indonesia. One of the biggest companies in the world in the coffee industry is Starbucks. This study discusses one of the Starbucks campaigns that carries the theme of Cup of Courage. In this study there are two variables, namely the campaign variable and buying interest. This study uses quantitative techniques with survey methods and uses Starbucks Jakarta City Station as an observation unit. Primary data were collected by purposive sampling method, and 100 respondents were collected who were directly related to the Cup of Courage campaign. Data analysis using SPSS  for windows 15. Based on the results of research conducted there is a very strong influence between the Cup of Courage campaign on buying interest in Pink Voice beverage products, which are in the interval 0.8-1.00 on the correlation coefficient test results.Seiring dengan kebiasaan masyarakat Indonesia dalam mengkonsumsi kopi yang sudah menjadi tradisi turun temurun, banyak kedai kopi dengan merek dan identitas baru yang mulai bermunculan dan tersebar di berbagai daerah di Indonesia. Salah satu perusahaan besar di dunia dalam bidang industri kopi ialah Starbucks. Penelitian ini membahas mengenai salah satu kampanye Starbucks yang mengusung tema Cup Of Courage. Didalam penelitian ini terdapat dua variabel, yaitu variabel kampanye dan minat beli. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan metode pengumpulan data berupa survei, dan menggunakan Starbucks Stasiun Jakarta Kota sebagai unit observasi. Data primer dikumpulkan dengan metode purposive sampling, dan terkumpul sebanyak 100 responden yang berkaitan langsung dengan kampanye Cup Of Courage. Analisis data menggunakan SPSS di windows 15. Berdasarkan hasil penelitian yang dilakukan terdapat pengaruh yang sangat kuat antara kampanye Cup Of Courage terhadap minat beli produk minuman Pink Voice, yang berada di interval 0,8-1,00 pada hasil uji Koefisien Korelasi.

scholarly journals Pengaruh Karakteristik Sistem Informasi Akuntansi Manajemen Terhadap Kinerja Manajerial UMKM

2020 ◽  
Vol 1 (1) ◽  
pp. 115-129
Author(s):  
Nur Asmi Ainul Kamal ◽  
Mahfudnurnajamuddin Mahfudnurnajamuddin ◽  
Asriani Junaid
Keyword(s):  
Social Sciences ◽  
Information System ◽  
Data Collection ◽  
Positive Influence ◽  
Primary Data ◽  
System Management ◽  
Managerial Performance ◽  
Broad Scope ◽  
The Social ◽  
Positive Effect

Penelitian ini dilakukan dengan bertujuan untuk menganalisis pengaruh karakteristik Sistem Informasi Akuntansi manajemen yang berupa Broad scope, Timeliness, Aggregation dan Integration terhadap kinerja manajerial. Metode yang digunakan dalam penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data menggunakan data primer yang diperoleh dari kuesioner.  Populasi dalam penelitian ini adalah 108 UMKM usaha Cafe di Kecamatan Panakukang Kota Makassar. Sampel yang akan digunakan diambil menggunakan rumus slovin sehingga didapatkan 85 sampel dan kuesioner yang tersebar sebanyak 85 kuesioner. Data dianalisis menggunakan program Statistical Package For The Social Sciences (SPSS) Hasil penelitian broadscape memiliki pengaruh positif (berpengaruh) terhadap kinerja manajerial. Timeline memiliki pengaruh positif (berpengaruh) terhadap kinerja manajerial Agregated memiliki pengaruh positif (berpengaruh) terhadap kinerja manajeria dan Integrated memiliki pengaruh positif (berpengaruh) terhadap kinerja manajerial This research is conducted by aiming to analyse the influence of characteristics of information System management Accounting that of Broad scope, Timeliness, Aggregation and Integration to managerial performance. The methods used in this study used a quantitative approach. Data collection using primary data obtained from questionnaires. The population in this study is 108 MSME Cafe business in Panakukang Sub-district of Makassar. Samples to be used were taken using the Slovin formula so that obtained 85 samples and questionnaires spread as many as 85 questionnaires. Data analyzed using rhe program Statistical Package for the Social Sciences (SPSS) The results of Broadscape Research have a positive effect on managerial performance. Timeline has a positive influence on the managerial performance of Agregated has a positive influence (influence) on the performance of management and Integrated has a positive effect (influential) on managerial performance

scholarly journals Pengaruh Kepercayaan Konsumen terhadap Loyalitas Pelanggan dalam Penggunaan Sistem Pembayaran Online (Survei Pengguna Produk Unipin)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 148
Author(s):  
Rendy Rachman ◽  
Roswita Oktavianti
Keyword(s):  
Social Sciences ◽  
Customer Loyalty ◽  
Positive Influence ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Primary Data ◽  
Survey Method ◽  
The People ◽  
The Social ◽  
A Company

