scholarly journals Strategies to Increase Market Share for Histopathological Equipment Products (Brand Sakura): Case Study in a Sole Agent Company

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Anton Sukoco ◽  
Yusak Anshori ◽  
Ana Toni Roby Candra Yudha
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Group Discussions ◽  
Financial Reports ◽  
Sole Agent ◽  
Analysis Instrument

The purpose of this research is to evaluate marketing strategies that directly touch market leaders with to get marketing strategies to increase market share and become a market leader. This research uses qualitative and quantitative approaches. The analysis used was a descriptive analysis using the SWOT analysis instrument accompanied by IFAS and EFAS calculations. Data sources and types of research data consist of primary data and secondary data. Primary data were obtained from the results of focus group discussions, in-depth interviews, and questionnaires. Whereas secondary data was obtained from financial reports and relevant articles and literature. The results of the strategy enrichment using the SWOT analysis on the quantitative approach obtained that the company's position is in quadrant 3 namely WO quadrant with coordinates (-0.63; +1.47) so companies should implement a turnaround strategy, ie change their marketing strategy from direct hit to market leaders by improving after-sales service, improving the quality of their products, brand equity, support from top management and placing units in the Teaching Hospital. This research can provide practitioners with an overview in making strategic marketing decisions.

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals KEBIJAKAN PENGEMBANGAN PARIWISATA KABUPATEN JEMBER (Studi Kasus Strategi Pengembangan Wisata Pantai Puger Dalam Meningkatkan Kunjungan Wisatawan)

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Imroatu Choiroh Masula ◽  
Endang Indartuti ◽  
Bagoes Soenarjanto
Keyword(s):  
Data Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Primary Data ◽  
Cultural Aspects ◽  
Beach Tourism ◽  
Policies And Programs

Attractions Puger Beach in Jember District, East Java Province. Puger Beach 35 km northwest of the city of Jember known as a fish auction, will Puger Beach has a very interesting beauty with a large waves also can be used for surfing. Another potential that can be developed is the island of Nusa Barong is located not far from Puger Beach, Development of attractions that must be done with more focused and sustainable.The formulation of this research is how is the strategy of puger beach tourism development in increasing the tourists in Jember District Government? So the purpose of the research is to analyze the strategy of puger beach tourism development in increasing the tourists. Sources of data in this study are primary data and secondary data. Primary data was obtained by conducting interviews to tourism managers, the public. Related offices and visitors who are in the location of research, while secondary data obtained from BPS, Department of Culture and Tourism Kab. Jember, libraries and internet, data analysis techniques used using Descriptive Analysis method while to obtain tourism development strategy using SWOT analysis.Based on the results of data analysis and discussion that has been done, it can be concluded tourism object. Puger Beach can be developed using aspects of attractiveness, accessibility aspects, aspects of activities and facilities, social, economic and cultural aspects. In addition, the output of this research is the making of policies and programs that can be used in the development of Puger Beach tourism destination. Keywords: Development Strategy, SWOT Analysis, Policy

scholarly journals Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan

2013 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Saefudin Zuhdi ◽  
Rini Syarif
Keyword(s):  
Marketing Strategy ◽  
Social Marketing ◽  
Swot Analysis ◽  
Hiv Transmission ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Analysis Data ◽  
High Risk Group ◽  
Primary Data ◽  
Hiv Aids

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program.   Keywords: marketing strategy; social marketing; sales volume

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

scholarly journals Strategi Peningkatan Kunjungan Wisatawan Ke Danau Dendam Tak Sudah Kota Bengkulu

2021 ◽  
Vol 18 (1) ◽  
pp. 20
Author(s):  
Eti Arini ◽  
Budi Astuti ◽  
Adi Sismanto
Keyword(s):  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Tourist Attraction ◽  
Qualitative Descriptive ◽  
Management Roles ◽  
Tourism Potential ◽  
Data Collection Technique ◽  
The City

