scholarly journals In accordance with the laws of the genre: the peculiarities of using uppercase letters in Internet memes and postcards

Litera ◽  
2021 ◽  
pp. 124-143
Author(s):  
Qiang Ding
Keyword(s):  
Language Development ◽  
Mass Communications ◽  
Content Creation ◽  
The Subject ◽  
Linguistic Basis

Internet memes and postcards as the popular carriers of Internet communications, implement new, simplified in literary and aesthetic level forms of communication. The process of creating such genres entails departure from orthographic rules, among which is the use of uppercase letters. The subject of the research is the determination of peculiarities of practical use of uppercase letters in Internet memes and postcards. The goal is to follow the observance of orthographic rules in these genres regarding the use of uppercase letters, as well as to identify the stylistic peculiarities of these two genres and characteristic use of uppercase letters. The relevance and scientific novelty of this article consists in examination of content creation for Internet memes and postcards, rather than memes themselves. Extralinguistic roots of the problem of liberal use or inobservance of uppercase letters are detected on the linguistic basis. The research leans on the content from open sources. The conclusion is made that both linguistic genres represent the examples of mass communications addressed primarily to the users with lower aesthetic demand; different linguistic gradation lead to certain departure from orthographic rules in both genres; this may not be progressive from the perspective of language development, but rather be oriented towards primitivization of content.

Light Side of Design: Professional Vector

2020 ◽  
pp. 23-33
Author(s):  
Elena A. Zaeva-Burdonskaya ◽  
Yuri V. Nazarov
Keyword(s):  
Professional Practice ◽  
Wide Spectrum ◽  
Scientific Basis ◽  
Design Culture ◽  
Interdisciplinary Nature ◽  
Educational Programmes ◽  
Design Activities ◽  
The Subject ◽  
Light Side

This article addresses one of the most actively developing types of design activities – light design. The article comprises quotes of the leading Russian and foreign light design specialists published over the previous five years, as well as the authors’ own conclusions. The thoughts quoted in the article are sometimes opposite to each other and reflect the wide spectrum of professional practice. They reflect the initial opinions of analysts and experts which are often diverging. All of the specialists point at the interdisciplinary nature of the new profession, which imposes additional load on a designer overloaded enough already by the scope and speed of the problems being solved nowadays. The discussion of the new profession of light designer initiated on the pages of professional publications is especially important in view of the development of professional standards and standards of design and architectural education, as well as creation of new educational programmes based on various approaches to the subject in technical and humanitarian institutions. The goal of this article is to introduce light design into the field of fully legitimate sections of design culture, to define the authentic scientific basis of the new creative profession, to initiate a foundation for self-determination of the new synthetic area, which materially affects the state of the profession as a whole and the life standards of a wide variety of consumers. In order to reach the set goal, a comparative and analytical method of study was selected, which allows studying the problem to a large extent and from all angles and finding the ways of overcoming the challenges emerging in the area of the new activity.

Assessment of sensitivity of the efficiency of regional tax spending towards investment attractiveness of the types of economic activity carried out by the residents of advanced development territory

2020 ◽  
pp. 98-110
Author(s):  
Evgeniya Mikhailovna Popova ◽  
Guzel Mukhtarovna Guseinova ◽  
Sergei Borisovich Milov
Keyword(s):  
Economic Activity ◽  
Socioeconomic Development ◽  
Federal District ◽  
Tax Incentives ◽  
Capital Investments ◽  
The Subject ◽  
Investment Process ◽  
The Impact ◽  
Advanced Development

The deficit of subnational budgets and deceleration capital investments in multiple Russian regions increase the relevance of research aimed at improvement of tax incentivizing practice of the regional investment process. The studies focused on determination of the impact of socioeconomic and institutional factors upon the efficiency of investment tax expenses obtained wide circulation within the foreign scientific literature. The subject of this article is the assessment of sensitivity of the efficiency of regional tax expanses towards investment attractiveness of the types of economic activity carried out by the residents of territories of advanced socioeconomic development, created in the subjects of Far Easter Federal District. The scientific novelty and practical values of this research consists in substantiation of the reasonableness of assessment of investment attractiveness of the types of economic activity that are stimulated by tax incentives. Methodology for assessing investment attractiveness is proposed and tested. The conclusion is made that in case of low investment attractiveness of the type of economic activity, which was planned to support by tax incentives, it is required to conduct and additional analysis to avoid unjustified tax expanses.

Application of hydrogenated butadiene-nitrile rubbers for products operated at high temperatures and in aggressive environments

2019 ◽  
pp. 129-136 ◽  
Author(s):  
E. A. Khorova ◽  
A. V. Myshlyavtsev
Keyword(s):  
Relative Elongation ◽  
Temperature Limit ◽  
Degree Of Unsaturation ◽  
Product Service ◽  
Nitrile Rubbers ◽  
The Subject ◽  
Maximum Content ◽  
Aging In Air ◽  
Hydrocarbon Media

The subject of the study were rubber mixtures based on hydrogenated butadiene-nitrile rubbers (HNBR) Therban, Zetpol, NBR-B with an acrylonitrile (AN) content of 34% to 49% and unsaturation of 0.9% to 22% with sulfuric, peroxide and sulfuric-peroxide cure systems. The purpose of the study was to determine the effect of the AN content and the degree of unsaturation of HNBR on the properties of rubbers in products designed for operation under the influence of fuels and oils at increased temperatures.The results of the determination of the mass swelling of rubbers in hydrocarbon media and the relative elongation in the process of thermal aging in air and in oil at increased temperatures are presented. The conclusion was made on the use of HNBR mixture with maximum content of AN (49%), with low (6%) and extremely low (0.9%) ODS content and sulfuric peroxide cure system to extend the product service temperature limit to 150°C.

