A Study of Customers’ Satisfaction with Korean Dramas in Vietnam

2019 ◽  
Vol 35 (5E) ◽  
Author(s):  
Nguyen Hoang Anh ◽  
Nguyen Thi Nguyet Ha
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Customer Satisfaction ◽  
Statistical Analyses ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
Cultural Images ◽  
Korean Wave

Along with the spread of the Korean wave (Hallyu) since the 1990s, Korean dramas have become popular worldwide and became a global phenomenon. Entering the Vietnamese market from 1996, Korean dramas have been successful in both attracting audiences interest and filmmakers' attention. In order to explore the reasons behind the success of Korean films , this paper explored the factors affecting Vietnamese customers' satisfaction with Korean TV dramas. Based on research of factors affecting customer satisfaction by the authors Philip Kotler, Oliver, McColl and Truong, the authors have builded up a model to explore audience satisfaction with TV drama of 4 factors: actor (regarding popularity and appearance), script, music, and cultural images. To empirically test the hypotheses, 226 responses has been collected through an online questionnaire from November – December 2018 and tested by various statistical analyses, such as factor analysis, regression analysis, and ANOVA. The findings have indicated that script, music, cultural images have a correlation with Vietnamese viewers' satisfaction with Korean dramas while actors do not affect the overall satisfaction. The findings of this research may provide implications and offer suggestions to Vietnamese filmmakers on improving customer satisfaction, thereby contributing to the development of TV drama production in Vietnam.

Factors Affecting Towards Green Purchase Behavior Among Young Consumers in India

2018 ◽  
pp. 183-210
Author(s):  
Nagendra Kumar Sharma ◽  
Gyaneshwar Singh Kushwaha
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Linear Regression ◽  
Exploratory Factor Analysis ◽  
Linear Regression Analysis ◽  
Measurement Instrument ◽  
Purchase Behavior ◽  
Green Product ◽  
Factors Affecting ◽  
Young Consumers

The objective of the chapter is to examine the factors that are essential for the green purchase behavior among the young consumers in India. The study consists of 343 young respondents, who were surveyed with the help of structured measurement instrument. The sample has been analyzed with the help of exploratory factor analysis and linear regression analysis. It was found in the study that the awareness towards the green product, attitude towards eco-labeling, and satisfaction via green products are significantly and positively linked to the green purchase behavior, whereas the attitude towards green pricing and ecologically concerned consumers are not associated with the green purchase behavior.

scholarly journals Customer Satisfaction in Retail Banking Services in Nepal

2019 ◽  
Vol 12 (1) ◽  
pp. 45-58
Author(s):  
Phul Prasad Subedi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Financial Institutions ◽  
Commercial Banks ◽  
Retail Banking ◽  
Descriptive Statistics ◽  
Banking Services ◽  
Factors Affecting ◽  
Independent Variables ◽  
The Relationship

This research mainly focuses on analysing the factors affecting customer satisfaction in retail banking in Nepal. The study adopts descriptive and explorative research design to deal with the fundamental issues associated with various factors of customers’ satisfaction and retail banking. The study is based on questionnaire survey of 200 customers of 10 different “A” class financial institutions, i.e. commercial banks. Descriptive statistics, correlation coefficient and regression analysis have been applied to estimate the relationship between customer satisfaction as dependent variable and service quality variables as independent variables. The empirical evidences indicate that reliability, responsiveness, assurance and tangibles factors have positive and significant impact on customer satisfaction. It reveals that higher the level of responsiveness, reliability, assurance and tangibility higher would be the customer satisfaction.

scholarly journals The Empirical Analysis to Enhance Taiwanese Satisfaction in Buying Vietnam coffee

2017 ◽  
Vol 6 (3) ◽  
pp. 274
Author(s):  
Thi Nham Le ◽  
Chia Nan Wang ◽  
Ying Fang Huang
Keyword(s):  
Decision Making ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Customer Satisfaction ◽  
Reliability Analysis ◽  
Empirical Analysis ◽  
Exploratory Factor Analysis ◽  
Integrated Approach ◽  
The World ◽  
The Empirical Analysis

<span lang="EN-US">Vietnam coffee industry has been well-known over the world for many decades. However, Vietnam products do not meet Taiwan customers’ expectation, it has lead to urgent challenges for the industry. Therefore, the paper proposed the integrated approach by using exploratory factor analysis, reliability analysis and regression analysis. The results of this study were used to <a name="OLE_LINK175"></a><a name="OLE_LINK174"></a>formulate and recommend on how to improve the products of Vietnam coffee by using SPSS statistics for analysis. The major findings of this paper was found out that there are six important determinants of Taiwanese decision-making in buying coffee. In order to enhance customer satisfaction with the coffee products from Vietnam, the companies need right strategies to improve these six groups of factors. The paper contributes meaningful and helpful results to the development of Vietnam coffee industry.</span>

scholarly journals Customer satisfaction with Tokyo Metropolitan Government ward office counter services: confirmatory factor analysis of question grouping and principal component regression analysis