ABSTRACTThe purpose of this study is to determine the marketing strategy, strengths, weaknesses, opportunities and threats to the natural tourism of Lake Dendam Tak Sudah, Bengkulu City in order to increase tourist visits. Based on the natural tourist attraction, this research was conducted in the tourist attraction of Danau Dendam Tak Sudah, Bengkulu City. The methods used in this research are interviews, documentation, and observation. Sources of data used are secondary data and primary data. The data collection technique in this study was accidental sampling with a qualitative descriptive analysis method. Then the data were analyzed using SWOT analysis to determine the factors inhibiting the lack of tourists visiting Dendan Tak Sudah Lake natural attractions in Bengkulu City. Based on the results of the study and discussion, it can be concluded that the area has enormous opportunities and strengths in the form of a very beautiful and exotic tourism potential, located in the middle of the city but with minimal facilities and infrastructure, public facilities. , promotion and management roles are not maximal in structuring so that tourists who come are still very minimal.Keywords                    : Strength, Weaknesses, Opportunities, and Threats (SWOT)Correspondence to      : [email protected] ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran, kekuatan , kelemahan, peluang dan ancaman terhadap wisata alam Danau Dendam Tak Sudah Kota Bengkulu dalam rangka meningkatkan kunjungan wisatawan. Berdasarkan daya tarik wisata alam tersebut maka penelitian ini dilakukan di obyek wisata Danau Dendam Tak Sudah Kota Bengkulu. Metode yang digunakan dalam penelitian ini adalah wawancara, dokumentasi, dan observasi. Sumber data yang digunakan adalah data sekunder dan data primer. Teknik pengumpulan data dalam penelitian ini adalah secara accidental sampling dengan metode analisis deskriptif kualitatif, Kemudian data dianalisis dengan menggunakan analisis SWOT untuk mengetahui faktor-faktor yang menjadi penghambat kurangnya wisatawan berkunjung ke wisata alam Danau Dendan Tak Sudah di Kota Bengkulu. Berdasarkan hasil kajian dan pembahasan dapat disimpulkan bahwa daerah tersebut memiliki peluang dan kekuatan yang sangat besar berupa potensi wisata yang sangat indah dan eksotis, terletak di tengah kota namun minim sarana dan prasarana, fasilitas umum, promosi dan pernanan manajemen kurang maksimal dalam penataan sehingga wisatawan yang datang masih sangat minim.Kata Kunci: Kekuatan, Kelemahan, Peluang, dan Ancaman (SWOT)

scholarly journals Analisis daya saing tenaga kerja pada front office dan housekeeping department di prama sanur beach hotel bali

2020 ◽  
Vol 4 (2) ◽  
pp. 117
Author(s):  
Gede Ananda Putra ◽  
Agung Sri Sulistyawati ◽  
I Nyoman Tri Sutaguna
Keyword(s):  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Analysis Data ◽  
Primary Data ◽  
Average Score ◽  
Scale Analysis ◽  
Qualitative And Quantitative ◽  
Front Office ◽  
Main Strategy

    Abstract The aim  of this research is to determine the competitiveness and strategy to increase the competitiveness aspect of Front Office and Housekeeping Department especially room attendant section at Prama Sanur Beach Hotel, based on MEA 2015 drives competition between all labors more increasing. This research also based on the Front Office staff largely had above 20 years of service and had age above 45 years . The located of this research was in Prama Sanur Beach Hotel, Cemara street, Sanur Village, Denpasar. The tecnique of collecting data were observation, interviews, documentation and questionare.The technique of sampling in this research used quota and incidental sampling. The kind of data are qualitative and quantitative data, while source of data are primary data and secondary data. This research used descriptive analysis, data reduction, likert scale analysis and SWOT Analysis Based on the results of this research, Guest Service Attendant has score 4,30 category very good, Concierge has score 4,11 category good, GuestRelation Officer has score 4,30 category very good, Telepon Operator has score 3,94 category good and the average score is 4,15 category good and be able to have improvement. Room Attendant has score 4,15 category good and be able to have improvement. Some main strategy in Front Office there are departemental training, section training, refreshment training, handling complaint training, internal trainer, and employes sertification. Strategy in Housekeeping Department there are   departemental training, handling guest complaint training, internal trainer, employes sertification, outing intern department program.   Keywords           : Competitiveness, Labor, Front Office Department, Housekeeping Department  

scholarly journals Analisis Prioritas Pengembangan Pariwisata di Desa Wisata Lebih, Kecamatan Gianyar, Kabupaten Gianyar

