scholarly journals Menşe İşaretli Karnavas Dut Pekmezi’nin Tüketici Tercihlerine Dayalı Pazarlama Stratejileri

2017 ◽  
Vol 5 (7) ◽  
pp. 822 ◽  
Author(s):  
Yavuz Topcu ◽  
Derya Baran
Keyword(s):  
Direct Marketing ◽  
Principal Component ◽  
Production Method ◽  
Primary Data ◽  
Factors Affecting ◽  
Penetration Effect ◽  
Marketing Tactic ◽  
Product Image ◽  
Main Factors ◽  
Traditional Production

The aim of the study is to determine the integrated marketing tactic and strategies based on the main factors affecting the preferences and purchase patterns related to Karnavas Mullberry Molasses with PDO of the consumers dwelling in Erzurum. The main material of the study was provided by the primary data obtained from a survey conducted on 401 households residing in Erzurum during 2015, and consuming Karnavas Mullberry Molasses. Principal Component Analysis (PCA) and Two-step Cluster Analysis were used to determine the main factors impacting on their purchase decisions, and then to segment homogenous clusters according to their purchase frequencies by taking into consideration the data, respectively. The results of the study indicated that the heavy and medium users who consume Karnavas Mullberry Molasses pointed out the necessity of the augmented and actual product image positioning at retail level under local individual brands considering the attributes of the holistic quality with PDO label and those of the sensory quality obtained from traditional production methods to contribute to rural development under the direct marketing approaches, respectively. On the other hand, the light users also focused on the increase of market penetration effect via promotion mix and the product positioning under the local branded actual product image implementing traditional production method and hedonic quality approaches. It could be applied the positioning and promotion strategies according to the consumers’ utility expectation and the product images, therefore, by considering their requirements and desires in each segment.

scholarly journals FACTORS AFFECTING WORK MOTIVATION OF OFFICERS AND LABORERS AT VIETNAM NATIONAL UNIVERSITY OF FORESTRY, SOUTHERN CAMPUS

2020 ◽  
pp. 62-76
Author(s):  
Tran Van Hung ◽  
Huong Le Thi Mai
Keyword(s):  
Research Team ◽  
Work Motivation ◽  
Descriptive Statistics ◽  
Primary Data ◽  
School Officials ◽  
Factors Affecting ◽  
National University ◽  
Scale Test ◽  
Main Factors ◽  
Regression Correlation

The study aims to identify the main factors affecting the motivation of officials and employees at the Vietnam National University of Forestry, Southern Campus. The research team collected primary data through the survey of 215 officials working at Vietnam National University of Forestry, Southern Campus. The research methods used are descriptive statistics, exploratory factor analysis (EFA), scale test (Cronbach’s Alpha), regression correlation analysis, and testing of the research hypotheses. As a result, 5 factors have been found to be affecting employees' working motivation, including: promotion opportunities and career development; wages, bonuses and benefits, stable jobs; leader; friendship colleague. On this basis, the study proposes a number of recommendations to improve the motivation of school officials.

Research on Waste Tubes Recycling with Material Properties in Wuhan

2014 ◽  
Vol 951 ◽  
pp. 133-136
Author(s):  
Min Zhang ◽  
Jia Ying Wang ◽  
Liang Liang Liang ◽  
Bin Hu ◽  
Wan Li Hu
Keyword(s):  
Principal Component Analysis ◽  
Material Properties ◽  
Research Result ◽  
Residual Effect ◽  
Principal Component ◽  
Effect Factors ◽  
Factors Affecting ◽  
Personal Profile ◽  
Is Theory ◽  
Main Factors

The theoretical framework of this research is Theory of Planned Behavior (TPB). And from personal profile, residual effect factors and attitudes to recycling, this research investigates the factors affecting residents’ behavior of recycling waste fluorescent tubes, the characteristics of the behavior and related preference. The survey data are collected by the means of questionnaires and their exploratory analysis is conducted by SPSS and Principal Component Analysis (PCA). The statistical result illustrates that the main factors affecting the behaviors are propaganda, enterprise, recycling device, stimulation and government. Based on the summary of research result, a recycling device used to recycle waste tubes in communities is designed to improve this research.

scholarly journals Characteristics and Influence Factors of Water Consumption in China Pro-vincial Capital Cities by Means of Multivariate Regression Algorithm