Introduction

2018 ◽  
Author(s):  
Chakravarthi Ram-Prasad
Keyword(s):  
Philosophical Tradition ◽  
Phenomenological Tradition ◽  
The Third ◽  
Western Philosophical Tradition ◽  
The Subject ◽  
To Come

The Introduction outlines the various chapters. It then situates the question of ‘body’ in the modern Western philosophical tradition following Descartes, and argues that this leaves subsequent responses to come under one of three options: metaphysical dualism of body and subject; any anti-dualist reductionism; or the overcoming of the divide. Describing the Phenomenology of Merleau-Ponty as a potent example of the third strategy, the Introduction then suggests his philosophy will function as foil to the ecological phenomenology developed and presented in the book. Moreover, one approach within the Western Phenomenological tradition, of treating phenomenology as a methodology for the clarification of experience (rather than the means to the determination of an ontology of the subject) is compared to the approach in this book. Since classical India, while understanding dualism, did not confront the challenge of Descartes (for better or for worse), its treatment of body follows a different trajectory.

scholarly journals Research of the Disparities in the Process of Revitalization of Brownfields in Small Towns and Cities

2021 ◽  
Vol 13 (3) ◽  
pp. 1232
Author(s):  
Natalie Szeligova ◽  
Marek Teichmann ◽  
Frantisek Kuda
Keyword(s):  
Small Towns ◽  
The Czech Republic ◽  
Essential Step ◽  
Community Strength ◽  
Population Turnover ◽  
Subsequent Application ◽  
Level Of Knowledge ◽  
The Subject ◽  
Relevant Factors

The subject of the work is the research on relevant factors influencing participation in the success of brownfield revitalization, especially in the territory of small municipalities. Research has so far dealt with the issue of determining disparities in the municipalities of the Czech Republic, not excluding small municipalities, but their subsequent application has usually been presented in larger cities. The focus on smaller municipalities or cities was usually addressed only in general. The introduction provides an overview of theoretical knowledge in the field of brownfield revitalization. Defining the level of knowledge of the monitored issues is an essential step for the purposes of more effective determination of disparities. Disparities will be determined on the basis of information on localities that have been successfully revitalized. The identified disparities are then monitored in the territory of small municipalities. For the purposes of processing, it was determined that a small municipality or city is an area with a maximum of 5000 inhabitants. Using appropriately selected statistical methods, an overview of disparities and their weights is determined, which significantly affect the success of revitalization. In small municipalities, the issue of brownfields is not emphasized but, in terms of maintaining community strength and reducing population turnover, the reuse of brownfields is a crucial theme.

Determination of integral indicators characterizing the possibility of accommodating the evacuated population in the territory of the Republic of Kazakhstan

2020 ◽  
pp. 154851292097028
Author(s):  
Yernar Zh Akimbayev ◽  
Zhumabek Kh Akhmetov ◽  
Murat S Kuanyshbaev ◽  
Arman T Abdykalykov ◽  
Rashid V Ibrayev
Keyword(s):  
Statistical Data ◽  
Armed Conflicts ◽  
Security Issues ◽  
Inaccurate Information ◽  
The Subject ◽  
The Republic ◽  
The Impact ◽  
Integrated Indicators ◽  
Selection Of

Studying the historical facts of past wars and armed conflicts and natural and man-made emergencies, today in the Republic of Kazakhstan one of the most important security issues is the preparation and organization of the evacuation of the population from possible dangerous zones, taking into account the emergence of new threats to the country’s security. The paper presents an algorithm for constructing universal scales of the distribution function of opportunities by types of support and rebuilding them into subject scales using display functions. The purpose of the paper is to determine the integral indicators characterizing the possibility of accommodation of the evacuated population and the impact on resources during relocation. On the subject scales of cities and districts of the region, indicators of the possibility of relocation of a certain amount of the evacuated population by types of support and indicators characterizing the impact on the district’s resources during resettlement of a certain amount of the evacuated population are determined. It was concluded that the use of integrated indicators allows the selection of areas to accommodate the evacuated population without the use of statistical data, in conditions of incomplete and inaccurate information. The presented method does not replace traditional methods based on classical methods of territory assessment by the level of life sustenance, but also allows their reasonable combination with the experience of specialists in this field, taking into account the incompleteness, uncertainty, and inconsistency of the initial data of the study area, which does not allow the application of existing methods.