2020 ◽  
Vol 8 (1) ◽  
pp. 92
Author(s):  
Annisa Melia Sumitapradja ◽  
I Putu Anom
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Tourist Attraction ◽  
Literature Study ◽  
Analysis Technique

Lebih Village is a village located in Gianyar subdistrict, Gianyar regency, famous for its coastal tourism, which is Lebih Beach. Lebih Village have been included in the criteria for Tourism Village, however, their certificate has not been issued for this year. In addittion to the coastal tourist attraction, it turns out that the village has more potentials to be developed into a tourist attraction. Theses potentials include a natural, cultural and artificial attraction. These potentials still need to be developed in order to run in the tourism sector. In connection with this, the author tries to examine the “Analisis Prioritas Pengembangan Pariwisata di Desa Wisata Lebih, Kecamatan Gianyar, Kabupaten Gianyar. The research method used in this research is qualitative research with qualitative descriptive analysis technique and SWOT analysis, to analyze the tourism development priorities in Lebih tourism village. The purpose of this study was to determine how the existing conditions and to find out the priority strategies for tourism development in Lebih Village. Sources of data from primary data and secondary data, data collection techniques using observation, interview and literature study, and interview instruments in the form of interview guidelines. The research of informant in Lebih Tourism Village in this research use purposive sampling technique, to get accurate data about tourism development priorities in Lebih tourism village, Gianyar subdistrict, Gianyar regency. The conclusion of this research is the exisiting condition in Lebih Village with component 4A which explains the attractions, accsess, facilities, and additional services. In addition there is a main priority strategy for tourism development in Lebih Village which is to develop the potentials they have, collaborate with another stakeholders, conduct training for the community, build tourism facilities, conduct promotions and improve management. The results of this research is the strategies obtained by the SWOT analysis, which were used as a priorities development strategy of tourism in Lebih Tourism Village, Gianyar. Keyword: Tourism Development Periorities, SWOT analysis, Tourism Village, Lebih Village

scholarly journals STRATEGI ALOKASI ANGGARAN SEKTOR PERTANIAN UNTUK MEMPERCEPAT PEMBANGUNAN DAERAH DI KABUPATEN PANDEGLANG PROVINSI BANTEN

2018 ◽  
Vol 10 ◽  
Author(s):  
Eling Sri Wahyuni ◽  
Muhammad Firdaus ◽  
Lukman M Mohammad Baga
Keyword(s):  
Regression Analysis ◽  
Panel Data ◽  
Agricultural Sector ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Government Expenditure ◽  
Secondary Data ◽  
Budget Allocation ◽  
Primary Data ◽  
Agriculture Sector

The agricultural sector is one of the leading sectors in Pandeglang Regency. This study aims to describe the process of preparing and implementing agricultural sector budgets, analyzing the effect of agricultural sector and labor of the agricultural sector expenditure toward the growth of the agricultural sector regionally in Banten Province, and then formulating appropriate strategies in budget allocation and agricultural sector development. This study uses secondary data and primary data with descriptive analysis tools, regression analysis using panel data, and SWOT analysis. The results showed that the agricultural sector has become a priority in various planning documents in Pandeglang District including RPJP, RPJMD, and RKPD Pandeglang District. Then from the result of regression analysis using panel data, it is resulted that government expenditure for agriculture sector have positive and significant effect toward PDRB of agriculture sector. Meanwhile, the labor of agricultural sector has negative and significant effect toward GDP of agriculture sector. From the results of objectives 1 and 2 and supported by primary data through in-depth interviews could be formulated 10 strategies of budget allocation and development of agricultural sector in Pandeglang Regency.Keywords: Strategy, Agricultural Sector, Budget

scholarly journals Strategi Pengembangan Kerjasama Sister City Kota Semarang, Indonesia – Brisbane, Australia

2018 ◽  
Vol 1 (1) ◽  
pp. 51-58
Author(s):  
Nadia Damayanti
Keyword(s):  
Swot Analysis ◽  
Scientific Journal ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Retrieval ◽  
City Government ◽  
Primary Data ◽  
Library Studies ◽  
Strength Perspective ◽  
Taking Action