Consumer trust in a brand can lead to consumer loyalty to that brand. Consumer trust is very important in a company because it will increase customer loyalty to the company itself. A high trust from consumers can create customer loyalty. Customer loyalty is the behavior to make repeated purchases and to build customer loyalty to a product or service produced by the company. This study aims to measure the effect of consumer trust on customer loyalty in using online payment system services. This research uses a quantitative approach with a survey method. Primary data was collected through distributing questionnaires to 90 respondents, namely the people of West Jakarta who have used UniPin as a payment service to buy credit or online game currency. Data analysis used the Statistical Package for the Social Sciences with the SPSS for Windows 22 application. Based on the results of the study, it is known that there is a positive influence between consumer trust and customer loyalty from Unipin companies. Consumer trust has an effect of 67.4% on customer loyalty. If consumer confidence increases, customer loyalty will also increase. Conversely, if consumer confidence decreases, customer loyalty will also decline.Kepercayaan konsumen terhadap suatu merek dapat menimbulkan kesetiaan konsumen pada merek tersebut. Kepercayaan konsumen sangat penting dalam suatu perusahaan karena akan meningkatkan loyalitas pelanggan terhadap perusahaan itu sendiri. Suatu kepercayaan dari konsumen yang tinggi dapat menciptakan loyalitas pelanggan. Loyalitas pelanggan merupakan perilaku untuk melakukan pembelian secara berulang dan untuk membangun kesetiaan pelanggan terhadap suatu produk atau jasa yang dihasilkan oleh perusahaan. Penelitian ini bertujuan untuk mengukur pengaruh kepercayaan konsumen terhadap loyalitas pelanggan dalam menggunakan jasa sistem pembayaran online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data primer dikumpulkan melalui penyebaran kuesioner kepada 90 responden yaitu masyarakat daerah Jakarta Barat yang pernah menggunakan UniPin sebagai layanan pembayaran untuk membeli credit atau mata uang game online. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 22. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh positif antara kepercayaan konsumen terhadap loyalitas pelanggan dari perusahaan Unipin. Kepercayaan konsumen memiliki pengaruh sebesar 67,4% terhadap loyalitas pelanggan. Apabila kepercayaan konsumen meningkat maka loyalitas pelanggan juga akan meningkat. Sebaliknya, apabila kepercayaan konsumen menurun maka loyalitas pelanggan juga akan ikut menurun.

Diplomasi Versi Minangkabau

2018 ◽  
Vol 3 (2) ◽  
pp. 130-144
Author(s):  
Muhammad Yunis
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Social Science ◽  
Pragmatic Theory ◽  
The Social ◽  
Qualitative Observation

Pasambahan a Minangkabau society how to speak, the speech full of philosophy which delivery indirectly. This turned out to be complicated understood by some people who did not understand the pasambahan. In the present study, the authors sought to express the values of the philosophy contained in pasambahan as how to speak the traditional Minang community. As time goes, these traditions are disappearing from everyday society, for it needs a way to preserve it back. Pariaman is one area that has always practiced this tradition. In this study, the authors attempted to peel pasambahan text in a manner which according to the author deconstruction approach is one approach that is very controversial in the social sciences today. The process of data analysis by using some theories of social science (eclectic). Among the pragmatic theory and semiotics. The method used in the form of qualitative observation, the authors go directly spaciousness and interact with competent informants. From the discussion, the authors found ten diplomatic elementscontained in tradition and pasamabahan text. These elements in them, '' opener, apology, positioning/element of certainty, stringsattached, request (permission), receipt, delivery destination, contracts/agreements/agreements, offers, and resolver ''.

Emotions and politics of sensibilities in Latin America

2021 ◽  
pp. 026858092199451
Author(s):  
Adrian Scribano
Keyword(s):  
Social Sciences ◽  
Latin America ◽  
The State ◽  
Primary Data ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Multi Method Approach ◽  
Method Approach

The social sciences in Latin America have always had a special connection with the study and analysis of the place of emotions in the social structuration processes. The aim of this article is to offer a synthetic exposition of some inquiries about emotions and the politics of sensibilities in Latin America, emphasizing those that are being felt in the context of the COVID-19 pandemic. To achieve this objective, first we offer a synthesis of the theoretical and methodological points that will guide the interpretation; then we draw on pre-existing inquiries and surveys which allow us to capture the state of sensibilities before and during the pandemic in the region; and finally some conclusions are presented. The work is based on a multi-method approach, where qualitative and quantitative secondary and primary data are articulated in tandem.