2018 ◽  
Vol 246 ◽  
pp. 02005
Author(s):  
Jinjun Zhou ◽  
Jiahong Liu ◽  
Hao Wang ◽  
Zhongjing Wang ◽  
Weiwei Shao
Keyword(s):  
Water Consumption ◽  
Multivariate Regression ◽  
Influence Factors ◽  
Electricity Consumption ◽  
Principal Component ◽  
Capital Cities ◽  
Factors Affecting ◽  
Main Factors ◽  
Social Side ◽  
The City

The city is a typical natural and social dual water circulation area. The water use characteristics of the city have obvious dual attributes, and there are many factors (both on nature and social side) affecting the urban water consumption (UWC). This article aimed to research the structure and characteristics of the UWC. Taking the provincial capital cities of China as the research objects, 24 index factors and data of the year 2015 were selected to construct a multivariate regression model between urban UWC and index factors. The results showed that the combination of correlation analysis and full subset regression could effectively screen the prediction variables of UWC. Principal component analysis could effectively reduce variable dimensions of UWC while preserving raw dataset information as much as possible. The main factors affecting UWC on the social side include the built-up area, the urban population, road cleaning area, residential electricity consumption, and per capital water consumption, and the main factors of the natural side include per capital green land and precipitation.

scholarly journals Analysis of Factors Affecting Consumers in UHT Milk Consumption: The Case Study of Erzurum

2018 ◽  
Vol 6 (10) ◽  
pp. 1485
Author(s):  
Ahmet Semih Uzundumlu ◽  
Avni Birinci ◽  
Seval Kurtoğlu
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Consumer Preferences ◽  
Primary Data ◽  
Milk Consumption ◽  
Factor Scores ◽  
Factors Affecting ◽  
Uht Milk ◽  
Main Factors

The primary purpose of this study was to determine factors influencing consumer preferences for UHT milk consumption in Erzurum province. The primary data used in this research was derived from Palandoken, Yakutiye and Aziziye districts of Erzurum province in 2010. The factor analysis was used to find out the factors affecting consumer preferences for UHT milk and to reduce these factors. As for the segmentation of consumers and bringing out the profile of each segment, cluster analysis was used. According to the results, 95.00% of households consumed UHT milk. 18 factors that are affecting the consumption of UHT milk were reduced to five main factors with factor analysis. The factor scores which determined with factor analysis were divided into three clusters by cluster analysis. UHT milk for consumers entering the first cluster has because of homogenous and packaging as well as intrinsic and extrinsic properties for advertising and price advantage is preferred. UHT milk for consumers entering the second cluster has ease of preparation and transportation, and confidential properties are preferred by reason. On the contrary, consumers entering the third cluster prefer to UHT milk for a good diet product.

scholarly journals Tüketicilerin Tavuk Eti Tüketimi ile İlgili Tutum ve Davranışlarını Etkileyen Faktörlerin Analizi

2015 ◽  
Vol 3 (5) ◽  
pp. 242
Author(s):  
Yavuz Topcu ◽  
Ahmet Semih Uzundumlu ◽  
Derya Baran
Keyword(s):  
Rural Areas ◽  
Disease Risk ◽  
Principal Component ◽  
Meat Consumption ◽  
Poultry Meat ◽  
Product Mix ◽  
Data Set ◽  
Factors Affecting ◽  
Product Image ◽  
Private Brand

The study was designed to determine the consumers’ attitude and behaviors towards poultry meat consumption and to analyze the factors affecting on their meat consumption. The data obtained from 385 households consuming the poultry meat and residing in Erzurum province. As the data set based on Principal Component Analysis to determine the main factors affecting the consumption according to the poultry meat attributes and K-means Cluster Analysis to constitute the homogenous segments related to their consumption frequencies were used. According to the results of the study; the heavy users (C1) consuming the poultry meat consumption constituted the desirous and sensitive consumer segments based on both product image and price-sensitive contributing to the regional and rural development under the augmented product mix registered with the origin of the region. On the other hand, while the medium users (C2) focused on the concept forming their diets under the core benefit and the disease risk of the poultry meat by considering the sensorial and main quality attributes, light users (C3) also tried to maximize their total utility through products with generic brand. Therefore, it could introduce the augmented product mix under the product strategies with local brand with the origin of region for C1, the private brand strategies meting ISO 9001 and HACCP standards for C2, and the generic branded product with the origin of region in accordance with the product image for C3. In this way, it could be contributed to the rural regional developments, and thus could be increased the welfare levels of the people living in the rural areas by providing both the producer and consumer satisfactions.