The aim of this research is to know whether there are internal and external factors of Semarang City Government and to look for the most sutable strategy that could be perform in Sister City Semarang – Brisbane. The primary data were gathered by using questionnaire and interviewing experts who understand about Sister City. The secondary data were taken from books, scientific journal, and earlier research. The data retrieval methods are interview, observation, documentation, library studies, and questionnaire. The analytic tools that being used in this research is SWOT analysis and descriptive analysis. There are external and internal factors that could influence from the strength perspective is education and science technology scope of Semarang. From weakness perspective is spoken-written English of Semarang Government’s staffs. From opportunity perspective is increasing development chances of human resources and more cooperation such as student exchange, cooperation between both countries. From threat perspective is the loose relationship between both Government of Indonesia and Australia The citizens of Semarang City also need to take action in the matter of Sister City. By taking action, there will be some kind of continuity of Sister City of Semarang City and Brisbane City, of course still with Semarang City Government intervention. Tujuan penelitian yaitu untuk melihat faktor eksternal dan faktor internal Pemerintah Kota Semarang serta strategi yang tepat untuk kerjasama Sister City Kota Semarang – Kota Brisbane. Data primer diambil dengan wawancara dan kuesioner kepada ahli yang menangani bidang kerjasama Sister City. Data sekunder diambil dari buku, penelitian terdahulu, dan jurnal. Metode pengambilan data yaitu wawancara, observasi, dokumentasi, studi kepustakaan, dan angket. Analisis penelitian menggunakan analisis SWOT dan analisis Deskriptif. Berdasarkan hasil penelitian bahwa faktor eksternal dan faktor internal yang mempengaruhi yaitu dari sisi kekuatan pada faktor internal merupakan dari bidang pendidikan dan IPTEK Kota Semarang. Sisi kelemahan yaitu kemampuan staf berbahasa Inggris Pemerintah Kota Semarang. Sisi Peluang dari faktor eksternal yaitu peningkatan SDM dan  kesempatan berupa kerjasama, dan pertukaran pelajar. Sisi ancaman yaitu hubungan Pemerintah Indonesia dengan Pemerintah Australia yang sempat renggang. Saran yaitu  masyarakat dan pengusaha sebaiknya ikut terlibat dalam kerjasama Sister City. Adanya keterlibatan masyarakat dalam kerjasama Sister City dapat menciptakan keberlangsungan kerjasama dan tentunya dalam pengawasan pemerintah

scholarly journals ANALISIS SWOT PADA STRATEGI PERSAINGAN USAHA MINIMARKET MADINA PURBARATU KOTA TASIKMALAYA

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Yayang Primadona ◽  
Yusep Rafiqi
Keyword(s):  
Data Collection ◽  
Local Governments ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Business Environment ◽  
Primary Data ◽  
The Future ◽  
Swot Matrix ◽  
The Right

In choosing the right competitive advantage strategy to be applied by a business,businessmen need to look at market conditions and assess their position in the market. This can be done by analyzing the business environment, both the external environment and the internal environment, usually called SWOT analysis. The purpose of this research is to formulate the most appropriate competitive strategy for to be applied in the future. In this research the author uses descriptive qualitative method with data collection techniques through interview, observation and documentation. Primary data collection is done through in-depth interviews with informants in this study, namely including Madina managers, Madina employees, Madina consumers, Madina suppliers and local governments Purbaratu Tasikmalaya. While secondary data is collected through literature studies, research journals and an overview of research objects, the structure and vision and mission of the company obtained directly from the Madina Purbaratu Tasikmalaya minimarket. The research method used is a qualitative descriptive analysis method with SWOT anlysis. From the results of the IFAS and EFAS analysis the company position is in quadrant 1. From the quadran the recommended strategy is an aggressive/progressive strategy. Then from matrix SWOT the right alternative strategy options that can be applied in Madina in the future is the SO strategy by maintaining the company’sstrengths, minimizing weaknesses and avoiding threats seen from the company’s internal and external factors analyzed through the SWOT matrix

Sign in / Sign up

Export Citation Format

Share Document