2021 ◽  
Author(s):  
Yasutoshi Moteki
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Delivery ◽  
Urban Areas ◽  
Principal Component ◽  
Main Question ◽  
Multiple Choice Questions ◽  
Survey Period ◽  
Tokyo Metropolitan

Abstract This study examines the determinants of service satisfaction among users of a ward office in Tokyo using a two-part questionnaire. The questionnaire comprised three main categories of multiple-choice questions: A) facility equipment (physical elements in the government office), B) staff responses, and C) service delivery (e.g., promptness of services, whether visitors completed their scheduled errands). In addition, three groups of questions related to the personalities of the users of each facility were investigated. During a one-day survey period, responses were collected from 400 women, aged 30–59 years, who had visited a ward office in the Tokyo Metropolitan Area over a one-month period. This age segment was studied because it is the major segment of the panel of the Internet research firm used. First, factor analysis was used to check the appropriateness of the grouping of questions, and it was confirmed that the three groups were appropriate based on eigenvalues and scree plots. Then, to examine the determinants of counter service customer satisfaction, principal component analysis and multiple regression analysis were conducted for each question category. The regression analysis using the three main question groups and three other respondents’ personality-related question groups indicated that group C (service delivery quality) had the strongest influence on the dependent variable, followed by group B and group A. The adjusted R2 value was .70. This result is consistent with the results of the author’s surveys of government offices in urban areas conducted for Higashihiroshima City Hall and of ward offices in Osaka.

scholarly journals Analisis Faktor Penentu Kualiti Pengurusan Zakat: Kajian Terhadap Lembaga Zakat Selangor (Lzs) di Sepang

2018 ◽  
Vol 11 (1) ◽  
pp. 27-44
Author(s):  
Maryam Abd Rashid ◽  
Hairunnizam Wahid ◽  
Sanep Ahmad
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Quality Of Service ◽  
Regression Analysis ◽  
Service Quality ◽  
Logistic Regression Analysis ◽  
Factors Affecting ◽  
Five Factors ◽  
Significant Factors

Abstract Service quality is an important element in assessing the ability of institutions to meet its goals. The objective of this paper is to examine the factors that probably affect the quality of service for zakat institution, especially in Sepang using the SERVQUAL model which has five factors; reliability, react, assurance, empathy and tangible. A total of 103 respondents from Muslim entrepreneurs have participated in this study. This study uses several approaches, including exploratory factor analysis (EFA) and logistic regression analysis. Findings indicate that empathy and tangible are significant factors affecting the quality of service LZS in model studied. Several implications have been discussed in this study. Keywords : LZS’s service quality, Muslim entrepreneurs, SERVQUAL Abstrak Kualiti perkhidmatan adalah satu elemen penting dalam menilai keupayaan institusi untuk memenuhi matlamatnya. Objektif kertas ini adalah untuk melihat faktor yang dijangka mempengaruhi kualiti perkhidmatan institusi zakat khususnya di daerah Sepang dengan menggunakan model SERVQUAL yang mempunyai lima faktor iaitu kebolehpercayaan, bertindak balas, jaminan, empati dan kewujudan. Sejumlah 103 responden yang terdiri daripada usahawan muslim telah mengambil bahagian dalam kajian ini.  Kajian ini menggunakan beberapa ujian termasuklah analisis tinjauan faktor (EFA) dan analisis regresi logistik. Dapatan kajian menunjukkan faktor empati dan kewujudan adalah signifikan dan mempengaruhi kualiti perkhidmatan LZS dalam model yang dikaji. Beberapa implikasi kajian turut dibincangkan dalam kajian ini. Kata kunci : kualiti perkhidmatan LZS, usahawan muslim, SERVQUAL

scholarly journals Attributes of Coffee Shop as Antecedent of Customer Satisfaction

2020 ◽  
Vol 4 (2) ◽  
pp. 106-124
Author(s):  
Ridwan Darussalam
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Coffee Shop ◽  
Social Media Platform ◽  
It Service ◽  
Media Platform ◽  
The Relationship

Purpose – This study   was conduct  to examine the effect of attributes coffee shop to customer satisfaction in Indonesian coffee shop industry.  Furthermore, this study is also examined  customer loyalty as consequences of customer satisfaction   Research Design – Five attributes of coffee shop were identified as having potential to be antecedent of customer satisfaction. The five attributes were: store atmosphere, employee attitude, IT service, coffee quality, and price fairness. Research Methodology – This study used online questionnaire which is adopted from the previous studies. The online questionnaires were used Google Form and shared through various social media platform. A total 851 respondents from 34 province in Indonesia were involved but only 350 respondents were qualified. KMO Factor analysis and regression analysis were  performed to identify the validity of items and examine the relationship among variables. Findings – The results revealed that five of  six hypothesized were statistically significant. Coffee quality was recognized as attribute of coffee shop which is produce the highest effects to customer satisfaction. Moreover,  the relationship between customer satisfaction and customer loyalty was found positive.