On the Age of Certain Species of Trigonia from the Jurassic Rocks of Kachh (Cutch)

1935 ◽  
Vol 72 (4) ◽  
pp. 184-189 ◽  
Author(s):  
L. F. Spath
Keyword(s):  
General Interest ◽  
Jurassic Rocks ◽  
The Subject ◽  
Critical Sections ◽  
Geological Magazine

One of the problems left unsolved in my “Revision of the Jurassic Cephalopod Fauna of Kachh” consisted of the determination of the exact age of certain Jurassic beds that had yielded (in addition to ammonites) species of Trigonia. Among these, T. smeei J. de C. Sowerby is of unusual, general interest; and, as readers of the Geological Magazine may remember, this species has been the subject of much controversy. It was one of the species whose “morphological position, viewed from the evolutionary standpoint”, caused them to be described as Cretaceous. Thanks to the continued researches of Mr. J. H. Smith, of Bhuj, who has been good enough to send me new collections from various critical sections in Kachh, I am now in a position to add to the evidence for a Jurassic age of a number of these species of Trigonia. If it be asked why, in a work on cephalopods, I have gone out of my way to express scepticism regarding the use of species of Trigonia for correlation, I can only say that this genus happened to be represented among the ammonite material sent to me. There is no reason, so far as I can see, why Trigonia should not be quite as useful for zonal purposes as ammonites. I have been equally sceptical about Stolley’s work on belemnites. But in either case I will leave the results to speak for themselves. It seems to me that if Upper Oxfordian species like Trigonia smeei and such allies as T. tenuis, T. tra-peziformis, T. remota Kitchin, not to mention the associated Astarte, Gervillia, Cucullaea, Exogyra, etc., could be claimed to be of Cretaceous age by one of the most eminent authorities, then it is time to remind the general palaeontologist again of what workers on ammonites have realized long ago.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

THE CONCEPT, TYPES, TASKS AND THE NEED FOR THE USE OF URGENT INVESTMENT TOOLS OF CRISIS MANAGEMENT AT ENTERPRISES

2017 ◽  
Author(s):  
Oksana Yurynets ◽  
Keyword(s):  
Crisis Management ◽  
Economic Condition ◽  
Negative Impact ◽  
Negative Influence ◽  
Management Program ◽  
Management Tools ◽  
The Subject ◽  
Effective Development ◽  
Selection Of

Currently, many Ukrainian enterprises are in crisis. Getting out of this situation requires the use of various types of urgent crisis management tools, among which investment instruments play an important role. The purpose of this article is to form the theoretical basis for the use of urgent investment tools of crisis management at enterprises. It was found that the urgent investment tools of crisis management in the enterprise should be understood as ways of immediate (urgent) investment actions which are aimed at eliminating or reducing the negative impact of the crisis on the economic condition of the enterprise and ensuring its further effective development. These instruments are grouped according to the following characteristics: the environment in which the relevant instruments are formed and operate, the relation to the current owners of the enterprise, the effectiveness of implementation, the duration of the effect of implementing instruments, the urgency of their implementation, the areas of investment, the objectives of application, the duration of application, the types of financial and economic crises at the enterprise, the elimination (reduction) of the negative influence of which the corresponding tools are directed at, the subject of investment. It is established that the main tasks of using investment urgent tools of anti-crisis management at the enterprises are: selection of the best types of investment urgent tools of anti-crisis management; selection of the best variant of each type of urgent investment tools of crisis management; setting deadlines for the implementation of selected types and options for urgent tools of crisis management at the enterprise; determination of the optimal amount of total investments that should be invested in the implementation of the crisis management program at the enterprise, and the corresponding to this volume of the general list of investment urgent tools of such management; identifying the best sources of investment and establishing the best structure of investment in terms of these sources.

GENETICS AND METABOLISM

PEDIATRICS ◽  
1960 ◽  
Vol 25 (4) ◽  
pp. 565-571
Author(s):  
Barton Childs
Keyword(s):  
Mutant Gene ◽  
Human Populations ◽  
Affected Patient ◽  
Adrenal Hyperplasia ◽  
Genetic Determination ◽  
The Subject ◽  
Definition Of ◽  
Genetically Determined ◽  
Or Genes

IT IS the part of wisdom when about to give a dissertation which one hopes will at once instruct and entertain, to provide at the outset some definition of the subject matter. Genetics is the study of the heritable components of variation; the heritable factors which determine the range or extent of diversity. So, genetics is concerned with heritable differences and likenesses between individuals and between species. One emphasizes the differences because one can be certain of genetic determination of a particular characteristic only when it exists in a population in two or more alternative forms. It is the variants which catch the eye and hold the attention of the investigator, and which by their presence suggest more than one form of the gene or genes which determine that particular characteristic. I would like in what follows to present some examples of investigations of some aspects of genetics in human populations. ADRENAL HYPERPLASIA Several years ago Dr. Melvin Grumbach and I studied the genetics of adrenal hyperplasia, using as our material the patients of Dr. Lawson Wilkins. Since the disease occurs in more than one member of a sibship and since parents are unaffected, we suspected that it was genetically determined and that the affected patient possessed a double dose of a mutant gene; that is, the characteristic was recessive.

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