scholarly journals Agricultural Management Practices and Factors Affecting Technical Efficiency in Zimbabwe Maize Farming

Agriculture ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 78 ◽  
Author(s):  
Yonas T. Bahta ◽  
Henry Jordaan ◽  
Gunda Sabastain
Keyword(s):  
Technical Efficiency ◽  
Best Management Practices ◽  
Management Practices ◽  
Principal Component Regression ◽  
Principal Component ◽  
Primary Data ◽  
Skills Transfer ◽  
Factors Affecting ◽  
Best Management ◽  
Bootstrap Approach

Integrating best management practices and improving the technical efficiency of smallholder maize farmers is critical in raising overall agricultural output. However, there is not much information, besides marginalization and high rehabilitation and maintenance costs, which adequately explains why productivity of smallholder irrigation farmers drop at very high rates. Therefore, this study measured technical efficiency, identified factors affecting technical efficiency, and identified best management practices adopted by smallholder maize irrigation farmers at Tokwane-Ngundu (Zimbabwe). The Data Envelopment Analysis, Double Bootstrap Approach in a Principal Component Regression was used. Primary data were gathered using a questionnaire. Empirical results revealed that the mean technical efficiency of the respondents was 77%, which indicated a potential for them to increase their efficiency by 30%. The factors that increased technical efficiency included human capital, extension contacts and compliance with best management practices. The policy implication of this study is the need for robust group incentive schemes to promote farmer-to-farmer skills transfer to boost the technical efficiency of smallholder maize irrigation farmers in Zimbabwe.

The Impact of Shariah Governance and Corporate Governance on the Risk Management Practices: Evidence from Local and Foreign Islamic Banks in Malaysia

2018 ◽  
Vol 15 (2) ◽  
pp. 1-20
Author(s):  
Sabri Embi ◽  
Zurina Shafii
Keyword(s):  
Risk Management ◽  
Corporate Governance ◽  
Management Practices ◽  
Principal Component ◽  
T Test ◽  
The Body ◽  
Primary Data ◽  
Islamic Banks ◽  
Shariah Governance ◽  
The Impact

The purpose of this study is to examine the impact of Shariah governance and corporate governance (CG) on the risk management practices (RMPs) of local Islamic banks and foreign Islamic banks operating in Malaysia. The Shariah governance comprises the Shariah review (SR) and Shariah audit (SA) variables. The study also evaluates the level of RMPs, CG, SR, and SA between these two type of banks. With the aid of SPSS version 20, the items for RMPs, CG, SR, and SA were subjected to principal component analysis (PCA). From the PCA, one component or factor was extracted each for the CG, SR, and RMPs while another two factors were extracted for the SA. Primary data was collected using a self-administered survey questionnaire. The questionnaire covers four aspects ; CG, SR, SA, and RMPs. The data received from the 300 usable questionnaires were subjected to correlation and regression analyses as well as an independent t-test. The result of correlation analysis shows that all the four variables have large positive correlations with each other indicating a strong and significant relationship between them. From the regression analysis undertaken, CG, SR, and SA together explained 52.3 percent of the RMPs and CG emerged as the most influential variable that impacts the RMPs. The independent t-test carried out shows that there were significant differences in the CG and SA between the local and foreign Islamic banks. However, there were no significant differences between the two types of the bank in relation to SR and RMPs. The study has contributed to the body of knowledge and is beneficial to academicians, industry players, regulators, and other stakeholders.

Recent Rapid Climate Changes in Antarctic and their Influence on Low Diversity Ecosystems

2010 ◽  
Vol 17 (1) ◽  
pp. 17-30 ◽  
Author(s):  
Katarzyna J. Chwedorzewska
Keyword(s):  
Environmental Variables ◽  
Climate Changes ◽  
Biological Significance ◽  
Global Changes ◽  
Factors Affecting ◽  
Low Diversity ◽  
Main Factors ◽  
The Antarctic ◽  
High Diversity ◽  
Temperature Water

ABSTRACTThe geographic position, astronomic factors (e.g. the Earth’s maximum distance from the Sun during winter), ice cover and altitude are the main factors affecting the climate of the Antarctic, which is the coldest place on Earth. Parts of Antarctica are facing the most rapid rates of anthropogenic climate change currently seen on the planet. Climate changes are occurring throughout Antarctica, affecting three major groups of environmental variables of considerable biological significance: temperature, water, UV-B radiation.Low diversity ecosystems are expected to be more vulnerable to global changes than high diversity ecosystems

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

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