scholarly journals Research on Factors Affecting the Choice of Vegetarian Restaurants in Vietnam

2021 ◽  
Vol 2 (4) ◽  
pp. 118-137
Author(s):  
Trinh Le Tan ◽  
Nguyen Trinh Mai Thy ◽  
Nguyen Tuan Anh ◽  
Pham Ngoc Hoang Quyen ◽  
Dao Dang Nhu Quynh ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Quantitative Research ◽  
Analysis Model ◽  
Factors Affecting ◽  
Quality Of Food ◽  
Restaurant Owners ◽  
Model Affect

The purpose of this paper is to identify the factors affecting customers' choice of vegetarian restaurants in Da Nang, Vietnam by surveying 118 people. We modified appropriately through evaluation by Cronbach’s Alpha tool, correlation, regression analysis, EFA exploratory factor analysis, qualitative research, and quantitative research. The results show that four factors of the analysis model affect the intention and behaviour of customers to choose a vegetarian restaurant: (1) Quality of food, (2) Service, (3) Location and (4) Ambience of the restaurant. Since then, the study proposes some implications for restaurant owners to understand their customers' behavioural needs, to successfully market and achieve customers loyalty.

scholarly journals Factors Impacting Customer Loyalty to LienVietPostBank, Binh Thuan Province

2021 ◽  
Vol 8 (10) ◽  
pp. 208-212
Author(s):  
Dong Ngoc Vuong Thai ◽  
Nguyen Quoc Nghi
Keyword(s):  
Factor Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Service Quality ◽  
Customer Service ◽  
Customer Loyalty ◽  
Research Data ◽  
Affecting Factors ◽  
Factors Affecting

The objective of this study is to determine factors affecting the loyalty of individual customers to LienVietPostBank Binh Thuan. Research data are collected from 395 individual customers who are recently using services at LienVietPostBank Binh Thuan. The study applies exploratory factor analysis and multivariate linear regression. The research results have proved that positive affecting factors to the loyalty of individual customers to LienVietPostBank Binh Thuan are reliability, responsiveness, assurance, sympathy, tangible facilities, the reasonableness of service charges, social responsibility, and customer satisfaction. In which, satisfaction and sympathy have the most influence on the loyalty of individual customers to LienVietPostBank Binh Thuan. Keywords: Loyalty, individual customer, service quality, LienVietPostBank Binh Thuan.

The Influence of Fashion Shop Perceived Quality on Customer Satisfaction

2011 ◽  
Vol 332-334 ◽  
pp. 462-466
Author(s):  
Wei Gao ◽  
Zhi Chao Wang ◽  
Ran Li
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Customer Satisfaction ◽  
Perceived Quality ◽  
Limited Resources ◽  
Stepwise Multiple Regression ◽  
Stepwise Multiple Regression Analysis ◽  
Personal Service ◽  
Customer Perception ◽  
Quality Dimensions

To improve fashion shop service quality, this study investigated customer perception and its effect on satisfaction, using questionnaire approach. By factor analysis, three perceived quality dimensions, including shopping atmosphere, personal service and merchandise characteristics, are extracted. By stepwise multiple regression analysis, the effect of perception dimensions on customer satisfaction was investigated. Furthermore, the effect of all of the quality attributes in each perception dimension on customer satisfaction was also investigated. The result shows all of the perception dimensions significantly influence customer satisfaction. Among them, personal service-related attributes were confirmed the key role for the success of fashion shop. Fashion shop managers should reasonably allocate their limited resources to service attributes based on their contributions to customer satisfaction.

scholarly journals Effect of Rational Advertisement Appeal on Online Branding in Pakistan

2018 ◽  
Vol 3 (1) ◽  
pp. 36
Author(s):  
Muhammad Shoukat Malik ◽  
Rabia Tanveer
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Test Results ◽  
Online Questionnaire ◽  
Online Branding ◽  
Convenience Sampling ◽  
Customer Attitude ◽  
The Relationship

The purpose of this study is to identify the effect of rational advertisement appeal on online branding within the context of Pakistan. Customer attitude is the moderator. The relationship between attitude of customers and online branding is also taken into consideration. Personal items and gadgets are two types of products considered in order to determine differences in purchases while being online. A quantitative survey based research design is used in this study. Nonprobability sampling technique of convenience sampling is used. Data were collected through an online questionnaire. 244 usable responses were obtained. Data was analyzed using SPSS 22. Factor analysis was performed followed by regression analysis and T-test. Results of data analysis revealed that a rational advertisement appeal is a significant predictor of online branding. Customer attitude did not moderate the relationship between rational advertisement appeal and online branding. However, customer attitude had a positive influence on online branding. There were some differences between the product types when consumers purchased online for personal items and gadgets. This study made an important contribution in the literature by investigation the effect of rational advertisement appeal on online branding.

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