scholarly journals RELATIONSHIP PRODUCT QUALITY AND PRICE WITH CONSUMER BUYING INTEREST IN OLE-OLE FUTSAL BUNG TOMO SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 217-223
Author(s):  
Ahedi Syukro Sahudi ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagyo
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Product Quality ◽  
Test Analysis ◽  
Spearman Rank ◽  
Analysis Technique ◽  
The Social ◽  
Calculation Process ◽  
The Relationship ◽  
Effect Method

This research was conducted with the aim of knowing the relationship between product quality and price with the interest of buying consumer Ole-Ole Futsal Bung Tomo. This type of research uses a quantitative approach. The sample in this study were 30 respondents taken by the snowball effect method. The data analysis technique in this study usedcorrelation test analysis Spearman rank. The calculation process was aided by theapplication program Statistical Package for the Social Sciences (IBM SPSS Statistics 20). The results of this study indicate that a correlation of 0.877 means that it is very strong and based on calculations, the product quality variable with consumer buying interest has a sig value of 0.000 <0.05, so Ho is rejected, the product quality is significantly associated with consumer buying interest. And the price variable shows that there is a correlation of 0.738 which means strong and based on calculations, the price variable with consumer buying interest has a sig value of 0.000 < 0.05 so Ho is rejected, then the price is significantly associated with consumer buying interest.

scholarly journals The Effect Of Rajalele Probiotic On Survival Rate Of Fish Juvenile Pangasius pangasius, Oreochromis niloticus, Cyprinus carpio

2020 ◽  
Vol 6 (1) ◽  
pp. 88-95
Author(s):  
Marlina Doloksaribu ◽  
Robert Martua Simanjuntak ◽  
Ied Hidayani Parinduri
Keyword(s):  
Social Sciences ◽  
Experimental Study ◽  
Data Analysis ◽  
Survival Rate ◽  
Cyprinus Carpio ◽  
Oreochromis Niloticus ◽  
Fish Farming ◽  
Randomized Design ◽  
The Social ◽  
Completely Randomized Design

The use of probiotics is certainly one of the solutions in overcoming the problem of increasing seed in fish farming. One of them is the use of probiotic king catfish, in this study tested on catfish, tilapia and goldfish. This research is an experimental study. The design used in this study was a Completely Randomized Design with 4 treatments 3 replications. Data analysis used Statistical Package for the Social Sciences version 15. The results of the analysis of the highest seed survival rate were obtained on Pangasius pangasius (95%), on Oreochromis niloticus (83,33 %), and Cyprinus carpio (80%). The treatment of Rajalele probiotics has a very significant effect (very significant) Fanalysis (23.01) > Ftable 0.01 (7.59) on the graduation of Pangasius pangasius, Oreochromis niloticus, and Cyprinus carpio. The conclusion of this study shows that the survival rate the highest in Pangasius pangasius

scholarly journals Analisis Keunggulan Kompetitif Ubikayu terhadap Jagung dan Kedelai di Kabupaten Lampung Tengah

2016 ◽  
Vol 35 (3) ◽  
pp. 209
Author(s):  
Robet - Asnawi ◽  
Made Jana Mejaya
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Financial Analysis ◽  
Survey Methods ◽  
Secondary Data ◽  
Farming System ◽  
Primary Data ◽  
High Price ◽  
Food Crops ◽  
Structured Interviews

Cassava is a major food crops which widely developed in Lampung province, it caused   high adaptability, easily cultivated, smallest risk of failure, and high price. The study was objective to analyze competitive advantage of casava farming system compared to  maize and soybean farming system. The activity were conducted at Central Lampung regency from April 2012 to February 2013. The primary data were obtained from respondents with sample of 90 farmers, using survey methods with structured interviews and questionnaires. Secondary data were obtained from the office of relevant agencies and BPS Lampung. Data analysis were financial analysis and competitive advantage analysis. The results showed that cassava farming more profitable than maize and soybean farming system  income Rp.21.109.000/ha and R/C of 2,91 compared to corn farming income Rp.15.935.000 and R/C of 2,01 and soybean farming income Rp.5.187.800/ha and R/C of 1,48.  Cassava farming system will be competitive compared corn and soybeans farming on the productivity levels at least 34.567 kg/ha and 20,788 kg/ha and cassava price at least IDR 654/kg and IDR 394/kg.

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